Comment créer un compte professionnel sur Instagram : Nos conseils de pro

Running an Instagram account for your brand may sound fun, but it’s not a walk in the park. Brand owners and creators constantly deal with an influx of messages, reach issues and the pressure of driving conversions. Luckily, Instagram provides plenty of useful features designed to make life easier for businesses and creators running professional pages. So today, we’re teaching you how to create a professional Instagram account and make the most of its benefits.

Churning out cute, exciting content and going viral online isn’t enough to grow your brand in a sustainable way. You also need to boost reach and engagement rates, drive sales, and understand your target audience deeply. With a professional profile on Instagram, you can do all these and more. It can help optimize your social media presence and knock your brand’s marketing goals out of the park.

Continuez à défiler pour en savoir plus sur la manière de passer d'une page personnelle à une page professionnelle. Nous partageons également des conseils d'experts pour optimiser les fonctions et avantages exclusifs dont vous bénéficiez avec un profil professionnel. Allons-y sans plus attendre !

Le 411 sur Instagram Compte d'entreprise vs. Page personnelle vs. Compte de créateur

Vous pouvez avoir un compte personnel ou professionnel. Mais quelle est la différence entre les deux ?

A personal account is meant for individuals who want to use the platform to connect with friends and family. People with these Instagram pages will post personal content, such as photos with loved ones or from their trips. It’s the type of page you’ll have if you’re on Instagram for the sole purpose of socializing with others.

With a personal account, you can only reach audiences organically. You can’t run paid ads or sponsor other creators’ posts. And while that sounds like it could limit your potential on the platform, personal pages have unique benefits, too. For example, with a personal account, you can set your page to private mode, enhancing your online safety.

Le compte professionnel, quant à lui, est conçu pour promouvoir une marque spécifique. Il existe deux types de comptes professionnels.

If you have a company that sells specific products or services, you might go for a business account. It’s possible to promote a brand with a personal account. However, there are plenty more marketing tools for Instagram business accounts vs personal pages.

If you’re a striving influencer or public figure, you should opt for a creator Instagram account. This type of account is for those who want to build a personal brand.

Here are just some of the many benefits of having a professional account, whether it’s a business or creator account:

• Diffuser du contenu payant pour promouvoir des produits et des services.
• Des rapports d'analyse sur les paramètres clés de Instagram et les données démographiques de l'audience.
• Outils de partenariat de contenu de marque pour les collaborations.
• Creator Studio, where brands can manage, schedule, and monetize content.
• Informations uniques de contact et de localisation sur votre profil.
• Ajout de liens pour "swipe up" sur vos Instagram Stories (plus de 10 000 followers).

How To Create a Professional Instagram Account, Step by Step

Everyone who makes an Instagram account starts with a personal page. You should switch to a professional account if you’re a business owner or creator. Luckily, this process is super easy and free. Here’s how to do it, step by step:

1. Ouvrez l'application Instagram et accédez à votre profil.

2. Cliquez sur le menu hamburger (trois lignes horizontales) dans la partie supérieure droite de l'écran.

3. Cliquez sur Paramètres et confidentialité.

4. Faites défiler la page jusqu'à la section "Pour les professionnels" et cliquez sur Type de compte et outils.

5. Cliquez sur Basculer vers le compte professionnel.

6. Lisez les rappels et les instructions des pages suivantes et appuyez sur Continuer pour poursuivre le processus de conversion.

7. Select the category that best describes your brand. There are plenty to choose from, including “Entrepreneur,” “Grocery Store,” “Restaurant,” “Product/service,” “Artist,” “Digital Creator,” and many more.

8. Choose whether you want a business account or a creator account. And that’s it, you’re done!

Now that you have a professional account, spruce up your page to make it more attractive to potential followers. Add contact buttons, a useful link in your bio, and even Story Highlights to showcase your best content.

N'oubliez pas que chaque utilisateur peut créer jusqu'à cinq comptes Instagram . Cela signifie que vous pouvez conserver une page personnelle et avoir plusieurs comptes professionnels si vous gérez différentes marques.

