Les gens achètent-ils des followers Instagram pour développer leur activité ?

Avez-vous déjà remarqué que le compte Instagram d'une personne a explosé du jour au lendemain sans qu'elle ne publie quoi que ce soit ? Il s'agit peut-être d'une personne qui essaie de se faire connaître en tant qu'influenceur ou d'une marque nouvellement lancée. Il est un peu étrange de voir un compte gagner une énorme communauté sans lever le petit doigt. D'où la question suivante : les gens achètent-ils des followers Instagram pour construire leur communauté en ligne ?

For people who are new to Instagram, this concept may seem outrageous. But anyone in the social media industry knows plenty of people look up how to buy Instagram followers.

Buying fake followers is a quick and convenient shortcut to growing your community and boosting engagement metrics. But is it good for business, or will it ruin your brand in the long run? In this guide, we’ll try to answer this and more.

Les gens achètent-ils vraiment des followers Instagram pour faire grossir leur compte ?

You can’t always trust the glitz and glam of your favorite celebrities and influencers’ Instagram profiles. Behind their glossy, aesthetic Instagram feed and a seemingly massive community of followers, something fishy might be happening without you realizing it.

There’s always a lot of talk about brands, celebrities, and meme accounts buying their followers. But is it true? Do people really buy Instagram followers just to make their profile look more legit?

Yes, it’s an open secret that tons of people on Instagram buy fake followers to boost their fanbase. It’s sort of a vanity metric—the more followers you have, the better you look to potential customers and partner brands. It doesn’t matter if your followers are real; they make your numbers look good.

However, many fake followers bought online are false accounts. These fake, low-quality Instagram accounts are bots that don’t interact with your content, killing your engagement rates. Sure, people get a bigger fanbase if they buy Instagram followers. But their engagement metrics—and consequently, their visibility on the Instagram feed—will suffer dramatically.

Les motivations : Pourquoi les gens achètent-ils des followers sur Instagram ?

But if buying fake followers from third-party websites has such a harmful effect on engagement, why do people buy Instagram followers anyway?

Many people are okay with losing out on post engagements as long as they have more followers. Sadly, these people are misguided about Instagram and how influence actually works.

Some people think that buying Instagram followers allows them to grow their reach. That way, if they post content about their products and personal life, more people will see it. But remember—many followers bought online are fake, false accounts or bots.

People also think that as long as you have a six-digit follower count, people will already think you’re credible. But Instagram users are a lot more intelligent than that. They can scope out which profiles have fake followers (like those with a massive fanbase but get just a few views on their Reels).

Another reason why people buy followers is because they think it’s a good first step to building an active community. The thinking is that after purchasing a set of followers, you can work to keep them engaged and build a relationship with them. It’s a noble idea. But it’s pretty impossible if the fake followers you buy have no intention of ever engaging with you in the first place.

Curious about people’s other motivations for buying Instagram followers? Here are more of them, depending on what kind of Instagram profile they manage.

Faire des bénéfices : Pourquoi les entreprises achètent-elles des followers sur Instagram ?

You may be asking whether people buy Instagram followers for their business. Does it work to help them rake in more profits? Yes, business owners often do buy followers online. However, it rarely helps them drive conversions and sales. So, why do businesses buy Instagram followers?

First, it makes their brand look more established. This is the case for many new labels that are desperate to succeed immediately. They get pressured by how well their bigger competitors are doing on Instagram. So, they buy fake followers to look more legitimate and established, hoping to attract real followers to their page.

This is because the higher your number of followers, the more social proof you have. Social proof is the belief that when people see others following or interacting with a brand online, they will likely do the same.

Une autre raison pour laquelle les entreprises achètent des followers sur Instagram est que certains sites web vous permettent de choisir la démographie des followers que vous achetez. Il est donc facile d'acheter des followers qui correspondent à votre public cible.

Do people really buy Instagram followers in their target audience and see results? Yes, they do. Let’s say you have a modern, smart casual clothing line for women, and your target audience is Millennial women. When you buy followers, you can ensure that every follower you purchase falls under that segment.

Some websites also allow you to buy followers from a specific town. This is great for local businesses that rely on foot traffic, like restaurants or salons. You can buy followers that live in your area to talk directly to your audience.

