Cómo conseguir Brand Deals: Consejos para su marca

Over 18M posts on Instagram have a hashtag #ad, and 4M have #sponsored. Sponsored posts are how numerous influencers earn a living, with some even making six figures. Brand collaboration is a content creator’s and influencer’s most effective revenue stream. But knowing how to get brand deals on Instagram, and securing your first brand deal (or sponsored post) can be tough!

Este artículo te guiará a través de todo lo que necesitas saber sobre cómo conseguir ofertas de marca en Instagram. Vamos a compartir los conceptos básicos y consejos de expertos para sacar el máximo provecho de su plataforma IG.

¿Qué es un post patrocinado en Instagram ?

Instagram-sponsored posts are a type of advertisement. When a person (or business) shares a sponsored post, they allocate a budget to ensure more people see it.

Hay dos tipos principales de publicaciones patrocinadas: Los que las empresas pagan a Instagram (conocidos como posts promocionados) y los que las empresas pagan a los influencers (llamados patrocinios pagados).

• Promoted Posts: Like other big social media platforms like Facebook, Twitter, and LinkedIn, Instagram has a built-in tool to manage IG ads. Companies can use this tool to choose specific groups based on age, interests, gender, and location. Then, they can show sponsored content to these selected groups.
• Paid Sponsorships: This happens when a company pays someone to talk about them in their Instagram posts. Usually, this person (called an influencer) has followers interested in what they share. When an influencer connects with a company that wants them to promote their stuff, they can ask for a certain amount. In return, they’ll create a natural post that includes the company’s products/services. This helps the company get noticed by an audience they might not have reached otherwise.

¿Por qué las marcas trabajan con influencers?

More brands are taking chances with new, modern marketing tactics to improve their campaign performance and boost brand awareness.

Una estrategia eficaz es el marketing de influencers, el acto de colaborar con personas influyentes. Hay dos tipos de personas influyentes. El primero son los nanoinfluenciadores, con menos de 1.000 seguidores; el otro son los megainfluenciadores, con más de 1 millón de seguidores. 

They’re like celebrities with a knack for creating attractive content and social media posts for Instagram, YouTube, or other social channels. This is to entertain specific audiences with lifestyles, preferences, tastes, and similar characteristics.

Los influencers son muy importantes hoy en día. Las marcas colaboran con ellos para hacer sus mensajes comerciales más cercanos y compartir sus valores fundamentales con sus seguidores.

Want to know how to get brand deals on Instagram? It’s easy, provided you have a substantial following with a good engagement rate.

No obstante, he aquí algunas razones por las que las empresas quieren trabajar con marcas de influencers:

• Help Generate Sales: It’s clear that influencers help drive sales, encouraging many brands to embrace influencer marketing. Sales tend to take off as soon as a full-time influencer mentions your product or service. The timing and duration of the influencer’s campaign can influence whether sales surge immediately, in bursts, or over a few weeks.
• Create Amazing Content: Influencers create valuable content, benefiting brands through their skills and user-generated content. However, ensure to obtain consent before using their content
• Build brand awareness: Influencers connect brands with their audience, boosting leads and sales while surpassing traditional PR in brand awareness. It’s vital in today’s competitive market
• Reliable Voice: Believe it or not, consumers will trust peer opinions more than brand statements. Collaborating with influencers to convey your brand message is a recipe for success.

¿Se puede encontrar patrocinio de IG para cuentas pequeñas?

In the past, brands focused on big-name influencers with massive follower count. However, things have changed. Brands now seek micro-influencers within specific niches for their Instagram sponsorship programs.

¿Por qué? Porque es rentable. Las marcas gastan menos para llegar a la audiencia deseada en grupos demográficos específicos. Los microinfluenciadores ofrecen grandes beneficios a las empresas con un presupuesto más reducido.

