Construir un auténtico grupo de seguidores en Instagram : Consejos de nuestros expertos

There is a lot of prestige and glam associated with being an Instagram influencer. Aside from fame and the “aesthetic” lifestyle, these creators have heaps of loyal followers hanging on to their every word. It’s the prize they get for working hard and building a genuine Instagram following. But sadly, that’s not the path that a huge chunk of influencers take on their journey to fame and fortune.

The concept of buying followers on Instagram has become so frustratingly commonplace today. Statista reported that 49.32% of influencers engaged in follower fraud (buying fake followers) in 2022. Sure, it gives creators a temporary confidence boost to see their follower count get an uptick. But later, it will start to negatively affect their engagement rates and the overall quality of the “community” they built.

Hoy hablaremos de la importancia de tener seguidores reales en Instagram . También compartiremos nuestros mejores consejos y trucos para conseguir seguidores potenciales que pulsen el botón "Seguir" de tu página. Sigue leyendo para saber cómo impulsar el crecimiento orgánico y conseguir seguidores reales en Instagram hoy mismo.

¿Por qué es importante tener seguidores reales en Instagram?

It’s easy to assume that it doesn’t matter if your followers are real or fake. To some creators, it doesn’t matter if there are real people behind the accounts following them. As long as they contribute to the shiny follower count plastered on top of their page, they’re okay with the bots.

But if you know anything about how the Instagram algorithm works, you’ll know that having an ingenuine following can hurt you. They don’t engage with your content and might even end up unfollowing you after some time. In the end, all they do is plummet your engagement rate and visibility on the Instagram feed.

Real, genuine followers, on the other hand, drive authentic engagement in your content. Because there are real people behind those accounts, they will actually like and comment on your posts.

And as you may know, Instagram’s algorithm rewards accounts and posts with a lot of authentic engagement. The higher your engagement rate, the more the app pushes out your content to show up at the top of people’s feeds.

Having real followers on Instagram is also the only way you are legitimately influential as a creator. You can’t communicate with bots and fake accounts. If you have hordes of fake followers and tell stories or promote brands, no one is going to care. It’s like talking to a brick wall.

Brands on the lookout for ambassadors and creators to work with know full well if an influencer’s engagement is authentic. They don’t just look at your follower count; they take into consideration your engagement rate, too. They know how to separate real, credible trendsetters from the wannabes with no real, loyal fans who listen to them. That means having a genuine following online is the only way to score brand partnerships.

Pagar por la fama: ¿Se pueden comprar seguidores auténticos en Instagram ?

Gaining lots of followers on Instagram is no walk in the park and definitely doesn’t happen overnight. It takes a lot of hard work to build a solid community of loyal followers. So, it’s understandable that some creators wonder, can you buy genuine Instagram followers as a shortcut?

There are plenty of sketchy websites out there that claim you can buy real followers from them. They promise fast Instagram growth and thousands of real fans overnight. But most of the time, these sites are overpromising something that is pretty much impossible to achieve.

Piénsalo: ¿cómo puede un sitio web cualquiera conseguir que miles de "personas reales" te sigan de la noche a la mañana? Y todo ello sin ejecutar estrategias de marketing como la promoción de contenidos o los esfuerzos de marketing de influencers?

While these websites do technically deliver and give you a boost in followers, most of them will be low-quality bots. A lot of them might also end up being ghost followers who don’t engage with any of your posts. By buying fake followers online, you might think you’re investing in something to kickstart your influencer career. But in reality, it’s just money down the drain.

One last thing. Aside from wasting money and getting stuck with bots, buying followers online is also a violation of Instagram’s guidelines. The platform is serious about its fight against inauthentic activity. If the algorithm flags your account for buying inauthentic followers, you could end up shadowbanned.

In a nutshell, yes, you can buy followers on the internet. But no, you can’t expect real, high-quality, engaging followers from the websites that sell them. It’s much better to focus on organic growth by coming up with top-notch social media marketing strategies. That way, you can churn out exciting, valuable content that will engage real people on the platform.

Cómo conseguir seguidores gratis en Instagram con el contenido que publiques

Not everyone has the marketing budget to spend on ads to promote themselves on Instagram to drive follower growth. But don’t worry—setting up paid ads isn’t the only way to grow the app. If you know how to use Instagram’s post features to your advantage, you can do it for free.

Are you wondering how to get free Instagram followers without spending a cent? The answer is simple: focus on creating compelling, high-quality content and make sure it reaches your intended target audience. Here are just a few ways you can do that: 

Cree publicaciones relevantes para su público objetivo

Perhaps the most important tip we can impart is that you should always make content for your target audience. Sure, you also need to make content to express yourself and to meet the demands of brands you work with. But at the end of the day, you need to produce content that will excite your fanbase.

