Instagram Modèles : Choisir le bon modèle pour votre campagne

Almost anybody can claim the title “Instagram model.” But there are different breeds of Instagram models, and they are identified by how many followers they have on the platform. Are Instagram models the same as influencers? How are they similar? How are they different? Finally, who are the most sought-after IG models today?

Comment les modèles IG aident les marques à réussir

First, let’s clarify how IG models and influencers are the same and how they’re different. Instagram models are almost always influencers, but not all Instagram influencers are models. For example, fashion, beauty, and fitness models can be professional models for big or local brands. They can also be identified as influencers if they leverage their massive following and engage in influencer marketing. On the other hand, a fitness influencer can be a professional fitness trainer/coach or a bodybuilder, and not necessarily a model.

Les modèles IG peuvent contribuer au succès de votre marque de deux manières.

1. You can use them to promote your products online, particularly on your Instagram page, other social media pages, and website. You hire them exclusively to model your products/services.
2. Vous pouvez collaborer avec eux pour profiter de leur audience et de leur influence.

Either way, your primary goal is to attract and engage more Instagram users. Your secondary objectives may be to increase brand awareness, build product awareness, gain new followers, or boost sales.

Les marques qui travaillent avec les modèles Instagram peuvent bénéficier des avantages suivants :

• Une plus grande notoriété de la marque. Travailler avec les mannequins de Instagram peut vous aider à présenter votre marque à un public plus large sur Instagram et d'autres plateformes.
• Access to repurposable content for marketing and commercial purposes. If you are able to negotiate proper rights management for UGC, you’ll be able to use an Instagram model’s content for various marketing efforts.
• Increased sales. Whether they’re simply modeling for your brand or actively promoting your products/services to their followers, IG models can give your brand more credibility and value. Their clout will help encourage more sales.

Les meilleurs modèles Instagram dans l'ensemble

Here are the top Instagram models to date. Unsurprisingly, real-life celebrities make up most of this list. From runways and the big screen to social media mega-influencers, let’s take a look at the most sought-after Instagram models.

1. @kendalljenner, 276M followers, fashion model
2. @gigihadid, 76.8M followers, runway model
3. @bellahadid, 57.4M followers, runway model@haileybaldwin, 50.540.8M followers, fashion model
4. @haileybaldwin, 50.5M followers, fashion model
5. @caradelevingne, 42.4M followers, fashion model, and actress
6. @chrissyteigen, 40.8M followers, fashion model
7. @emrata, 29.7M followers, model, actress, and entrepreneur
8. @gisele, 20.5M followers, runway model
9. @ashleygraham, 19.8M followers, plus-size fashion model
10. @candiceswanepoel, 18.9M followers, runway model
11. @realbarbarapalvin, 18.7M followers, fashion model
12. @rosiehw, 17.2M followers, fashion model
13. @alexisren, 17.2M followers, swimsuit model, entrepreneur, actress, and internet celebrity
14. @adrianalima, 15.4M followers, runway model, and actress
15. @mirandakerr, 14M followers, runway model
16. @karliekloss, 11.8M followers, runway model
17. @josephineskriver, 8.1M followers, fashion model
18. @liuwenlw, 5.8M followers, runway model
19. @alexachung, 5.8M followers, fashion model, and actress
20. @sierraaaskyee, 4.4M followers, swimsuit model, and internet celebrity
21. @desiperkins, 4.4M followers, fashion and beauty model, and content creator
22. @jonkortajarena, 3.7M followers, fashion model, and actor
23. @tashoakley, 3.1M followers, fashion and lifestyle blogger, Instagram model, and entrepreneur
24. @luckybsmith, 2.8M followers, fashion model
25. @chico_lachowski, 1.4M followers, fashion model

Les modèles les plus chauds de Instagram dans diverses catégories

Examinons les modèles les plus populaires de Instagram dans différentes catégories pour vous aider à sélectionner les meilleures options pour différents créneaux.

Modèles asiatiques Instagram

Known for their svelte physique and exotic features, these Asian Instagram models are also conquering the international modeling industry.

