Instagram Bobines : Tout sur les vidéos en petits morceaux

Years back, Instagram was known as a platform to post beautiful photos only. Users would show off their photography skills, cute selfies and snaps from their travels on their feeds. However, in recent years, video has slowly taken over the platform. One specific video post format seems to have captivated the hearts of everyone on the platform—Instagram Reels.

Millions of people scroll through Reels every single day. Some of them are funny; others are informative and inspirational. Whatever your reason for watching Reels day in and day out, they’re super addictive!

Some people also love to post Instagram Reels of their own in the hopes of going viral. Lucky ones might even earn money from their fun, relatable content if it’s a hit with their target audience.

Want to learn more about how to watch, create, share, and make a bank using Reels? Read on to discover more about this trendy video format growing in popularity.

Que sont les bobines Instagram : Le 411 sur ce format vidéo à la mode

Il existe plusieurs types de contenu vidéo sur Instagram. Instagram Les Stories et les posts de flux vidéo sont parmi les plus populaires sur la plateforme. Mais ces deux formats sont peu à peu éclipsés par le format vidéo le plus en vogue sur l'application, à savoir les bobines.

But what are Instagram Reels in the first place? In a nutshell, Reels are short vertical videos of clips, photos and audio stitched together. It’s pretty much Instagram’s answer to TikTok and Snapchat. Instagram Reels encourages everyone to be content creators and get their creative juices flowing.

These bite-sized videos are super entertaining. Plenty of people can go hours just scrolling through Reels, laughing and sharing them as they go. Surveys show that engagement on the Instagram feed has dropped 44% as more people tune in to the Reels tab instead.

Quelle est la différence entre Instagram Stories et Reels ?

If you’re new to Instagram, you might have trouble differentiating between Instagram Stories and Reels. These are arguably the two most popular video formats on the platform, and they’re very different.

Instagram Stories are snippets of your day that are up for only 24 hours, and then they expire. They’re highly interactive because you can use stickers, polls, and questions on them to engage your followers. Your followers can find them by clicking on the pink circle around your profile picture.

But while Stories are difficult to rewatch because of their 24-hour expiration, Instagram Reels are up forever. That’s one of the biggest reasons these two formats have. Reels go on your profile and don’t have an expiration, so people can discover it no matter how long it’s been up.

Because of this, Reels have the potential to go viral, while Stories do not. People can share your entertaining Reels with their own Stories, giving you even more engagement.

And while only your followers will likely see your Stories, Reels are more public. The Reels tab on the Instagram app will serve content even by people you don’t follow. This means discoverability has way more potential on Reels than Stories.

Another big difference between the two is that Reels is a video-only format. You can upload photos on your Stories, but a Reel will always play as a video.

Comment utiliser les bobines Instagram pour votre plaisir de spectateur

Now that you have a clear idea of what Reels are, let’s talk about how to use Instagram Reels as a viewer.

Unlike feed posts and Instagram Stories that you will only stumble upon by chance, Reels have their own page on the app. You can access this page by clicking the director’s clapperboard icon at the bottom of your Instagram screen.

This takes you to a full-screen, vertical feed with a Reel recommended especially for you, which plays automatically. You can click the caption to read it while the video plays in the background. To watch the next one, simply scroll down.

Instagram Reels have the same engagement features as other formats on the app. You can like, comment, share and save them.

Warning: watching Reels can feel like you’re falling into a rabbit hole of interesting content. People can find themselves endlessly scrolling through videos because of the app’s seamless Reels section. Before you know it, half an hour has gone by, and you’re still viewing hilarious, relatable content on Reels.

Créer votre contenu : Comment faire une bobine sur Instagram

Vous souhaitez publier vos propres bobines sur Instagram ? La bonne nouvelle, c'est qu'il est très facile de créer votre bobine. InstagramL'éditeur de bobines convivial d'EMC fait de cette tâche un jeu d'enfant, même pour les débutants.

Here’s how to make a Reel on Instagram, step by step:

1. Ouvrez l'application Instagram et cliquez sur le signe plus en bas de votre écran.

2. On the bottom of the screen that pops up, choose “Reel.”

3. Select the photos and videos you want to use in your Reel. Alternatively, click the camera icon to start shooting clips on the spot. Make sure the videos you film have the correct video size for Reels, which is a 16:9 aspect ratio. Position your phone vertically to get this video size. Add as many photos and videos as you want to your Reel.