Your posts should always be the type of content your target audience will be excited to see and engage with. If you’ve positioned yourself as a travel influencer, you should be consistently posting stunning photos of the cities you visit. Or, if your followers look to you for beauty tips, you should plan content related to skincare and makeup ahead of time.

Creating relevant posts aligned with your niche and your followers’ interests allows you to be influential in those specific spaces. And when you’ve put yourself on the map in those niches, your posts become more credible and shareable.

The bigger you become in the space you operate in, the easier it is for potential followers to discover you. If your content resonates with them and is something they want to see more often, they’ll give you a follow. Before you know it, you’ll have a community of people who genuinely enjoy and look forward to your regular content.

Añade hashtags a los pies de foto de tus publicaciones

Another way to reel in potential followers for free is by using relevant hashtags in your post captions. When Instagram users follow that tag or explore its page, they may stumble upon your content for the first time. If they like what they see, you could potentially get new fans.

Hashtags are a terrific way to make yourself more visible to a specific type of audience. If you want more fitness lovers to follow you, post content with hashtags like #fitnessmotivation or #workouts. If you have a family account and want to cater to parents, use tags like #familytime or #momlife.

Just make sure that the tags you use are actually relevant to the photo or video you’re posting. Don’t spam your caption with too many tags, too; that just looks tacky. Pro-tip: you can only use 30 hashtags in one caption!

Incluya una etiqueta de ubicación en su contenido

Las etiquetas de ubicación son similares a los hashtags en el sentido de que son una forma fantástica de hacer llegar tu contenido a nuevas personas. Cada etiqueta de ubicación también tiene su propia página Instagram para albergar las principales publicaciones de cada pueblo o ciudad. Es una forma estupenda de captar la atención de las personas interesadas en un lugar concreto.

Travel influencers, for example, always pin their location on their posts to catch the attention of other travel lovers. Let’s say you’re a travel creator, and you take a soul-searching trip to Bali. And every time you post photos from your trip, you add a location tag for “Bali, Indonesia.”

Now, every time someone looks for Instagram posts in Bali, there’s a good chance they’ll see your content. If they click on your profile and love your travel content, they might give you a follow!

Location tags are also perfect if you’re trying to get new followers who live in a specific city. Instead of geotagging the city itself, pin the location of restaurants, cafés, parks, and other local establishments in that area. It’s a terrific way to connect with the locals of that town and hopefully get them to follow your page.

Make Relatable, Shareable Instagram Reels

Learning how to create and edit Instagram Reels might be another smart way to reel in genuine followers for free. These trendy, bite-sized videos aren’t just addictive—they’re also incredibly engaging. A 2022 study by HypeAuditor found that Reels get higher reach and engagement compared to feed posts.

If you’re trying to get more people to discover your page, it would be unwise not to try posting Reels. Experimenting with this format is the equivalent of catching a wide net. You can reach more people and potentially grow your community of followers.

The secret sauce to an effective, engaging Reel is making it funny and relatable. The more entertaining it is, the more people will want to share it with others. They might do this on their Instagram Stories or DM it to their friends. Either way, you’ll get more eyeballs on your profile, which can win you more followers over time.

Cómo conseguir seguidores genuinos en Instagram utilizando tu carisma como creador

Although consistently coming out with relevant posts is a must to gain followers, it’s not the only option. True influence and charisma go beyond how cute and trendy your photos and videos are. If you have a firm hold on your target audience, you can win over potential followers with your magnetic personality.

Un contenido atractivo es un gran pilar de Instagram como plataforma. Pero también puedes cautivar a nuevas audiencias y crear una comunidad sólida de seguidores estableciendo buenas relaciones en línea. A continuación te explicamos cómo conseguir auténticos seguidores en Instagram utilizando tu influencia y tu relación con los demás:

Establezca una relación sólida con sus seguidores actuales

Engaging with your existing follower base is a terrific way to attract new people to your page. If you consistently interact and engage with your current followers, chances are they’ll end up recommending you to their friends.

They might lead others to your page if they share your content on their profile. You may even come up in conversations when someone asks who their favorite influencers are. These word-of-mouth recommendations can be incredibly impactful in your journey to building a big, genuine online following. But first, you need to gain their loyalty by engaging with them like a genuine friend.

