Cómo conseguir Instagram seguidores orgánicamente [7+ maneras probadas]

Instagram is more than a spot for friends and vacation pictures. Over time, brands and influencers worldwide have turned it into a powerful marketing tool.

With over 2 billion active users, Instagram hosts an enormous audience. Who wouldn’t want to tap into that?

Conseguir más seguidores en Instagram es crucial para escalar tus esfuerzos de marketing. Pero, ¿cómo conseguir seguidores enInstagram de forma orgánica? 

Posting alone isn’t sufficient since the average organic reach is only 20%. Simply put, you need more than just content to reach your target audience effectively.

Este artículo le guiará a través de todo lo que necesita saber sobre el crecimiento de seguidores de forma orgánica. 

Evite comprar seguidores falsos

If you want a real following on Instagram, you have to avoid purchasing fake followers. There’s a major difference between legitimate and fake followers. 

We understand the temptation to buy followers for rapid growth, but the downsides outweigh any benefits. 

Why? It is because fake followers pose significant drawbacks, such as:

• Confuse Potential Organic Followers: If your account has a large following but is inactive and lacks engagement, it raises suspicions among potential organic followers. This can deter fans who might have otherwise followed you and engaged with your content.
• Offer No Monetary Value: Fake followers can’t make purchases. So, if you’re running a business, these followers contribute nothing in terms of revenue.
• Crear cero expectación: Tener 10.000 seguidores falsos no garantiza una participación significativa en tus publicaciones. Los comentarios spam de cuentas falsas no añaden valor genuino a tu contenido.

On the other hand, real followers can genuinely engage with your posts. They share, like, comment, and contribute to a more authentic interaction.

Do you want to know how to get more organic followers on Instagram? Before we jump to learn the hacks, let’s discuss what exactly organic growth is. 

¿Qué es una estrategia de crecimiento orgánico? Instagram

¿Se pregunta qué es exactamente el crecimiento orgánico Instagram ?

Una estrategia de crecimiento orgánico significa ampliar su audiencia sin gastar dinero en anuncios ni recurrir a métodos artificiales. 

Se trata de utilizar estrategias de marketing gratuitas para atraer a seguidores reales que estén realmente interesados en tu negocio. 

Unlike band-aid solutions like buying fake followers, organic growth is a long-term solution that requires consistent outreach and engagement.

It helps increase your followers on Instagram and improve metrics like reach, engagement rates, and post impressions. 

Por qué debería hacer crecer su cuenta de IG de forma orgánica

Many people use shortcuts like Instagram bots, third-party apps, and buying followers to increase their follower count rapidly.

While these shortcuts may give you a rapid follower boost, they often result in fake engagement. This fake surge won’t benefit your brand in the long run.

He aquí algunas razones de peso por las que debería elegir el crecimiento orgánico frente a otras opciones artificiales:

• Better Brand Credibility: Growing your account organically attracts real, valuable users who engage with your content. This helps boost meaningful interactions and improve conversion rates. 
• Costes más bajos: InstagramEl crecimiento orgánico de 's es una forma rentable de llegar a su público objetivo sin gastar en campañas publicitarias. No necesitarás un presupuesto, simplemente utiliza métodos que no requieran inversión. 
• Account Security: AI growth tactics such as follower bots can put your IG account at risk, even suspension or ban. However, organic growth based on genuine interactions and ethical practices can help reduce this problem.
• Reliable Analytics: Believe it or not, fake followers can mess up your Instagram Insights. Organic growth provides accurate data, allowing you to make informed decisions based on reliable analytics. 
• Long-Term Engagement: When you organically grow your Instagram account, it helps you build excellent relationships with customers. It also leads to sustained engagement and loyalty over time.

Cree una estrategia de marketing viable en Instagram

Saber qué lugar ocupa Instagram en tu plan de redes sociales garantiza resultados positivos y te ayuda a centrarte en qué publicar. 

Entonces, ¿cómo se construye una estrategia de crecimiento en Instagram ? Sigue estos pasos:

1. Consolidar los objetivos

Decide if you want to raise brand awareness, drive conversions, boost website traffic, or another goal. 

Definir claramente su objetivo orienta su contenido y las llamadas a la acción y ayuda a mantener una imagen de marca cohesionada en su cuadrícula de Instagram .

2. Obtenga una visión de 360º del público objetivo

It’s important to know your basic demographics—however, it’s not enough. You have to dig deeper to understand what challenges your target audience faces and how you can address them. 

Don’t get too fixated on going viral and reaching a massive audience. Instead, you should focus on connecting with your ideal followers. 