4. Utilisez l'éditeur pour ajouter un clip audio à votre bobine. Recadrez vos clips et vos photos pour vous assurer qu'ils s'alignent comme vous le souhaitez avec l'audio. Vous pouvez même jouer avec la vitesse de chaque clip.

5. Pensez à ajouter des sous-titres vidéo pour faciliter la compréhension de votre vidéo par vos spectateurs. Les sous-titres fermés sont également très utiles si vous souhaitez qu'une voix off lise vos sous-titres.

6. When you’re happy with your Reel, add a caption and cover image.

7. Choisissez si vous voulez que le Reel apparaisse ou non sur votre profil.

8. Finally, hit Share to publish your Reel.

Bonnes pratiques pour la fabrication des bobines

You can be as creative as you want when expressing yourself through Instagram Reels. But if your goal is to get more views and go viral, you must make your Reels compelling to your target audience. Here are some best practices to remember when creating Reels:

·   The shorter, the better: Don’t drag out your Reel’s length. The shorter your Reel is, the more likely people will watch it on a loop. The ideal time for Reels is about 10-15 seconds or less. If you have, say, a 30-second video clip, try to crop it to fit a shorter Reel.

·   Use trending audio: Add popular music clips as background music to your Reels. Finding the perfect song is a quick search away in the Reels editor. If you’re making Reels to show funny content, be creative and use trending audio clips from shows, movies and memes.

·   Add hashtags to your caption: To make it even easier for people to discover your Reels, add relevant hashtags to the caption. Tags like #relatable, #comedy and #relationships are hard-hitters in the world of Reels.

·   Make it your own: Instagram Reels are a dime a dozen nowadays. From dance challenges to mouthing silly audios, everyone does pretty much the same thing. If you’re jumping on a Reel trend, be sure to put your spin on it and make it your own. This will be way more engaging than just another version of a trend everyone is already tired of.

Vous n'êtes pas un génie de l'édition ? Essayez d'utiliser un modèle de bobines Instagram

We get it—not everyone is an editing genius. The good news is that even if you have basically zero editing skills, you can still create captivating Reels on Instagram. How? With an Instagram Reels template, of course.

Instagram has an in-app feature that lets you quickly make a Reel using one of its templates. With the help of the app’s templates, you no longer have to manually trim your clips to fit the audio. The template does it for you! All you have to do is choose audio, select at least three clips, and sit back as Instagram works its magic.

Voici comment créer une bobine en utilisant l'un des modèles de Instagram:

1. Ouvrez votre application Instagram et allez à la page Reels.

2. Tapez sur l'icône de l'appareil photo dans le coin supérieur droit de l'écran pour créer un Reel.

3. Cliquez sur Modèles en bas de l'écran.

4. Browse through the available templates. This page will show you trending templates, as well as ones that fit your saved audio clips.

5. Cliquez sur le modèle sélectionné et choisissez les vidéos qui remplaceront chaque clip d'espace réservé.

6. Cliquez sur Suivant pour voir un aperçu de la bobine que vous venez de créer.

7. When you’re happy with the video, add a caption and cover image. Then, hit the Share button to post your Reel.

Des bobines courtes et agréables : Quelle longueur peuvent avoir les bobines de Instagram ?

It can be tempting to create long, funny videos, especially if you get carried away in the Reels editor. But how long can Instagram Reels be?

The answer is simply however long you want it to be, as long as it doesn’t go past the 90-second mark. It can be a snappy five-second snap or an educational 30-second video clip. The important thing is that it doesn’t drag on and get boring.

While Instagram Reels can be a minute and a half long, don’t abuse the limit. The ideal time for Reels is quite short. After all, the whole point of Reels is to show people fun, polished, beautifully edited bite-sized content, not short films.

Comment partager une vidéo sur Instagram pour que vos followers puissent la voir

L'un des aspects les plus intéressants des bobines est qu'elles peuvent être partagées avec vos amis et les personnes qui vous suivent. Imaginons que vous trouviez une bobine que vous trouvez incroyablement drôle ou pertinente. Il vous suffit d'appuyer sur un bouton pour l'envoyer à votre meilleur ami.

