Mujeres Instagram Influencers: Las reinas de las redes sociales

Women always rise to the occasion. From politics to pop culture, more and more women are stepping up and taking the world by storm. And it’s the same thing with social media. It seems that everywhere you turn online, female creators are going viral for exciting videos or new online trends. Female Instagram influencers specifically tirelessly churn out stunning visual content.

El marketing de influencers es enorme hoy en día en Instagram. Las marcas hacen todo lo posible por trabajar con las principales estrellas de las redes sociales, que cuentan con millones de seguidores. Muchas de estas personalidades son mujeres influyentes para otras mujeres.

From dismantling beauty standards to empowering other women, female creators do so much for the world online and offline. Today, we’re going to discuss the power of females on Instagram platforms and how to activate them for your brand. We’ll also honor some of the most amazing female creators on Instagram in niches popular among women. Keep reading to see all this and more!

El poder de las creadoras en las redes sociales

According to Statista, 78% of adult women are active on social media platforms, compared to only 66% of men. Cure Media also finds that women are more intentional and present in their social media usage. Meanwhile, men are a bit more passive when they scroll through their apps.

All of this data suggests that women are the perfect target audience for brand campaigns on social media. A huge majority of them are online, and they take an active role in posting and consuming digital media.

And what do women on the internet need? Role models to look up to, of course. They need a community of other women they can look up to, talk to, and learn from. Women that they can ask advice from, even for small things like what to wear and what products to try. That’s where female creators come in.

Female creators on Instagram make content that is interesting to other women. Travel, fashion, beauty, tech, fitness, and food are just some of the niches these influencers specialize in. When these influencers amass a large following, they create communities that trust and listen to what they have to say.

That makes them the perfect marketing tools for brands who want to reach a wider audience. By tapping female creators for campaigns, they can get an influential figure to encourage women to patronize their brand. These creators can even influence consumer trends if they’re popular enough, making them a dream for brands to work with.

But that’s not to say that female creators only solidify their influencer status to land brand deals. Plenty of female social media stars on Instagram use their influence to be a voice online. They use their platform for advocacies close to their heart, from inclusivity to gender equality to body positivity.

Cómo encontrar mujeres influyentes para su campaña de marca

Are you a brand owner looking for the best female creators to tap and invite to become your brand influencers? Here’s how to find female influencers that can best represent you in your campaign, step by step.

1. Defina su público objetivo

The first thing you want to do is pin down your target audience. Before choosing the influencers you want to work with, it’s important to know who you want to talk to first.

¿Con qué tipo de mujeres quiere comunicarse durante su campaña? Defina claramente sus características demográficas (edad y ubicación) y psicográficas (intereses y etapa de la vida). También querrás fijarte en sus hábitos de consumo de medios de comunicación. Todos estos datos te ayudarán más adelante a delimitar tus opciones de influenciadores de marca.

2. Busque creadoras en su nicho específico

When you know what audience you want to speak to, start looking for female creators these people might gravitate towards. If you’re trying to reach women who love fashion and beauty, make a list of female creators under those niches.

Hay un montón de recursos que puedes utilizar para encontrar toneladas de influencers en Instagram. Solicita la ayuda de una agencia de marketing de influencers o de una plataforma de influencers que pueda ayudarte a establecer contactos. También puedes recurrir a la escucha social para encontrar influencers que estén de moda y sean relevantes para tu audiencia en este momento.

3. Preselecciona a los influencers que mejor se adapten a tu proyecto

Ahora debería tener una lista inicial de posibles creadoras con las que trabajar. El siguiente paso es recortarla y preseleccionar a las que creas que se adaptarán mejor a tu proyecto. Selecciona solo a las mejores creadoras que se ajusten a tus criterios.

For example, if you need a content creator who can put out visually appealing content, choose influencers with aesthetic feeds. If your campaign’s goal is brand awareness, select creators with millions of followers to reach as many people as possible. Think of what your campaign needs and create your final list of female creators you’d like to work with.

4. Póngase en contacto con ellos y hable de una posible colaboración

Finally, reach out to these potential partners. Many influencers will have their contact details on their Instagram bio. Shoot an email and ask if they might be interested in collaborating or doing a paid partnership with your brand. If they show interest in the project, you can then negotiate their scope of work and compensation.

