Cómo encontrar los hashtags más populares Instagram Hashtags Trending Today

Millions of posts go up on Instagram every single day. Even if you have the funniest Reels or prettiest photos, they can easily get lost in an ocean of content. One way to ensure they still get the spotlight is by using Instagram hashtags trending today.

Los hashtags son increíbles para dar protagonismo a tus contenidos y hacer que lleguen a las pantallas de tu público objetivo. Pero, ¿cómo encontrar los hashtags más de moda en la plataforma? Sigue leyendo para ver nuestros mejores consejos para encontrar los hashtags que marcan tendencia en Instagram en cada momento.

¿Siguen siendo relevantes los hashtags en Instagram ?

Hashtags have been around for almost two decades, so many people think they’re dinosaurs in the social media world. However, using hashtags still plays a huge role in getting more followers and likes for Instagram creators everywhere. 

Los datos de HubSpot de 2023 muestran que el 85% de los profesionales de marketing de IG siguen una estricta estrategia de hashtags. Y el 80% de ellos afirma que los hashtags siguen siendo súper efectivos.

Hashtags help “categorize” posts on Instagram, ensuring that people interested in that tag see the content underneath it. They make content discoverable to audiences looking for posts in specific communities and lifestyle topics.

But you can’t just use the first hashtags you think of on every single post. You need to be purposeful and strategic with the tags you use in your content. And the very best hashtags you can use are those that are timely, relevant, and trending. That way, you can shine in communities talking about hot topics and cultural moments.

6 maneras de encontrar los hashtags de moda en Instagram

Hashtags make a huge difference in your post’s visibility and engagement. But to really reap the benefits of a hashtag strategy, you need to do thorough hashtag research. That way, you can find the tags that are taking the world by storm and can catapult your content to relevance. 

He aquí cómo encontrar los hashtags que marcan tendencia en Instagram de seis maneras diferentes.

1. Utilice Instagram Search para encontrar hashtags populares relacionados con una palabra clave

The first way to find trending hashtags is to use Instagram search’s autocomplete feature of Instagram searches. Here’s how to do it, step by step:

1. On the Instagram app, tap the magnifying glass icon to go to the Explore page.

2. In the search bar, type a keyword related to your niche.

3. Vaya a la sección Etiquetas de los resultados de la búsqueda.

The “Tags” section shows you the most popular tags related to or mentioning that keyword. The results are arranged according to the number of posts that use that hashtag. So, the ones that are trending will likely appear at the top.

2. Echa un vistazo a los pies de foto de las publicaciones de la página Explorar

Another trick is to go through the top posts on the Explore page to see what hashtags people use today. All you have to do is choose one of the posts related to your niche and check on the caption. If it’s quite long, tap “More” to see the entire caption. There, you’ll see a list of hashtags they might have used.

See, to successfully get on the Explore page, your content has to be incredibly engaging and drive immense reach. The posts on that page are likely high-quality content that utilizes hashtags to drive that reach and engagement. By peeking into the captions of these posts, you can get an idea of what hashtags work well currently.

3. Encuentre los hashtags de moda en Instagram en las publicaciones de los influencers.

Influencers are another great source of current trending hashtags on Instagram. Remember, influencers and brands make trends explode on social media. So, if you want to know the hottest tags right now, take a look at what popular creators are posting.

Head to the profile of a creator you admire and look through their content, focusing on the high-performing and engaging ones. Check on content about their expertise to get a sense of trending niche hashtags. Look through sponsored posts or user-generated content to check on popular branded hashtags. “Borrow” these tags and include them in your hashtag strategy.

4. Siga los hashtags relacionados con su nicho de mercado

Another way to get a feel of trending tags in your niche is to follow popular hashtags related to your industry. When you follow these tags, Instagram will push out top-performing, relevant content that mentions them on your feed. The trick is to check all the other hashtags they used in the captions. Those tags are probably also very high-performing and trendy today.

This is a great way to find trending community hashtags in your niche. For example, let’s say you’re a book reviewer. Following the #books or #bookstagram tags is probably a no-brainer since they’re among the most popular tags in the niche. But check on content that uses these, and you’ll find niche community tags like #readersofinstagram and #authorsofinstagram.

