Cómo hacer un post patrocinado en Instagram : Guía paso a paso
Instagram 101 | Oct 14, 2024
Los influencers tienen el don de atraer la atención de la gente sin esfuerzo con las marcas sobre las que publican. Hacen que los productos parezcan tan tentadores y glamurosos que sus seguidores acaban comprándolos. Por eso muchas empresas claman por colaborar con influencers en publicaciones patrocinadas.
Think you’ve got what it takes to work with brands and promote products through authentic content? Here’s how to do a sponsored Instagram post, step by step.
¿Qué es un post patrocinado?
A sponsored post is a piece of content an influencer is paid to make to promote a certain brand. It’s born out of a collaboration between a brand and an influencer they hire to talk about their products online. In return, the brand will compensate the influencer, whether through a monetary fee or some cool freebies.
The idea is to borrow a creator’s influence to get them to make noise about a brand. This helps boost brand awareness, engagement, and maybe even conversions for that brand.
He aquí un ejemplo rápido de un post patrocinado. Digamos que hay una marca de batidos de proteínas que quiere más exposición en Instagram. Se pone en contacto con una persona influyente en el mundo del fitness en Instagram y le ofrece patrocinar un post en el que hable de su producto.
That influencer then goes on to produce fitness content, like a video incorporating the protein shake into his workout routine. His thousands of fans learn about the protein shake for the first time, boosting awareness and sales for the brand. In return, he gets paid at an agreed-upon rate and a hefty supply of protein shakes from the brand. It’s a win-win!
Sponsored content is an excellent way for influencers to monetize their Instagram. On the other side of the coin, it’s a terrific marketing tool for brands, too. People consider organic posts by creators way more genuine and trustworthy than hard-sell ads by big companies. This makes their product look a lot more authentic, creating a positive response to the brand.
Of course, it will work best for certain target audiences. According to Statista, Gen Z and Millennials have the highest level of trust in brand recommendations from influencers. So, if a brand wants to target those demographics, sponsoring content from creators they love is an amazing game plan.
Cómo hacer un post patrocinado en Instagram : 7 pasos hacia el éxito
Ready to dazzle your fans and partner brands with engaging, high-quality, organic content promoting products you believe in? Here’s how to do a sponsored post on Instagram, step by step.
1. Consiga un acuerdo con una marca que quiera patrocinarle
The first step is, of course, to get sponsored by a brand. Some influencers are lucky enough to have partnerships fall on their lap. Others work with an influencer agency to book jobs for them. But most influencers have to actively reach out to brands they’d like to collab with.
Shoot your dream brands a DM or an email. Ask if they’re looking to sponsor posts for influencers who can promote their brand. Then, give them your most compelling pitch. Convince them that you can be an effective brand ambassador. Show them your stellar engagement rates or the types of content you’ve successfully created before—anything to win them over.
Un aspecto clave de cómo conseguir que te patrocinen un post en Instagram es contactar con marcas con las que compartas un público objetivo similar. También debes buscar marcas con el mismo estilo estético que tú. Esto aumenta las posibilidades de que te acepten como embajador de la marca.
2. Alinearse con las expectativas del puesto
Once you sign a contract to do a sponsored post, the brand will likely brief you on the project. This helps you get a better grasp of what is expected from the branded content you post.
During the brief, the brand will tell you what products they’d like you to promote. You’ll align on specific key messages and creative guidelines they want to shine in your content as well.
They’ll also tell you what kinds of content they want you to create for the project. These can include feed photos, entertaining Reels, Instagram Stories with you talking straight to the fans, and many more.
3. Produzca el contenido de marca y obtenga la aprobación de su cliente
Now for the fun part! Influencers get to work their creative magic and produce branded content to showcase the product. It’s time to whip out your cameras, editing tools, and cute outfits and shoot those photos and videos!
Once you’re done making your content, send it over to the client for approval. The output should be aligned with the creative expectation and content type the client is expecting. If it’s not exactly what they wanted, they may ask you to revise or redo the work. The back-and-forth process continues until the content meets their standards and is finally approved.
4. Añada la etiqueta de asociación de pago cuando publique su entrada
Then comes the most crucial step in how to get an Instagram sponsored post—correctly posting your content. Cover the basics, like proofreading your caption and publishing the post at the times of day your fans are online. But also, ensure that you add the paid partnership label to your post.
