Cómo utilizar Instagram Investigación de palabras clave para impulsar su IG SEO

Today, your favorite social media platforms are more than just apps to consume cool content on. They also serve as search engines that make looking for that content easier. You type your fave topic in the app’s search box, and you can scroll through awesome content related to that. That means for creators, Instagram keyword research and SEO strategies are non-negotiable.

Users can look for basically whatever kind of content they want using Instagram’s search tool. Looking for dessert recipes? Maximalist-style outfits? Ideas for interior design? They’re all just a search away. So, to get more potential followers to your page, it’s important to use your niche’s top SEO keywords. In this guide, we’ll teach you how to do the research to find them.

Instagram SEO: La próxima gran novedad para aumentar el alcance en IG

Cualquiera que esté mínimamente familiarizado con el mundo del marketing digital sabe lo que es el SEO de Google. Es la práctica de utilizar palabras clave relevantes en su sitio web para aparecer en los primeros resultados del motor de búsqueda. Es una industria en la que todas las empresas están clamando por entrar para elevar su estrategia de marketing y obtener más visibilidad en línea.

But did you know that you could do the same to boost online traffic to your fave social media platforms? Data from Browser Media shows that a quarter of people online use social media as a search engine. It’s especially rampant among younger users. They say 46% and 35% of Gen Z and Millennials, respectively, are more likely to search on socials than Google. Crazy, right?

That’s where Instagram SEO comes in for creators and brands who want to make it big on the platform. This strategy refers to incorporating relevant keywords and popular hashtags related to your niche into your profile and content. That way, if Instagram users search these terms, your page will be more likely to appear in the results.

For example, let’s say you’re a solo travel influencer exploring European cities. You want your account to show up whenever your target audience searches for anything about your travel niche. So, you should include terms like “solo female travel” and “Europe” in your bio. And in your posts, you should add popular hashtags like #wanderlust, #travelbug, and #womentravel.

Adding these keywords to your profile and posts makes it easier for potential followers to find your page. It’s an excellent strategy for boosting your reach and leading people to content that is relevant to their interests. That way, you can ensure that the Instagram algorithm serves your content to people with whom it will resonate 100%.

Clave su SEO con una búsqueda estelar de palabras clave en Instagram

SEO optimization on Instagram is an amazing marketing strategy for any creator who wants more eyes on their posts. But guesswork is a huge no-no in the world of SEO. You can’t just include phrases you like or trendy hashtags just because they’re popular. To really do it right, you need to get down and dirty with proper, data-driven keyword research.

Basically, you have to find exactly what phrases your target audience is searching for on the platform. That way, you can hit your marks and appear in the search results of a real, relevant audience.

For example, let’s say you’re a fitness influencer who wants to reach more gym lovers. You might assume that an Instagram keyword search for words like “gym” and “workout” are best since they’re probably the most popular fitness-related words. But after researching, you find that your target market searches more for specific fitness topics, like yoga or HIIT. Those are the words you want in your profile.

Sure, SEO keyword research is another tedious step to consider when setting up your Instagram page. But the effects are always worth it. You boost visibility for your page on search, drive more potential followers to your content, and get higher engagement. And what creator doesn’t want that?

Cómo hacer una investigación de palabras clave para Instagram: Nuestros 5 mejores consejos

But how exactly do you conduct keyword research to optimize your Instagram profile and content? There are plenty of ways to do it, from utilizing the in-app search bar to relying on third-party keyword tools. Your goal is to dig deeper into what your target audience looks up on search.

¿No está seguro de qué palabras clave relevantes utilizar para su nicho? Todo lo que necesita es un poco de investigación exhaustiva para saber qué frases y términos clave debe incluir en su perfil. Estos son algunos de nuestros mejores consejos sobre cómo hacer una investigación de palabras clave para Instagram.

1. Escriba una palabra clave en la barra de búsqueda de Instagram

The easiest way to find keywords on Instagram is through the in-app search bar. On the Explore page’s search box, type a keyword you think is relevant to your page.

Allí verás todas las cuentas que contienen esa palabra en algún lugar de su perfil. También verás todas las publicaciones y Reels con mejores resultados que contengan esa palabra en el pie de foto. Estas son las publicaciones y perfiles con los que tendrás que competir.

But the key here is to check the “Tags” tab in the search results. This will show you the most popular hashtags and topics related to your main keyword. It’s kind of like Google’s auto-complete feature, but for Instagram. Take note of them and add them to your page later on.

2. Consulte Google Trends para ver las búsquedas de tendencia

You can also go out of Instagram to look at what your target audience has been searching online. And there’s no better search engine out there than Google. If you want to see how popular certain search queries are online, look them up on Google Trends.

Google Trends le muestra el volumen total de búsquedas de cualquier palabra clave en línea. También te muestra las palabras clave más buscadas relacionadas con cualquier tema de tu elección en un periodo específico. Pero la mejor característica de esta herramienta es que te muestra las palabras clave más buscadas en cada momento.