Going viral may help you attract attention, but if it’s not from your target audience:

• Puede que no te sigan o
• Podrías acabar con seguidores poco comprometidos o clientes improbables.

Tómese un momento para identificar a sus seguidores ideales y adapte su contenido a ellos. Este enfoque no solo fomenta un mejor crecimiento, sino que también atrae a un público de calidad.

3. Definir la voz y la estética de la marca

Even if you’re a creator and not a business, you have to create a unique social media voice. This will help users recognize your posts instantly. 

Your brand voice and aesthetic are crucial for being memorable on Instagram. You can use brand colors, maintain a consistent theme, and let your personality shine.

4. Construir temas de pilares de contenido

Choose a specific content pillar theme for your IG account. Stick to a few main topics for your posts and avoid straying too far from them. This approach offers many benefits, such as:

• No tendrá que idear constantemente contenidos nuevos y únicos. 
• Tus seguidores de Instagram te asociarán con un estilo de contenido específico.
• You won’t be easily swayed by trending distractions, allowing you to maintain a consistent Instagram strategy.

Now that you have a clear Instagram marketing strategy, let’s find out how to get organic followers on Instagram. 

7 Instagram Hacks para el crecimiento orgánico

Unfortunately, there are no ‘definitive’ Instagram hacks for organic growth. However, there are numerous things you can do to grow your IG followers organically. 

Aquí tienes siete trucos sencillos pero eficaces de Instagram para aumentar el número de seguidores de forma orgánica.

Optimice su biografía en Instagram

To create the perfect Instagram bio, you have to focus on four key elements:

• Describa claramente lo que hace o vende.
• Imprímale la personalidad de su marca.
• Incluya una CTA clara.
• Añade un enlace.

Your IG bio has a limit of 150 characters. Still, it can make or break your brand’s first impression on potential customers and followers. 

Create a bio that is clear, creative, and comprehensive. Anyone reading it should quickly understand your brand’s purpose, how it benefits them, and where to get more information. 

You can use the link in your bio to direct your audience to an external page such as your website. Or, you can update it regularly based on your latest posts.

Mantenga un calendario de contenidos coherente

On Instagram, momentum matters. In other words, you won’t attract followers if you start posting randomly. 

Building your audience requires creating valuable content. However, if you want to retain them, you have to create engaging content consistently. Don’t let your IG account collect cobwebs.

This is why you need to stick to a regular posting schedule. You don’t have to glue yourself to a set-in-stone number, but most successful brands post daily. 

No obstante, la clave está en publicar en el momento adecuado. Este "momento adecuado" varía de un sector a otro. 

For instance, the optimal time for travel and tourism is Friday between 9 a.m. and 1 p.m. In contrast, the best time to post entertainment content is Tuesdays and Thursdays from 12 p.m. to 3 p.m.

If you worry about your posts not getting enough visibility, consider using features like Stories. This will give your content a second chance with a broader audience.

Aproveche los vídeos cortos

According to The Sprout Social Index, 66% of consumers say short-form video is the most engaging social media content. Including Instagram reels in your post repertoire can significantly boost your strategy. 

Reels aren’t just fun and snappy but also algorithm gold. You can use them to show tutorials, product highlights, or behind-the-scenes peeks. 

Make your reels creative so they grab your target audience’s attention. Use in-app tools such as stickers, filters, voice-overs, music, and transitions to craft trendy, eye-catching content.

Puedes hacer promoción cruzada de tus IG reels en otras plataformas como TikTok para tener un mayor alcance y un mayor número de seguidores.

Responder a los comentarios

Responder a los clientes en las redes sociales merece la pena.

According to one report, customers are 20% more likely to spend with brands that give timely replies. If a customer doesn’t get a response, they’re less likely to recommend that brand to others. 

Once you post, stay available to respond to initial comments. Also, promptly address abusive remarks to maintain a safe and inclusive space. 

This is also an opportunity to showcase your brand’s values and personality. You can employ a social media tool to help monitor DMs, mentions, and comments if needed. 

Utiliza hashtags relevantes

¿Quieres aumentar tus seguidores de forma orgánica? Utiliza hashtags relevantes. Pueden ayudar a que tu contenido aparezca en varios círculos de tendencias. 

Although you can use as many as 30, Instagram recommends using 3-5 hashtags per post. Make sure to use hashtags related to your target audience and brand.

Además, utiliza una mezcla de hashtags populares y de nicho para aparecer en la página Explorar. Esto ayudará a que más gente vea tus publicaciones y aumentará tu número de seguidores. 

