Comment se faire sponsoriser sur Instagram par les marques de vos rêves

Instagram is more than just a social media platform where you can post pretty pictures and funny Instagram Stories. For many content creators, it’s also a place where you can find sponsorship opportunities and grow as an influencer. But how do you catch the eye of big brands you want to work with? Today, we’ll go through the ins and outs of how to get sponsored on Instagram for big and small influencers.

Influencer marketing is huge today, especially on Instagram where content creators pour their hearts into stunning photos and videos. For brands, this is a big opportunity. By working with influential creators, they can reach a wider audience and make more noise about their business.

Do you have what it takes to land your dream brand sponsorship? What do potential sponsors even look for when they select brand influencers? And can small-scale influencers find sponsorship opportunities, too? We’ll answer all your burning questions and more in this guide.

Qu'est-ce que les partenariats rémunérés Instagram ?

Commençons ce guide en définissant ce que sont les partenariats rémunérés sur Instagram . Ces partenariats - également appelés collaborations - signifient qu'une marque est prête à payer un créateur de contenu pour faire sa promotion en ligne. La marque a l'intention d'utiliser l'argent pour sponsoriser les posts qu'un influenceur crée pour que ses followers les voient.

Influencers are expected to create specific posts about the brand, whether on their feed or Instagram Stories and Reels. As a brand ambassador, they must endorse the brand’s products and encourage their engaged audience to try them out.

There are plenty of reasons why brands look to influencers to promote their goods and services on Instagram. For one thing, influencers have massive reach. That means reaching a wider audience, which is super important for boosting brand awareness.

Une autre raison est que les influenceurs ont généralement des taux d'engagement plus élevés que les marques. En effet, les utilisateurs font davantage confiance aux personnes authentiques qu'aux entreprises. Cela signifie que les gens sont plus enclins à écouter des créateurs de contenu parler de produits qu'à répondre positivement à des publicités.

However, influencers stand to gain a lot from sponsorship opportunities as well. Having that coveted “paid partnership” label on a post gives them extra credibility and social proof. People will see them as more legitimate and trustworthy if even big, renowned brands associate themselves with these creators. It’s a win-win partnership for both brand and influencer.

Bien se faire connaître auprès des marques : Comment obtenir un article sponsorisé sur Instagram

If you want brands to sponsor some of your posts, you must build a solid profile to attract these companies. That means you need a sizeable reach, high engagement rates, and a loyal fanbase. These will allow you to catch the eye of potential sponsors and hopefully score collaborations with them.

Vous voulez connaître les étapes exactes pour être plus attractif pour les marques ? Voici comment obtenir un article sponsorisé sur Instagram en améliorant votre profil :

Augmentez le nombre de vos followers

As mentioned earlier, one of the reasons why brands love influencer marketing is because content creators have high follower counts.

When they sponsor an influencer’s post, there’s always a chance that a wider audience sees it and discovers the brand. That’s why working with macro-influencers with hundreds of thousands of followers is ideal for brands.

So, if you really want to get sponsored on social media, you must work hard to increase your follower count. The larger your fanbase, the more people will see your sponsored posts. Brands love this kind of visibility, which makes you more attractive as a brand influencer.

Un nombre élevé de followers peut également vous rendre plus crédible aux yeux du commun des mortels. Cela signifie qu'ils seront plus enclins à écouter ce que vous avez à dire. C'est une autre raison pour laquelle les sponsors potentiels pourraient examiner de près le nombre de vos abonnés.

There are many ways to grow your follower count. You can host giveaways, collaborate with other creators, and even use multiple hashtags per post for added exposure and discoverability.

Créer une bonne première impression auprès des sponsors potentiels

But your follower count isn’t the only thing potential brand sponsors will look at. They’ll sniff out every nook and cranny of your Instagram page, from your Instagram bio to your feed posts. So, make a good first impression when they look at your profile for the first time.

Ensure that your personal information is complete on your page. Use a clear, high-quality profile picture, write an interesting bio, and add your contact information. And most importantly, make sure your feed showcases your best, most relevant feed photos and videos.

If your profile is spick and span, it signals to potential sponsors that you are credible and professional. This will put you on their radar for any sponsorship opportunities they have in their influencer marketing plans.

Produce Original, Authentic, Engaging Content

It’s also important to put out high-quality, exciting, and relevant content to your target audience. Being visually stunning is one thing. But they must also resonate with your followers to engage with your posts. Churn out helpful, insightful content packed with personality.

Your posts should be original, not just reposts of memes, quotes, and stock photos. Reposting unoriginal content to populate your feed is tempting, but it’s not always a good idea.

According to the Harvard Business Review, influencers who create mainly original content attract more attention from other users. The brands lucky enough to work with them get higher engagement rates, too. 

Post Frequently, but Don’t Overwhelm Your Target Audience

Regularly updating and posting on your feed keeps you in your followers’ feeds. Your content will consistently be visible to them. And if your audience engages with your content, it gives you favorability in the algorithm. That means Instagram will keep pushing out your content more to your target audience—something that potential sponsors will love.

Posting frequently will keep your audience interested in what you upload next. When you have their attention and promote brands on your page, they will be very likely to see it.

However, make sure not to overwhelm your followers with too many posts. If you post irrelevant, low-quality content daily for the sake of posting, they may get put off by it. This can lead to people muting, unfollowing, or even blocking you.

We highly recommend building a content calendar to create an efficient posting schedule. By planning posts, you can stay on top of how much content you need to produce and publish.

Établissez une relation solide avec vos followers

Having many followers isn’t enough to get you sponsorship opportunities from brands. You need to have an engaged audience as well. You could have thousands of followers, but you can’t really influence them if they don’t interact with your content. That will make it challenging to convince them to buy products from your sponsors.

