Comment se retrouver sur la page Explore de Instagram : Conquérir le territoire de l'agriculture biologique

On Instagram’s Explore page, organic reach reigns supreme. Knowing how to get yourself on the Instagram Explore page (also referred to as Search and Explore) means getting your foot in the door that gives you access to your audience of choice. Reaching a new audience can lead to more followers and/or customers; more followers can lead to higher engagement and/or sales; and higher engagement/sales numbers mean success for your business on Instagram. Keep reading to find out why you should aim to get featured on Instagram’s Search and Explore and how to do it to get more followers on Instagram.

Qu'est-ce que la page Explore de Instagram ?

Search and Explore, or just Explore, allows users to dive deep into their interests with a “full search experience.” When you know how to get featured on Instagram’s Explore page, you’ll be able to reach potential new followers who belong to the target audience you’ve identified for your business. More importantly, you’re guaranteed that the new audience you’ll reach are in a “discovery mindset” and are looking for exactly the kind of content you have — which means they’re genuinely interested in what you have to offer and more likely to become followers. 

Search and Explore results include photos, videos, accounts, shopping, reels, and other content related to a user’s inquiry and also specifically tailored to their interests based on their history of engagement and searches on the platform. These bespoke results are content published by accounts a user is following, as well as accounts they don’t follow yet but which they might also enjoy, as determined and recommended by Instagram’s finely tuned algorithm.

For brands and businesses, getting on Instagram’s Search and Explore page is an opportunity to grow their audience, strengthen their community, and make their business stand out on the platform.

Comment accéder à la page Explore de Instagram

If you need to see the Explore page for yourself, here’s how to get on the Instagram Search and Explore page:

1. Appuyez sur l'icône de la loupe dans le menu au bas de l'écran. 
2. In the search box, you can look for a specific account, hashtag, place, or keyword. 
3. Vous verrez apparaître une grille de photos et de vidéos liées à votre demande et sélectionnées en fonction de votre engagement et de l'historique de vos recherches. En haut de la grille, vous trouverez des canaux thématiques ou des options de catégorie également liés à votre recherche. 

When you click on a photo in the Explore grid, it will take you to an Explore Feed (similar to the Instagram feed) which will show you other photos and videos related to the clicked photo. Each photo or video in the Explore grid leads to different kinds of Explore Feeds. The Instagram Explore page, therefore, is like a portal to endless alternate feeds. If you know how to get featured on Instagram’s Explore page, you’ll be leveling up your game for organic discoverability. 

Comment obtenir un billet Instagram sur la page Explore

Now let’s get to the brass tacks of how to get an Instagram post on the Explore page. Remember that no two Explore grid results are the same, because every Explore grid is a personalized recommendation by Instagram’s algorithm based on a user’s activities on the platform. So if you know what your target audience frequently look for, you can create interesting Instagram content that matches your audience’s interests and meets their needs and which will land you on the Explore page.

Comment figurer sur la page Explore de Instagram de manière organique ?

Voici les meilleures pratiques qui vous permettront de faire figurer votre message sur la page Explore de Instagram . 

1. Connaissez votre public. Jetez un coup d'œil à votre site Instagram Insights et identifiez les caractéristiques démographiques du public que vous atteignez déjà. Vous pouvez cibler d'autres personnes appartenant aux mêmes groupes démographiques en leur proposant des contenus similaires à ceux avec lesquels ils s'engagent le plus. Vous pouvez également consulter les profils de certains de vos abonnés les plus engagés pour savoir ce qui les intéresse. 
2. Explore the Explore page. A neat trick for how to get featured on the Instagram page is to do a search on content that’s similar to what you create, as well as content that your target audience loves to engage with. Analyze the composition of the photos and videos that get featured on your Explore grid results. Of course, these results will be tailor-made for you, but they will also serve as a good blueprint, so to speak, for future content you’ll create.   
3. Target lookalike audiences by having an active community. The more actively engaged your community is, the more likely your content will appear on the Explore grid results of lookalike audiences. To cultivate an active community, keep conversations going in your comments section, be more proactive and initiate real conversations with your followers, promptly reply to all DMs, regularly post Stories, and know the best times to post on Instagram to maximize your audience reach. 
4. Use relevant hashtags. Hashtags are frequently searched on the Explore page, so just knowing how to choose hashtags for Instagram can also help get your post on the Instagram Explore page. The same goes for location tags, so that people looking within your geographic location will discover you. 
5. Cater to what’s popular. From your own Insights, find out the content formats that are most popular among your audience. Do your Reels or Carousel posts get more likes and comments? Visit some of your competitor pages and take note of their most popular posts. Improve your content strategy based on the information you gather.  

Comment figurer sur la page Explore de Instagram avec des publicités

While the Explore page is a great way to reach a new audience without boosting a post or running an ad campaign, you should also consider taking the ad route to get on the Instagram Explore page. 

Instagram a récemment proposé des annonces dans Explore pour "cibler les publics qui sont prêts à découvrir et ouverts à la découverte et à l'engagement avec du nouveau contenu". Le placement d'annonces dans Explore constitue une nouvelle étape pour un nouveau type de public, en particulier les personnes qui recherchent déjà quelque chose de nouveau auprès de quelqu'un d'autre. 

When you have an ad on Instagram’s Explore page, take note that your ad will not appear in the Explore grid results or the topic channels on top. Your ad will appear on the Explore feed of a related photo or video. This means your target audience will see your ad when they click on a photo or video on the grid that’s related to your ad. You’ll need to know how to promote your Instagram with ads and how to get started with Instagram ads for e-commerce. 

Les avantages de savoir comment figurer sur la page Explore

Pourquoi devriez-vous apprendre les tenants et les aboutissants de la façon de vous placer sur la page Explore de Instagram ? Voici les avantages qu'il y a à figurer sur la grille Explore, une propriété de premier ordre :

• More exposure for your content, especially to users who haven’t discovered you yet but are looking for what you offer. 
• Augmentation de l'engagement des personnes susceptibles de devenir des adeptes potentiels de l'article mis en avant sur la page Explore. 
• An increase in followers, particularly when those who found your content through Explore and engaged with it also found it interesting enough to visit your profile and learn more about you. So make sure you know how to gain new followers with a great Instagram bio. 
• Increased engagement for your other content, delivered by your new followers. 
• An overall organic acceleration of your Instagram growth (unless, of course, your growth comes from your ad in Explore).

Dernières réflexions : Explorez les possibilités étonnantes de la page Explore de Instagram.

Reaching new people who are potential followers is a goal that’s getting harder and harder to achieve organically. But knowing how to get yourself on the Instagram Explore page will give your content the hard push it needs to reach a wider audience. Even with ads now getting some space on Explore feeds, your organic content has a better fighting chance because it has dibs on a highly coveted spot on the Explore grid. 
Growing your Instagram brand/business organically is also easier when you have the right growth partner — one with many years of experience on Instagram growth strategy, a company like Path Social. Take advantage of Path Social’s proprietary advanced AI technology and in-house team of experts, as well as their network of thousands of influencers, and start growing and gaining Instagram followers today!