Calendario Instagram : planifica los contenidos ahora, no para más adelante

You might have caved to modern marketing trends and created an Instagram page. That’s an excellent first step. Still, effective marketing requires more than your story’s intermittent posts and sharing. If you’re going to do IG marketing, you need to do it well. We suggest using an Instagram Content Calendar to maximize your brand page’s potential.

Everything could use a little organization. Even if your brand has a more playful or light-hearted tone, you can still organize it that way. But you have to be deliberate about it, and we can help! The experts at Path Social know exactly what to do. Squeeze reading this article into your schedule – we promise it will be worth your while!

¿Qué es un calendario de contenidos para Instagram?

Your IG content calendar tool is an essential part of your Instagram brand. It helps to plan, create, and arrange content for your social media pages. This content should include posts, reels, IG stories, and perhaps the occasional Live stream. It ensures that you post consistently and generate relevant content. 

When done correctly, this calendar will help your business maintain market presence. It eliminates uncertainty about future posts. It could be in an Excel doc, the Reminder app, or a physical journal. They may look different to each person, but that’s fine. What matters is that they get the job done.

Por qué necesita un calendario de contenidos para las redes sociales

Calendars should sell themselves. It’s clear why calendars help life organization. We can tell you how it could help your social media platforms. They may seem to only apply to business, but let’s be real. If your social media strategy is strong enough, you could make money on Instagram, too. Your whole brand could be a business. You may not want to have an online boutique, but you can sell so much more than that on IG.

Los calendarios le ayudan a ser coherente

El algoritmo Instagram favorece la coherencia. Es más probable que impulse el contenido de un creador que publique con regularidad. Un buen calendario de contenidos para redes sociales te permitirá saber cuándo debes publicar algo.

Calendarios para una alimentación atractiva

Have you ever noticed those IG pages that look like something out of a magazine? Some posts are strictly images. Other posts contain only text. Then, there is the color scheme that gradually shifts. These pages look like they are perfectly curated. Well, that’s because they are. Aesthetic Instagram posts don’t happen by accident. They are usually the result of intensive planning. Behind every beautiful feed design is a well-crafted social media content calendar.

Los calendarios conectan con los clientes

Think of the other aspects of your business. You have mechanisms in place for buying stock, and you have your top suppliers at your fingertips. Your marketing needs to be on point as well. Otherwise, how will you let people know you exist? Instagram is a huge platform. An online business brings all of your customers right to your fingertips.

Los calendarios de contenidos conservan el contenido de los clientes

Your followers like to know that you are online and active. No one wants to go to your page and wonder if you are still in business. A potential collaborator may continue scrolling if they see no posts in months and no story to watch. They need to see signs of life. This way, when they ask for your content or product, they will know you’ll respond!

Tenga esto en cuenta al crear un calendario de contenidos para su empresa Instagram

There is no one-size-fits-all all. There is no brand like yours. There should be no calendar like yours, either. If you’re reading this, you could be a lifestyle blogger looking to expand on other social platforms. Maybe you’re about to start an online clothing store. You may attract very different target audiences. You could also just want to start a meme page that runs the occasional ad. All of these structures are practical for monetization. They each need a business Instagram content calendar that works for them.

Hay tres objetivos que todo calendario debe cumplir. La forma en que esto se lleve a cabo será diferente. Éstos son:

Incluya los hashtags y la CTA que pretende utilizar.

If you’re new to Path Social, know this is a hashtag stan account. Through all the iterations of IG, hashtag usage still stands as an effective tool. Make sure you’ve done adequate research concerning which hashtags to use. You don’t want to be fumbling when it’s posting time. Similarly, know beforehand what your call to action (CTA) should accomplish. Are you trying to drum up likes? Do you want comments of actual substance? Decide that long before you hit “Share.”

Fecha y hora de la publicación

We can’t tell you the date and time you should make that post, but we know what can. Your Instagram analytics are a powerful tool. Only you have access to them. You can find the days and times most of your followers are online. With this knowledge in mind, you can schedule posts to drop when they are likely to get the most reception.

