Instagram Modelos: Elegir el modelo adecuado para su campaña

Almost anybody can claim the title “Instagram model.” But there are different breeds of Instagram models, and they are identified by how many followers they have on the platform. Are Instagram models the same as influencers? How are they similar? How are they different? Finally, who are the most sought-after IG models today?

Cómo las modelos de IG ayudan a las marcas a triunfar

First, let’s clarify how IG models and influencers are the same and how they’re different. Instagram models are almost always influencers, but not all Instagram influencers are models. For example, fashion, beauty, and fitness models can be professional models for big or local brands. They can also be identified as influencers if they leverage their massive following and engage in influencer marketing. On the other hand, a fitness influencer can be a professional fitness trainer/coach or a bodybuilder, and not necessarily a model.

Los modelos de IG pueden contribuir al éxito de su marca de dos maneras.

1. You can use them to promote your products online, particularly on your Instagram page, other social media pages, and website. You hire them exclusively to model your products/services.
2. Puedes colaborar con ellos para aprovechar el alcance y la influencia de su audiencia.

Either way, your primary goal is to attract and engage more Instagram users. Your secondary objectives may be to increase brand awareness, build product awareness, gain new followers, or boost sales.

Las marcas que trabajan con modelos de Instagram pueden obtener alguno de los siguientes beneficios:

• Mayor conocimiento de la marca. Trabajar con modelos de Instagram puede ayudarte a presentar tu marca a un público más amplio en Instagram y otras plataformas.
• Access to repurposable content for marketing and commercial purposes. If you are able to negotiate proper rights management for UGC, you’ll be able to use an Instagram model’s content for various marketing efforts.
• Increased sales. Whether they’re simply modeling for your brand or actively promoting your products/services to their followers, IG models can give your brand more credibility and value. Their clout will help encourage more sales.

Top Instagram Modelos en general

Here are the top Instagram models to date. Unsurprisingly, real-life celebrities make up most of this list. From runways and the big screen to social media mega-influencers, let’s take a look at the most sought-after Instagram models.

1. @kendalljenner, 276M followers, fashion model
2. @gigihadid, 76.8M followers, runway model
3. @bellahadid, 57.4M followers, runway model@haileybaldwin, 50.540.8M followers, fashion model
4. @haileybaldwin, 50.5M followers, fashion model
5. @caradelevingne, 42.4M followers, fashion model, and actress
6. @chrissyteigen, 40.8M followers, fashion model
7. @emrata, 29.7M followers, model, actress, and entrepreneur
8. @gisele, 20.5M followers, runway model
9. @ashleygraham, 19.8M followers, plus-size fashion model
10. @candiceswanepoel, 18.9M followers, runway model
11. @realbarbarapalvin, 18.7M followers, fashion model
12. @rosiehw, 17.2M followers, fashion model
13. @alexisren, 17.2M followers, swimsuit model, entrepreneur, actress, and internet celebrity
14. @adrianalima, 15.4M followers, runway model, and actress
15. @mirandakerr, 14M followers, runway model
16. @karliekloss, 11.8M followers, runway model
17. @josephineskriver, 8.1M followers, fashion model
18. @liuwenlw, 5.8M followers, runway model
19. @alexachung, 5.8M followers, fashion model, and actress
20. @sierraaaskyee, 4.4M followers, swimsuit model, and internet celebrity
21. @desiperkins, 4.4M followers, fashion and beauty model, and content creator
22. @jonkortajarena, 3.7M followers, fashion model, and actor
23. @tashoakley, 3.1M followers, fashion and lifestyle blogger, Instagram model, and entrepreneur
24. @luckybsmith, 2.8M followers, fashion model
25. @chico_lachowski, 1.4M followers, fashion model

Los modelos más atractivos de Instagram en varias categorías

Veamos los modelos más populares de Instagram en varias categorías para ayudarle a seleccionar las mejores opciones para diferentes nichos.

Modelos asiáticos Instagram

Known for their svelte physique and exotic features, these Asian Instagram models are also conquering the international modeling industry.

