Instagram Publicités pour les followers : Investir dans le contenu payant pour augmenter le nombre de fans

There are many ways to invest in your Instagram page’s growth. You can sign up for a growth service or partner with influencers who can give your brand a shout-out. Even though it’s not always recommended, some people are willing to buy Instagram followers via third-party sites. But the safest, most convenient way to put your money into getting more followers is by running Instagram follower ads.

Diffuser des publicités sur Instagram est génial pour les entreprises qui veulent vendre des produits ou lancer de grandes campagnes. Mais ce n'est pas tout ce que les publicités peuvent faire. Elles sont également super efficaces pour les marques et les créateurs qui veulent gagner de nouveaux followers. Il suffit d'être stratégique lors de la mise en place des éléments de vos publicités créatives pour obtenir des résultats.

Aujourd'hui, nous allons voir comment vous pouvez mettre en place ces publicités pour augmenter votre audience sur Instagram . Nous aborderons les annonces créées de toutes pièces et le contenu existant que vous pourriez vouloir dynamiser et transformer en contenu payant. Êtes-vous intéressé par la promotion de votre page Instagram et par l'obtention d'un plus grand nombre d'adeptes grâce à des campagnes publicitaires ? Poursuivez votre lecture pour obtenir des instructions pas à pas sur la manière de procéder.

Les publicités sur Instagram obtiennent-elles des adeptes ?

Instagram Les publicités font la promotion d'une entreprise ou d'une page de créateur sur Instagram par le biais d'un contenu de marque payant. L'algorithme s'efforce de les diffuser auprès d'un public cible spécifique afin de s'assurer que votre contenu de marque touche les bonnes personnes.

These posts can show up on many different channels, from Instagram Stories to Reels to regular feed posts. You can create them using photos, videos, and even carousel posts of mixed media formats for extra pizzazz. Needless to say, ads allow brands and creators to be as creative as possible to promote themselves on the platform.

Vous saurez qu'un message qui apparaît dans votre fil d'actualité est une publicité parce qu'il portera la mention "Sponsorisé". Cette mention apparaît sous le nom de la marque, tout en haut de l'article.

De nombreuses marques paient cher des publicités pour stimuler les ventes de leur dernière collection ou attirer du trafic sur leur site web. Mais les publicités sur Instagram permettent-elles d'obtenir des adeptes ? S'agit-il d'une bonne stratégie pour les comptes qui peinent à se développer sur la plateforme ?

Yes, many business owners will be happy to know that ads are super effective at driving follower growth. If you have compelling creative content (and a killer call-to-action to match), you can definitely reel in followers. Plus, ads are hyper-targeted, so the followers you get are within your intended audience.

Ads also ensure that your new followers are real people interested in your page, never bots. That’s always a risk when investing in less legitimate ways to grow, like buying followers.

The trick to successfully getting followers from ads is highlighting your brand in the best way possible. Your ads need to be eye-catching and interesting while emphasizing your brand’s unique value proposition. If you do that properly, you’ll be well on your way to getting thousands of followers from your ad campaigns.

Comment configurer et gérer les publicités sur Instagram pour augmenter le nombre de vos abonnés

Setting up ads on Instagram can sound intimidating for some. You need to come up with creative content and strategize your target audience, ad placements, and budget. It sure sounds like a lot; we totally get that. But trust us when we say that Meta (the owners of Instagram) makes ad set-up super easy, even for first-timers.

Vous pouvez créer et gérer les annonces Instagram sur le gestionnaire d'annonces de Meta, l'outil utilisé pour le contenu payant sur toutes les plates-formes Meta. C'est également là que vous pouvez consulter les indicateurs de performance de vos annonces pour voir comment elles se comportent pendant et après leur diffusion.

All you need is an Instagram business account linked to a Facebook business page, and you’re good to go. Just get on the Ads Manager dashboard and click the “Create” button to get started. Then, follow the steps below to set up and publish your first Instagram ad. 

1. Sélectionnez votre objectif de marketing

La première chose que vous devez faire lorsque vous créez une publicité est de sélectionner l'objectif de votre publicité. InstagramL'algorithme du moteur de recherche s'efforce ensuite de diffuser votre annonce de manière à ce qu'elle vous aide à atteindre cet objectif particulier.