Atraiga a sus seguidores con contenidos variados

Creas contenidos llamativos y los publicas en el momento oportuno, pero sigues sin conseguir un buen engagement. 

If that’s the case, your content or posts lack flavor. Your IG followers are either dismissing or ignoring your content. 

To increase your engagement and get more followers, you need creative ideas. If you’re stuck, try these:

• Instagram Stories: Share your brand’s story using Instagram stories. They’re more powerful than still images and won’t overwhelm your followers’ feeds. If you have a “Business account” with 10K+ followers, add a “swipe up” to redirect traffic to your website. You can also use stickers in your IG stories to improve engagement.
• Instagram Live: You can use Instagram Live for candid, engaging videos. It positions you at the top of your followers’ Story section. Include interviews, product demos, and Q&A sessions to attract more followers. Don’t forget to have a basic script to prevent goof-ups.
• Concursos y regalos: Tanto los sorteos como los concursos pueden ayudar a ganar nuevos seguidores. Asegúrate de pedir a los participantes que etiqueten a sus amigos y sigan tu página. Esto ayuda a que tu marca tenga visibilidad.
• User-Generated Content: UGC is one of the best ways to improve brand awareness. It provides better engagement at no cost. Create a branded hashtag and encourage followers to use it. You can then collect valuable content for reposting in your Stories. But before you repost it, ask for permission. 

Asóciese con personas influyentes

Colaborar con influencers relevantes es otra forma eficaz de hacer crecer tu cuenta de IG de forma orgánica. 

Encuentra personas influyentes que compartan tu público objetivo. Te ayudarán a aumentar tus seguidores a través del marketing orgánico.

While many brands prefer famous influencers, micro-influencers are effective too. Not only are they budget-friendly and more accessible, but they also bring fresh, new ideas.

Before you partner with an influencer, check if their followers are active. Remember, you want an engaged audience, not just numbers. 

In addition to that, set clear posting guidelines for consistency with your brand’s voice and values.

Consejo extra: Verifíquese en Instagram

También puedes ganar más seguidores si tienes una cuenta verificada en Instagram. 

Getting a coveted ‘blue checkmark’ on your IG account is a token of instant credibility. It makes your profile stand out in searches, prevents impersonation, and gets more engagement rates.

If you want to improve your Instagram game and get more followers, getting verified can help. 

¿Se pregunta cómo conseguir la verificación?

It’s incredibly simple. Just buy a subscription through your IG profile. However, there’s a catch—you need to meet eligibility requirements, like following Meta’s minimum activity standards.

Instagram Servicios de crecimiento orgánico para conseguir más seguidores

Many users find IG growth to be frustratingly slow, stealing time that they can use for creating more content.

Luckily, you can end these challenges with Instagram’s organic growth services. Provided by third-party channels, Instagram growth services can help enhance your IG profile’s reach.

They perform a range of activities such as following, commenting, and liking on a large scale. This enables you to manage your business better. 

Estos servicios le ayudan a conseguir más seguidores y aumentar el compromiso comprendiendo sus necesidades y dirigiéndose a sus seguidores ideales. 

¿Son fiables los servicios de crecimiento de Instagram ?

Many Instagram growth services help you gain organic followers and improve engagement metrics legitimately and effectively. However, you must practice caution. 

This is because while many are legitimate, some are shady, promising free followers or using ineffective automation. ‘Free followers’ may seem tempting, but risking your online reputation isn’t worth it.

Moreover, some dubious growth tools may violate Instagram’s rules, which prohibit artificial likes and followers. 

Por lo tanto, debe investigar a fondo los servicios de crecimiento de Instagram antes de invertir en ellos para su negocio para asegurarse de su legitimidad.

Deje que Path Social le ayude en cómo conseguir Instagram seguidores orgánicamente

Now that you have these awesome tips in your toolkit, you can boost your Instagram followers organically. But remember, it’s not a one-shot deal.

To sustain growth on Instagram, it’s important to consistently publish high-quality posts/content and stay updated on your social media plan.

If you’re an influencer, a business, or a user who wants to grow their IG accounts naturally, choose Path Social! 

We have a range of customized tools and strategies to help you refine your IG account. With us, you can realize the true potential of the account, increase real followers, and get more views. 

No esperes más para saber cómo conseguir seguidores en Instagram de forma orgánica. Deje que Path Social ayuda ¡a escalar tu perfil! ¡Empieza a crecer y ganar seguidores Instagram hoy!