Fortune et célébrité : Pourquoi les célébrités achètent-elles des followers sur Instagram ?

Next, let’s take a look at famous artists, musicians, and actors. Do celebrities buy Instagram followers, too? Why would they if they already have tons of real followers and fans who love them?

For many people, a quick and easy way to measure a celebrity’s popularity is by checking how many Instagram followers they have. Celebrities know this, too. So, some celebs may go out of their way to artificially boost their fanbase by buying followers.

In 2019, GQ Australia conducted a social experiment to check which celebrities have the most fake followers. The top ten list included huge stars like Ellen DeGeneres, Ariana Grande, Katy Perry, and Priyanka Chopra.

Of course, there’s no way to find out if they bought fake followers. Honestly, it’s pretty unlikely for most ultra-famous personalities to pay big money to get followers on social media. That said, you can’t immediately discount the possibility that they did.

Mais pourquoi les gens achètent-ils des followers sur Instagram s'ils sont déjà de grandes célébrités avec des bases de fans fidèles ? Les raisons diffèrent d'une personne à l'autre. Certaines célébrités (en particulier celles qui sont obsédées par les médias sociaux) peuvent vouloir booster leur ego et paraître plus populaires. Il se peut également qu'elles veuillent paraître à nouveau pertinentes si elles ne sont plus aussi célèbres qu'avant.

Pourquoi les gens achètent-ils des followers Instagram lorsqu'ils veulent devenir des influenceurs ?

Becoming an Instagram influencer is a big dream for many people. But it’s not always easy getting there. In fact, it’s challenging to build a fanbase from scratch, no matter how good you are at creating content.

Sadly, plenty of influencers lack the patience to build a community of real followers organically and authentically. Instead of slowly reeling in followers with high-quality content, they prefer instant results. So, some wannabe influencers buy Instagram followers to get a headstart as they dive into content creation and brand promotion.

Alors, pourquoi les gens achètent-ils des followers Instagram lorsqu'ils veulent devenir un influenceur ? La réponse varie en fonction de la personne à qui l'on s'adresse.

Certaines personnes le font pour des raisons de vanité. Ils veulent donner l'impression d'être populaires et appréciés par les communautés. Cela sert de preuve sociale. Ils croisent probablement les doigts pour obtenir encore plus de followers si les gens voient à quel point ils sont populaires.

D'autres ont un plan plus stratégique en tête. Ils veulent avoir plus de followers pour paraître suffisamment crédibles pour décrocher des collaborations et des partenariats avec des marques. C'est un moyen de faire des économies si vous voulez monétiser votre présence sur les médias sociaux dès que possible.

However, many new influencers forget that the key to success in their field isn’t a high follower count. Instead, it’s having good engagement metrics—something that buying followers rarely provides. The second brands realize that you have fake followers and alarming engagement rates, they may drop you—just like that.

Les gens achètent-ils des followers Instagram qui sont vrais ou faux ?

Now that you know people on Instagram do indeed buy followers, your next question is probably, “What kind of followers do they buy?” Do people buy Instagram followers that are real or fake?

Cela dépend principalement du budget d'une personne et de sa naïveté lorsqu'elle achète des followers en ligne. Les sites web qui vendent des followers proposent généralement des formules abordables pour les followers de mauvaise qualité et des formules premium pour les vrais followers.

The ideal kinds of followers to buy are real and engaging. That way, you can be sure that real people behind these followers can like, comment, and share your posts to boost engagement.

Vous devez également rechercher des followers qui ne vous lâchent pas. Ils ne vous suivront pas et feront partie intégrante de votre base de fans.

By buying the right kind of followers, you can expect authentic, meaningful engagement on your page. This will do wonders for your engagement metrics and your visibility on your followers’ Instagram feeds. That said, buying these types of followers can be difficult (and expensive). But trust us when we say it’s worth the investment vs. buying cheap followers.

Pourquoi les gens achètent-ils des Instagram Followers qui pourraient être faux ?

While it’s ideal to buy real, engaging followers, some people still end up buying fake followers. So, why do people buy Instagram followers that are probably low-quality false accounts instead of high-quality fans?