1. Priyankachopra, 85M followers Indian model, beauty queen, actress, and singer
2. davikah, 17.5M followers, Thai-Belgian model, and actress
3. aum_patchrapa, 15.5M followers, Thai model, and actress
4. piawurtzbach, 14M followers, Filipino-German model, beauty queen, and actress
5. catriona_gray, 13.4M followers Filipino-Australian model, beauty queen, actress, and singer
6. Nohastyleicon, 12.3M followers, Kuwaiti social media fashion model
7. Ivanaalawi, 9.3M followers, Filipino-Moroccan sexy Instagram model, and actress
8. Claurakiehl, 8.9M followers Indonesian-German model, actress, and singer
9. solenn, 8.6M followers, French-Filipino model, painter, singer, and host
10. rolaofficial, 8.5M followers, Japanese model, TV personality, actress, and singer
11. Liuwenlw, 5.8M followers, Chinese international runway model
12. yuyanpeng, 4.9M followers, Taiwanese model, actor, and singer
13. Mingxi11, 1,8 millones de seguidores Modelo de pasarela internacional china
14. margaretzhang, 1.8M followers, Australian-Chinese model, stylist, photographer, and editor-in-chief of Vogue China
15. mingxi, 1.8M followers, Chinese international fashion model

Negro Instagram Modelos

Excluding Tyra Banks, Naomi Campbell, and Tyson Beckford, here are today’s most followed black Instagram models.

1. winnieharlow, 10.2M followers, fashion model
2. cassie, 9.5M followers, fashion model
3. realberniceburgos, 6.9M followers, American model, and Instagram sensation
4. jastookes, 6.7M followers, runway model
5. evamarcille, 4.9M followers, fashion model, and actress
6. jenafrumes, 4.8M followers, American model, and Instagram celebrity
7. jourdandunn, 3.6M followers, English model, and actress
8. chaneliman, 3.3M followers, fashion model
9. adutakech, 1.8M followers, South Sudanese-Australian model
10. temiotedola, 1.6M followers, model, and actress

Instagram Modelos de fitness

Whether you’re looking for fitness inspiration, ideas for collaboration, or tips on becoming a fitness influencer and model, here are the hottest Instagram fitness models worth checking out.

1. sommerray, with 26.3M followers, she’s a fitness model and professional bodybuilder.
2. anllela_sagra, with 16.4M followers, she’s a fitness model, fitness coach, and bodybuilder.
3. kayla_itsines, with 15.5M followers, shares motivational exercises, exercise programs, and recipes. She is the co-founder of Sweat, a fitness and meal-planning app.
4. michelle_lewin, with 15.2M followers, she’s a runway fitness model, swimsuit model, and professional fitness competitor.
5. jenselter, with 13.6M followers, shares fitness content and healthy recipes
6. anacheri, with 12.6M followers, shares content about her life, workout routines, and husband’s bodybuilding program. She owns the activewear brand Cheri Fit.
7. ulissesworld, with 8.8M followers, he’s a personal coach and fashion model.
8. eva_andressa, with 6.2M followers, she’s a fitness model and winner of several fitness competitions.
9. lazar_angelov_official, with 6.2M followers, he’s a model and fitness trainer
10. sergiconstance, with 5.6M followers, he’s a bodybuilder and fitness model
11. juliagilas, with 4.5M followers, she’s a fitness industry icon who shares exercise and healthy meal recommendations.
12. izabelgoulart, with 4.5M followers, she’s a fitness and swimsuit model.
13. jeff_seid, with 4.5M followers, he’s a bodybuilder, fitness model, and social media influencer.

Los modelos masculinos más atractivos de IG

Estos modelos masculinos de Instagram deben de trabajar duro para tener tan buen aspecto. Aquí están los más calientes en IG hoy.

