Instagram Investigación de hashtags: Cómo encontrar las etiquetas que utiliza su público

Sometimes, even creators with a knack for making aesthetically appealing content can have a hard time driving reach and engagement. At the end of the day, success on Instagram isn’t just all about creativity. The hashtags you use also play a part in how successful your posts are. And you can’t just use random tags—you must conduct Instagram hashtag research to find tags your target audience likes.

We probably sound like a broken record at this point, but we’ll say it again and again. Hashtags are among the most powerful tools you can use to boost visibility on Instagram. It helps get your content in front of a larger audience, skyrocketing awareness for your brand. In this guide, we’re teaching you exactly how to find the best types of hashtags for your content.

La importancia de investigar a fondo los hashtags Instagram

Instagram hashtags are key topics and phrases that help categorize content on the platform. They’re preceded by the pound sign (aka the universal hashtag symbol). Literally, anything can be a hashtag if it defines what niche your content belongs to, from #fashion to #pets.

Hay muchas formas de utilizar los hashtags. Puedes incluirlos en los pies de foto de tus publicaciones o en los comentarios para aumentar la visibilidad de tus contenidos. Incluso puedes poner uno en tu biografía para mejorar la puntuación SEO de tu cuenta en Instagram . 

Just remember to tweak your tags to fit the type of content. For example, hashtags for Reels include #funnyvideos or #videotutorials, while photo tags might include #picoftheday and #photodaily.

But hashtags aren’t just cutesy additions to your posts. They serve a bigger purpose. They help the algorithm figure out who to push out your content to. If you use hashtags a certain target audience is interested in, your posts may show up on their Explore page. So, it’s important to use hashtags that are relevant to the niche audience you want to reach.

Ahí es donde entra en juego la investigación de hashtags Instagram . No puedes limitarte a añadir las primeras etiquetas que se te ocurran al escribir un pie de foto. Debes averiguar qué etiquetas te ayudarán realmente a crecer. Investiga qué etiquetas son las más populares y qué temas resuenan en tu mercado objetivo. Ésas son las etiquetas que realmente hacen llegar tus publicaciones a la audiencia deseada.

Thorough research on your target audience can help you get more likes and followers just by using hashtags. More people see your content and discover your page, leading to new fans who genuinely enjoy your posts.

Cómo buscar hashtags en Instagram: 4 maneras de encontrar las mejores etiquetas

To find the best hashtags on Instagram for your niche, you need to do thorough research on your target audience. That means diving into what they’re searching for online or what hashtags are popular today. You might even have to dig through other accounts’ tags to get an idea of trendy ones for your industry.

Willing to commit to doing deep research to find the best, most effective hashtags for your content? Here are four of our tried-and-tested tips on how to do hashtag research for Instagram.

1. Utilice la barra de búsqueda integrada de Instagram

La forma más sencilla de encontrar hashtags para tus contenidos es utilizar la función de búsqueda de la aplicación Instagram.

For the longest time, whenever you search a keyword on Instagram, you’ll only see top posts related to that word. But in March 2024, a huge update shook the world of Instagram Search. Now, when you search for any word, you can sift through different types of search results. This includes relevant accounts, audio, Reels, and—you guessed it—hashtags.

That means when you search anything on Instagram, you will see all the hottest hashtags associated with that topic. Here’s how to do that, step by step:

1. Abra la aplicación Instagram .

2. Pulsa el icono de la lupa en la parte inferior de tu página de inicio para ir a la página Explorar.

3. Haga clic en la barra de búsqueda situada en la parte superior de la pantalla.

4. Escriba la palabra clave o el tema que desee y pulse Intro.

5. The first thing you’ll see after that is popular accounts that use that word in their bio or username. At the top of the page, move from the Accounts tab to the Tags results.

From there, you’ll be able to see all the hashtags relevant to your keyword. You’ll even see how many posts use that tag, allowing you to properly assess its popularity. Choose the tags that are most relevant to your content and add them to your posts moving forward.

2. Utilice un generador de hashtags de terceros

Aside from Instagram, you can also enlist the help of third-party hashtag generator tools for your tag research. You give these tools a specific keyword related to your niche, and they provide lists of hashtags associated with it.

Lo mejor de estos sitios web de terceros es que también sirven como herramientas de análisis de hashtags. Te dan información sobre las estadísticas de cualquier hashtag en Instagram. Esto te permite valorar mejor si añadirlo a tu estrategia de hashtags.

One such hashtag tool is Path Social’s free Hashtag Generator and Analyzer. This site shows you tags related to any topic you want to search about. Just enter a keyword, and we’ll generate a list of popular hashtags associated with that query. Then, just copy and paste it into your caption. It’s a no-brainer tool if you’re looking for popular hashtags on Instagram!

The tool also does more than share trending hashtags. It also gives you a snapshot of any hashtag’s health and stats on Instagram. On our site, you’ll find data like the number of posts with that tag, ranking difficulty, and many more.

3. Analice los hashtags más utilizados por sus competidores

Otra forma inteligente de llevar a cabo una investigación de hashtags es auditar las etiquetas que utilizan tus principales competidores. Esto te dará una idea de en qué hashtags deberías competir para aumentar tu cuota de voz.

Lo primero que tienes que hacer es identificar a los competidores clave a los que quieres arrebatar seguidores. Puede que sea un creador rival o quizá una marca a la que admiras con un público objetivo similar al tuyo.

