Cómo potenciar la presencia en IG con un tagboard de Instagram Stories

There are many ways to engage an audience during a live event. The host could be super entertaining, or the program can have interactive activities with the crowd. But in the digital age, there’s a more dynamic way to engage fans at events and at home. How? Through live social media displays, like an Instagram Stories Tagboard.

These live content displays at events are awesome for events that want to boost social media engagement. But it also gives content creators a chance for their social content to be featured on the big screen. If that happens, you can reach more people through authentic Instagram Stories about events and cultural moments. In this guide, we’ll tell you exactly how that works.

What Is Tagboard, Anyway?

But what is Tagboard in the first place? Tagboard is a tool that helps content teams aggregate and organize social content using a specific hashtag. It creates a live “board” showing user-generated content using that tag across social media platforms. Then, that board is displayed at on-ground events or online livestreams.

Let’s say, for example, that a big basketball game is happening at a stadium. While many people come to see the game in person, some watch and post about it from home. These fans are encouraged to use a certain hashtag—in this case, let’s say it’s #PlayBall2024.

More and more people stay tuned into the game and post about it online using the tag. Through Tagboard, the events team can show that content across displays at the stadium. It shows people at the event what folks from around the world are saying about the game.

Tagboard can show all kinds of content to engage the crowd, from thought-provoking to hilarious to heartwarming snippets. It’s an awesome way to engage everyone at the event and boost the event’s earned media online.

Plenty of media outlets use Tagboard to showcase social content live, from Variety red carpet events to the Golf Channel. Even big universities use it to display content across campus TVs and digital billboards to engage the community. Sports teams, concerts, and rallies might use it, too.

The platform also has other cool features such as Advanced Search and Content Rights & Consent. The advanced social search feature allows people to look up social media content related to any topic, not just hashtags. Meanwhile, getting content rights allows you to license stellar social content to showcase it on your website.

¿Puedo poner Instagram Stories en Tagboard?

Tagboards typically display text-based content (like Twitter posts), but you might be asking, “Can I put Instagram Stories into Tagboard?” Yes, you can! In 2017, Tagboard announced the official launch of Instagram Story displays at live events and broadcasts. The Philadelphia Eagles were the first brand to use the feature at one of their games.

Putting Instagram Stories on Tagboard is awesome because they’re visual and have a rich storytelling element. That makes them more engaging and compelling than plain, text-based posts. After all, it’s easier to consume interesting photo and video content than paragraphs of text. It’s the perfect storytelling solution to boring social content broadcasts.

Ventajas de aparecer en un Tagboard de Instagram Stories

Perhaps the biggest benefit of having your Story show up on a Tagboard display is expanding your reach. When your content is flashed on the screen at an event, huge crowds see it. More potential fans will see your username. If your content is engaging and entertaining enough, they might just look you up and follow you. It’s an awesome way to promote your Instagram.

Showing up on a Tagboard screen also adds an air of authenticity and depth to your brand and online persona. It shows that you’re not just a content creator; you’re also a person interested in the latest cultural moments. This makes you look more endearing and trustworthy, boosting your credibility and increasing the potential to gain new fans.

Cómo los creadores de contenido pueden aprovechar Tagboard para impulsar su presencia en IG

Los creadores pueden aprovechar Tagboard de muchas formas para darse a conocer. ¿Quieres aprovechar más oportunidades para impulsar el alcance y la participación a través de Tagboard? Aquí tienes algunas cosas que puedes hacer.

Canalice su fanático interior durante los acontecimientos mundiales más destacados

When there’s a major event that your target audience might be interested in, post Stories about it. Use hashtags relevant to the event to get a chance to show up on their Tagboard display.

The best strategy is to live react to an event via Stories. If you’re a fashion influencer, post Story content about the goings-on at the Met Gala or Fashion Week in Milan. Make unique and interesting Story content like reviews and outfit recreations to stand out and get featured on Tagboards.

Utilice los hashtags del evento en todas sus plataformas de medios sociales

Don’t stop at just posting Stories to get featured on a Tagboard. Use the event’s hashtag across your active platforms, too, from Facebook to Twitter. This increases your chances of showing up on the big screen and attracting new followers across your social channels.

Crea tu propio Tagboard para interactuar con tus fans

¿Organizas una retransmisión en directo para hablar con tus fans? Crea un Tagboard y anímales a publicar contenido utilizando un hashtag determinado. Muéstralo en tu pantalla y suscita una conversación sobre la publicación durante la retransmisión. Es una forma fantástica de involucrar a tus fans y utilizar su contenido para difundir tu retransmisión en directo.

What’s great about a personal Tagboard is that you can do a content reorg whenever you want. Categorize the content that comes in however you want, depending on the theme of each post. This makes it less overwhelming to look through everyone’s posts.

Preguntas frecuentes

Mejore su estrategia de promoción en IG con Path Social

Ser el centro de atención en los eventos a través del Tagboard es una oportunidad estupenda para atraer más miradas a tu página Instagram . Pero no siempre puedes confiar en el Tagboard de Instagram Stories en los eventos. También debes centrarte en aumentar la visibilidad de tu página directamente en la plataforma Instagram .

We at Path Social can lend a hand with that. We use organic promotional methods to target your niche audience and make sure they see your content. With our expert strategies, you can drive higher reach and engagement on your posts, which ultimately leads to more fans. 

We’ve helped pages like The Beauty of Baking get almost 20,000 new followers, and we’ll do the same for you. Grow your Instagram community and boost engagement with Path Social today!