InstagramAlgorithme décodé : Comment vos messages gagnent en visibilité

Instagram’s algorithm influences the activities of every user on the platform. It determines what content appears on people’s feeds, stories, reels, and explore pages, thus shaping their experience on the platform. Are you an Instagram user with dreams of becoming an influencer? Understanding the workings of the app’s algorithm is a major key to your success. 

Knowing how Instagram’s algorithm operates helps your content rank quickly.  However, it doesn’t sit still. It keeps changing every time. This guide will explore how the app’s algorithm works, what content it avoids, and how to beat it. Let’s dive in and become experts! 

Comment fonctionne l'algorithme de Instagram?

L'algorithme Instagram est comme un guide numérique qui décide quels messages apparaissent dans le fil d'actualité de l'utilisateur. Il tient compte du contenu de la plateforme et des actions des utilisateurs pour comprendre leurs préférences et leurs intérêts. Comprendre son fonctionnement vous permet de créer du contenu qui apparaît sur les pages des utilisateurs et d'accroître votre visibilité. 

According to Adam Mosseri, the head of Instagram, each part of Instagram has its algorithm. This means that the algorithm for the “Explore” page works differently from the Reels page algorithm. The Stories algorithm works differently from the Feeds algorithm. This is because users’ interactions with different parts of the app vary. 

For example, people look for new content on the Explore page and check Stories for updates from family and friends. So, how does Instagram’s algorithm work for each part? Let’s find out! 

Comment l'algorithme de Instagramclasse le contenu sur la page d'exploration

The Instagram Explore page shows users’ posts from accounts they don’t follow. When bored, users head to the Search and Explore page to discover content from new creators. But have you ever wondered how those posts end up there? That’s where Instagram’s algorithm comes into play. Here are four important factors that the IG algorithm uses to rank videos on the Explore page:

1. Likes and Comments: The algorithm checks a post’s likes and comments before showing it on the “Explore” page. Many likes and comments signal to the algorithm that the post is exciting. As such, it ranks such posts on people’s pages.
2. Posting Frequency: The posting frequency of an influencer determines if their post will appear on the Explore page. Posting regularly makes the algorithm think, “This person shares cool stuff regularly; let me show their content to more people.”
3. Intérêts de l'utilisateur : L'algorithme examine les préférences des utilisateurs et les messages auxquels ils ont déjà participé. Il essaie de deviner les sujets qui intéressent les utilisateurs et leur montre des messages sur ces sujets.
4. Time Spent: If a user spends more time on a post instead of just scrolling past, the algorithm assumes it interests them. So, it suggests more posts from that creator or similar creators to the user.

Overall, Instagram’s algorithm places content from consistent influencers and content with more likes and comments on users’ Explore pages. Additionally, factors like users’ interest and time spent on a post determine what will appear on Explore.

Comment fonctionne l'algorithme de Instagram Reels

L'objectif principal de Instagram Reels est de divertir les utilisateurs. C'est ici que les utilisateurs se rendent pour trouver des vidéos courtes et attrayantes qui illumineront leur écran. Cette page est similaire à la page Explore ; les utilisateurs peuvent voir du contenu provenant de comptes qu'ils ne suivent pas. Voyons comment l'algorithme deInstagram Reels classe le contenu de la page Reels : 

1. User Engagement: Instagram’s algorithm employs user reactions such as likes, comments, and shares to measure the popularity of a Reel. The higher the engagement, the greater its chances of appearing on the Reels page.
2. User Preferences: The algorithm considers the content users engage with regularly. This is why an influencer needs to focus on a specific niche.  If a user mostly interacts with beauty-related content, the algorithm will show them Reels from creators in that niche.
3. Informations sur les vidéos : Les légendes et les hashtags guident l'algorithme dans ses choix de bobines. Les gens utilisent des hashtags et des légendes pour rechercher des bobines. Inclure des hashtags Instagram pertinents dans la légende de votre vidéo augmente les chances que l'algorithme d'Instagramla suggère aux utilisateurs.
4. Durée de la vidéo : Le temps qu'un utilisateur passe à regarder une bobine influe sur son classement. Des visionnages plus longs suggèrent un fort intérêt et alertent l'algorithme pour qu'il affiche le contenu du même créateur.
5. Localisation et langue : La localisation et la langue préférée des utilisateurs guident l'algorithme dans l'affichage des bobines qui correspondent à leurs préférences linguistiques.

Comment l'algorithme de Instagramclasse les contenus sur la page des histoires

Users visit the Instagram Stories page to catch up with their family, friends, and favorite influencers. Instagram Stories are temporary, short, and disappear after 24 hours. However, Instagram’s algorithm decides which Stories take the spotlight within that time.