Then, go through their posts to see which hashtags they use. Take note of how many likes and comments these tags helped them drive. Write down the hashtags they used in their best-performing posts. Consider using these tags in your posts, too, to see if you reap the same benefits from using them.

4. Compruebe las palabras clave más buscadas en cada momento

Por último, también puedes investigar las palabras clave más buscadas en Internet en un momento dado. Un sitio como Google Trends será tu mejor aliado para este tipo de investigación de palabras clave.

Google Trends shows you trending search queries your target audience looks up on their search engine. Sure, it’s not the same as the top searched IG hashtags. But it gives you an idea of topics, cultural moments, and hobbies your target market is currently interested in.

From there, you get a better idea not just of hashtags to use, but types of content you should produce. It’s pretty much a one-stop shop for cooking up both content and hashtag strategies for social media!

Otros consejos para aplicar la investigación de hashtags en Instagram

Una cosa es investigar los hashtags en Instagram para encontrar las mejores palabras clave para tus publicaciones. Pero otra muy distinta es poner en práctica esa estrategia de hashtags con éxito.

El trabajo no termina cuando encuentras hashtags populares para utilizar en tus contenidos. También necesitas conocer las mejores prácticas para utilizar esas etiquetas en tu beneficio. Incluso los mejores hashtags no funcionarán si no sabes cómo utilizarlos correctamente. 

Por lo tanto, aquí hay algunos consejos importantes a tener en cuenta sobre el uso de hashtags para crecer en Instagram.

No abuse de las palabras clave; limítese a 3-5 etiquetas por entrada

Instagram allows users to add up to 30 hashtags to each post. However, maxing that out is an easy way to overwhelm your followers. Plus, adding way too many hashtags won’t necessarily improve your post’s visibility on the Explore page. If anything, Instagram could flag it as spammy and deprioritize it.

According to Instagram’s official Creators account, you should aim for three to five hashtags only per post. That’s obviously not a lot, so be smart and strategic about the tags you choose for each piece of content.

Combinar un conjunto de hashtags populares y de nicho

You might assume that using the most popular hashtags related to your industry is a great move. And while there’s merit in using these trending tags, you can’t rely solely on them. If you only use the most popular tags, you’ll be competing with half of the platform. It will be extremely difficult to show up on the “Top Posts.”

So, when choosing hashtags, always incorporate smaller, more niche hashtags in each caption. These tags are easier to compete in since there are fewer posts that use them than popular tags. You get a bigger chance at topping the results page.

For example, if you’re a fashion influencer in New York City, don’t just use popular tags like #fashion and #NYC. Add more pointed, specific tags, like #urbanstreetstyle or #newyorkerfashion. That way, you get the best of both worlds—mass reach and the chance to appear on the niche tags’ pages.

Add Your Industry’s Most Relevant Hashtags to Your Bio, Too

Don’t limit your hashtag usage to just your post captions. Add relevant hashtags to your profile bio, too. That way, you can appear in the “Accounts” search results for these tags. This helps more people discover your page when searching for their favorite topics on Instagram, leading to more followers for you.

Crear hashtags de marca para campañas de marketing

¿Estás pensando en organizar un reto en las redes sociales o una tendencia de baile con tu marca como protagonista? Asegúrate de crear hashtags con tu marca para que la gente pueda usarlos cuando quiera participar.

El uso de hashtags de marca aumenta la notoriedad de la marca porque las personas que vean estas publicaciones asociarán inmediatamente la campaña con su marca. El hecho de que puedas utilizarlos para hacer un seguimiento de los resultados de tu campaña de marketing es solo la guinda del pastel.

Evitar el uso de hashtags prohibidos, ya que pueden reducir la visibilidad

This should go without saying, but banned hashtags are a huge no-no on Instagram. Steer clear of using tags with provocative, scandalous innuendos, like #eggplant, #milf, and #fishnets. Avoid using those that glorify or shame bodies, too, like #bikinibody and #loseweight.

El uso de estas controvertidas etiquetas aumenta las posibilidades de que te baneen, ¡y ningún creador quiere eso!

Diversifica tus listas de hashtags con cada publicación

Don’t use the same set of hashtags for every post. Rumor has it that Instagram’s algorithm deprioritizes the content of users who repeat their hashtags with every post. So, make sure to refresh your list of hashtags with every piece of content.

Think about it—no two posts are the same. You will rarely ever be stuck with the same hashtags for all your content. You can always mix it up and refresh your hashtag strategy with each new photo or video. Plus, the more hashtags you use across posts, the larger the audience you can reach in the long run.

Preguntas frecuentes

Los hashtags no han muerto: ¡los adecuados aún pueden hacer crecer tu cuenta de IG!

Many people think hashtags are dead, but they’re really not—at least if you do proper Instagram hashtag research. By finding the right tags your target audience is interested in, you can still blow up on Instagram.

Pero no puedes confiar únicamente en los hashtags para crecer en Instagram . También tienes que promocionar tu contenido para asegurarte de que cada vez lo vea más gente. Eso es lo que hacemos en Path Social.

We use organic growth strategies—from influencer mentions to newsletter shout-outs—to make your content shine. We’ve done it for successful influencers like Terrell Conyers, and we’d love to do it for you. Get more Instagram followers and boost your engagement with Path Social!