1. Priyankachopra, 85M followers Indian model, beauty queen, actress, and singer
2. davikah, 17.5M followers, Thai-Belgian model, and actress
3. aum_patchrapa, 15.5M followers, Thai model, and actress
4. piawurtzbach, 14M followers, Filipino-German model, beauty queen, and actress
5. catriona_gray, 13.4M followers Filipino-Australian model, beauty queen, actress, and singer
6. Nohastyleicon, 12.3M followers, Kuwaiti social media fashion model
7. Ivanaalawi, 9.3M followers, Filipino-Moroccan sexy Instagram model, and actress
8. Claurakiehl, 8.9M followers Indonesian-German model, actress, and singer
9. solenn, 8.6M followers, French-Filipino model, painter, singer, and host
10. rolaofficial, 8.5M followers, Japanese model, TV personality, actress, and singer
11. Liuwenlw, 5.8M followers, Chinese international runway model
12. yuyanpeng, 4.9M followers, Taiwanese model, actor, and singer
13. Mingxi11, 1.8M followers Mannequin international chinois
14. margaretzhang, 1.8M followers, Australian-Chinese model, stylist, photographer, and editor-in-chief of Vogue China
15. mingxi, 1.8M followers, Chinese international fashion model

Modèles noirs Instagram

Excluding Tyra Banks, Naomi Campbell, and Tyson Beckford, here are today’s most followed black Instagram models.

1. winnieharlow, 10.2M followers, fashion model
2. cassie, 9.5M followers, fashion model
3. realberniceburgos, 6.9M followers, American model, and Instagram sensation
4. jastookes, 6.7M followers, runway model
5. evamarcille, 4.9M followers, fashion model, and actress
6. jenafrumes, 4.8M followers, American model, and Instagram celebrity
7. jourdandunn, 3.6M followers, English model, and actress
8. chaneliman, 3.3M followers, fashion model
9. adutakech, 1.8M followers, South Sudanese-Australian model
10. temiotedola, 1.6M followers, model, and actress

Instagram Modèles de fitness

Whether you’re looking for fitness inspiration, ideas for collaboration, or tips on becoming a fitness influencer and model, here are the hottest Instagram fitness models worth checking out.

1. sommerray, with 26.3M followers, she’s a fitness model and professional bodybuilder.
2. anllela_sagra, with 16.4M followers, she’s a fitness model, fitness coach, and bodybuilder.
3. kayla_itsines, with 15.5M followers, shares motivational exercises, exercise programs, and recipes. She is the co-founder of Sweat, a fitness and meal-planning app.
4. michelle_lewin, with 15.2M followers, she’s a runway fitness model, swimsuit model, and professional fitness competitor.
5. jenselter, with 13.6M followers, shares fitness content and healthy recipes
6. anacheri, with 12.6M followers, shares content about her life, workout routines, and husband’s bodybuilding program. She owns the activewear brand Cheri Fit.
7. ulissesworld, with 8.8M followers, he’s a personal coach and fashion model.
8. eva_andressa, with 6.2M followers, she’s a fitness model and winner of several fitness competitions.
9. lazar_angelov_official, with 6.2M followers, he’s a model and fitness trainer
10. sergiconstance, with 5.6M followers, he’s a bodybuilder and fitness model
11. juliagilas, with 4.5M followers, she’s a fitness industry icon who shares exercise and healthy meal recommendations.
12. izabelgoulart, with 4.5M followers, she’s a fitness and swimsuit model.
13. jeff_seid, with 4.5M followers, he’s a bodybuilder, fitness model, and social media influencer.

Les mannequins masculins les plus sexy sur IG

Ces mannequins masculins Instagram doivent travailler dur pour être aussi beaux qu'ils le sont ! Voici les mannequins les plus sexy sur IG aujourd'hui.

