Definire gli obiettivi di crescita di Instagram

You must know how to define goals to kickstart and sustain your Instagram growth. The great thing about social media is that you can have more control over your brand’s marketing with a carefully crafted content strategy. Indeed, many e-commerce startups are born on Instagram because it provides an accommodating and user-friendly platform for small businesses that can only afford a “hands-on” approach. Many enterprising individuals soon discover, however, that growing their brand and gaining more followers on Instagram is not as easy as it seems

When you’re taking your first steps toward Instagram growth, you have to define your goals to have a clear view of where you’re going.

Properly Define Goals to Optimize Instagram Growth

There are two key measures of Instagram growth: the rate of increase of your follower numbers and sustained engagement levels. But in order to achieve good numbers for both and optimize your growth journey, you must properly define your goals to get started on the right track and to make sure that you stay on it.

Keep in mind that Instagram gives your brand direct access to your target audience. This presents both wonderful opportunities and challenging goals to reach and engage with them on a personal level. This is where your defined goals come in, as they’ll help you determine the appropriate content strategy that will attract the right people and encourage them to follow you and interact with you on Instagram. 

When you set the right goals for your Instagram growth, you’ll be able to:

• Elaborare una strategia di contenuti adeguata e a lungo termine per una gestione più efficiente dell'account. 
• Gestisci correttamente il tuo budget per gli annunci sponsorizzati e altre esigenze di social media marketing. 
• Definire chiare aspettative e obiettivi di ROI. 
• Guida abilmente il tuo business verso il successo.

Impostazione intelligente degli obiettivi per una strategia di crescita intelligente

When defining your goals for Instagram growth, remember that they have to be SMART goals: Specific, Measurable, Attainable, Relevant, and Time-bound.

Definire obiettivi specifici

When you define goals, ask yourself this: What are your brand’s specific needs? Your Instagram presence should specifically address these needs, first and foremost. Do you want to build brand awareness, boost conversions or sales, increase traffic to your website, provide customer service, or boost Instagram engagement? Aligning your Instagram goals with your brand’s needs will help streamline your growth strategy.

Definire obiettivi misurabili

You should be able to measure your goals using reliable and quantifiable performance indicators. For Instagram growth, you can evaluate the performance of your organic content strategy and/or your boosted posts using Instagram Insights, which will also help you determine if your current strategies are suitably aligned with your goals. You can set your goals and assess your progress on the platform based on these insights:

• I punti salienti recenti, che ti mostrano qualsiasi aumento notevole nella performance dell'account. 
• Conti raggiunti o conti impegnati, che forniscono numeri categorizzati in base a specifici dati demografici. 
• Total followers, which show follower growth, top locations of your followers, age range and times they’re most active on Instagram.
• Approfondimenti sui contenuti, che includono interazioni, approfondimenti sulla scoperta e approfondimenti sugli annunci per i post potenziati.

Se il tuo obiettivo specifico è quello di costruire la consapevolezza del marchio, per esempio, le metriche che sono comunemente utilizzate per misurare il successo includono la portata dei post, il tasso di crescita del pubblico, la portata potenziale e le condivisioni e menzioni sui social. Se il tuo obiettivo è quello di aumentare la conversione, puoi ottenere vari approfondimenti sulla conversione basati sul tuo tasso di conversione, il tasso di click-through e la frequenza di rimbalzo.

Definire obiettivi raggiungibili

Puoi prepararti al successo quando definisci degli obiettivi che sono realistici, il che non preclude quelli elevati per il futuro del tuo marchio. Quando si tratta di affari, quanto lontano si può andare è spesso limitato solo dalle altezze del successo che si può immaginare per il proprio marchio. Ma per raggiungere i vostri grandi sogni o gli obiettivi della vostra vita, dovete fissare degli obiettivi più piccoli, raggiungibili, che alla fine portano al grande premio.

For your Instagram growth, smaller goals can be a specific follower growth rate per month according to industry standards, a monthly sales target that may vary according to seasonal trends, or a target number for app installs by the end of an ad campaign.

Definire obiettivi rilevanti

If you’re exclusively growing your business on Instagram, your brand goals and Instagram growth goals are usually the same. But if you’re only using Instagram as one of your brand’s marketing platforms or for customer service purposes, then you have to define goals that are relevant to your Instagram account’s specific purpose. Setting relevant goals also means setting milestone goals that fit together perfectly to create the big picture — which is your ultimate vision for your business.

Relevant goals for your Instagram growth strategy could include reaching certain demographic groups through enhanced targeting or reaching a target number of participants in a Facebook contest to driving more traffic to your Instagram account. 

Definire obiettivi a tempo

When you define your goals for your Instagram growth, you must also set a timeline within which you should achieve said goals, both short-term and long-term ones. If goal attainment does not occur within the specified amount of time, then your goal/s may not be specific or attainable or your timeline may not be realistic. You can determine the appropriate time frame for a certain goal based on your brand’s historical data on the platform or your competitors’ numbers for the same goal, or both. 

Final Thoughts: Start With a Goal-Oriented Approach for Lasting Instagram Growth

You have to know exactly what you want to achieve so you can formulate and execute the right plan to achieve it. Every business needs a road map to lead them to Instagram success. Best practices for Instagram growth serve as general landmarks that let you know where you are on the map; your defined goals are the specific markers you set for your brand based on your specific needs and targets.

With the right goals, you can be self-sufficient and achieve impressive organic Instagram growth. You can also go much farther with the help of a reliable growth partner, like Path Social. Path Social understands that lasting growth can only be attained if it’s organic and through proper audience targeting. Take advantage of their proprietary AI targeting technology and in-house team of experts, and start growing and gaining instagram followers today!