Buy Instagram Followers: Should You Do It?

Great content doesn’t always translate to high engagement these days. Instagram has more than a billion active Instagram users every month, but getting new followers on the wildly popular platform has become a Herculean task. Should you just bite the bullet and buy Instagram followers to grow your business? Does buying followers lead to significant and quantifiable results? Or is it just a fake-it-til-you-make-it strategy? Keep reading to find out if buying Instagram followers is a risk worth taking.

Can You Buy Instagram Followers?

You can definitely buy Instagram followers. The process is a pretty straightforward transaction — after you pick a provider, you choose a package (usually based on how many followers you want to buy) and then you make your payment. What happens next? 

“Instant delivery. 100% real followers!” A lot of growth services promise to deliver anywhere from 100 to 10,000 followers right at your doorstep and quickly. But how reliable are these growth services? Even if you see your follower numbers shoot up, does it actually add real value to your business?

You can definitely buy Instagram followers. The process is a pretty straightforward transaction — after you pick a provider, you choose a package (usually based on how many followers you want to buy) and then you make your payment. What happens next? 

“Instant delivery. 100% real followers!” A lot of growth services promise to deliver anywhere from 100 to 10,000 followers right at your doorstep and quickly. But how reliable are these growth services? Even if you see your follower numbers shoot up, does it actually add real value to your business?

Should You Buy Instagram Followers?

Buying Instagram followers may provide you with the quickest way to grow your followers, but it’s not a smart move. When it comes to Instagram followers, you have to find the right balance between quantity and quality. After buying thousands of followers, your big follower numbers may impress curious visitors to your profile. But the advantage usually begins and ends there. Here are the reasons why you should seriously reconsider this “investment.”


There are no trusted sites for buying Instagram followers. You should be especially wary of sites that ask for your Instagram username and password.


Buying followers goes against Instagram’s policies and doing so will put your account at risk of getting temporarily suspended or permanently banned.


Instagram has put in place highly effective measures to spot unrealistic growth in follower numbers, i.e., too many new followers in a short period of time, and bot-like activities, such as indiscriminate post likes and account follows.


When you buy Instagram followers, you may get real but random accounts (i.e., they do not belong to your target audience); fake accounts that may use stolen or fabricated identities and are often managed by a small group of individuals; or complete bots.


These accounts will deliver minimal to zero engagement. You may get some likes and canned comments at the beginning, but these “followers” will eventually go dormant or unfollow you sooner rather than later. 


Without lasting and measurable engagement, your increase in follower numbers will adversely affect your overall performance as it will drastically lower your followers-to-engagement ratio.


Many sites that sell followers, as well as likes and views, engage in fraudulent and/or malicious activities that could put your account’s privacy at risk.


You will lose your credibility among your real followers and potential followers when they spot tell-tale signs that you boosted your follower numbers with fake or bot accounts.

So should you buy Instagram followers? We strongly recommend against it. Prioritizing quantity over quality of followers will cause serious damage to your account’s performance and reputation. You will lose any real progress you may have already gained prior to buying followers. And you’ll have to work a lot harder to set things right again. Growing your Instagram organically is always the best option.

Know the Risks of Buying Instagram Followers

If you’re still considering buying Instagram followers for an instant and significant boost in numbers, you should know exactly what you’re paying for.

You get fake followers

Despite Instagram’s serious and effective crackdown on fake accounts, bots, and fabricated follower numbers, Google search results still deliver tons of vendors promising “100% real followers instantly!” But vendors have smartened up and changed their strategy, delivering followers gradually over a period of weeks or months. More often than not, however, these followers are fake and won’t help improve your engagement metrics at all. 

Fake followers are usually accounts created specifically for the purpose of padding follower numbers and delivering supposedly organic engagement for a price. Multiple fake accounts are often controlled by a single individual; bigger operations may have a group of these individuals managing numerous follower accounts that are for sale.

You expose your account and the accounts of your followers to bots

Thanks to ever-evolving AI technology, bot accounts are becoming more and more realistic, exhibiting online behaviors that may pass for organic under initial and quick scrutiny. But with a bit of detective work, it’s easy enough to identify these automated dummy accounts. 

