Jueves de recuerdos: Tu viaje semanal por los recuerdos en IG

If you’ve been on Instagram for years, you’ve probably seen “hot” trends quickly come and go. Instagram has seen lots of these trends, from overly filtered photos to collages to the Ice Bucket Challenge. As with all fads, these trends that were once so exciting slowly die out, and new trends start to emerge. But there is one trend that has withstood the test of time. Over a decade in, and the love for the Throwback Thursday trend is (arguably) still alive and kicking.

Hoy hablaremos de esta nostálgica tendencia en las redes sociales y de por qué la gente la adora. Incluso te daremos algunas ideas sobre contenidos bonitos que puedes publicar para unirte a la diversión. ¿Estás listo para rememorar los viejos tiempos y compartir tus recuerdos en Instagram? Sigue leyendo para saber más sobre esta tendencia y cómo puedes utilizarla para atraer y emocionar a tus seguidores.

¿Qué es el Throwback Thursday y por qué le encanta a la gente?

But first, what is Throwback Thursday anyway? This type of content — which some refer to as “TBT posts” — evokes nostalgia by showing memories from the past. People typically post old photos and videos on their feeds or Stories and use the hashtag #ThrowbackThursday in the caption. As the name suggests, these posts are usually published on Thursdays.

What’s awesome about the throwback trend is that you can post whatever you please. The trend isn’t limited to a specific decade or content theme. You can share childhood memories, old outfits, retro music, and even junk from years ago you find in the attic. As long as your post takes people down memory lane, it can suit the tag.

It isn’t clear who started this trend. But what we do know is that it started getting big on social media around 2012. Some social media users attribute its popularity back then to the Kardashian sisters, who used the tag often. It was famous on Twitter first. Then, it slowly trickled down to other social media platforms — including Instagram, where it boomed.

People loved the throwback trend because it allowed them to share their favorite memories online. It evoked a sense of nostalgia and positivity. Users jumped at the chance to show their followers cute baby photos and family albums online. Sharing such personal, intimate, happy memories is a terrific way to feel more connected with your audience.

Curating throwback content can also be therapeutic for some. One study finds that nostalgia boosts one’s self-esteem and can even keep you from having an existential crisis. And it makes sense — remembering happy, impactful moments in the past makes you feel good. It reminds people that life isn’t always bad.

Un clásico o una moda más: ¿Sigue existiendo el "jueves del pasado"?

The throwback trend was arguably at its peak in the early 2010s. People loved it so much that they made a Friday equivalent of it called “Flashback Friday.” But today, with so many fads, challenges, and trends on all social media platforms, is Throwback Thursday still a thing?

While it’s not as much of a weekly ritual for everyone now, throwback posts are still quite popular on Instagram. Some people still post their vintage content and old memories on Thursdays for old times’ sake. But others post any time they want and post it with the hashtag #throwback, omitting the day of the week.

Why did the throwback trend have such longevity, you ask? The answer is simple. Unlike other trends that rely on seasons, celebrity news, and the latest music, throwback content is evergreen. It’s hinged on the universal and timeless desire of people to look back fondly on the past. Whether you’re young or old, male or female, it’s still fun to post old memories online.

Plus, over the years, people have adapted the throwback trend to make it more modern. Instead of posting the usual feed post, people have turned to Reels and Stories to reminisce on old memories.

For example, instead of using hashtags to mark their throwback content, some will use trending audio with the same effect.

This is something we saw when the “I’m Just a Kid” trend blew up. The throwback hashtag wasn’t always included in these nostalgic posts, but the idea was always the same. Even if the formats and content themes change, the legacy of the throwback trend clearly lives on.

Ideas atractivas para el jueves de los recuerdos Instagram

Many people enjoy posting throwback content to relive the memories that make them feel happiest. But at the same time, you need to think about how engaging your throwback posts will be. If your audience doesn’t think your post is interesting, your engagement rate might plummet.

So, don’t flood the feed with the same old kinds of retro photos every Thursday. Branch out and experiment to keep things fresh, especially since the throwback trend has been around for years. The goal is to keep things positive and poignant. Be vulnerable enough to let your followers into your personal life, but don’t forget to keep them entertained.

¿No estás seguro de qué contenido publicar en las próximas semanas? Aquí tienes algunas ideas encantadoras y atractivas para el Jueves del Recuerdo.

Encantadoras fotos y recuerdos de la infancia

The easiest throwback content to post is photos from your childhood. This includes baby pictures, videos with your high school or college friends, and old family memories. It’s a great way to show your followers your simpler and more innocent days.

Para ello, busca las fotos más entrañables que tengas en los viejos álbumes de tu madre. Publica una foto de tu hermano llevándote a cuestas o de unas vacaciones de verano memorables con tus padres. También puedes compartir fotos de la casa en la que creciste y contar una pequeña anécdota sobre ella. Todas estas cosas tocan la fibra sensible y seguro que provocan algún que otro "¡Aww!" entre el público.

Posting photos with childhood friends can also help you reconnect with them. Bringing back photos of the good old days will remind them of your shared experiences growing up. Hopefully, tagging them in your throwback photos can help you rekindle your old friendship. Your inner child will thank you!

