How To Do a Survey on Instagram: Ask Fun, Easy Questions

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Karen Lin

Instagram 101 | May 16, 2024

Want More Real Instagram Followers?

Running polls on Instagram is a fantastic way to learn more about what makes your followers tick. It’s an unassuming way to engage with your fanbase while strategically picking their brain. Through quick surveys and Q&As, you can discover what they want to see from your brand. Do you want to keep your finger on the pulse of your fanbase’s thoughts and expectations? Today, we’re tackling how to do a survey on Instagram to help you do just that.

Two women holding champagne glasses and pink signs that say “Yes.”

The 3 Benefits of Posting an Instagram Story Survey

You can run a survey on Instagram using a poll—one of the many interactive stickers on Instagram Stories. In an Instagram Story survey, you type a question and provide possible answers for your followers to choose from. Then, you can watch the results roll in in real time.

Surveys are a terrific way to disguise a powerful social media marketing tool as a fun, laid-back online poll. It seems like you’re asking questions for fun. But in reality, you can use these surveys to gain important information and increase engagement on your page.

Here are just some of the many benefits of running a poll on Instagram:

1. Polls for Instagram Boost Engagement With Your Followers

Polls for Instagram can help strengthen your relationship with your followers. It allows you to interact with them directly and hear their thoughts on certain things. When you give your fans a chance to speak their mind, you indirectly tell them you value their feedback. This makes them feel important and heard, which helps drive brand loyalty to you.

Fun surveys are also a way to humanize your brand and get personal with your followers. You can ask them anything under the sun, from questions about your products to their hobbies and experiences.

Add a personal touch by telling a story about yourself and following up with a poll question. For example, post a photo of your breakfast and ask your followers how they prefer their eggs in the morning. It may be super simple, but it’s a great way to increase engagement and views. It’s an awesome solution for when your Instagram Story views are low.

A woman holding up two different shirts to make someone choose between them.

2. You Can Get Feedback About Old Content and Ideas for New Posts

Polls are also a fantastic way to get insights about your content and whether your current followers are enjoying it. Ask them questions about how they like your current posts and what types of content they’d be excited to see.

Based on their answers, tweak your creative strategy to produce interesting content for your target audience consistently.

Using this method ensures that you don’t waste money on creative content that isn’t effective. You’ll know for sure that it’s the type of content your audience actually wants to see on their feed. This can help improve customer interest and engagement rates in the long run.

3. Surveys Allow People To Help Shape Decisions for Your Brand

If your business is having an identity crisis, social media surveys can also help. According to the Forbes Agency Council, polls help you conduct market research and detect people’s issues and pain points. From there, you can come up with solutions to your target audience’s problems through your product offerings.

Ask your followers to choose between two different aesthetic styles or features they want to see in products. When you’re manufacturing your products, conduct polls on the kind of packaging they prefer. Essentially, you can use polls as a decision-making tool. Ask your potential customers anything and everything that will help make your latest product launch a well-received success.

How To Do a Survey on Instagram, a Step-By-Step Tutorial

Are you ready to make your first poll on a Story post? Here’s how to create a survey on Instagram, step by step:

1. Open the Instagram app.

2. On the home screen, swipe right to add a new Story post. You can also create a new Story by clicking the plus sign on your profile photo in the Story tray. Another way is to click the plus sign on the bottom of the screen and choose Story.

3. Upload the photo or video you want to use as a backdrop for your poll. You can also use the camera to take a picture or video on the spot.

4. Click the sticker icon at the top of the Story Editor screen.

Path Social’s screenshot of the Story editor screen with a red box and arrow pointing to the sticker tray icon.

5. Select the poll sticker from the options that appear in the sticker tray.

Path Social’s screenshot of the sticker tray in the Story editor with a red box highlighting the “Poll” option.

6. Type your poll question and response options. If you have more than two possible answers, click Add another option. You can have a maximum of four response options in one poll.

Path Social’s screenshot of an Instagram poll question and some answer options being typed.