When you buy Instagram followers and end up with bots, you can expect automated follows and likes and generic comments that are not consistent with your brand identity. If a significant percentage of your followers are bots, the content you publish won’t reach a real audience; your posts may even become hidden from your real followers as a direct result of a greatly reduced engagement rate which, in turn, also lowers your posts’ relevance.

Follow-for-follow arrangements that don’t deliver

Some services offer to follow other accounts on your behalf based on criteria you specify, such as account type, location, and hashtags used. The goal of this targeted following strategy is to earn back follows, but this only works when the targeting is effective — which means you’re actually following people whom you know will be interested in what you have to offer. 

Most companies that offer this service, however, do automated follows based on poor or even random targeting. You’ll end up following many new accounts with very few of them following you back, and accounts that don’t even belong to your target audience.

Your followers will include a lot of inactive accounts

Eventually, the fake followers you bought and which provided insignificant or completely bogus engagement will become inactive. Why? Because they were already paid for. After increasing your follower numbers and providing some engagement, the vendor and the people controlling these fake accounts can easily disappear into oblivion — leaving behind useless follower accounts. 

While buying Instagram followers will inflate your numbers, the dormant and dummy followers will shrink your performance metrics. And if one of your business goals on Instagram is to boost sales or generate leads, your fictitious followers would be utterly useless. 

Does Buying Followers for Instagram Work?

Buying Instagram followers may provide an easy fix to your Instagram growth struggles, but what it really accomplishes is create the illusion of a solution. You may also see it as a shortcut to growth and success, but you’ll only be paying for the appearance of success. 

Keep in mind that people will not even know how many followers you have unless they get curious enough to check out your profile. They may be impressed by your high follower numbers, but most of these curious visitors will only hit the follow button after they’ve browsed through your posts and if they decide that they want to see more of your content based on what they’ve already seen. 

So if your goal is to make your Instagram profile stand out with the appearance of success, then buying followers for Instagram may work temporarily. If you actually want to build a stronger presence on the platform through increased and active engagement, then padding your follower numbers with fake or bot accounts will not work. If you want to get more follows from real people by creating the illusion of popularity, prioritizing quantity over quality will ultimately fail as a success strategy.

Why Buying Instagram Followers is Not a Good Investment

At the end of the day, buying Instagram followers is a waste of money and time. Whatever advantages your boosted numbers may initially deliver, these advantages are almost always short-lived. There’s also the bigger risk of damage to your credibility, loss of your real and any potential new followers, and getting penalized by Instagram for violating their policies. 

These are real risks; whereas the promises that come with buying Instagram followers are often empty. Taking this type of shortcut to Instagram growth is simply not worth it. Instead, you should invest all your efforts, time, and money in strategies that have been proven to work time and time again. Create unique and relevant content and do the work necessary to reach real people, earn real followers, and encourage real engagement. The organic strategy is the longer path to growth, but it guarantees reliable and sustainable progress.

Alternative Options to Stimulate Instagram Growth

Here are alternative options that are guaranteed to deliver genuine and lasting Instagram growth. Keep in mind that when you get genuinely interested followers, you can expect them to also provide genuine engagement, add value to your brand, and stick with you for a long time. Before you make the decision to buy Instagram followers, try these tactics first.

Before you buy Instagram followers, make your Instagram account available to the public

A business account is set to public by default, and it would be in your best interest to keep it as it is. If you have a private account but wish to promote your brand to a larger audience, you can only maximize your target reach by making your account public. Limiting access to your content will also limit the opportunities available to you. Instagram’s Explore page, in particular, is a crucial segment you should tap into; your content can only appear on a user’s Explore page if it is public.

No need to buy Instagram followers when you consistently publish quality content

Coming up with unique and engaging content on a regular basis will really put your creativity to the test. Knowing what your target audience is looking for, what will pique their interest, and what is relevant to the times should provide you with enough raw materials to work with. Experiment with a variety of formats. Always use high-quality images. Get creative with your captions. Before you even consider buying Instagram followers, make sure that you have an effective content strategy first. Consistent posting is also important. Once you’ve figured out the types of content that appeal to your audience, you should make sure to always feed their appetite by posting regularly.

