Colaboración en Instagram: Llegar a un público más amplio

Instagram collaborations are becoming a huge deal. Brands work with content creators to make more noise about their campaigns. Influencers and artists, on the other hand, collaborate to give themselves more exposure to new audiences. And what’s the best way to announce an exciting partnership? By creating a collaborative post on Instagram, of course!

Instagram’s collab feature allows brands, creators, and even personal accounts to reach more people. You can get more eyes on your content by strategically partnering with another entity and publishing a collab post. Plus, you’ll get tons of collective engagement from your fanbase and your collaborating brand.

Entonces, ¿son los posts colaborativos una buena idea para tu Instagram collab? ¿Y cómo se hace uno? Sigue leyendo para enterarte de todo esto y mucho más.  

¿Qué es un post colaborativo en Instagram?

A collaborative post on Instagram is a post that is shared by two different accounts. That means instead of one username popping up as the author on top of the post, it shows two names. The collab post shows up on both profiles and is served to the followers of both users. These joint posts are perfect for influencers and creators collaborating with other brands and labels.

You can use the collab feature on feed posts and Reels. Only one user uploads the content. Then, they will invite the second user to be a collaborator. After they accept the invite, the post will appear on both accounts.

Although the collab post appears on both profiles, the original poster will always be the primary creator. If either collaborator blocks the other, the Instagram collab will end. The joint post will only appear on the primary creator’s profile without the second user’s name. And if the primary creator’s account is on private mode, only their followers will see the collab post.

Pero quizá estés pensando: ¿cuál es la diferencia entre publicar en colaboración y etiquetar a alguien en Instagram? He aquí algunas de sus principales diferencias:

·   If someone tags you in a post, it will show up in your tagged photos tab, not your feed. If you’re part of a collab post, it will show up on your main feed.

- Tus seguidores no verán tus fotos etiquetadas a menos que vayan a tu perfil. Las publicaciones colaborativas en Instagram aparecerán en los feeds de tus seguidores sin que tengan que visitar tu página.

·   You won’t be credited as a creator when someone tags you in a post. But if they publish a collaborative post, your username will be listed as an author alongside them.

Las ventajas de los mensajes colaborativos en Instagram

Las publicaciones colaborativas son fantásticas para las asociaciones y los acuerdos de marca por muchas razones. Estas son algunas de las principales ventajas de publicar posts colaborativos en Instagram.

·   A wider audience sees your posts. Because collab posts are shown to two sets of audiences, they usually get a higher reach than regular posts. Collaborative posts get the highest reach when the specific target audiences of the collaborators are totally different. Let’s say you’re an influencer with a largely American fanbase. Then, you work with a French brand with a European fanbase. Because your followers don’t overlap, your collaborative post can reach way more people.

·   You can get collective engagement from two audiences. Since more people see your joint post, you’ll likely get way more engagement than usual. Fans from both sides of the partnership will like and comment on the post, boosting its engagement rate.

·   It builds credibility and social proof. Anyone can tag a brand in their post caption, but not everyone can collaborate with them. Having a popular, well-loved brand co-create your post can make you look more credible and trustworthy online.

·   It lowers content production costs. For brands working with influencers and creators, collaborative posts on Instagram can help reduce content creation costs. Creators are known to be super creative and resourceful when making Instagram content. You get high-quality content without mounting expensive production shoots by giving them creative freedom for your collab posts.

¿Quién debería utilizar los mensajes colaborativos en Instagram?

Anyone who works with another brand or creator should definitely consider using collaborative posts on Instagram. That way, they can be credited for their work and reap the benefits of the collab feature. Here are some examples of users who will benefit from an Instagram collab.

Influencers que trabajan con marcas y otros famosos

There’s no doubt that collab posts are most often used for influencer marketing efforts. When a brand taps Instagram influencers to promote their products, they use collab posts to make it happen. It’s mutually beneficial—the brand gains more exposure among the influencer’s followers, and the brand influencer looks more credible online.  

Los influencers pueden jugar con la función de colaboración de muchas maneras. Por ejemplo, los influencers que trabajan con marcas de alimentación pueden crear una publicación conjunta para una receta con los productos de las marcas.

Influencers can also use collaborative posts when they work with fellow content creators. If two influencers want to work together to hop on the latest dance challenge, they can post a collaborative Reel. That way, the Reel shows up on both of their profiles and will be served to both fanbases. 

Creativos y artistas trabajan juntos

Los creativos independientes también pueden beneficiarse de las publicaciones colaborativas en Instagram si trabajan con otros artistas. Es una estrategia excelente para los artistas que quieren ampliar su alcance y que más gente descubra su trabajo.

For example, two painters working on a mural together can create a joint post to show off their work. Followers of both artists will be able to see the project. If they’re interested in the finished product, they might check out the other artist’s page and follow.

Another example is two famous musicians announcing a song they’re working on together. They might tease their fanbases with a collab post with each other to hint at the upcoming song. This is a great way to build hype around the project, especially if they work in completely different music genres. Because their fanbases are unlikely to overlap, the Instagram collab will reach two unique audiences.

Friends and Couples Can Make a Collab Post, Too

It’s not just brands and social media personalities that can make joint posts. Friends and couples with personal accounts can collaborate on Instagram, too.

This is fantastic if you create a post with a friend and they want it on their profile as well. For example, travel collab posts are great for friends who visit new cities and create content together.