¿Quieres que tu post sobre el pasado sea un poco más divertido y desenfadado? Compara una foto antigua de tu infancia con tu yo actual. Puedes hacerlo con un post en carrusel o crear un Reel rápido para conseguir un mayor impacto.

Fotos a la antigua usanza con atuendos nostálgicos de Jueves Retroactivo

Every decade, we had its fashion sense. One way to pay homage to past eras is to post Throwback Thursday outfits. Look for old photos of you wearing what used to be super trendy clothes back in the day. Not only does this transport your audience to a bygone era, but it also shows off your sense of style.

And if you weren’t the most fashionable person a few years back, it can make for silly content, too. Who doesn’t love a little self-deprecating humor? Make your followers giggle with photos of crazy layers you wore in the mid-2000s or baggy jeans in the 90s. It might make you cringe, but these lighthearted faux pas photos are sure to get you tons of interactions!

 

Historias de IG en las que compartes tus temas musicales favoritos de épocas pasadas

Do you love a specific decade in the past but have no photos from that era? You can still join the fun by sharing throwback songs on your Stories. This shows that you’re an old soul who appreciates music from the past, not just what’s on the Hot 100.

Just add Instagram music to your post and share a little anecdote about why you love that retro song. Share your favorite Elton John, Beatles, ABBA, and Michael Jackson to get people reminiscing about yesteryear.

También puedes compartir en tu feed fotos de tus discos de vinilo vintage o de tu colección de cintas de casete antiguas. Es una forma excelente de compartir una afición especial con tus seguidores y celebrar al mismo tiempo los días de antaño.

Fotos de viajes y aventuras anteriores

Do you have leftover photos from a trip you took last year that you never got to post? Throwback days are an excellent excuse to get them on your feed, finally. Post your favorite photos from your old trips to remember the adventures you had then.

Así no sólo tendrás más contenido listo para publicar. También despierta el deseo de viajar entre tus seguidores. Si a tu público objetivo le gusta viajar, esto puede generar una gran interacción con tus contenidos.

Fotos del "antes y el después" de su viaje en forma

One throwback content idea for fitness content creators is posting “before and after” shots of themselves. The “before” photo serves as the throwback photo, while the “after” encourages their followers to start their fitness journey. By doing this, you can tell people the story of your personal growth and motivate them to be healthy, too.

Y no siempre tienen que ser fotos del cuerpo. Puedes hacer fotos comparativas de ti haciendo posturas de yoga a lo largo de los años para mostrar cómo la práctica hace al maestro. La idea es inspirar a la gente para que empiece a ponerse en forma mostrándoles cuánto has crecido desde antes.

Volver a la moda retro: Qué ponerse para el jueves retro

Los contenidos de antaño no tienen por qué ser siempre fotos y vídeos antiguos que rebuscaste en tu disco duro. Pueden ser nuevas fotos tuyas reviviendo una época concreta de hace décadas.

In fact, the throwback trend has gotten so popular that it has become a theme for events. These include School Spirit Week and even costume birthday parties.

¿Vas a asistir pronto a una fiesta "throwback" o tal vez estés preparando contenido retro de tu década favorita? Aquí tienes qué ponerte para el Throwback Thursday.

• Dancing in the Disco in the ‘70s: This is one of the most popular throwback themes out there. Embody the glitz and glam of the disco-obsessed ‘70s by wearing sequined tops, sparkly dresses, and bell-bottomed trousers. Sweep your hair up in an afro for even more pizzazz!

• The vibrant, neon-lit ‘80s: Want to get that bright, colorful look reminiscent of workout videos from the ‘80s? Wear electrifying colors like hot pink, fluorescent green, and neon orange. Sweatbands, high-waisted leggings, and high-top sneakers will be your best friend for this look.

• The edgy, grungy ‘90s: Look like a rebel from the 1990s with band t-shirts, combat boots, and flannel tops tied around your waist. Don’t spend too much time on your hair. Messy buns and beanies will really give people that ‘90s feel. The goal is to look as anti-fashion as possible. Snap a photo of your OOTD and add a baddie Instagram caption to match!

• Skater girls and boys of the 2000s: If you were a 90s kid who grew up in the 2000s, you’d love this one. Dress in baggy, oversized clothes, cargo pants, and Converse sneakers for that skater-punk look. Think Avril Lavigne and Tony Hawk. You can even style your hair in that emo style with layers and side-swept bangs!

¡Deje que sus mensajes Throwback brillan con Path Social!

Posting throwback content every Thursday is a terrific way to spice things up on your feed. It gives your followers something charming to look forward to aside from your regular content. Plus, it’s a fantastic way to share relatable stories about your personal life to form a stronger connection with them.

And because people love nostalgic throwback posts so much, you can enjoy tons of engagement on your retro content. So, don’t be shy! Post that cute baby photo or that awkward school picture from high school in good fun. They’ll surely endear your followers and gain you some likes and comments to boost your engagement rate.

Do you want to give your Throwback Thursday content an extra push? Path Social can help with that. With our proprietary targeting tool, we can push your throwback posts to the people who will enjoy them most. That guarantees tons of engagement and new followers who will be excited to see what you post every Thursday. Let your content take center stage and gain more Instagram followers with Path Social today!