Maximize the advantages of Instagram features before you consider buying Instagram followers

Instagram’s native features are designed to maximize engagement. Use all of them to your advantage. Add one or two Instagram Live feeds to your monthly content schedule, a once-a-week Instagram poll/survey/quiz, a monthly IGTV post, and more. Publish Instagram Stories regularly to maintain your relevance and visibility to your audience. These features, when used creatively, can give you a significant boost in organic traffic. Take some time to figure out the formula that will work best for your brand and buying Instagram followers will never be a necessity.

Use the right hashtags for a successful content strategy instead of buying Instagram followers

Keep up-to-date on trending hashtags that align with your brand’s identity and messaging. Using the right hashtags will help generate buzz around your work and make you stay relevant — and there’ll be no need to buy Instagram followers. But remember that your hashtags must also be relevant to your specific content and to your brand. Don’t just use a trending hashtag for the sole purpose of jumping in on the bandwagon; you must have something valuable to add to the trend if you wish to capture people’s attention. Your target audience’s interests should help you choose the right hashtags for your content and/or you can create content based on the hashtags they’re interested in. As much as possible, stay within your niche/industry as what you have to offer will be most relevant to them.

Why buy Instagram followers when you can actively engage with other accounts

Instead of buying Instagram followers, put yourself out there and actively interact with other accounts and their followers. Do it courteously, of course; that is, don’t blatantly attempt to drive your competitors’ followers to your page. Your goal is to increase awareness of your brand without hard-selling yourself. Like, comment on, and share posts with the intention of fostering meaningful conversations. And always take advantage of every opportunity to directly interact with your followers. Reply to their likes and comments as soon as possible; listen to their feedback, as well, and use it to improve your work and keep your audience satisfied.

Conduct Giveaways/Contests/Challenges instead of spending money to buy Instagram followers

These are tried and tested strategies for brand promotion. If you’re willing to spend money to buy Instagram followers, you’ll be better off spending it on promos that will benefit both your brand and your followers. Contests are a great way to increase your visibility and encourage people to give you a follow.

Invest in Instagram Ads instead of buying Instagram followers

Again, instead of buying Instagram followers, you should invest in Instagram ads and sponsored content. Ads are designed for more advanced audience targeting and content promotion. With well-curated content and properly identified metrics, ads and sponsored content can get you significantly closer to your growth goal and you can expect the results to last.

Opt for influencer marketing rather than buying Instagram followers

If you partner with the right influencer, you’ll be able to tap into their huge follower base, you can be sure that most of their followers will be genuinely interested in what you have to offer, and they will most likely give you a follow. Such a collaboration is more rewarding than buying Instagram followers.

Team up with a growth strategy expert

Your money will also be better spent when you team up with an expert in Instagram growth strategy, rather than using it to buy Instagram followers. An Instagram growth service that delivers real and organic growth, such as Path Social, is your best investment option. A legitimate growth service combines innovative AI technology with the expert skills of real people. Advanced AI tools perform the intelligent targeting functions necessary to sort through the hundreds of millions of active Instagram users and track down the groups of individuals that are most likely to be interested in your content based on your own specifications. A team of social media experts, on the other hand, will provide the competent skills necessary to effectively and organically promote your content and generate real engagement.
By using a legitimate growth service, you will essentially let their social media experts take control of the tedious task of promoting your content and also take advantage of their own AI targeting algorithm. The increase in your follower numbers will not happen instantly — as it would if you’re buying Instagram followers — but the growth you’ll experience will be authentic and will come from genuinely interested individuals. As a result, you’ll achieve a good balance between quality and quantity of followers.

Get More Instagram Followers With Path Social

Accelerate your Instagram growth by placing your Instagram promotion in the capable hands of an expert in Instagram growth strategy — a company like Path Social. Build a strong presence on Instagram, with a community of genuinely interested and highly engaged followers. Path Social’s proprietary advanced AI targeting algorithm and in-house team of social media strategists will get you closer to your Instagram growth goals more quickly and more efficiently!

Path Social is not Instagram affiliated or a host for Instagram content. All downloaded data and content are the property of the Instagram content creator. For any questions or concerns please reach out to [email protected]