Las mujeres más influyentes de la moda y la belleza: Instagram

Now for the fun part—getting into the top female Instagram influencers according to niche. First, we have fashion and beauty.

If there are two niches that have been significantly transformed by female creators, they are these two. Fashion influencers set style trends and offer fashion inspiration to women everywhere. Meanwhile, beauty gurus provide educational content centered on makeup, skincare, and hair care.

Lo mejor de las influencers de moda y belleza es que no solo promocionan marcas de lujo y de diseño. También abogan por romper los cánones de belleza y promover el autocuidado. También utilizan su voz para causas como la positividad corporal y la autoexpresión creativa a través de la ropa y el maquillaje.

¿Quién manda hoy en día en el mundo de la moda y la belleza en Instagram ?

One name in fashion that everyone has their eyes on is Leonie Hanne. This German influencer is popular for her luxurious, sophisticated style, which her 4.7 million followers gobble up. She’s worked with big fashion labels and beauty brands, from La Mer to Dior to Louis Vuitton.

Another macro-influencer in the fashion space is Ashley of @best.dressed. Ashley first rose to fame on YouTube years ago, thanks to her love for fashion thrifting. Since then, she has shifted to Instagram. Her two million followers get to see her outfits, which range from cute and preppy to moody and edgy.

But let’s not forget about our beloved beauty gurus! NikkieTutorials is a prominent figure in the beauty industry, and her 19.2 million followers are a testament to that. Nikkie is known for her exquisite makeup skills. She posts makeup looks that range from smokey glam to vibrant and colorful.

Otros grandes nombres de la industria de la moda y la belleza en Instagram son:

• Danielle Bernstein
• KathleenLights
• Huda Kattan
• Chiara Ferragni
• Michelle Phan
• Salima Aliani
• Alexa Chung
• Lori Harvey
• Aaliyah Jay

Influenciadoras del fitness que mantienen fuertes a las mujeres

Next, let’s look at the female fitness influencers taking the world by storm, one exercise regimen at a time.

Fitness influencers on Instagram encourage their fellow women to stay on top of their health. This means posting workout videos, diet, and meal recommendations, and giving everyday tips to stay fit and active. These posts are meant to empower women and motivate them to care for their bodies. And for many women, fitness content like this has become a part of daily life.

One of the most popular female fitness creators out there today is Cassey Ho, the creator of the famous Blogilates. Cassey jumped into content creation in the late 2000s with her fitness blog centered on pilates—hence, “Blogilates.” Her health and fitness empire has grown over the years. Now, she has 6 million subs on YouTube and 2.5 million followers on Instagram. She still posts workout videos, but she also focuses on her activewear and fitness equipment brands!

Another fitness influencer popular for her yoga-centric workout videos is Yoga with Adriene. Adriene is passionate about yoga and loves to share her routines with other women, all for free on YouTube. She has routines for all needs, from alleviating anxiety to prenatal yoga. As of writing, Adriene has 1.3 million followers on Instagram and a whopping 12 million subs on YouTube.

¿Quieres seguir a más creadoras de fitness? Aquí tienes más mujeres a las que debes seguir si quieres más contenido de entrenamiento en tu feed:

• Kayla Itsines
• Emily Skye
• Jen Selter
• Massy Arias
• Maddie de @madfit.ig
• Chontel Duncan
• Lisa Lanceford
• Alexia Clark

Famosas mujeres influyentes en el mundo de los viajes

¿Te gustan los viajes y sueñas despierta con todas las ciudades y países que tienes en tu lista de deseos? Seguir a mujeres influyentes en el mundo de los viajes puede ser la mejor manera de obtener tu dosis diaria de pasión viajera en Instagram. Estas creadoras publican increíbles contenidos sobre sus aventuras y viajes por todo el mundo.

Estas creadoras de viajes hacen algo más que publicar bonitos contenidos sobre viajes. También animan a otras mujeres a ser aventureras de maneras que nunca creyeron posibles.

Many travel influencers post about the joys and plights of solo travel or traveling with babies as new moms. Sharing these personal stories about being strong female travelers tends to wow audiences, making them even more Instagram-famous.

One female travel influencer that has proven the test of time is Kiki, aka @theblondeabroad. Kiki started in the 2010s as a travel and lifestyle blogger chronicling her solo travel adventures. More than a decade later, she’s still at it. Except this time, she’s making her captivating travel content with her partner and baby by her side. She shares family travel tips with her 500k followers on Instagram.