Il est essentiel de comprendre le fonctionnement de l'algorithme pour figurer en tête des récits de vos followers. Voici un aperçu de la façon dont l'algorithme Instagram classe les contenus sur la page Stories :

1. Type of Content: Instagram’s algorithm shows users’ content based on their preference for video or photo-based Stories. For your content to rank at the top of your followers’ stories, you must understand their choices. Ask yourself, “What do my followers engage with the most? Pictures or videos?”
2. Hashtags et lieux : L'ajout de Instagram et de hashtags populaires guide l'algorithme pour qu'il montre votre contenu aux utilisateurs qui explorent ces hashtags ou ces lieux.
3. Story Views: The number of views your story has in a short span contributes to its ranking. If you post at your followers’ active time, you can get many views in the first few minutes. This increases the chances of your video appearing on the stories of other followers who are not online during your post.

Comment l'algorithme de Instagramclasse le contenu sur la page de flux

The Instagram Feed is where users engage with content from accounts they follow. Unlike the Explore page, which introduces users to new content, the feed shows posts from those you follow. Notably, the content you post on Instagram Feed is permanent unless you delete it. The Instagram’s algorithm ranks content on the feed page based on the following factors: 

• User Engagement: The algorithm ranks content from influencers that users engage with their posts the most. As such, if your followers rarely engage with your post, Instagram’s algorithm may not show them your content. Having many views and likes on Instagram makes the algorithm notice your content faster than you think.
• Recent Posts: The IG algorithm ranks recent posts to ensure users see fresh content. Therefore, for your content to show on your followers’ Feeds, you need to post when they are active the most.

Comment suivre l'évolution de l'algorithme Instagram

Instagram’s algorithm keeps changing, and keeping up with it is crucial for making the most of it. As the algorithm evolves, so do the strategies to ensure your content reaches the right audience and gains visibility. Here’s how to keep up with Instagram’s changing algorithm.

1. Stay Current on New Updates: Regularly follow Instagram’s official announcements and updates. Instagram usually shares updates about changes in the algorithm, thus providing you with valuable information to modify your content strategy.
2. Join Online Communities: Join and participate in Instagram influencers forums, groups, and communities. These platforms help you learn from others and stay current on what’s happening.
3. Diversify Your Content: Experiment with different content formats like videos, stories, and reel posts. This ensures you don’t put all your eggs into one basket. If the algorithm doesn’t rank your content in users’ stories, it can rank your content on their Explore pages.
4. Use Instagram  Insights: Instagram Insights provides data about your audience, engagement, and content performance. You can gain insights from these metrics to understand what your followers and target audience want. By doing this, you can catch up with the changes in Instagram’s algorithm and adjust your content strategy accordingly.
5. Engage With Your Audience: No matter how much the Instagram algorithm changes, it prioritizes user engagement. Don’t just focus on creating good content. Build meaningful interactions with your followers by responding to their comments and following them back. By doing this, you can get more views and impressions on Instagram and ultimately capture the algorithm’s attention.

Comment vaincre l'algorithme de Instagram: 6 façons de l'utiliser à bon escient

Making Instagram’s algorithm work for you may sound challenging. However, with the right strategies, you can make it work in your favor. Here are six ways to beat Instagram’s algorithm.

Connaître son public

Understanding your target audience helps you know their interest, active times, and which Instagram page they explore the most. Remember that Instagram’s algorithm considers users’ interactions. Therefore, knowing your audience preferences and targeting their active hours boosts your visibility.

Créer un contenu de qualité

Content is king on Instagram, just like any other social media platform. Whether you post videos or pictures in your Reels or Stories, ensure they are high-quality and visually appealing. Creating high-quality content helps you captivate your audience and beat the Instagram algorithm.

Utiliser des Hashtags pertinents

Hashtags help whisk your posts to the right crowd; thus, learning how to use hashtags is a must for you. Research and add relevant hashtags to your posts for broader reach and higher possibilities of showing in users’ feeds. However, don’t add too much, and avoid using banned Instagram hashtags.

S'engager tôt après la publication

L'engagement dans les premiers instants suivant la publication renforce votre visibilité et signale à l'algorithme de classer votre contenu. Encouragez vos followers à s'engager rapidement dans votre publication pour augmenter les chances qu'elle apparaisse à un plus grand nombre d'utilisateurs.

Collaborer avec d'autres influenceurs

Collaborate with influencers or creators in your niche. Reposting each other’s content can introduce your posts to new audiences and increase engagement. Once this occurs, the Instagram algorithm promotes it to other users with similar interests.

Publier régulièrement votre contenu

Create a posting schedule that matches your audience’s peak engagement times. After identifying ideal posting times, you can employ third-party tools to schedule Instagram posts. Posting your content regularly signals to the algorithm that your content is active and consistently engaging. 