So, it’s important to build a solid, authentic relationship with your followers. You can’t treat them like numbers that will grow your reach and engagement rates. You need to have conversations with them and interact with them through comments, DMs, or Instagram Stories.

When you build rapport with your audience, they will trust you. And when you start promoting and saying good things about brands you work with, they will listen. That’s why brands love content creators with high engagement rates and a genuine relationship with their fans.

Il existe de nombreuses façons de créer ce type d'amitié et de camaraderie avec les personnes qui vous suivent. Voici quelques idées dont vous pouvez vous inspirer :

• Organisez des sessions de questions-réponses sur Instagram Live et partagez des histoires personnelles avec vos fans comme s'ils étaient vos meilleurs amis.
• Reply to comments that people leave on your posts. Thank them when they give you compliments, and try to hold a conversation with them.
• Use interactive stickers (like polls, quizzes, and emoji sliders) to interact with your followers on Instagram Stories.

Can Small-Scale Influencers Get Sponsorship Opportunities, Too?

Nous avons beaucoup parlé de l'attrait d'un nombre élevé de followers pour les marques à la recherche d'influenceurs avec lesquels travailler. La question qui se pose est la suivante : les petits influenceurs qui n'ont pas beaucoup de followers peuvent-ils décrocher des opportunités de sponsoring ?

Yes, they can. If you’re a small influencer wondering how to get sponsors on Instagram, don’t lose hope. Don’t feed into the belief that just because you’re a micro-influencer, it means you can’t land brand sponsorships. On the contrary, many brands look for smaller influencers for their campaigns.

Micro-influencers may have small, niche fanbases, but they’re known to have a highly engaged audience. Because they’re not mega-celebrities, people see them as more authentic and genuine. They often have a more personal connection with their fans than bigger creators. That makes them more trustworthy and thus more attractive to brands for sponsorships. Plus, their super high engagement rates can’t hurt, either!

As a micro-influencer, you need to understand that you might not be on these brands’ radars yet. So, do your due diligence in reaching out to them on your own accord. Shoot them an email to ask if they’re looking for small-scale influencers to sponsor. Don’t forget to share your media kit and key Instagram metrics with them so they can see your full potential.

Cependant, il est également important de gérer vos attentes. Les petits influenceurs qui trouvent des opportunités de sponsoring ne seront pas payés de la même manière que les célébrités. De nombreux micro-influenceurs peuvent même accepter leurs premiers parrainages gratuitement pour construire leur portefeuille de marketing d'influence.

Faites votre marque en tant que micro-influenceur : Comment se faire sponsoriser gratuitement sur Instagram

Are you a micro-influencer struggling to find potential sponsors? Maybe you can consider doing free sponsorships first. Instead of giving you monetary compensation, brands might offer other alternatives to repay you for your work. You’ll be able to land a sponsorship fast and put yourself on the map for future opportunities.

Plus, it’s not like you’ll be doing sponsorships with no monetary payments forever. You will likely only do this for the first couple of times you work with a brand. After getting experience as a brand influencer, you can start charging future clients the rate you deserve. 

Êtes-vous intéressé par des parrainages gratuits pour lancer votre carrière de micro-influenceur ? Voici comment vous faire sponsoriser gratuitement sur Instagram tout en bénéficiant de nombreux avantages pour votre marque.

Parrainage de produits

First, you can opt for a product sponsorship—a common collab type among micro-influencers. In this kind of partnership, brands will repay your hard work, promoting them on your page with free products. They may ask you to talk about these products on your profile as part of your agreement.

If you land this sort of partnership, you can have exclusive access to products before they launch. That’s a great way to pull in new followers who are looking for early reviews about these specific products. It’s a win-win for you and your sponsor brand!

Liens d'affiliation pour les sites d'achat

Smaller influencers also sometimes participate in affiliate marketing programs to drive sales for their brand sponsors. The brands give these influencers unique affiliate links to share with their audience. Instead of the brand paying a sponsorship fee, they’ll promise a commission for every sale made through that link.

What’s cool about earning money through affiliate links is that it’s based on your performance as a brand influencer. The more you promote the brand and your unique link, the more people you can convince to buy the products. There’s potentially no ceiling for your earnings as long as you engage your audience and talk about the brand diligently.

Invitations aux événements les plus marquants de la marque

Some brands might also “pay” micro-influencers by allowing them to attend cool, exclusive brand events. In return, they may ask the content creator to post photos and videos from the event.

This is quite common in lifestyle brands. For example, let’s say we partner with a music label. Instead of paying you to promote their upcoming music festival, they’ll give you free tickets to the show instead. Then, you have the task of hyping it up and posting aesthetic content about it on your Instagram Stories and feed.

Aside from having the time of your life at these events, you can also do some networking while you’re there. Mingle with people in the industry that might offer you sponsorship opportunities in the future.

Comment obtenir des publicités sponsorisées sur Instagram avec l'aide de Path Social

If you ask influencers how to get sponsored ads on Instagram overnight, they’ll simply laugh. It takes quite a long time for content creators to land their dream sponsorship successfully.

First, They must build up their Instagram profile, maintain an engaged audience, and consistently produce high-quality, original content. Only then will big brands start to pay attention to them.

But some people aren’t that patient. Some look for the fastest route to a high follower count and outstanding engagement rates. If that sounds like you, you might want to consider hiring an Instagram growth service like Path Social.

Here’s how to get sponsored on Instagram with our help. Our proprietary targeting tool tracks your niche audience and leads them to your content. From there, you’ll gain tons of engagement on your posts and an army of new, 100% real followers. You’ll have a highly engaged audience and brands knocking at your door with sponsorship opportunities in no time. So, what are you waiting for? Grow your fanbase and land your dream brand deals with our help!