Cómo aparecer en la página Instagram Explore: Conquistar el territorio de alcance orgánico

On Instagram’s Explore page, organic reach reigns supreme. Knowing how to get yourself on the Instagram Explore page (also referred to as Search and Explore) means getting your foot in the door that gives you access to your audience of choice. Reaching a new audience can lead to more followers and/or customers; more followers can lead to higher engagement and/or sales; and higher engagement/sales numbers mean success for your business on Instagram. Keep reading to find out why you should aim to get featured on Instagram’s Search and Explore and how to do it to get more followers on Instagram.

¿Qué es la página Instagram Explore?

Search and Explore, or just Explore, allows users to dive deep into their interests with a “full search experience.” When you know how to get featured on Instagram’s Explore page, you’ll be able to reach potential new followers who belong to the target audience you’ve identified for your business. More importantly, you’re guaranteed that the new audience you’ll reach are in a “discovery mindset” and are looking for exactly the kind of content you have — which means they’re genuinely interested in what you have to offer and more likely to become followers. 

Search and Explore results include photos, videos, accounts, shopping, reels, and other content related to a user’s inquiry and also specifically tailored to their interests based on their history of engagement and searches on the platform. These bespoke results are content published by accounts a user is following, as well as accounts they don’t follow yet but which they might also enjoy, as determined and recommended by Instagram’s finely tuned algorithm.

For brands and businesses, getting on Instagram’s Search and Explore page is an opportunity to grow their audience, strengthen their community, and make their business stand out on the platform.

Cómo llegar a la página Instagram Explorar

If you need to see the Explore page for yourself, here’s how to get on the Instagram Search and Explore page:

1. Pulse el icono de la lupa en el menú de la parte inferior de la pantalla. 
2. In the search box, you can look for a specific account, hashtag, place, or keyword. 
3. Se te mostrará una cuadrícula de fotos y vídeos relacionados con tu consulta y seleccionados en función de tu participación y tu historial de búsqueda. Encima de la cuadrícula hay canales temáticos u opciones de categorías también relacionadas con tu búsqueda. 

When you click on a photo in the Explore grid, it will take you to an Explore Feed (similar to the Instagram feed) which will show you other photos and videos related to the clicked photo. Each photo or video in the Explore grid leads to different kinds of Explore Feeds. The Instagram Explore page, therefore, is like a portal to endless alternate feeds. If you know how to get featured on Instagram’s Explore page, you’ll be leveling up your game for organic discoverability. 

Cómo publicar en Instagram en la página Explorar

Now let’s get to the brass tacks of how to get an Instagram post on the Explore page. Remember that no two Explore grid results are the same, because every Explore grid is a personalized recommendation by Instagram’s algorithm based on a user’s activities on the platform. So if you know what your target audience frequently look for, you can create interesting Instagram content that matches your audience’s interests and meets their needs and which will land you on the Explore page.

Cómo aparecer en Instagram Explore Page de forma orgánica

Estas son las mejores prácticas que pueden hacer que tu publicación aparezca en la página Instagram Explore. 

1. Conozca a su público. Eche un vistazo a Instagram Insights e identifique los datos demográficos de la audiencia a la que ya está llegando. Puedes dirigirte a más de los mismos grupos demográficos con contenidos similares a aquellos con los que más interactúan. También puedes echar un vistazo a los perfiles de algunos de tus seguidores más participativos para averiguar qué les interesa. 
2. Explore the Explore page. A neat trick for how to get featured on the Instagram page is to do a search on content that’s similar to what you create, as well as content that your target audience loves to engage with. Analyze the composition of the photos and videos that get featured on your Explore grid results. Of course, these results will be tailor-made for you, but they will also serve as a good blueprint, so to speak, for future content you’ll create.   
3. Target lookalike audiences by having an active community. The more actively engaged your community is, the more likely your content will appear on the Explore grid results of lookalike audiences. To cultivate an active community, keep conversations going in your comments section, be more proactive and initiate real conversations with your followers, promptly reply to all DMs, regularly post Stories, and know the best times to post on Instagram to maximize your audience reach. 
4. Use relevant hashtags. Hashtags are frequently searched on the Explore page, so just knowing how to choose hashtags for Instagram can also help get your post on the Instagram Explore page. The same goes for location tags, so that people looking within your geographic location will discover you. 
5. Cater to what’s popular. From your own Insights, find out the content formats that are most popular among your audience. Do your Reels or Carousel posts get more likes and comments? Visit some of your competitor pages and take note of their most popular posts. Improve your content strategy based on the information you gather.  

Cómo aparecer en la página Instagram Explorar con anuncios

While the Explore page is a great way to reach a new audience without boosting a post or running an ad campaign, you should also consider taking the ad route to get on the Instagram Explore page. 

Instagram ha ofrecido recientemente anuncios en Explorar para "dirigirse a audiencias preparadas para el descubrimiento y abiertas a encontrar e interactuar con nuevos contenidos". La colocación de anuncios en Explorar sirve como un nuevo escenario con un nuevo tipo de audiencia - en particular las personas que ya están buscando algo nuevo de otra persona. 

When you have an ad on Instagram’s Explore page, take note that your ad will not appear in the Explore grid results or the topic channels on top. Your ad will appear on the Explore feed of a related photo or video. This means your target audience will see your ad when they click on a photo or video on the grid that’s related to your ad. You’ll need to know how to promote your Instagram with ads and how to get started with Instagram ads for e-commerce. 

Ventajas de saber cómo aparecer en la página Explorar

¿Por qué deberías aprender los entresijos de cómo aparecer en la página Explorar de Instagram ? Estas son las ventajas de conseguir un lugar en la propiedad principal que es la cuadrícula Explorar:

• More exposure for your content, especially to users who haven’t discovered you yet but are looking for what you offer. 
• Aumento de la participación en la publicación que aparece en la página Explorar de personas que pueden convertirse en seguidores potenciales. 
• An increase in followers, particularly when those who found your content through Explore and engaged with it also found it interesting enough to visit your profile and learn more about you. So make sure you know how to gain new followers with a great Instagram bio. 
• Increased engagement for your other content, delivered by your new followers. 
• An overall organic acceleration of your Instagram growth (unless, of course, your growth comes from your ad in Explore).

Reflexiones finales: Explora las increíbles posibilidades de la página Explorar de Instagram

Reaching new people who are potential followers is a goal that’s getting harder and harder to achieve organically. But knowing how to get yourself on the Instagram Explore page will give your content the hard push it needs to reach a wider audience. Even with ads now getting some space on Explore feeds, your organic content has a better fighting chance because it has dibs on a highly coveted spot on the Explore grid. 
Growing your Instagram brand/business organically is also easier when you have the right growth partner — one with many years of experience on Instagram growth strategy, a company like Path Social. Take advantage of Path Social’s proprietary advanced AI technology and in-house team of experts, as well as their network of thousands of influencers, and start growing and gaining Instagram followers today!