4 types de contenu que Instagram ne recommande pas aux utilisateurs

Why is your content not showing on users’ feeds after creating engaging content? Well, that’s because you are not getting something right. Do you know that the Instagram algorithm is programmed to avoid recommending certain types of content? Let’s explore four contents Instagram’s algorithm doesn’t recommend to users.

1. Misleading or Sensational Content: Instagram’s algorithm identifies and avoids recommending misleading, false, or sensational content. This curbs the spread of misinformation and maintains a trustworthy platform. So, ensure you share accurate and reliable information in your content to ensure your content appears on users’ feeds.
2. Contenu enfreignant les lignes directrices de la communauté : L'algorithme Instagram ne recommandera pas le contenu qui enfreint les lignes directrices de la communautéInstagram . Évitez de tenir des propos haineux et de partager des contenus explicites afin que l'algorithme recommande votre contenu aux utilisateurs. 
3. Low-Quality and Promotional Content: Low-quality pictures or content with poor resolution discourages users from engaging with the content and even affects their overall experience. Hence, the algorithm does not recommend such content to users. Additionally, it does not recommend content that includes the logos or URLs of external websites; avoid posting such content.
4. Content with Few Likes and Shares: The Instagram algorithm won’t recommend posts with low engagement metrics. Posts with few likes, comments, and shares are less likely to appear on users’ feeds and Reels pages. Thus, focus on creating quality content and encourage your Instagram followers to engage actively with your posts. 

Now you know the types of content Instagram’s algorithm does not recommend to users. Take a step back and check your previous posts. Are they of high quality, or do they violate Instagram’s community guidelines? Check for these faults and improve your content to increase your reach and visibility.

Comment modifier l'algorithme d'IG pour qu'il recommande de nouveaux contenus ?

As an aspiring influencer, you must follow Instagram trends and happenings. But how can you do that if Instagram’s algorithm repeatedly shows you the same or irrelevant content on your feed? You change the IG algorithm or reset it. Doing this lets you control what Instagram shows you and avoid missing out on current happenings. Here are three ways on how to change IG algorithm to recommend new content: 

1. Effacer l'historique de vos recherches

The first way to change Instagram’s algorithm is to clear your search history. By doing this, the algorithm will not recommend videos based on your past searches. Here’s how to do so:

• Connectez-vous à votre compte Instagram .
• Tapez sur l'icône de votre profil dans le coin inférieur droit de l'écran.
• Cliquez sur l'icône à trois lignes dans le coin supérieur droit et appuyez sur "Votre activité".
• Cliquez sur "Recherches récentes". Appuyez ensuite sur "Tout effacer" pour effacer l'historique de vos recherches récentes.

2.  Modifier les paramètres de votre page Explore

Une autre option consiste à modifier manuellement votre page "Explore" en supprimant les publications que vous n'aimez pas. Voici comment modifier manuellement les paramètres de votre page Explore :

• Connectez-vous à votre compte Instagram et rendez-vous sur votre page Explore.
• Choisissez l'article de Instagram que vous n'aimez pas et ouvrez le contenu.
• Cliquez sur l'icône de menu à trois points située à côté de ce message.
• Sélectionnez l'option "Pas intéressé". L'algorithme Instagram supprimera l'article et les contenus similaires de votre flux.

3. Vider le cache de Instagram

Instagram retains data about the profiles you visit and engage with to show you familiar content when exploring. Clearing your cache deletes your visit history and any temporary data about your browsing activity. Go to your mobile device settings, select the Instagram app, and delete the cache. 

Devancez l'algorithme de Instagramavec le guide de Path Social

Instagram’s algorithm influences what everyone sees on the platform, from Feeds to Stories, Reels, and Explore pages. The Explore page algorithm ranks content based on likes, posting frequency, user interests, and time spent. 

The Reel algorithm relies on engagement, user preferences, video details, location, and language to show content to users. The Story algorithm prioritizes content type, hashtags, locations, and story views. Your feed highlights posts based on user engagement and recency.

Remember that Instagram’s algorithm shuns false, harmful, low-quality, engagement content and posts with minimal likes and shares. Thus, you must abide by the platform guidelines and create engaging content to get the algorithm’s attention. 

Interestingly, growth agencies like Path Social can help you navigate the platform to boost your Instagram presence. With an expert on your side, your Instagram journey can be easy and smooth.

Notamment, Path Social est une agence de croissance organique qui comprend l'algorithme Instagram et aide les influenceurs à atteindre leur public cible. Sa technologie de ciblage par IA et son équipe interne d'experts en médias sociaux garantissent que votre contenu obtiendra la visibilité qu'il mérite. Inscrivez-vous sur Path Social dès aujourd'hui et passez à la vitesse supérieure avec Instagram .