Buying fake followers might be attractive and tempting for content creators and brands that have a small budget. Bot accounts and ghost followers are way cheaper than buying real, engaging followers. So, they opt for quantity over quality.

These people might think that they’re getting a huge fanbase for a bargain. However, they’re actually doing more harm than good to their Instagram pages. By buying fake followers who don’t like or comment on their posts, they’re killing their engagement rates. And the lower their engagement is, the less the Instagram algorithm will show their content on the feeds of your real followers. This can lower their engagement rates even more. As a result, brands will be even less interested in collaborating with them.

Ces personnes remarqueront également que leur nombre de followers diminue peu de temps après avoir acheté de nouveaux followers. De nombreux followers bon marché risquent également de ne plus les suivre quelques jours plus tard. Cela signifie qu'ils ont gaspillé leur argent en achetant des followers déloyaux.

Sometimes, it’s not even the accounts actively unfollowing them. Instagram has regular clean-ups to wipe out bots and inactive accounts. If a lot of your followers fall under these false accounts, you’ll see them disappear from your follower list.

Pouvez-vous acheter des Instagram Followers pour quelqu'un d'autre sans son autorisation ?

Let’s say it’s not your profile that you want more followers for but that of a friend. Can you buy Instagram followers for someone else as a gift? Do people buy Instagram followers for others, or is their permission necessary to purchase fake followers online?

Surprisingly, websites don’t ask permission from the Instagram account owner before rolling out followers for their profile. All they need is a username to deliver the followers to, and they’ll do it without question. They don’t ask for login details or verify whether the person buying the followers is the real owner of the page.

So technically, yes, you can buy Instagram followers for a friend or influencer without them knowing. Of course, this is unethical. It’s essential to ask for their consent before purchasing followers for them, even if you’re doing it out of the goodness of your heart.

Why? Because buying fake followers has scary implications for the account owner. If you buy followers for someone and their engagement metrics go down, it may confuse and upset them. You’ll harm them instead of making them grateful or happy for your generosity.

Pourquoi les gens achètent-ils des followers sur Instagram même si cela va à l'encontre de la politique de Instagram ?

It’s no secret that buying fake followers online puts you under the scrutiny of Instagram. Buying followers is against the Instagram policy since the app prioritizes authentic, genuine interactions. Any inauthentic activity will immediately raise their eyebrows.

If you buy followers online, there’s a chance that you’ll obtain an Instagram shadowban. Your content will be heavily deprioritized on the Instagram feed and Explore pages when that happens. A tell-tale sign that your account has been shadowbanned is that you receive fewer likes and comments on your posts than usual.

Alors, pourquoi les gens achètent-ils des followers sur Instagram malgré les conséquences potentielles ?

To some, the benefits of appearing to have more fans outweigh the risks of buying fake followers. This is especially true for those who don’t care about their engagement rates and only want more followers as a vanity metric.

De nombreuses personnes se trompent et pensent que l'achat de followers vaut le risque d'être banni de l'ombre. Ces personnes se trompent lourdement. Votre marque souffrira inévitablement si Instagram signale votre activité inauthentique et vous bannit.

That’s why instead of buying followers online, it’s important to focus your efforts on creating interesting, engaging content on your page. Do your best to engage your real followers and reach out to new fans instead of wasting money on low-quality followers. That way, your content and online presence can be more meaningful. Plus, your engagement rates will soar!

Gagnez des followers et stimulez l'engagement en même temps en utilisant Path Social

It’s not hard to look for where to buy Instagram followers online. There’s an abundance of websites that sell fake followers. A quick Google search will lead you to dozens of them right away. However, not every website can guarantee high-quality Instagram followers and a boost in your engagement metrics.

If you want more followers and higher engagement, focusing your efforts on authentic growth is important. You can do that by consistently churning out high-quality, relevant content that your target audience will love.

You can still pay money to get services to do this for you. However, you shouldn’t rely on those sketchy websites selling fake followers. Instead, go for a trustworthy Instagram growth service like Path Social.

At Path Social, we do more than grow your fanbase. Do people buy Instagram followers from us? Sure. But we also push your content out to the people likely to enjoy it most and give it a like or comment. That way, every follow on your page and interaction on your posts is authentic. As you gain followers, you boost your engagement metrics, too. Build your community of real followers with us today!