1. camerondallas, with 25.2M followers, fashion model, Vine and YouTube celebrity, and Broadway actor
2. nick__bateman, 6M followers, founder of Spades Brand
3. jonkortajarena, 3.7M followers, Spanish model, and actor
4. lukasabbat, with 3.8M followers, fashion model and owner of Hot Mess
5. pietroboselli, with 3.2M followers, fashion model and fitness enthusiast
6. luckybsmith, 2.8M followers, runway model
7. iblamejordan, 2.8M followers, fashion model
8. neels, with 2.2M followers, fashion model and owner of online store, Living Regal
9. matthew_noszka, with 1.1M followers, fashion model
10. johanneshuebl, with 1M followers, fashion model
11. davidgandy_official, with 1M followers, runway model and founder and creative Director of David Gandy Wellwear
12. zachmiko, with a humble 103k followers, he makes the list as a plus-size runway model

Cómo elegir el modelo Instagram adecuado para su marca

Only big-name brands with massive advertising budgets can afford these top Instagram models. Your budget is, obviously, a key factor when shopping around for potential candidates. Other essential factors you’ll need to consider include:

• Sus objetivos de marketing. ¿Necesita ayuda para dar a conocer su marca o un nuevo producto/servicio a un público más amplio? ¿O quiere aumentar las ventas?
• Your target audience. For example, you may be targeting a unique demographic for a new product line.
• Tu identidad de marca y tu misión. ¿Eres un defensor de los productos veganos y sin crueldad? ¿Promueves un determinado estilo de vida? ¿Quieres posicionar tu marca como proveedora de moda sostenible o como un nombre notable en estilos petite o plus-size?
• El rendimiento en línea del modelo Instagram . Es imprescindible comprobar el historial de un candidato en la promoción de marcas y productos/servicios similares y la participación de sus seguidores. Asegúrate de que su credibilidad está bien establecida dentro de su nicho y entre sus seguidores. Elige un modelo con el poder de persuasión que buscas.

¿Cuánto ganan los modelos Instagram ?

As with Instagram influencers, how much Instagram models get paid depends on their audience size and experience. Normally, the more massive your number of followers, the higher the fee you can charge for a collaboration. If you have more than 100k followers but low engagement, you can’t charge as much as another model with the same number of followers but with a high engagement.

Aquí tienes una estimación de lo que pueden llegar a cobrar los modelos de Instagram en función de su número de seguidores:

• Entre 6.000 y 10.000 seguidores: Unos 88 $ por publicación
• Entre 10.000 y 100.000 seguidores: Más o menos 200 $ por post
• Entre 100.000 y 1 millón de seguidores: Unos 10 $ por cada mil seguidores y hasta 650-700 $ por publicación si tienes más de 500.000 seguidores.
• More than 1 million followers: You can basically name your price, especially if you also have the verified badge (blue check mark).

Construya su imagen de marca con las herramientas adecuadas

Instagram Las modelos pueden prestarle su poder de persuasión y su impresionante aspecto para hacer más atractiva su marca. Una bella modelo vistiendo su ropa o utilizando sus productos de belleza puede hacer que su marca se convierta instantáneamente en la opción más "caliente" o "de moda" entre los consumidores.

Puedes utilizar un modelo de Instagram como embajador de la marca. O puedes colaborar con un modelo o influencer y pedirle que mencione tu empresa o producto en su página. Trabajar con modelos de Instagram puede ayudarte a construir la imagen de marca que deseas. Y tienes un número abrumador de modelos de IG entre los que elegir.

However, you may need more than a model’s considerable audience reach and influence to achieve lasting and rewarding growth on Instagram. You should consider teaming up with an expert in Instagram growth strategy, a company like Path Social.

Path Social delivers precise audience targeting through its advanced AI technology. This means you’ll reach the right audience with each and every post. And if you’re keen on tapping into the popularity of Instagram models/influencers, you’ll also get access to Path Social’s wide network of influencers. Finally, working with Path Social means you’ll benefit from the marketing expertise of their in-house team of social media specialists.

Path Social ensures that you’ll get followers and likes from people who are genuinely interested in what you have to offer. Trusted by more than 20 thousand Instagram brands across all niches and industries, Path Social is your best bet for lasting and rewarding growth. Start growing and gaining Instagram followers today!