It’s also useful for couples who want to show off milestones in their relationship. They can do a collab post to announce their engagement or perhaps a baby on the way. That way, the friends and family of both parties will see the announcement on their feed.

Unir fuerzas: Cómo colaborar en Instagram Post

Now that you know everything about Instagram collab posts, it’s time to make your first one. Here’s how to collaborate on Instagram posts on your feed, step by step:

1. Tap the plus icon on the bottom of your Instagram home screen and create a new post. Add the photos and videos you want to include in the post. Fill in all the other details, like the caption and location tag.

2. Haz clic en "Etiquetar personas".

3. Instead of tagging your partner brand on the photo, click “Invite collaborator”.

4. Busca el nombre de usuario de la marca o influencer con el que vas a colaborar en la collab. Selecciona su nombre e invítale a colaborar contigo.

5. Then, click “Post”. At this point, the post will show up on your feed. However, you must wait for your collaborator to accept the invite you sent before it shows up on theirs.

Note that private accounts can only invite collaborators that follow them, whether the collaborator has a private or public account. On the other hand, public accounts can invite anyone on the platform to collaborate with them.

Cómo maximizar el alcance de los vídeos: Cómo invitar a colaboradores en Instagram Reels

Instagram Reels are gaining a lot of popularity nowadays. So, many brands prefer collaborating with creators skilled at online video editing and creating high-quality, entertaining Reels. Collaborating with another brand on an Instagram Reel can maximize video reach and get tons of views.

Collaborative Reels work pretty much the same way as regular collabs on the main feed. Here’s how to invite collaborators on Instagram Reels, step by step.

1. Cree y edite el vídeo que desea publicar utilizando el editor Instagram Reels.

2. When you’re happy with the Reel you’ve edited, click “Tag people” and “Invite collaborator”.

3. Busca la marca o el creador con el que vas a colaborar y selecciona su Instagram handle.

4. Post the Reel and wait for your collaborator to accept the invite. Once they do, you’ll be able to see the Reel on their profile as well.

Consejo profesional: Añade una etiqueta de asociación de pago a las publicaciones colaborativas en Instagram

Just because you have a collaborative post on Instagram doesn’t mean you should skip the paid partnership label. If a brand sponsors your post, you must declare it a paid partnership. This is a must under Instagram’s branded content policy to protect consumers.

Adding the paid branded content label on your collab posts lets you be transparent with your audience. They’ll surely appreciate that you’re being honest with your sponsored content. That way, you can maintain the trust your followers have in you.

A continuación te explicamos cómo añadir una etiqueta de colaboración de pago a tu post colaborativo en Instagram:

1. Set up your feed post, including the photos and videos, caption, hashtags, and the collaboration invitation.

2. Haga clic en "Configuración avanzada".

3. Look for the “Branded content” section. Then, switch on the toggle for “Add paid partnership label.”

4. Click “Add brand partner” and look for the account of the brand sponsoring your content. Then, click “Done”.

5. Pulsa "Publicar" para publicar tu contenido. Debería tener el nombre del colaborador en la parte superior, así como la etiqueta de colaboración de pago.

Cómo añadir colaboradores en Instagram después de publicar: ¿Es posible?

Are you looking for how to add collaborators on Instagram after posting your Reel or feed post? Unfortunately, there’s no way to retroactively invite a collaborator to a post. It can only be done when posting content for the first time.

If you forgot to add a collaborator to your post, don’t panic. There are plenty of ways to work around this.

Una cosa que puedes hacer es etiquetar a la marca con la que colaboras en tu foto o vídeo. También puedes mencionar su nombre en el pie de foto y añadir algunos hashtags de su marca.

You can also ask the person you’re collaborating with to share your post on their Instagram Story. That way, even if they’re not credited as a co-author of the post, their followers will still see it.

But what if the brand you’re working with is strict with being invited as a collaborator? If it hasn’t been long since you posted your content, you can simply delete it and start over. Don’t forget to invite your collaborator this time around before hitting “Post”!

¿Por qué no puedo hacer un post en colaboración con alguien?

If you can’t invite someone to collaborate, it might be because they have their tags and mentions turned off. If this setting is turned off, they won’t be able to receive invitations to collaborate on Instagram. Ask them to go through these steps to ensure they can receive and accept Instagram collab invites:

1. Vaya a su perfil Instagram .

2. Haga clic en el menú hamburguesa (tres líneas horizontales) situado en la esquina superior derecha de la pantalla.

3. Haz clic en "Configuración y privacidad".

4. Under “How others interact with you”, click “Tags and mentions”.

5. If you have the “Don’t allow tags” option selected, people won’t be able to send you collaboration invites. Select “Allow tags from everyone” instead. Confirm your decision to change the setting in the message that pops up. And that’s it, you’re done!

Crear un puesto de colaboración en Instagram para cada asociación

If you want more people to see your sponsored content and brand partnerships, use collaborative posts on Instagram. With a collab post, both you and your partner brand’s audiences will be able to see your content. You’ll be rewarded not only with high reach but tons of collective engagement as well!

You can use the collab feature whether you’re a brand influencer or a pair of best friends going on vacation. As long as you know how to invite a collaborator, the possibilities for collab posts are endless.

Want more people to see your collaborative post on Instagram? Path Social can help out with that! When you work with us, we can serve your content to your niche audience. Our proprietary algorithm determines this audience to ensure they enjoy and engage with your post. If they like your content a lot, you may even get heaps of new followers out of it! The best part is that these are genuine followers—never bots. Grow your community with us today!