Une bonne croissance ou #Annulé : Les hashtags sont-ils encore pertinents ?

When hashtags first became a social media frenzy, everyone and their mother were using them. Whether you were #hungry or #listeningtomusic, people used the power of hashtags for every post. Later, hashtags trickled down to brand campaigns, then to social media challenges, and finally, to spammy content. And it begs the question, are hashtags still relevant today?

Hashtags used to be every creator’s secret weapon for getting more likes and followers. And little by little, as social platforms evolved, more promotional strategies started overshadowing these buzzwords. Do people still use hashtags today, or are they old news? And more importantly, can they still help you grow on Instagram? Keep scrolling to find the answers!

Les hashtags sont-ils encore pertinents sur Instagram?

Absolutely! Don’t let those pretentious influencers, highfalutin social media guides, or websites selling likes and comments tell you otherwise. Hashtags are still the bomb dot com when it comes to boosting reach and engagement for your social media posts.

But here’s the catch. Today hashtags only work if you use purposeful, niche-specific tags to reach a specific target audience.

Les hashtags sont parfaits pour classer le contenu de Instagram en fonction de thèmes et de niches liés au style de vie. Cela permet à l'algorithme de proposer certains types de contenu aux internautes en fonction de ce qu'ils apprécient le plus.

For example, let’s say a user likes and comments on lots of fashion content. Instagram then makes a mental note that they might enjoy all things fashion-related. The algorithm might then push out content with tags like #summerdress and #fashionweek to their Explore page.

So basically, hashtags are awesome if you go the extra mile to find relevant hashtags for your target market. Doing research to find the best hashtags for your niche and target audience is key for this.

But are hashtags still a thing if they aren’t targeted and niche-specific? To be honest, not really. If you use the same old, cliché, spammy hashtags like #instadaily or #love, you might be fighting a losing battle. These tags are incredibly generic and have no real audience. They won’t help you achieve your goal of reaching your target market.

Go ahead and look up those tags on Instagram now. We bet the content you see is super random and spammy, not at all related to those topics. Yikes! You don’t want your high-quality content to be lumped in with those kinds of posts. So, go for relevant, niche-specific hashtags instead.

Les hashtags dans les commentaires fonctionnent-ils ?

There are two ways to use hashtags on Instagram. Most people will add tags at the end of their post’s caption. The other way is to publish a comment underneath your post and add the hashtags there. But some might scratch their head and wonder, “Do hashtags still work on Instagram if they’re in the comments?”

Yes, they do. Hashtags in a post’s comments work pretty much the same way they would if they were in a caption. They still help the algorithm categorize your content and boost your visibility to your target audience. So, if you don’t feel like adding tags to your caption, go ahead and add them to a comment. It’s the same thing!

Est-il préférable de mettre des hashtags dans les commentaires ou les légendes ?

So, comments or captions—where is it more effective to place your hashtags? What’s better for your social media strategy? Well, there’s no clear-cut answer to that one. It all depends on your goals and how many followers you have.  

One study found that hashtags in the caption increased the average reach rate for posts by smaller accounts. However, accounts with over 100,000 followers drove higher reach when their hashtags were in the comments. So, it seems like micro-influencers might benefit from tags in the caption. Meanwhile, mega-influencers should experiment with tags in comments.

Of course, at the end of the day, it all comes down to your preference. If you’d rather have a clean, minimalist caption, add your hashtags in the comments instead. This also works if you want to tell a story in your caption and don’t want tags stealing its thunder. Meanwhile, you can include hashtags in the caption if you find it tedious to write comments for the tags later.

4 conseils pour améliorer votre stratégie Hashtag

Vous ne savez pas comment trouver les meilleurs hashtags pour vos publications sur les médias sociaux ? Voici quatre règles d'or à garder à l'esprit pour vous assurer que vos hashtags travaillent dur pour votre contenu.

1. Combiner des hashtags populaires et des hashtags de niche

When choosing hashtags to include in your post, make sure to add some popular hashtags and some niche ones. This is a terrific hashtag strategy, given that popular and niche hashtags play different roles in pushing out your content.

Popular tags are high-traffic hashtags that give you a quick boost in reach and visibility. However, because they’re so popular and well-known, posts using those tags tend to get drowned out by other content fast.

To make up for that, you need a few ultra-specific niche tags. These hashtags aren’t as popular. However, they give you a fighting chance at staying at the top of the tag’s page.

For example, fitness influencers posting workout videos might include popular fitness hashtags like #gym and #workoutmotivation in their content. However, to ensure their content reaches a more specific audience, they might also include niche tags like #HIITcardio or #prenatalfitness.

Nous recommandons d'ajouter 1 à 2 hashtags du côté le plus populaire et 3 à 5 hashtags du côté de la niche par article.

2. Créez un hashtag de marque ou communautaire pour vos fans

One creative way to utilize hashtags and make them feel fresher and more relevant is through branded hashtags. These are unique, personalized hashtags you can create for your fans to encourage them to post content. It also helps you build a stronger community of supporters on the platform.

Imaginons que vous soyez un influenceur spécialisé dans la pâtisserie et que vous souhaitiez obtenir davantage de contenu généré par les utilisateurs de la part de vos fans. Vous pouvez créer un tag comme #BakingTimeWith[YourName] et leur demander de poster des vidéos d'eux en train de préparer des desserts avec vos recettes. C'est une façon amusante d'impliquer vos fans et d'obtenir une exposition supplémentaire auprès de ceux qui ne vous connaissent pas encore.

3. Faites tourner les étiquettes que vous utilisez pour éviter les répétitions

L'algorithme de Instagram est toujours à l'affût de comportements douteux qui donnent l'impression d'être spammy et inauthentiques. L'un des déclencheurs connus est l'utilisation répétée des mêmes hashtags dans le contenu.

When you use the same tags over and over, it doesn’t seem genuine. It seems more like you’re just copying and pasting a string of words that have no meaning. If the algorithm flags your behavior as spammy, your account can suffer.

So, try to rotate the hashtags you use in your posts. Sure, there’s no harm in having your favorite tags that you use often. But try to make your string of hashtags more tailored to every unique post.

4. N'en faites pas trop ; contentez-vous de 10 hashtags ou moins par message.

Lastly, don’t use too many hashtags in your post. Instagram allows its users a maximum of 30 hashtags per post. But we don’t recommend maxing this out, as 30 tags can look too distracting and overwhelming in a caption. Instead, go for way less than that. Anywhere between five to 10 hashtags is the sweet spot you’re looking for.

PSA: There are talks of Instagram lowering the hashtag limit per post to around five tags only. Keep an eye out for this roll-out, as it can heavily impact your hashtag strategy!

Don’t Stop at Hashtags; Grow On IG With Other Promotional Strategies, Too!

Hashtags are still super effective at delivering your content to more people, boosting your content’s visibility and discoverability. The trick to using them properly and seeing results is picking tags relevant to your target audience. So, having a deep understanding of your target market and doing proper research on trending tags is non-negotiable.

So, are hashtags still relevant? Definitely! But while hashtags still have a place on Instagram today, it’s still important to look for other ways to grow.

One way to do that is by using a trusted growth service like Path Social. We use other organic promotional strategies to make sure your target market sees your content. This boosts engagement, increases your followers, and catapults you to virality and fame!

Brands like Hailey’s Clothing have gained almost 20,000 fans in just a year with our help, and you can too! Start building your army of Instagram followers with Path Social.

Questions fréquemment posées