1. camerondallas, with 25.2M followers, fashion model, Vine and YouTube celebrity, and Broadway actor
2. nick__bateman, 6M followers, founder of Spades Brand
3. jonkortajarena, 3.7M followers, Spanish model, and actor
4. lukasabbat, with 3.8M followers, fashion model and owner of Hot Mess
5. pietroboselli, with 3.2M followers, fashion model and fitness enthusiast
6. luckybsmith, 2.8M followers, runway model
7. iblamejordan, 2.8M followers, fashion model
8. neels, with 2.2M followers, fashion model and owner of online store, Living Regal
9. matthew_noszka, with 1.1M followers, fashion model
10. johanneshuebl, with 1M followers, fashion model
11. davidgandy_official, with 1M followers, runway model and founder and creative Director of David Gandy Wellwear
12. zachmiko, with a humble 103k followers, he makes the list as a plus-size runway model

Comment choisir le bon modèle Instagram pour votre marque ?

Only big-name brands with massive advertising budgets can afford these top Instagram models. Your budget is, obviously, a key factor when shopping around for potential candidates. Other essential factors you’ll need to consider include:

• Votre/vos objectif(s) marketing. Avez-vous besoin d'aide pour présenter votre marque ou un nouveau produit/service à un public plus large ? Ou souhaitez-vous augmenter vos ventes ?
• Your target audience. For example, you may be targeting a unique demographic for a new product line.
• L'identité et la mission de votre marque. Êtes-vous un défenseur des produits sans cruauté et végétaliens ? Encouragez-vous un certain type de mode de vie ? Souhaitez-vous positionner votre marque en tant que fournisseur de mode durable ou en tant que nom notable dans le domaine de la petite ou de la grande taille ?
• Les performances en ligne du modèle Instagram . Il est indispensable de vérifier les antécédents du candidat en matière de promotion de marques et de produits/services similaires et d'engagement de ses adeptes. Assurez-vous que sa crédibilité est bien établie dans son créneau et auprès de ses adeptes. Choisissez un mannequin ayant le pouvoir de persuasion que vous recherchez.

Combien rapportent les modèles Instagram ?

As with Instagram influencers, how much Instagram models get paid depends on their audience size and experience. Normally, the more massive your number of followers, the higher the fee you can charge for a collaboration. If you have more than 100k followers but low engagement, you can’t charge as much as another model with the same number of followers but with a high engagement.

Voici une estimation de la rémunération des mannequins sur Instagram en fonction de leur nombre de followers:

• Entre 6 000 et 10 000 followers : Environ 88 $ par message
• Entre 10 000 et 100 000 followers : Plus ou moins 200 $ par message
• Entre 100 000 et 1 million de followers : Environ 10 $ par millier de followers et jusqu'à 650-700 $ par message si vous avez plus de 500 000 followers.
• More than 1 million followers: You can basically name your price, especially if you also have the verified badge (blue check mark).

Construire son image de marque avec les bons outils

Instagram Les mannequins peuvent vous faire profiter de leur pouvoir de persuasion et de leur beauté pour rendre votre marque plus attrayante. Un beau mannequin portant vos vêtements ou utilisant vos produits de beauté peut instantanément faire de votre marque le choix le plus "chaud" ou le plus "tendance" parmi les consommateurs.

Vous pouvez utiliser un mannequin Instagram comme ambassadeur de la marque. Vous pouvez également collaborer avec un mannequin/influenceur et lui demander de mettre en avant votre entreprise ou votre produit sur sa page. Il existe de nombreuses façons de travailler avec les modèles Instagram pour vous aider à construire l'image de marque que vous souhaitez. Et vous avez le choix entre un nombre impressionnant de modèles IG.

However, you may need more than a model’s considerable audience reach and influence to achieve lasting and rewarding growth on Instagram. You should consider teaming up with an expert in Instagram growth strategy, a company like Path Social.

Path Social delivers precise audience targeting through its advanced AI technology. This means you’ll reach the right audience with each and every post. And if you’re keen on tapping into the popularity of Instagram models/influencers, you’ll also get access to Path Social’s wide network of influencers. Finally, working with Path Social means you’ll benefit from the marketing expertise of their in-house team of social media specialists.

Path Social ensures that you’ll get followers and likes from people who are genuinely interested in what you have to offer. Trusted by more than 20 thousand Instagram brands across all niches and industries, Path Social is your best bet for lasting and rewarding growth. Start growing and gaining Instagram followers today!