Gestión de la reputación 101: Sálvese de la cultura de la cancelación

In the world of social media, everyone has heard of everyone. So, your reputation will always precede you, especially if you’ve said controversial things online. With cancel culture breathing down every influencer’s neck, it’s important to keep that reputation in tip-top shape. Through a well-thought-out online reputation management strategy, you can build your fans’ trust and cement your credibility on social media.

But how exactly do you nurture and safeguard your reputation online, specifically on Instagram? If you’re scratching your head and pondering on that, you’ve come to the right place. In this guide, we’re teaching you how to right your wrongs and make your audience love you. Keep scrolling to learn about the art of managing your reputation and the many ways you can do it!

¿Qué es la gestión de la reputación?

Managing your reputation is the act of shaping public perception to ensure your audience sees you in a positive light. Brands often do this through press statements, corporate social responsibility efforts, relatable advertising campaigns, and more. The goal is to get people to trust and love you so you can cement your place in the industry.

Some might call this practice something else, like PR or crisis management, but it’s essentially the same. It’s all about maintaining a personal brand your fans love and controlling the narrative to minimize negative conversations about you.

¿Qué es la gestión de la reputación en línea?

This type of reputation-building focuses on shaping how a brand or person is perceived, specifically on social media. Instead of doing press junkets and volunteer work, the game shifts to online reviews, social media statements, and apology videos.

Maintaining a good reputation online is pretty scary, especially now that the world is obsessed with cancel culture. One wrong move, and you’re done for on the internet forums. At the same time, social media is also an excellent tool for shaping public perception. It’s an easy avenue for reaching your target audience to share positive content and address any issues.

Here’s how managing your reputation online typically goes. First, you need to scour the internet for feedback and conversations about your brand. From there, you’ll see whether people have positive sentiments or negative comments to share about you. Then, you assess whether you need to strengthen and positivize your image online through social media PR strategies.

Por qué es importante la gestión de la reputación en línea

The thing that’s so dangerous about maintaining a positive reputation online is that people on the internet talk. If someone has one bad thing to say about you, it can spiral into a huge conversation very fast. One small piece of negative content can snowball into a campaign, canceling your brand and destroying your reputation overnight.

And once you’ve been “canceled” by the public, it’s hard to bounce back. You’ll lose your fans’ trust, and potential customers and fans won’t even consider supporting your page anymore. You may even lose your brand partnerships and other monetization opportunities online with a sullied reputation. That’s a nightmare for any influencer!

But social media allows you to address these negative reviews and backlash instantly, minimizing the blow to your reputation. With a strong online presence and managing PR crises gracefully, you can salvage your brand from even the hottest controversies.

Thankfully, online reputation management is a bit easier for creators than for big businesses. Trust Signals Marketing finds people are more likely to give the benefit of the doubt to real people over brands. From sincere apology videos to collabs with respectable brands, social media offers influencers many creative solutions for their redemption arc.

Aside from saving yourself from bad press, social media is also awesome for maintaining a good public image. It’s where you can speak to your fans daily and create entertaining, positive content for them.

This allows you to build a thriving community of supporters who love you and will vouch for your brand. If that’s not the foundation of a good reputation and success as an influencer, we don’t know what is!

10 consejos de gestión de la reputación de marca para creadores de IG y marcas

¿Quieres que la gente tenga un sentimiento positivo hacia tu marca personal pero no sabes cómo influir en la percepción pública? Nosotros te ayudamos. Aquí tienes diez formas diferentes de mejorar tu reputación en Instagram y caerle bien a todo el mundo.

1. Curate a Likeable, Relatable Brand Voice and Image

The easiest way to build a good reputation online is by creating a persona your target audience will love. When people choose which influencers to follow, personality plays a huge role. That means you shouldn’t shy away from letting your liveliest, quirkiest, most relatable sides shine through. Be warm, open, and approachable. The more appealing your personality, the more well-loved you’ll be.

Curating a likable image online doesn’t just translate into your personality as a creator. It should also shine through in your content. Create eye-catching, aesthetically appealing, and exciting content that aligns with your personality but will add value to your fans’ lives. That way, attracting fans who will advocate for your page will be easier.

2. Humanice su marca con contenido entre bastidores o sobre el día a día

Influencers aren’t just Instagram models and celebrities—they’re real people, too! Give people a glimpse into your real life outside of social media with candid, casual, behind-the-scenes content. From making coffee in the morning to getting exhausted after your daily run, show them scenes of the real you.

Create day-in-the-life content and share your highs and lows with your followers. Introduce them to your pets, family members, co-workers, and more. Don’t edit out the unpolished moments just to make your life look picture-perfect. Showing off this authentic, raw, gritty side of you humanizes your brand, making people see you in a better light.

3. Responde a los comentarios y mensajes de tus fans

Your reputation is nothing without your loyal fans who see you in a positive light. To ensure public sentiment about you is positive, build a solid relationship with your followers. That means engaging and interacting with them in any way on social media.

There are many ways to foster a strong relationship with your fanbase on Instagram. If people leave sweet comments on your posts, respond to them with a simple “thank you.” If they ask questions through direct messages, answer them to the best of your ability to help them out. You can even ask your fans questions in return to get a longer conversation going!