There are six objectives to choose from—brand awareness, traffic, engagement, leads, app promotion, and sales. Most of these objectives are mainly for conversions and post-interactions. But if you want your ad to specifically get your page new followers, it’s best to select brand awareness.

Une publicité de notoriété est conçue pour toucher le plus grand nombre de personnes possible. Elle permet à un plus grand nombre d'utilisateurs de découvrir votre page pour la première fois. La visibilité supplémentaire et l'exposition à de nouveaux publics peuvent considérablement aider à gagner de nouveaux fans. C'est l'objectif publicitaire idéal pour les nouvelles marques et les créateurs qui souhaitent lancer leur page professionnelle sur Instagram .

2. Fixez votre budget

Ensuite, vous devez saisir le budget que vous envisagez pour la campagne publicitaire.

Some online advertising channels charge a cost per follower, click or view. But this kind of billing system racks up charges real quick, and that can be kind of scary for brands. That’s why Instagram’s billing system is super flexible and allows you to set a specific budget. Basically, the platform will only run ads based on how much you can afford to pay for them.

Instagram advertisers establish bids for ad placements served to their target audience. The higher your bid, the more likely your ad will be shown in optimal places for your audience to see. You can set your bids per auction or choose to let Instagram optimize your bids for you. The latter works like a charm for new advertisers who are still getting the hang of ad campaigns!

When you set up your ad, you can choose between a daily or lifetime budget. A daily budget is the maximum amount of money you can allocate to running your ad. Meanwhile, a lifetime budget is the maximum you want to spend for the entire duration of your campaign. Daily budgets are best for always-on ads, while lifetime amounts are awesome for major campaigns on a limited run.

3. Prévoyez un calendrier pour la durée de votre annonce

When it comes to ads, timing is everything. You want people to see them in the right month, season, and time of day. That’s something you can set up on Ads Manager by planning a schedule for the duration of your ad.

Scheduling Instagram ads doesn’t stop at your start and date. You can also choose the hours of the day you want your content pushed out for users to see. This is super useful for ads that are most effective at a certain time of the day. It’s also great for localized ads that are dependent on a specific time zone. Scheduled ads are also excellent for time-sensitive campaigns, such as ads for sales and limited-time discounts.

To make your ads as impactful as possible, schedule campaigns to run during your intended audience’s peak hours. Do research to see when they are most active on Instagram. Then, set up your ads to run during those times of the day.

4. Choisissez votre public cible spécifique

Ensuite, il est temps d'identifier votre public cible spécifique pour la campagne publicitaire en cliquant sur le bouton "Public". Vous souhaitez que vos publicités soient aussi ciblées et intentionnelles que possible. En choisissant un public de niche spécifique, vous vous assurez que votre publicité sera diffusée à des personnes qui la trouveront pertinente et intéressante.

When you personalize your ad to resonate with a specific target audience, it becomes more effective. Ads fail miserably if they try to talk to every single person on the planet. But if they’re pointed, purposeful, and designed to resonate with a niche audience, they become more effective.

Identifying a specific audience also helps you be more cost-effective with your ads. Let’s say you want to run an ad for women’s fashion. If you don’t narrow down your ad’s audience to only women, you’ll be wasting ad money on male audiences. You’re paying for your ad to reach people who won’t resonate with it. To be more cost-efficient with advertising, be as specific as possible with your audience demographic.

When selecting an audience for your ad, you can identify key demographics and psychographics. These include age, sex, location, interests, online behaviors, languages they speak, and many more. This is often called a “saved audience.”

Vous pouvez également diffuser des publicités auprès de personnes utilisant des données d'audience personnalisées que vous téléchargez dans le Gestionnaire de publicités. Il s'agit des listes d'audience existantes de votre marque provenant d'autres sources. Il peut s'agir de clients qui ont acheté quelque chose sur votre site web ou d'utilisateurs qui ont déjà interagi avec votre marque. 

5. Sélectionnez vos emplacements publicitaires

Placements refer to where you want your Instagram ads to appear on the platform. There are many placements available for brands and creators, from regular feed ads to Instagram Stories. Meta networks, like Facebook, can even push out ads.

Vous pouvez sélectionner vous-même les emplacements publicitaires si vous souhaitez qu'ils ne s'affichent que sur des canaux spécifiques du site Instagram . C'est ce qu'on appelle le "placement manuel".