Instagram requires all influencers to disclose every sponsored post as a “paid partnership” on the platform. Users can see this at the very top of the post, right under the creator’s username. This makes things fairer and more transparent for consumers on the platform.
Puedes añadir la etiqueta de colaboración de pago justo antes de publicar tu post. He aquí cómo hacerlo:
1. Abre la configuración avanzada de una entrada que vayas a publicar.
2. Under branded content, switch on the toggle labeled Add paid partnership label.
3. Escriba el nombre de la marca con la que colabora en el cuadro de búsqueda. Elige la marca correcta en función de los resultados que aparezcan. Puedes etiquetar hasta dos marcas colaboradoras.
4. Haz clic en Listo y publica tu entrada en el feed.
Ten en cuenta que sólo puedes añadir la etiqueta si tienes una cuenta profesional con las herramientas de branded content activadas.
5. Permita que su socio de marca impulse su publicación
Before you publish your post, toggle on the switch to allow your business partner to boost your content. This gives your partner brands the option to turn your organic content into a paid ad by boosting it.
If your client boosts your post, they can set it up as a regular ad. They’ll choose custom audiences to see it, set a budget for the campaign, and manage the asset through Ads Manager. They can even add call-to-action buttons on it to give it some more oomph!
6. Relaciónese con los seguidores que interactúan con su contenido
Respond to comments and reactions that your fans leave on the post. Use this opportunity to talk more in-depth about the product you’re promoting, especially if your followers have questions about it.
This can also help boost the post’s engagement, helping it fare better in Instagram’s algorithm. Your partner brand will definitely give you extra brownie points for that!
7. Consulte Instagram Insights para ver cómo le va a su contenido
Por último, consulta las métricas de tu contenido en Instagram Insights para evaluar su rendimiento. Esto te dará una idea de si tu post tiene resonancia entre tus fans. Utiliza lo aprendido para crear contenidos aún mejores y más atractivos para tus futuras publicaciones patrocinadas y colaboraciones.
También puedes compartir capturas de pantalla de tus métricas con tu marca asociada. Esto puede serles de gran ayuda a la hora de evaluar sus campañas con influencers.
Preguntas frecuentes
¿Cómo hago un post de patrocinio?
Creating a sponsored post is all about promoting your partner brand through authentic content. To do that, you must create content that’s relevant to your target audience while seamlessly incorporating the brand’s key message. Then, you add the finishing touches, such as adding the paid partnership label or including branded hashtags to your post.
¿Funcionan los mensajes patrocinados de Instagram ?
Yes, sponsored content is amazing for brands who want to reach their online audience in a more organic way. Many people are easily put off by hard-sell content that brands post. But if it’s an influencer they admire that sings praises about a brand, they might be more willing to listen.
¿Cuánto te pagan por los posts patrocinados?
An influencer’s rate for their sponsored posts depends on many factors, from their follower count to their engagement rate. The rates can go as low as $10 a post for nano-influencers to a few hundred dollars for micro-influencers. Meanwhile, brands pay thousands of dollars for mega-influencers and celebrities to promote them on Instagram.
¿Cómo puedo monetizar mi página Instagram ?
Aside from landing sponsorships with brands, you can also monetize your page through the Instagram bonus program. This allows you to get money from Instagram for your high-performing content. It’s perhaps the easiest way to make money from being an IG creator.
Crece con Path Social y consigue más visitas para tus publicaciones patrocinadas.
It’s important to nail every sponsored post you create. If you impress your partner brand, they’ll be more likely to tap you for future influencer campaigns. That means more opportunities to monetize your Instagram and cement your influence on the platform.
For sponsored posts to be successful, you must ensure many users see them. The more people see your branded posts, the easier you’ll meet targets like high reach and engagement.
Pero, ¿cómo conseguir exactamente que mucha gente vea tus contenidos de influencers? En Path Social podemos ayudarte.
We use proprietary algorithms to promote your content to your niche target audience. More people see the branded content you post to promote your partner brands. At the same time, we expose your page to new people, potentially boosting your follower count. Influencers like Terrell Conyers have seen these awesome results from our strategies, and you can, too!
Now that you know how to do a sponsored Instagram post, it’s time to grow the audience that sees it. Get more fans and impress your future brand sponsors with Path Social’s tried-and-tested growth strategies today!
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