El propio contenido

Of course, you need to know what to put on the grid, or the story, or in the reel. Will it be a video, a carousel post, or an aesthetically appealing image? You can’t decide this on the day of the drop. To avoid content overkill, you should put it simply. Visuals in every other post. This requires a good social media calendar.

As you can see, these general ideas may vary in application from creator to creator. At a base level, your content should do the above things seamlessly. Everything else will stem from these tenets. Do you have ideas for what that will look like for you?

Cómo sacar el máximo partido a su calendario de contenidos para Instagram 

Your content calendar is not something that you can leave to run on autopilot. You still have to make sure it works for you. Ideally, your calendar should be a living, breathing personal assistant that you adjust to your needs. If a tactic didn’t work this time, you should be able to make adjustments. To maximize its utility, we have a few tips for you. 

Manténgase al día

Yes, read the newspaper. Keeping your business current involves keeping up with what’s happening in the world. Content that you planned months ago may come off as tone-deaf today. Picture this: it’s December 2019, and you’re planning a whole campaign around the theme “2020 Vision.” When 2020 rolls around, the atmosphere has shifted dramatically. Your cute, witty blog posts are falling flat because people are more concerned about survival. This brings us to our next tip.

Aprender a adaptarse

Even if there isn’t a global pandemic, something is going viral right now. It could be a feud, a tour, or a ridiculous fashion trend. Trends in hashtags and reel audios shouldn’t go to waste. This could make all the difference for your brand. Knowing when to pivot from a content plan at the right time is helpful.

No se deshaga de su calendario habitual

Holidays are a great way to stimulate spending on social platforms. We aren’t even talking about Christmas and Valentine’s Day. It has reached the point where people designate specific days for various random things. There is a doughnut day, and Krispy Kreme won’t let us forget it. If you think hard enough about content ideas, you can make posts for any of those random holidays.

Are you a lifestyle blogger? Create a reel around a day in your life involving picking up a donut. Coffee Day comes around on October 1. If you run an online clothing boutique, do a quick reel for “coffee run outfits.” Plug in relevant trending hashtags and ride the wave. On Girlfriend Day, post outfits partners could buy for their girlfriends.

We say this to emphasize that you should use your regular calendar to make sure you create content surrounding what’s trending. With adequate planning, this holiday won’t blindside you. You can’t predict some events, but these days never change.

Encuentre una plantilla de calendario de contenidos en Instagram

Who said social media was an easy job? You’re creating and editing content. You’re watching market trends and looking out for trending reels. You’re engaging with the content on your posts and similar pages. You’re doing hashtag research and tightening your CTAs. You even fell into the TikTok black hole a few times trying to preempt trending audio. Now, you have to plug all this into a calendar? We understand why you’re exhausted. An Instagram Content Calendar Template should take some work out of the planning aspect. Here are some templates that you may like: 

Marketing de Firefly 

We mentioned those fun holidays that some people don’t know exist. With the template from Firefly Marketing, you don’t have to Google and figure them out yourself. They’ve entered them for you.

Maybe someone can help you with social media content. Perhaps you are the social media expert for a brand that needs to report content ideas and plans. Either way, the calendar will have to be shareable with others. You can share this with whomever you please. That way, everyone knows what to expect.

Sprout Social

If you’re looking to build an empire with your social media, Sprout Social could be the template for you. If you’re detail-oriented, you can ensure that nothing falls through the cracks with this tool. If you get the engagement you’ve been hoping for, you can make sure you keep it. You can assign the task of replying to comments to someone on your team. 

CoSchedule

CoSchedule is more than a template. They’ve made some changes recently. Now, you can plan and go about your day. Construct all types of content just as you would for other platforms. This includes scheduling your material to appear at specific times. Be sure to connect your Instagram business account to do this.