This tool is perfect for finding keywords to include on your social media platforms, including Instagram. It also shows niche topics within your industry to help you curate more pointed, relevant content your fans will love.

3. Invierta en herramientas de escucha social para ver los temas candentes relacionados con su nicho

You can also turn to social listening tools to see what people are talking about about on social media. See the hottest topics, trends, and keywords your target audience uses online in their daily conversations. Then, incorporate those terms in your Instagram profile.

One awesome social listening tool you can use is Brandwatch. It monitors millions of online sources, from public forums to conversations on social media apps. From there, you can see what your target market is interested in and is talking about with others online. It’s an awesome blueprint to help you build not just your SEO strategy but also your content plans.

4. Utilice una herramienta gratuita de búsqueda de palabras clave para Instagram

¿No dispone de un gran presupuesto para marketing en redes sociales? Consulta una herramienta gratuita de búsqueda de palabras clave en Instagram. Estos sitios web abundan: una rápida búsqueda en Google te ayudará a encontrar uno.

These keyword tools are super easy to use. You just type in your main keyword, and it shows you all the trending hashtags and topics related to it. This gives you an idea of which keywords to use in your profile and content for better visibility.

5. Ver las preguntas de la gente en Responder al público

La gente suele utilizar la búsqueda para responder a sus preguntas más acuciantes. Averigua qué preguntas suele hacer la gente sobre tu nicho a través de Answer the Public. Este sitio web utiliza los datos de búsqueda de Google para mostrarte las preguntas más frecuentes sobre cualquier tema. Es una mina de oro de información y palabras clave potenciales que pueden ayudarte a enriquecer tu estrategia de contenidos en Instagram .

Note that with a free plan on the site, you can run up to three searches per day only. So, strategize which niche topics you want to look up each day to maximize your searches!

Dónde puede aplicar su investigación de palabras clave Instagram

So, let’s say you’re done doing the research and know which trending keywords and terms to add to your Instagram. Now, you face a more pressing and crucial question—where exactly do you put these words? Well, you can place them anywhere you can add text on the platform. Here are some different parts of your profile (and content) to add IG keywords.

Nombre de usuario y nombre para mostrar

The first thing that comes up on Instagram search is a list of accounts related to your search term. Instagram generates these results based on which usernames and display names contain your keyword. So, it’s important to add your keywords to your Instagram name.

For example, if you’re a personal trainer named Jim, you might want to use the username @FitnessCoachJim. Pair it with a display name like “Jim | New York Personal Fitness Trainer,” and you’ll be golden on Search!

Palabras de moda en su biografía

Tu biografía en Instagram te ofrece aún más espacio para añadir palabras clave relevantes y aumentar la visibilidad en las búsquedas. Utiliza términos que probablemente busque tu público objetivo, pero que también reflejen tu contenido.

Let’s say you run an art account. You can add your specialization in a creative way in your bio. Add words like “gouache,” “digital art,” “impressionist,” “doodles,” and more. That way, people interested in those specific types of art can find you more easily.

Leyendas de publicaciones (incluidos los hashtags)

Make sure to incorporate those keywords into your posts’  IG captions, too. You can either insert them in your sentences or add popular Instagram hashtags (also considered trending keywords) related to your topic.

Just remember not to spam your caption with too many hashtags. The maximum is 30 tags per post, but 3-5 is the sweet spot that won’t make your post look cramped!

Texto alternativo en las fotos

Por último, no olvides utilizar palabras clave de tendencia en los textos alternativos de tus fotos. Estos textos alternativos están disponibles para las personas que utilizan un lector de pantalla digital para acceder a Instagram.

Adding alt text helps those who are visually impaired but love Instagram, making the experience more enjoyable for them. Boosting post visibility by incorporating keywords for your niche in these alt texts is just the cherry on top.

Preguntas frecuentes

¡Complemente su estrategia de IG SEO con la atención de crecimiento orgánico de Path Social!

Even with the right keywords to elevate your Instagram page, the competition on the platform is fierce. Sure, you’ll stand out with relevant keywords in your bio or popular hashtags incorporated into your posts. But you’ll have to work harder than adding a few phrases in your profile for steady, consistent growth.

If you want sustainable success, complement your Instagram keyword research and SEO strategies with Path Social’s organic growth methods. Our expert team tailors a promotion strategy for your page to ensure your niche audience sees your content. This helps attract more followers to your page, giving you the edge you need to knock out the competition!

Creadores y dueños de negocios como Sergio de Pushing the Project han visto miles de seguidores con nuestra ayuda. Y nosotros podemos hacer lo mismo por tu página. Consigue más seguidores y engagement en Instagram con las estrategias expertas dePath Socialhoy mismo.