Curiosamente, las cuentas populares de Instagram suelen tener menos engagement que las cuentas medias en lo que respecta al retorno de la inversión (ROI). Las que tienen millones de seguidores pueden ser menos interactivas.

Sin embargo, tener menos seguidores tiene sus ventajas. Obtendrás respuestas más rápidas y un mayor compromiso por parte de tu audiencia.

Hoy en día, Instagram-sponsored posts implica colaboraciones entre marcas e influencers. Esta colaboración es esencial para que una empresa prospere en Instagram.

Now that you know why influencers are important for brands, let’s explore how to get a brand deal on Instagram.

¿Cómo conseguir Brand Deals como influencer?

¿Quieres saber cómo conseguir ofertas de marcas como influencer para patrocinar tus publicaciones en Instagram ? Sigue estos pasos al pie de la letra.

Estos consejos te orientarán tanto si tienes muchos seguidores como si no los tienes. Verás que incluso las cuentas pequeñas pueden conseguir patrocinio en Instagram.

Estos son algunos consejos útiles para conseguir ofertas de marca en Instagram:

Conozca a su público objetivo

¿Cuál es el secreto para conseguir ofertas de marca en Instagram? Conoce a tu público objetivo. Todos ganamos: conocer a tu público te ayuda a identificar las marcas que triunfarán contigo como patrocinador.

Start with the basics, such as age, gender, and location of core followers. Which posts do they love? When do they engage most?

This information helps shape your pitch to brands. They want to know who they’ll reach through you. Saying, “I’ll help you reach NYC-based women in their thirties, interested in fitness,” packs more punch than, “You’ll reach women.”

¿Cómo empezar a conseguir acuerdos de marca? Publique con constancia

On Instagram, The key to how to start getting brand deals is to post frequently for brand sponsorships. This displays your continued presence on the platform.

However, since Instagram is algorithm-based, high frequency is only sometimes a deciding factor. Quality content also plays a pivotal role, as the algorithm prevents users from seeing too much from one person simultaneously.

Comprueba las estadísticas de tu perfil de Instagram para encontrar los momentos ideales para publicar. Comprueba cuándo tus contenidos obtienen más likes en Instagram e interacción.

Utiliza hashtags y geoetiquetas

Instagram hashtags help make your posts/content more discoverable. Thus, you should use them to grow your Instagram follower count and land brand deals.

You can use as many hashtags as you want (up to 30). However, Instagram recommends influencers and content creators use about 3 to 5 relevant ones per post. Make sure the hashtags you choose aren’t banned or broken. 

It’s best to pick specific hashtags with less competition for your content to stand out. For instance, #Healthy Living has 20,000,000+ posts, while #healthylivingtips has only 13,000, so your content will stand out.

Las geoetiquetas también son igualmente importantes. Ayudan a los usuarios a localizarte en función de un lugar concreto. Esto puede ayudarte a conseguir seguidores en Instagram y atraer a marcas que se dirijan a determinadas zonas.

For instance, if you post about fashion from California, local boutiques might want to collaborate with you.

Crear un kit de prensa

If you want to know how to get brand deals, build a media kit. It’s a powerful tool with key information about you and your online presence.

This comprehensive document gathers crucial details into a neat PDF package. Whether you’re reaching out to brands or they’re approaching you, a media kit can make a great impression.

Esto es lo que hay que incluir:

• Añada una breve biografía: Incluye una breve biografía que te presente a ti y a tu marca. Esto ayuda a los socios potenciales a saber si encajas con su público objetivo.
• Conozca a su público: Comparte tus datos demográficos y de audiencia. Esta información demuestra a las marcas que tus seguidores encajan con sus productos o servicios.
• Show Your Stats: Highlight your performance metrics across top platforms. This can include counts like email subscribers, YouTube subscribers, Instagram, and TikTok followers. Only showcase the platforms you actively engage with and are open to doing branded content.
• El compromiso importa: Profundice compartiendo sus índices de participación. No se limite a las cifras: demuestre que su público participa activamente y muestra interés.
•  Fije sus precios: Decide una tarifa que te parezca adecuada. No te estreses por competir con otros; se trata de valorar tu tiempo y la atención de tu público. Recuerda que el precio puede influir en el número de ofertas de marca que recibas.