Hay muchas formas de establecer una buena relación con tus seguidores actuales. Intenta responder a los comentarios de tus seguidores en tus publicaciones o a los mensajes directos que te envíen. También puedes animarles a interactuar contigo a través de pegatinas interactivas como encuestas y concursos en Instagram Stories.

Colabora con otros influencers que gusten a tu público objetivo

Another way to extend your reach and get new followers using your online influence is by collaborating with other creators. Creating content with another influencer doesn’t just excite your fanbase. It also gives your brand more exposure to your collaborators’ following. If some of their followers end up liking you and your content, they may give you a follow.

But don’t collaborate with just anyone. Reach out to creators you know are influential in the same space as you. Ideally, these influencers have a similar target audience to yours.

That way, you already know that their audience will likely be interested in your content, too. It increases your chance of reeling in some of their followers and getting them to follow you as well.

Inteligente y astuto Instagram Hacks para el crecimiento orgánico

Una personalidad estelar y un don para hacer contenidos creativos son lo mínimo para convertirse en un influencer de éxito. Pero hay aún más técnicas que puedes probar para hacer crecer tu comunidad y conseguir seguidores reales a tu lado.

Do you want to learn other smart, sneaky ways to increase your chances of getting more real, genuine fans online? Check out these sly Instagram hacks for organic growth: 

Optimice su perfil para captar la atención de posibles seguidores

Real people recognize other real people. If you want more real followers in your fanbase, optimize your Instagram profile page to look interesting to others.

Think of it this way. The top half of your Instagram profile is pretty much your resume on the platform. It’s how you introduce yourself on the app, so you want to make it look as good as possible. That way, they can decide right then and there that your page is worth a follow.

Optimizing your profile includes using a high-quality profile picture aligned with your branding. It also means writing an interesting bio that explains who you are and what you do. You can also go the humorous route and write a one-liner bio that will make your audience laugh. Add website links to your other platforms, too, if you want!

Organice sorteos para aumentar la participación y la visibilidad

Otra forma inteligente de ganar seguidores reales es organizar un sorteo en Instagram .

People love getting free stuff. If you create a simple contest with a shiny prize, it’s almost guaranteed that many users will join. You can set the prize to whatever you want, from some of your favorite products to some holiday gift cards.

El truco para conseguir más seguidores a través de un sorteo reside en establecer la mecánica. Deberás pedir a tus seguidores que realicen una acción específica que pueda ampliar el alcance de tu perfil. Algunas de las mecánicas más comunes que sirven para este propósito son:

• "Etiqueta a tres amigos en la sección de comentarios de abajo".
• "Comparte este post en tus Instagram Stories para participar en el sorteo".
• "¡Dale a Me gusta a este post y comenta abajo tu película navideña favorita para participar en este sorteo navideño!".
• "Me gustan mis tres últimos posts para participar en el concurso".
• "¡Asegúrate de seguirme para que te tenga en cuenta para el sorteo!"

If you’re a business owner, you could also host a contest encouraging customers to post their photos with your products. Not only will you drive engagement and reach, but you’ll also get a bank of user-generated content for future use.

Not only will contests and giveaways excite your followers and encourage them to interact with your content, but They will also lead more and more people to your profile. This presents you with the opportunity to gain tons of new followers.

Promoción cruzada de su contenido en otras plataformas de medios sociales

Our final hack for organic growth is to cross-promote your Instagram posts to other social media platforms you may have. This might include TikTok, YouTube, or even blogs and newsletters.

Cross-promoting content allows you to reach people who might not have discovered you yet. Not everyone is glued to their phone, checking Instagram 24/7. Some people who fit the parameters of your target audience are more active on other platforms and sites. Broaden your visibility and lead them to your Instagram page by promoting yourself on these other channels.

Path Social Puede ayudarle en su viaje hacia la creación de un auténtico grupo de seguidores en Instagram

There are many ways to gain genuine followers on Instagram. From creating exciting content to rubbing elbows with other influential creators, there are tons you can do to captivate real audiences. By going the extra mile and optimizing your profile, cross-promoting content, and hosting giveaways, you’ll attract even more potential followers.

But even with the tips we’ve laid out, it can still be difficult to get tons of real followers fast. Are you having a hard time building a genuine Instagram following? Let Path Social lighten the load!

Our proprietary targeting tool helps hunt down the niche audience most likely to engage with your content. Then, we’ll promote your posts to their feed. That way, you can be sure that the content you work hard on is actually reaching the right people.

Not only will this get you higher engagement rates, but you’ll see an increase in your follower count, too! The best part is that these followers are 100% real, never bots. Grow your online community and get more genuine followers on Instagram today!