Sharing Reels can benefit your content as well. You can also share your Reels to your Instagram Stories if you want more people to see them. Your followers can share your Reel with theirs, too, as long as your Reel is public. If you have a private account, people may be unable to share your Reels on their Instagram Stories.

Here’s how to share a Reel on Instagram, whether on Stories or via direct message:

1. Allez sur Instagram et ouvrez la bobine que vous voulez partager.

2. Cliquez sur l'icône de l'avion en papier sous l'icône des commentaires.

3. If you want to send it directly to a friend, search for their name and hit “Send.” You can also conveniently select one of the suggested profiles to DM the Reel.

4. To share it on your Instagram Stories, click “Add to Story” at the bottom of the screen. You can add text, stickers, GIFs and more to personalize your Story before you post it.

Faire de la banque : Comment monétiser les bobines Instagram

If you have a knack for creating awesome video content, you may have wondered how to monetize Instagram Reels. Luckily, there are plenty of ways to make bank from your Reels, whether you’re a creator or an Instagram business.

Voici quatre façons de gagner de l'argent en créant des bobines sur Instagram:

1. Rejoignez le programme de bonus Instagram Reels

La façon la plus populaire de monétiser vos Reels est sans doute de rejoindre le programme Reel Play Bonus deInstagram . Ce programme, accessible uniquement sur invitation, récompense les créateurs qui travaillent dur et qui produisent régulièrement des bobines attrayantes qui recueillent des tonnes de vues.

Notez que vous devez avoir un compte Instagram professionnel ou d'entreprise pour être qualifié pour le programme. Vous devez également avoir au moins 1 000 vues sur l'ensemble de vos Reels au cours des derniers mois pour rester qualifié.

The Instagram Reels Bonus program pays you money based on a few things. These include how many views you get on your Reels and how many Reels you publish. You can also earn a bonus by following specific Instagram prompts, such as publishing a holiday-themed Reel. Note that branded content is not eligible for bonus payments.

2. Créer un contenu de marque

Working with a brand to put out sponsored content is one of the best ways to get paid for your Reels. Not only do you get the opportunity to grow as an influencer, but you can make content for brands you truly love. You also get incentives from the brand you work with, depending on the contract you draw up with them.

Always put the brand front and center when creating content for them. And when publishing branded Reels, make sure to add the paid partnership label before posting them. Disclosing partnerships is a must if you want to build trust with your followers.

3. Marquez les produits de votre entreprise dans vos bobines Instagram

If you’re an Instagram business page, you can boost sales and conversions by tagging your products in your Reels. That way, if a consumer sees your Reel and is interested in the products featured, they’ll find the product pages instantly.

Instagram Reels is an amazing tool to use to get your products out there. A lot more people scroll through Reels than feed posts. So, if you want to increase your content’s reach, you should be present in Reels.

4. Publier des annonces sur Instagram Reels pour stimuler les ventes

Another way to boost your business is to put up Instagram Reels ads. Instagram is known to have a plethora of ad formats, from feed posts to ads on Instagram Stories. If you want to get people’s attention while they’re watching Reels, put placements in this format.

Veillez à ce que le contenu que vous créez pour ces publicités soit adapté au format. Vous ne pouvez pas utiliser les mêmes vidéos que celles de votre flux sur Reels. 

Use the best practices for Reels, even for ads. That is, use trendy audio clips to make the video attention-grabbing and relatable. That way, they won’t feel like ads but authentic content, making them more engaging. Viewers can like, comment, and share your Instagram Reels ads as with other Reels.

Conseil de pro : Utilisez Instagram Reels pour augmenter votre audience !

And that’s everything you need to know about Instagram Reels. Whether your goal is to create viral Reels or turn a profit, this engaging format is amazing for hosting your videos.

But we have one last pro tip for you. Aside from boosting business and getting your name out there, Instagram Reels can also help bolster your following. Creating interesting content for your target audience potentially means getting more traffic from users, which can boost your follower count.With Path Social, you can organically push your best Reels to people on the platform who will most likely love them. Our proprietary targeting algorithm helps connect you to potential followers to get more eyes on your video content. So, what are you waiting for? Start growing your Instagram community with Path Social today.