Como promover o seu Instagram para obter mais seguidores e envolvimento

Discussing the solutions to “How to promote your Instagram” will most likely be a jam-packed TED Talk event. With the platform’s constant and rapid evolution, you always have to be quick on your feet to keep up and build and maintain a strong Instagram presence. Let’s take a look at the tried and tested best practices for promoting your content and brand on Instagram to get more followers and engagement for your account time and time again.

How to Promote Your Instagram Post With an Ad

Going the ad route is the obvious and popular solution for “How to promote an Instagram post.” The Instagram Ad feature is designed for newbies and pros alike, for a wide range of budgets, and for all types of businesses and audiences. Here are the nuts and bolts of promoting Instagram posts by using Instagram Ads.

Promover o Posto de Alimentação

Instagram allows you to boost a feed post and turn it into an ad or take the more specialized option with Ads Manager. Here are the basics of how to promote your Instagram post by boosting it:

1. Se ainda não o fez, converta a sua conta numa conta comercial. 
2. Vá ao seu perfil e toque em "Ferramentas de anúncio". 
3. Toque em "Escolha um posto," e depois seleccione o posto que pretende impulsionar. 
4. No canto superior direito, toque em "Next" para um iPhone ou na seta para a frente para um Android. 
5. Ser-lhe-á dada a opção de ligar a sua conta a uma página do Facebook, caso ainda não o tenha feito. Ou pode tocar em "Saltar". Se optar por saltar este passo, ele não aparecerá no futuro quando aumentar as novas mensagens. 
6. Defina os detalhes apropriados para o seu anúncio, tais como o seu objectivo, tipo de audiência, orçamento, e duração do anúncio. Toque em "Seguinte" para um iPhone ou na seta para a frente para um Android.
7. Toque em "Criar Anúncio" para completar o processo.

O seu anúncio será submetido para revisão e será publicado uma vez aprovado.

The Ads Manager option allows you to run an ad campaign using advanced tools for ad creation, management, and tracking. Getting started with Instagram Ads for e-commerce requires a more careful strategy, but this option opens up greater opportunities for growth and delivers bigger results. Keep in mind that you’ll need a Facebook Business page to use Ads Manager to promote your Instagram content.

Promover a história

With the huge popularity of Instagram Stories, it was only a matter of time until business pages were also given the option of creating Stories ads to promote their content. You can choose how long your Stories ad will run and how to optimize it to match your defined Instagram business goals. Here’s how to promote your Instagram content using a Stories ad. You’ll need access to an Ads Manager account to get started.

1. Vá ao Gestor de Anúncios e seleccione entre "Criação Guiada" e "Criação Rápida", depois toque em "Criar".
2. Seleccione o seu objectivo: Consciência da Marca, Alcance, Vídeos, Conversões, Instalações de Aplicações, Geração de Chumbo ou Tráfego.
3. Fill in your campaign details. In the Placements section, select “Automatic Placements.” If you select “Manual Placements,” tick the box for “Stories” under “Instagram.”
4. Defina o orçamento, horário e outros elementos do seu anúncio. 
5. Para o formato de anúncio, escolha entre Imagem única, Vídeo único, ou Carrossel.
6. Adicione as suas imagens ou vídeos. 
7. Toque em "Confirmar".

Preview your Stories ad by using the drop-down menu and selecting “Instagram Stories.” If you’re happy with your ad, submit it for review. 

How to Promote Your Instagram Page Organically

Knowing how to promote your Instagram page organically involves maneuvering your way around challenging obstacles that hinder your organic reach and engagement. Organic promotion takes a lot more time, effort, commitment, and patience, but it’s a critical component of a sustainable growth strategy. Here are guaranteed tips and tricks on how to promote your Instagram page with hands-on skill and creative insight.

How to Promote Your Instagram Page With Regular and Quality Content

This is a must for an effective organic growth strategy on how to promote an Instagram page. Create content that’s optimized for the target audience you’ve identified for your brand/business and aligned with your business goals. Know the best times to post on Instagram for all days of the week and ensure that each and every post you create is interesting and of high quality.  

It’s also important to use all content formats to attract more views and get more engagement. Use Instagram Insights to keep track of and analyze your content performance.

How to Promote Your Instagram Account Through Other Social Media Platforms

Knowing how to promote your Instagram account on other platforms has been made easier with the following options:

• Ligar as páginas das redes sociais
• Acrescentar botões de páginas de redes sociais a sítios web
• Promoção cruzada de conteúdos específicos através de promoções e concursos
• Publishing Instagram content, especially user-generated content, on your website
• Utilização de um gestor de meios de comunicação social de terceiros

How to Promote Your Instagram Page With a Hashtag Strategy

It’s also important to have the know-how to promote your Instagram page with the help of a good hashtag strategy. Here are the key hashtag points to remember:

• Learn how to choose the best hashtags for your Instagram brand/business and content. 
• Mantenha-se actualizado com as últimas tendências hashtag dentro da sua indústria. 
• Saiba que hashtags são frequentemente utilizados pelo seu público alvo. 
• Utilizar etiquetas de localização sempre que possível. 
• Faça uso de todas as etiquetas de Histórias que sejam apropriadas para a sua marca/negócio e conteúdo. 
• Seja criativo, inserindo os hashtags apropriados nas suas legendas principais. 
• Criar um hashtag de marca.

Final Thoughts: Know How to Promote Your Instagram to Boost Your Numbers

Knowing all the ways to promote your Instagram page and content will help fast-track your growth on the platform. Approach your overall promotion strategy from different angles. Experiment with different tactics combinations. See and stick to what works best for each type of post and post format, for your type/s of an audience, and for your brand identity.

You can also accelerate your growth with the help of an expert in Instagram growth strategy, such as Path Social. Path Social’s proprietary advanced AI targeting algorithm and in-house team of experts can give you the organic and lasting boost you need. Start growing and gaining Instagram followers today!