Another big name in travel is Katy Esquivel, also known as @whatthechic. Katy is a Peruvian creator who jumped into content creation to “cure” her shyness. Today, she has traveled all over the world. Katy shares her stunning photos and cinematic videos with her two million Instagram followers.

Otras mujeres influyentes famosas en el nicho de los viajes que todo amante de los viajes debe seguir son:

• Lauren Bullen
• Renee Hahnel
• Jess Dales
• Brooke Saward
• Ellie Green
• Kate McCulley
• Nadine Sykora
• Chelsea Kauai
• Nicola Easterby

Mujeres negras influyentes que debes seguir

In the spirit of representation, more and more black female influencers are making a name for themselves today. These strong, empowered ladies bring their culture and diversity to the platform to share their beautiful stories with all women.

Many black female creators simply focus on lifestyle niches to deliver beautiful, entertaining content to their followers. However, some go the extra mile and advocate for causes close to their heart. These include inclusivity, positive self-image, community-building for black women, and many more.

¿Quiénes son las "it girls" de la comunidad negra en Instagram?

First, we have Jessica Nabongo, a travel influencer and entrepreneur of Ugandan descent. She loved to travel so much that she became the first black woman to explore every country in the world. Her 244k followers love seeing her vibrant content showcasing the beauty of every city she visits. Undeniably, Jessica is a champion of culture and diversity.

Another super popular influencer today is Miracle Watts, a fashion enthusiast and former model. With close to three million followers on Instagram, Miracle posts content about fashion, family, and other aspects of daily life. She also promotes her clothing brand, Miracle Lifestyle.

Lastly, we’ve got TikTok and Instagram sweetheart Kristy Scott, who describes her Instagram account as “curated chaos.” Kristy is well-loved on the internet for her quirky personality and the funny pranks she pulls on her husband, Desmond. She also posts content centered on fashion, beauty, travel, and her home life. Today, Kristy has 5.7 million followers on Instagram.

¿Quieres ver más mujeres negras fuertes en tu feed? Aquí tienes más reinas absolutas que tienes que seguir en Instagram en diferentes nichos:

• Winnie Harlow
• ItsMyRayeRaye
• Ellarie Noel
• Kiitan Akinniranye
• Janea Brown
• BrittneBabe
• Misty Copeland
• Skylar Marshai

Mujeres influyentes en las redes sociales convertidas en empresarias

Female content creators aren’t just in the business of creating beautiful content online. Many of them are also in the business of, well, business. Plenty of successful female creators amass such a huge following that they use it to build their influencer brands. That means they make the switch from internet personality to full-time entrepreneur.

Es importante que creadoras como esta cuenten sus historias en las redes sociales. No solo anima a otras mujeres a explorar sus proezas empresariales. También da representación a las mujeres en el mundo del liderazgo empresarial, dominado por los hombres.

One of the most popular social media stars who has become a businesswoman in her own right is Kylie Jenner. While the reality TV star might face controversies left and right, it’s undeniable that Kylie has built her empire. 400 million Instagram followers later, Kylie now owns multiple brands, including Kylie Cosmetics and her new fashion line, Khy.

Otra popular influencer convertida en empresaria es la carismática Jackie Aina. Esta influencer de belleza tiene más de 3,5 millones de suscriptores en YouTube y casi 2 millones de seguidores en Instagram. Es conocida sobre todo por hablar de la inclusión de las personas de color en el mundo del maquillaje y la belleza.

Today, Jackie is the proud owner of FORVR Mood, a luxury-scented candle brand that promotes self-care. She believes that while black women are strong and tough, they deserve to relax and unwind, too. Her elegant mood candles are a way to do just that.

Deja tu huella como mujer creadora en Instagram con Path Social

Female creators play a huge role on social media platforms, especially on Instagram. They make beautiful content in exciting niches like fashion, travel and beauty, sure. But they also use their voice to make a positive impact on the world. They raise awareness for important social movements and showcase different cultures and stories people need to hear today.

Are you dreaming of becoming one of the top female Instagram influencers of this generation? Jumpstart your path to success with Path Social. Our proprietary targeting tool helps hunt down the best target audience for your specific content. We’ll push your posts organically and make them more visible to this audience, boosting both your engagement and follower count. Start growing your page and building a community of solid followers with Path Social today!