Vous souhaitez revenir à un compte personnel ? Ne vous inquiétez pas, il est très facile de revenir à une page personnelle. Voici comment procéder :

1. Accédez à vos paramètres et à votre vie privée par le biais de votre profil.

2. Faites défiler la page jusqu'à la section "Pour les professionnels" et cliquez sur Outils et contrôles du créateur.

3. Click Switch Account Type, and then Switch To Personal Account.

4. Confirmez votre décision de revenir à une page personnelle. 

Comment utiliser Instagram for Business pour améliorer la présence en ligne de votre marque ?

As mentioned earlier, switching to a professional account gives you access to marketing tools exclusively for businesses and creators. These awesome tools help you promote your brand and engage with your target audience more efficiently. They’re amazing for improving your online presence and how you run your account on a daily basis.

Voulez-vous connaître les meilleures caractéristiques d'une page professionnelle ? Voici comment utiliser Instagram pour les entreprises afin de renforcer votre présence en ligne.

1. Consultez Instagram Insights pour améliorer votre contenu

Professionals have access to Instagram Insights, an analytics tool that shows valuable learnings and metrics about your content’s performance. It shows you performance indicators such as your total reach, engagement rate, impressions, and more on each of your posts. You can also see a general overview of these metrics for your entire page over a specific period.

These insights are great at giving you a better grasp of how well your creative content is performing on Instagram. If you’re not happy with your metrics, use the insights to tweak your content strategy and start doing things differently.

Aside from evaluating your content performance, Instagram Insights also allows you to learn more about your followers. The Insights dashboard has an Audience tab. When you click on it, you’ll see plenty of insightful audience demographics about your followers. These include their age range, gender split, and even the times of the day they’re most active on the platform.

Ces informations sur votre base de fans actuelle vous aident à mieux comprendre votre public. Elles vous permettent d'optimiser le type de contenu que vous publiez et le moment où vous le faites pour maximiser l'engagement.

2. Ajouter des informations de contact et des boutons CTA pour améliorer le profil de votre entreprise

Provide your potential clients and customers with more information about your brand by adding contact information to your page. You can include your business location and phone number, which will show up at the top of your profile. This makes it easier for people to reach you and inquire about your products or services.

Les profils d'entreprise sont également autorisés à inclure des boutons d'appel à l'action (CTA) sur leur page avec lesquels les utilisateurs peuvent interagir. Certains de ces boutons comprennent des CTA tels que "Réservez", "Réservez maintenant" ou "Achetez maintenant", et mènent directement à votre site web.

These buttons are also displayed at the top of your profile, making it easier for potential customers to see. Note that you can only display one contact button at a time on your brand’s Instagram page.

The contact info and CTA button features are amazing for driving conversions for your business. They are perfect for any brand that wants to increase its leads, reservations, bookings, and sales.

3. Lancer des publicités payantes pour atteindre un public cible spécifique

Running Instagram ads is another feature exclusive to business and creator accounts. By investing in these paid ads, you can push out your content to your target audience. It’s a convenient way to reach people who don’t follow you but are within your ideal audience.

Each campaign allows you to choose specific audience demographics to which the ad is promoted. That way, you can be sure that you’re not wasting your money on ads that don’t even reach the right people. Targeted ads also increase the likelihood of people finding your campaigns interesting and relevant, making them more likely to convert.

De nombreux formats publicitaires sont disponibles sur la plateforme. Vous pouvez diffuser des publicités photo et vidéo sur le flux ou expérimenter des publicités sur Instagram Stories ou Reels. Vous pouvez même faire de la publicité pour des collections entières de produits afin d'augmenter le nombre d'achats. Nous vous recommandons vivement de créer un mélange de différents formats publicitaires par campagne afin de maximiser votre portée et votre potentiel d'engagement !

4. Utiliser Instagram Shopping pour générer des ventes directement à partir de l'application

Did you know that you can sell your business’s products straight from the Instagram app? Yup, this is possible with Instagram Shopping. By setting up a shop on Instagram, you can showcase your products and make purchases and checkout easy for customers.

When you have a “storefront” shop on Instagram, a “Shop” tab will appear on your business profile. Here, you can organize your products into several collections and themes. You can even give your potential customers a deep dive into every item in each collection with product detail pages. In these pages, you can provide all the descriptions and details buyers might want to know about your products.