7. When you’re done typing your questions and answers, click Done.

8. Drag and pinch your poll sticker to resize and reposition it however you want on your Story post. Customize your Story with different stickers, text, or music if you would like.

Path Social’s screenshot of an Instagram poll sticker being dragged into position on the Story editor screen.

9. When you’re happy with your post, click the arrow on the bottom-right part of the editor screen.

10. Choose the audience you want to share the Story with. You can do a public Story or one for Close Friends only.

Path Social’s screenshot of the sharing options when publishing a poll on Instagram Stories.

11. Finally, hit Share to publish the poll to the followers you selected.

And that’s how to make a survey on Instagram! It’s easy, right? Now, the poll is available for your followers to see and answer for the next 24 hours.

How To See Poll Results on Instagram Survey

Give your followers some time to view and answer your Instagram poll. After a while, you can start looking at the real-time results of your survey.

Don’t know how to see poll results on Instagram? It’s even easier than making a poll! All you have to do is open your Story post with the poll and swipe up. Typically, you’ll see your Story’s viewers here. But if you have a poll sticker, the very top of the screen will show the survey’s current results.

In this section, you’ll see the percentage garnered by each response option. You’ll also see the total number of respondents and who answered which option. These results will change in real time depending on your followers’ answers as they view your post.

If your Story expires, you can still access the results by pulling up your post in the Story Archive. Swipe up on the archived Story with a poll to see the final percentages of the answers.

When you see your poll’s final results, you can start analyzing them to glean actionable insights for your brand.

Yes or No Questions for Instagram: Quick, Easy Poll Ideas for Your Fans

One way to ensure that many people answer your poll is by making it as convenient and easy as possible. Yes or no surveys are the epitome of easy polls. So, if you can, simplify your questions and ask your followers to choose from these black-and-white answers.

Do you need help crafting questions to ask your followers for easy polls? Here are some strategic, brand-centric poll ideas using yes or no questions for Instagram:

  • “Are you enjoying our new product formulation?”
  • “Do you want to see more fruit flavors from our collection?”
  • “Would you recommend our brand to your besties?”
  • “Are you interested in seeing more travel guides from me?”
  • “Would you join a giveaway to win a free dress from our store?”
  • “Do you enjoy seeing our behind-the-scenes content?”
  • “Have you tried this new TikTok trend?”
  • “Do you make an effort to purchase more eco-friendly products?”
  • “Would you go to our first on-ground event?”

Your questions don’t always have to be serious, brand-related queries. You can also add some charm and quirkiness to your polls with lighthearted, funny questions. This allows you to show off your personality and casually interact with fans while still gaining pertinent, actionable insights. Here are some examples of these kinds of questions:

  • “Are you going to Coachella this year?”
  • “Do I look crazy with this hairstyle?”
  • “Pineapples on pizza: is it a forgivable crime?”
  • “Should I go on a date with this guy I met on Bumble?”
  • “Do you repeat outfits like it’s nobody’s business, too?”
  • “Does your roommate also go crazy when you sing in the shower?”
  • “Do you wear mismatched socks?”
  • “Have you ever tripped in front of your crush?”
  • “Are you getting into the K-pop craze, too?”
  • “Help! Do these pants make me look like an oompa loompa?”

A person’s hands with the word “yes” written on one palm and “no” on the other.

The More Followers You Have, the More People Will Answer Your IG Polls!

Polls on Instagram Stories are an awesome way to promote two-way communication between you and your followers. These surveys allow you to gain insights about your fans and customers. With these learnings, you can mold your brand to be as effective and relevant to your target audience as possible.

Now that you know how to do a survey on Instagram, it’s time to get more respondents. The key to doing that is boosting your follower count so you have more viewers for your polls. Path Social can lend a hand with that.

We use AI to scope out Instagram and find the audience most likely to interact with your posts. Then, we promote your page to them. Before you know it, you’ll see an increase not just in followers but potentially also in poll participants on Instagram Stories. Gain more followers today and maximize the reach of your polls and other types of content!