But if you want the Instagram algorithm to optimize your placements for you, you can choose Meta Advantage+ placements. This ad delivery system analyzes your budget and target audience. Then, it delivers your ads to the optimal placements that will ultimately help you meet your marketing goals. We recommend this method not just for brands running ads for the first time. It’s also amazing for absolutely anyone who doesn’t mind getting their ad pushed out across the entire Meta network!

6. Créez ou téléchargez votre contenu créatif

And finally, right before hitting that “Publish” button, it’s time to choose your creative material. Select the photos or videos you want to run as an ad and upload them into Ads Manager. Then, choose the ad format you want, whether it’s a solo feed post, Story, Reel, or carousel ad. Just make sure your creative content meets the media specifications per format.

This is also where you can add your ad copy. Make sure you have an impactful caption to go with an engaging visual. Craft a specific call-to-action to guide users to your page, such as “Follow us for more!” or “Shop now!” That way, you can lure potential followers into visiting your page and hitting that “Follow” button.

When you’re happy with your visual and copy, click “Publish” on Ads Manager to run your ad officially. 

7. Consultez Instagram Insights pour connaître les performances de votre publicité

Any digital marketer knows that it’s necessary to adjust social media ad campaigns according to real-time insights. So, it’s important to keep an eye on how your ad is faring even during its campaign duration.

You can always check on how your ad is performing by heading to Instagram Insights and seeing your campaign’s metrics. You’ll see its current reach, engagement rate, impressions, audience insights, and more. Then, you can use that data to adjust your ad details to optimize and improve its performance.

For example, if your ad isn’t drawing in a lot of followers at nighttime, move your ad schedule to mornings. Or if you see that older women aren’t responding well to your ad, adjust the demographic to a younger audience. Experiment according to what you see until you learn what works for your ad and gets you the most followers.

Ces mesures clés sont également très utiles pour tirer des enseignements après la campagne. Vous pouvez évaluer ce que vous avez fait de bien ou de mal et utiliser ces informations pour mener de meilleures campagnes à l'avenir.

Pro-Tip : Boostez vos posts existants pour les transformer en publicités Into Instagram afin de gagner des followers

Setting up campaigns on Ads Manager is easy if you know how to go about it step by step. But what if we told you there was an even easier way to run Instagram ads to gain followers? Yes, there’s another method that makes it even more convenient. And that’s boosting existing organic content and taking it to the next level by turning it into ads!

If you have a professional account on Instagram, you might notice a “Boost post” button below every post you publish. Clicking that button allows you to turn any existing post into an ad. That way, you maximize its impact and increase its visibility so people who don’t already follow you see it, too.

After clicking “Boost post,” you’ll be able to select all the different elements of your ad. That includes your objective, target audience, budget, schedule, and more.

Nous vous recommandons de renforcer les contenus qui ont déjà un taux d'engagement élevé. Un taux d'engagement élevé signifie qu'un message trouve un écho auprès de votre public cible. Il s'agit donc d'un candidat idéal pour une publicité afin d'atteindre un public plus large et d'attirer de nouveaux adeptes.

Boosting posts doesn’t stop at existing content on your brand’s page. You can also boost influencer content, turning paid partnership posts into partnership ads. Just ask your brand influencer to tick the “Allow brand partner to boost” toggle on their sponsored post. Then, they should send you the unique ad code that allows you to boost their content straight from the app.

Boosting organic posts and influencer content allows brands to repurpose existing photos and videos and reach potential followers with them. Instead of spending money to produce new content, you can maximize the potential of existing creative materials. Plus, it’s not as complex as using Ads Manager. It’s perfect for busy creators!

<Photo: Someone looking through creative photos of clothes on their phone.>

Investissez dans Instagram Follower Ads pour maximiser votre potentiel de croissance !

Instagram ads are probably the safest investment to put your money in if you want to grow your page. Because you do it through Meta, you can be sure to get your money’s worth out of each ad campaign.

While running Instagram follower ads is terrific for boosting your fanbase, there are other ways to invest in growth, too. Another smart way to get followers fast is by working with a growth service like Path Social.

Our AI-powered targeting algorithm helps you pinpoint the niche target audience most likely to enjoy and engage with your content. We then promote your content to reach these people with the help of influencers and other organic promotional strategies. As a result, you’ll get tons of engagement on your content and a significant uptick in your follower count. Start growing your page with us today!