Comment stimuler la présence sur IG avec un Tagboard Instagram Stories

There are many ways to engage an audience during a live event. The host could be super entertaining, or the program can have interactive activities with the crowd. But in the digital age, there’s a more dynamic way to engage fans at events and at home. How? Through live social media displays, like an Instagram Stories Tagboard.

These live content displays at events are awesome for events that want to boost social media engagement. But it also gives content creators a chance for their social content to be featured on the big screen. If that happens, you can reach more people through authentic Instagram Stories about events and cultural moments. In this guide, we’ll tell you exactly how that works.

What Is Tagboard, Anyway?

But what is Tagboard in the first place? Tagboard is a tool that helps content teams aggregate and organize social content using a specific hashtag. It creates a live “board” showing user-generated content using that tag across social media platforms. Then, that board is displayed at on-ground events or online livestreams.

Let’s say, for example, that a big basketball game is happening at a stadium. While many people come to see the game in person, some watch and post about it from home. These fans are encouraged to use a certain hashtag—in this case, let’s say it’s #PlayBall2024.

More and more people stay tuned into the game and post about it online using the tag. Through Tagboard, the events team can show that content across displays at the stadium. It shows people at the event what folks from around the world are saying about the game.

Tagboard can show all kinds of content to engage the crowd, from thought-provoking to hilarious to heartwarming snippets. It’s an awesome way to engage everyone at the event and boost the event’s earned media online.

Plenty of media outlets use Tagboard to showcase social content live, from Variety red carpet events to the Golf Channel. Even big universities use it to display content across campus TVs and digital billboards to engage the community. Sports teams, concerts, and rallies might use it, too.

The platform also has other cool features such as Advanced Search and Content Rights & Consent. The advanced social search feature allows people to look up social media content related to any topic, not just hashtags. Meanwhile, getting content rights allows you to license stellar social content to showcase it on your website.

Puis-je mettre Instagram Stories dans Tagboard ?

Tagboards typically display text-based content (like Twitter posts), but you might be asking, “Can I put Instagram Stories into Tagboard?” Yes, you can! In 2017, Tagboard announced the official launch of Instagram Story displays at live events and broadcasts. The Philadelphia Eagles were the first brand to use the feature at one of their games.

Putting Instagram Stories on Tagboard is awesome because they’re visual and have a rich storytelling element. That makes them more engaging and compelling than plain, text-based posts. After all, it’s easier to consume interesting photo and video content than paragraphs of text. It’s the perfect storytelling solution to boring social content broadcasts.

Les avantages de figurer sur le Tagboard de Instagram Stories

Perhaps the biggest benefit of having your Story show up on a Tagboard display is expanding your reach. When your content is flashed on the screen at an event, huge crowds see it. More potential fans will see your username. If your content is engaging and entertaining enough, they might just look you up and follow you. It’s an awesome way to promote your Instagram.

Showing up on a Tagboard screen also adds an air of authenticity and depth to your brand and online persona. It shows that you’re not just a content creator; you’re also a person interested in the latest cultural moments. This makes you look more endearing and trustworthy, boosting your credibility and increasing the potential to gain new fans.

Comment les créateurs de contenu peuvent tirer parti de Tagboard pour renforcer leur présence sur IG

Il existe de nombreuses façons pour les créateurs de tirer parti de Tagboard pour se faire connaître. Vous voulez saisir davantage d'occasions d'accroître la portée et l'engagement par l'entremise du Tagboard ? Voici ce que vous pouvez faire.

Canalisez le fanatique qui sommeille en vous pendant les événements mondiaux en vogue

When there’s a major event that your target audience might be interested in, post Stories about it. Use hashtags relevant to the event to get a chance to show up on their Tagboard display.

The best strategy is to live react to an event via Stories. If you’re a fashion influencer, post Story content about the goings-on at the Met Gala or Fashion Week in Milan. Make unique and interesting Story content like reviews and outfit recreations to stand out and get featured on Tagboards.

Utilisez les hashtags de l'événement sur toutes vos plateformes de médias sociaux

Don’t stop at just posting Stories to get featured on a Tagboard. Use the event’s hashtag across your active platforms, too, from Facebook to Twitter. This increases your chances of showing up on the big screen and attracting new followers across your social channels.

Créez votre propre Tagboard pour dialoguer avec vos fans

Vous organisez un livestream pour parler à vos fans ? Mettez en place un Tagboard et encouragez-les à publier du contenu en utilisant un certain hashtag. Affichez-le sur votre écran et suscitez une conversation intéressante sur le contenu pendant votre diffusion. C'est un excellent moyen d'impliquer les fans et d'utiliser leur contenu pour faire connaître votre diffusion en direct.

What’s great about a personal Tagboard is that you can do a content reorg whenever you want. Categorize the content that comes in however you want, depending on the theme of each post. This makes it less overwhelming to look through everyone’s posts.

Questions fréquemment posées

Améliorez votre stratégie promotionnelle sur IG avec Path Social

Le fait d'attirer l'attention sur des événements grâce au Tagboard est une excellente occasion d'attirer l'attention sur votre page Instagram . Mais vous ne pouvez pas toujours vous contenter d'un Tagboard Instagram Stories lors des événements. Vous devez également vous efforcer d'améliorer la découvrabilité de votre page directement sur la plateforme Instagram .

We at Path Social can lend a hand with that. We use organic promotional methods to target your niche audience and make sure they see your content. With our expert strategies, you can drive higher reach and engagement on your posts, which ultimately leads to more fans. 

We’ve helped pages like The Beauty of Baking get almost 20,000 new followers, and we’ll do the same for you. Grow your Instagram community and boost engagement with Path Social today!