One of the best features of Instagram Shopping is that businesses can link their product catalog to their shop. This allows you to tag specific products in your creative content, whether it’s on a feed post, Story, or Reel. These are called shoppable posts. Users can click on the product tags on your post and then shop straight from the app. Cool, right?

Vous pouvez même autoriser les gens à taguer vos produits sur leur contenu. Toute personne qui tombe sur ces articles à acheter peut consulter et acheter les produits directement à partir du contenu de cette personne. C'est une excellente façon d'optimiser le contenu généré par les utilisateurs et de le rendre plus efficace pour votre entreprise !

Unfortunately, Instagram Shopping is a feature that isn’t available worldwide. Meta had previously announced that they were disabling Shops and product tagging in many locations. The feature is only available in select countries, like the US, Canada, the UK, Australia, Japan, South Korea and more.

Qu'est-ce que le Business Chat sur Instagram?

Aside from optimizing your profile and driving conversions on the platform, Instagram also allows professionals to use business chat. This feature allows businesses and creators to engage with their audience efficiently. But what is business chat on Instagram, anyway?

Business chat is a type of messaging platform within the Instagram app designed specifically for creators and brand owners. At first glance, a business chat looks like your typical direct message between a customer and a brand. But when you look closely, you’ll realize it has a bunch of unique features.

When a customer sends a brand a DM, Instagram automatically processes the message and suggests possible responses to it. The person running the brand’s account can simply choose which automatic response they want to reply to the DM. You can even set up automated replies for specific messages, like frequently asked questions. This allows busy creators and brand owners to be more efficient in engaging with customers and fans messaging them.

Business chat is perfect for big professional accounts that receive large amounts of DMs per day. Not only does it make replying faster, but it also lets you keep a consistent brand voice in each response. That way, you can get back to every DM promptly, strengthening your relationship with your audience.

Comment promouvoir votre entreprise sur Instagram et accroître la notoriété de votre marque ?

The work doesn’t stop after switching to a professional account. After you’ve set up your business or creator account, you still need to promote your page to your target audience.

Aside from running paid ads, there are plenty of other ways to promote your newly established professional account. Here are our top tips on how to promote your business on Instagram to boost visibility, brand awareness, and engagement:

• Collaborez avec des influenceurs pertinents qui ont un public cible similaire à celui de votre marque. Empruntez l'influence et l'expertise de ces créateurs en établissant un partenariat avec eux et en les incitant à parler de votre produit en ligne. Leurs recommandations peuvent stimuler la notoriété et les conversions de votre marque.
• Cross-promote your page on other platforms. If you have a Facebook page or e-commerce website, make sure to link your professional Instagram page there. That way, people who visit your shopping sites, blog posts, and content on other platforms discover your Instagram profile quickly. 
• Organisez un concours amusant. Mettez un prix sympa à gagner et encouragez les utilisateurs à participer au concours en s'engageant sur votre page. Parmi les mécanismes populaires des concours, on peut citer l'obligation de suivre la page de votre marque ou d'aimer certaines publications. 
• Relever le défi d'une marque Instagram de la marque. Veillez à ce que le défi soit amusant et facile à relever, tout en plaçant votre marque au centre. C'est un excellent moyen de créer une communauté engagée tout en devenant potentiellement viral !
• Host Instagram Live sessions. Stories and Reels might be a tad bit more popular. But hosting a Live helps you connect with your target audience in real-time and build a stronger relationship with them. It’s an awesome way to candidly talk about your business, upcoming projects, or your life as a creator.

Développez votre présence en ligne avec un compte professionnel dès aujourd'hui !

Switching to a professional account does wonders for busy brand owners and influencers. With a professional page, you can do plenty of things to promote your brand and make social media management easier. These include running ads, driving sales with shoppable posts, adding contact buttons to your page, and many more!

Whether you’re a business owner or a creator, learning how to create a professional Instagram account is important. It takes your page from small and personal to thriving and impactful.

Mais le travail ne s'arrête pas là. Vous devez améliorer votre visibilité sur la plateforme pour que votre contenu atteigne les bonnes personnes. Un créateur de compte Instagram peut vous y aider.

Are you sick of running the same old ads? Let Path Social show you a new way to reach your target audience. Our AI-powered algorithm identifies your niche audience and pushes your content out to them. More people discover your content, which means you gain tons of new followers just like that. Grow your Instagram community today!