5. Generar una lista de hashtags relevantes con un generador de hashtags

Don’t want to look for trending hashtags manually? Let a third-party hashtag tool do it for you! Plenty of websites specialize in generating lists of hashtags surrounding your niche topic. From there, it’s as easy as copying and pasting those tags into your post caption.

¿Quieres probar a utilizar una herramienta de confianza? Echa un vistazo a Path Social Hashtag Generator. Es imprescindible para cualquier creador que quiera generar rápidamente una cadena de hashtags relevantes para su contenido.

All you have to do is type in a keyword related to your content’s theme or topic. Then, we’ll generate a list of hashtags associated with that niche. You will also see all the topline data about the keyword you put in. See info like the tag’s total number of posts and how difficult it is to rank in its top posts!

6. Consulta los temas de actualidad en todo el mundo

Many trending hashtags are born out of trending topics. So, it’s important to stay in the loop about hot issues and cultural moments people are buzzing about. The more you stay tuned to global trends, the easier you’ll find hashtags related to them.

Hay muchos sitios en los que puedes consultar los temas de moda en todo el mundo. La función "Trending Now" de Google Trendste permite ver qué busca la gente en Internet en cada momento. También te muestra el volumen de búsqueda de esas palabras clave y si se trata de una tendencia activa.

You can also check out Trndgtr, a similar site that shows the trending topics in major cities around the globe. Also, if you love finance, this site is for you. As a bonus, it shows the top stocks of each day!

Otra forma de ver de qué habla la gente en Internet es invertir en herramientas de escucha social. Estas herramientas te muestran las principales palabras clave y hashtags que la gente utiliza en plataformas y foros online.

Más consejos para perfeccionar su estrategia de hashtags

Finding Instagram trending hashtags is super important, sure. But at the end of the day, it’s all about how you use those popular hashtags in your content strategy. If you don’t know how to incorporate it smoothly into your content, you won’t reap their many benefits.

¿Quieres perfeccionar tu lista de hashtags diarios o llevar a cabo la mejor campaña de hashtags que tu marca haya tenido jamás? Aquí tienes algunas reglas de oro para poner en práctica tu estrategia de hashtags en Instagram y sacarle el máximo partido:

• Añade hashtags al final del pie de foto o en el primer comentario de tu publicación. De este modo, el pie de foto será más legible y tendrá más tiempo para destacar, ya que las etiquetas se colocan al final. Si colocas las etiquetas en un comentario, el pie de foto tendrá un aspecto aún más limpio y, al mismo tiempo, te beneficiarás de una mayor visibilidad.
•  Use a different list of hashtags per post. Avoid using the same exact hashtags for every single post you publish. This can make your posts look spammy and unmeaningful. Plus, it might even flag the Instagram algorithm that you’re merely repeating hashtags and keywords. If that happens, there’s a chance they could shadowban your page.
• When choosing hashtags for your post, combine popular tags with more niche hashtags. It’s difficult to rank on the really popular tags. Including lesser-known yet still relevant tags increases your chances of showing up on the Explore page.
• Don’t use banned hashtags that might be considered inappropriate for the platform. These are typically the tags that are racy, shame others, and glorify certain body types. Steer clear of them, as they can decrease your visibility on the platform. And that’s exactly the opposite of what you want your hashtags to do for you!

Preguntas frecuentes

Aumente la visibilidad de sus publicaciones utilizando Instagram Hashtags que están de moda ahora mismo.

Dominar el arte de incorporar los hashtags que marcan tendencia en IG a tu estrategia de contenidos es imprescindible para maximizar el alcance y la participación. Ayuda a ampliar la audiencia que ve tu contenido y te da la oportunidad de brillar en la página Explorar.

Claro que requiere tiempo y esfuerzo. Pero investigar minuciosamente las etiquetas más populares en tu nicho y utilizarlas en tus pies de foto siempre valdrá la pena.

Overwhelmed at the thought of researching Instagram hashtags trending at the moment? Don’t worry; there are still other ways to grow organically on Instagram—like through Path Social. We use promotional strategies—never bots and automation—to boost your content’s visibility. Just tell us your target audience, and we make sure they discover your content.

We’ve helped creators like Margene Beaver gain over 11,000 followers and skyrocket engagement by 363%. And we want to see those whopping numbers for your account, too! Get active, authentic followers and find success on Instagram with Path Social today.