Puede organizar el contenido de Instagram y delegar responsabilidades en personas de su equipo. Asegúrese de que se publica en el momento adecuado utilizando la función Calendario de CoSchedule Marketing Suite. La organización visual ayuda a algunas personas. Codifique por colores las publicaciones en su plantilla de calendario según la categoría.

La función Best Time Scheduling de CoSchedule planificará automáticamente tus posts. Lo programarán a las mejores horas según la investigación. Esto ahorrará tiempo y esfuerzo.

Hay una plantilla gratuita de calendario de redes sociales en la que ni siquiera has pensado 

In the real world, budgets are a real limiting factor. You might be starting in content creation, but it doesn’t mean you’ll have to sit out organizing your content. You don’t need an expensive tool. You can use a free social media calendar template that’s right at your fingertips.

Hojas de cálculo de Google

A good old-fashioned spreadsheet gets the job done. You likely will only need a little to complete the job if you’re already pretty organized. You are already ahead of the game if you know how to use Excel. If you don’t, the learning curve is manageable. Just put in the headings that you think will be most useful. You can even color-code if that helps you with organization.

Notion

By now, your type-A friend has mentioned Notion to you. If you have not used it, know it is worth the hype. You can organize as deeply as you please. You can add photos that inspire you and include locations that may come up later. It may take some getting used to, but it’s a helpful tool. You can even sync with members of your team.

Calendario

Yes, just the calendar that comes with your phone or laptop. This is reducing content planning to just the bare bones, but it’s an extra cost you won’t have. You can check the calendar periodically or set alarms to remind you to post.

¿Lo ve? Tiene un calendario de contenidos para Instagram al alcance de la mano.

Utilice Instagram para programar contenidos

Do you know what else is free? The scheduling feature on Instagram. IG really won’t be outdone by all these external tools. They now allow you to fully create a post, down to the applicable hashtags, without posting it. You can choose the date and time you want the post to go live. It’s not difficult to do, either. The final step is just slightly different than what you’re used to. We’ll explain.

1. Ejecuta la última versión de Instagram en tu dispositivo iOS actualizado.

2. Select the plus (+) sign. From there, you can choose whether you plan to share a post or a reel. You can’t schedule stories at this time.

3. At this stage, you go through all the motions of editing the photo, photos, or reels to your liking.

4. Puedes crear tu propio pie de foto en Instagram . Complétalo con hashtags y una llamada a la acción. 

5. Aquí es donde se pone divertido. Seleccione "Configuración avanzada".

6. Then, go to “Schedule.” Now, you can choose a date and time up to 75 days in advance. Hopefully, you have the best date in mind after all your research.

7. A continuación, seleccione "Hecho" y luego "Programar".

There you have it. On that day, your post will go live without you giving it a second thought. This is a great tool if you know you’ll be busy around that time. You can always reschedule if you need to. Simply do this:

1. Seleccione las tres barras horizontales de la esquina superior derecha.

2. Seleccione "Programar contenido".

3. Seleccione los tres puntos situados junto a la entrada cuya fecha desea modificar.

4. You’ll see options to delete, share, or reschedule. Choose the one that applies to you.

5. IG understands the dynamic world of social media more than any other app. They let you pivot and adjust, too.

Un calendario de redes sociales le ayudará a racionalizar su contenido

El crecimiento está al alcance y es posible para tu marca. Un buen calendario de contenidos en Instagram ayudará a gestionar el crecimiento que el equipo de Path Social ayudará a asegurar. ¿Cómo podemos decirlo con confianza? Contamos con una plataforma interna de Instagram influencers que lo saben todo sobre el campo en el que te estás introduciendo. Nuestro algoritmo de segmentación por IA también nos proporciona estadísticas que respaldan nuestras afirmaciones. Queremos ayudar a la gente de forma orgánica. No te conseguiremos cualquier tipo de seguidores. Estos seguidores se comprometerán con su contenido. Comience a crecer y ganar seguidores Instagram hoy.