The idea is to make your supporters feel heard and valued. That way, they’ll see you as a humble, down-to-earth creator who sees their followers as friends, not just fans.

4. Abordar las cuestiones controvertidas con humildad y franqueza para gestionar la reputación

Caught in controversy and getting backlash from the public? Be humble and own up to your mistakes as soon as you can. Influencers make mistakes all the time, from partnering with a brand people hate to accidentally using offensive language. The best thing to do to save your reputation is to lay down your sword and apologize.

However, don’t just post an apology video or statement for the sake of it. Take time to really understand what you did wrong and how much you disappointed your fans. Then, say what you have to say, including what you’ll do to be a better creator moving forward.

Esto demuestra a la gente que eres humano, pero que también puedes responsabilizarte de tus errores. Es una forma excelente de minimizar algunas de esas reacciones y sentimientos negativos al tiempo que te mejoras como influencer.

5. Responder rápidamente a las quejas de los clientes

Every brand owner knows the stress of getting tons of negative comments and complaints on social media. Some social media managers might shy away from it, scared of facing the attention head-on. But if you want to salvage your reputation, you need to address these comments promptly and professionally.

Respond quickly to these bad comments and DMs before things escalate and turn into a PR catastrophe. If your brand was in the wrong, apologize to the consumer and help them solve their problem. This shows them that you value their issues and are willing to go out of your way to fix them.

By doing this, customers might surprise you by turning negative comments into positive ones about your customer service!

6. Vuelva a publicar reseñas positivas sobre su marca

¿Recibes a menudo comentarios brillantes de clientes sobre tu negocio? Haz capturas de pantalla y comparte estas opiniones positivas con tus seguidores como prueba social de que tu marca es increíble. Vuelve a publicar estas opiniones en tus Historias para que las vea más gente. Incluso puedes crear una Historia Destacada dedicada a estas reseñas en línea para que los visitantes puedan verlas en cualquier momento.

Las buenas críticas y los contenidos generados por usuarios satisfechos ayudan a consolidar su credibilidad como marca. Demuestra lo fiable que es tu negocio y lo contentos que están tus clientes. Eso ayuda fácilmente a atraer clientes potenciales a tu página e impulsa tu reputación como marca.

7. Sea siempre transparente con sus socios de pago

¿Estás trabajando en un post patrocinado por una marca? Sé transparente con tu audiencia y revela claramente en tu publicación que te están pagando por ese contenido. Añade la etiqueta de colaboración remunerada a tu publicación o, al menos, hashtags como #ad o #sponsored.

This tells your audience that you respect them enough to be honest about the brands you recommend. As a result, they’ll have the same respect for you back because they can rely on you to be transparent.

Plus, the Federal Trade Commission requires influencers to disclose any financial relationship they have with the brands they collaborate with. So, if you aren’t transparent with paid collabs, you could get into trouble with the law.

Incorpore la responsabilidad social a su contenido

Use your influence for more than just promoting lifestyle brands on Instagram. Show your audience that you can make a positive social impact with your influence, too. Post about social issues you care about, whether it’s making a statement about mental health or saving the environment.

This shows others that you want to use your popularity for good, not just for fame and money. That instantly makes you way more likable and respectable, boosting your reputation.

9. Utilizar herramientas de gestión de la reputación para actuar con rapidez en las crisis de relaciones públicas

Just one teensy-weensy negative conversation about you online is enough to spiral into a hate campaign against you. That is if you let it. If you act fast and address controversy quickly, you can clear your name before things get blown out of proportion.

You can always stay on top of negative mentions about you on social media with online reputation management software. Some of the best options include Determ and Meltwater, which provide 24/7 crisis monitoring.

These third-party tools send alerts as soon as they detect negative attention toward your brand in online conversations. From there, you can jump straight on your phone and address any negative issues that might arise. By mitigating these conversations as swiftly as possible, you can save your reputation from a PR nightmare.

10. Realizar periódicamente un control manual de la reputación en línea

The best thing you can do to maintain a good reputation is to watch your back at all times. If you don’t have paid tools that send alerts about mentions about your brand, monitor them manually and regularly.

You can check on what people are saying about you at any time with social listening tools like Brandwatch and Brand24. See what keywords, trends, and topics people associate with you. Not only will this help you assess general sentiment about yourself, but it can also provide ideas for content creation! With those findings, it’s easier to create plans for improving your online reputation.

¡Protege tu Insta-Fama del odio cuidando tu reputación!

By managing your reputation online, you set the stage for steady growth. With a positive public image, exciting content, and followers who have your back, it’s easy to attract more fans. Before you know it, you’ll have an even bigger community that loves and engages with your content. And it all starts with proper reputation management.

¿Quiere una forma aún más rápida de crecer en Instagram sin tener que incursionar en las relaciones públicas de marca y la gestión de crisis? Trabaja con Path Social. Nos centramos en la promoción orgánica de la página para garantizar que tu público objetivo vea el contenido que has creado especialmente para ellos.

We’ve helped thousands of brands elevate their Instagram presence and build the online community of their dreams. Just take a look at Hailey’s Clothing, which gained 20,000 followers in just one year of working with us. Want to drive the same growth? Boost your Instagram game and get more fans with Path Social today!

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