Propón a las marcas patrocinios de pago

Acudir a las marcas en busca de patrocinio es una decisión inteligente. Elaborar una propuesta convincente puede ayudarte a conseguir actuaciones sin esperar a que las marcas se pongan en contacto contigo.

Target brands that invest money and time in their Instagram presence. Start by studying similar influencers to see who they sponsor. Remember, starting small is fine. Partnering with smaller brands lets you create a strong portfolio.

After making a list of potential brand partners, send them emails. It’s best to introduce yourself succinctly, mentioning your expertise and accomplishments.

Explica también por qué tú y la marca encajáis a la perfección. No olvides incluir tu número de seguidores y tu tasa de engagement: es una de las formas más eficaces de conseguir acuerdos con las marcas.

Alternatively, you can DM brands directly on Instagram. While it’s more relevant, remember that they might overlook it if the brand receives a lot of Instagram DMs daily.

Únete al mercado de creadores de IG

Instagram creator marketplaces help businesses find influencers—nano, micro, macro, or mega—to collaborate with. 

As creators, you can join creator marketplaces to show profiles and content to businesses interested in creators like you.

También puedes indicar intereses y marcas relevantes para atraer conexiones afines. Utiliza la bandeja de entrada "Mensajes de asociación" para comunicarte con las marcas sin esfuerzo.

¿Cómo ganar dinero en Instagram?

Based on recent Instagram stats, the platform has 1.704 billion global users. Originally a photo-sharing app, it has evolved into a lucrative business hub. From entrepreneurs to influencers, many use the app to make money.

Aquí hay algunas maneras fáciles y eficaces de cómo hacer dinero en Instagram:

• Be an Influencer and Earn Money from Sponsored Posts: If you become a popular influencer, you can make money by promoting various products on your Instagram. Influencers have a strong following (or engagement) and can convince their followers to buy things. Brands partner with influencers for sponsored posts to promote their products. To get there, you need substantial follower counts and engaging posts. Top influencers earn thousands for each sponsored post but remember, it takes time and effort to reach this level.
• Únase a programas de afiliación: Los programas de marketing de afiliación te pagan por promocionar determinados productos o experiencias. Recibes una comisión cuando tus seguidores compran a través de tu enlace o código exclusivo. Asegúrate de que los productos coinciden con tus valores.
• Earn from Live Videos: When you use Instagram Live, your audience can send you “badges” (tips) during your videos. This is a direct way to earn money. You need 10,000 followers to qualify for badges. Promote your Live sessions beforehand and interact with viewers as you broadcast to increase engagement and potential badges.
• Sell Your Merchandise: Turn your brand into merchandise you can sell. If you have a unique style, logo, or catchphrase, use it on merchandise. This earns you money and gives you a free promotion when your followers buy and wear your stuff.

¿Preparado para aprender a conseguir acuerdos con marcas como pequeño influencer?

Getting brand deals (or sponsorships on Instagram) might be challenging, as it demands time, effort, and determination. Yet, if you stand out in your field and build personal connections with your followers, the results can be gratifying.

You can become a successful influencer by grasping your niche and audience, establishing a solid brand, and sharing excellent content. Now, you can monetize content through excellent brand deals and paid partnerships.

Follow these tips to succeed in learning how to get brand deals as a small influencer. You can also use Path Social’s tools to transform your Instagram account into a popular, lucrative one. At Path Social, we help you achieve your goals with our in-house platform of IG influencers and proprietary AI targeting algorithms.

Únete a nosotros hoy mismo y empieza a aumentar tu número de seguidores y tu comunidad en Instagram mientras ganas dinero haciendo lo que te gusta.