Cómo crear una cuenta profesional en Instagram : Nuestros consejos profesionales

Running an Instagram account for your brand may sound fun, but it’s not a walk in the park. Brand owners and creators constantly deal with an influx of messages, reach issues and the pressure of driving conversions. Luckily, Instagram provides plenty of useful features designed to make life easier for businesses and creators running professional pages. So today, we’re teaching you how to create a professional Instagram account and make the most of its benefits.

Churning out cute, exciting content and going viral online isn’t enough to grow your brand in a sustainable way. You also need to boost reach and engagement rates, drive sales, and understand your target audience deeply. With a professional profile on Instagram, you can do all these and more. It can help optimize your social media presence and knock your brand’s marketing goals out of the park.

Sigue desplazándote para saber más sobre cómo cambiar de una página personal a una profesional. También compartimos consejos de expertos sobre cómo aprovechar al máximo las funciones y ventajas exclusivas de las que disfrutas con un perfil profesional. ¡Vamos allá!

Información sobre Instagram Cuenta de empresa vs. Página personal vs. Cuenta de creador

Puedes tener una cuenta personal o profesional. Pero, ¿cuál es la diferencia entre ambas?

A personal account is meant for individuals who want to use the platform to connect with friends and family. People with these Instagram pages will post personal content, such as photos with loved ones or from their trips. It’s the type of page you’ll have if you’re on Instagram for the sole purpose of socializing with others.

With a personal account, you can only reach audiences organically. You can’t run paid ads or sponsor other creators’ posts. And while that sounds like it could limit your potential on the platform, personal pages have unique benefits, too. For example, with a personal account, you can set your page to private mode, enhancing your online safety.

Por su parte, una cuenta profesional está diseñada para promocionar una marca concreta. Y hay dos tipos de cuentas profesionales.

If you have a company that sells specific products or services, you might go for a business account. It’s possible to promote a brand with a personal account. However, there are plenty more marketing tools for Instagram business accounts vs personal pages.

If you’re a striving influencer or public figure, you should opt for a creator Instagram account. This type of account is for those who want to build a personal brand.

Here are just some of the many benefits of having a professional account, whether it’s a business or creator account:

• Difusión de contenidos de pago para promocionar productos y servicios.
• Informes analíticos sobre las principales métricas de Instagram y datos demográficos de la audiencia.
• Herramientas de asociación de contenidos de marca para colaboraciones.
• Creator Studio, where brands can manage, schedule, and monetize content.
• Información exclusiva de contacto y ubicación en tu perfil.
• Añadir enlaces para "deslizar hacia arriba" en sus Instagram Stories (más de 10.000 seguidores).

How To Create a Professional Instagram Account, Step by Step

Everyone who makes an Instagram account starts with a personal page. You should switch to a professional account if you’re a business owner or creator. Luckily, this process is super easy and free. Here’s how to do it, step by step:

1. Abre la aplicación Instagram y dirígete a tu perfil.

2. Haga clic en el menú hamburguesa (tres líneas horizontales) situado en la parte superior derecha de la pantalla.

3. Haz clic en Configuración y Privacidad.

4. Desplácese hasta que vea la sección "Para profesionales" y haga clic en Tipo de cuenta y herramientas.

5. 5 . Haga clic en Cambiar a cuenta profesional.

6. Lea los recordatorios e instrucciones de las páginas siguientes y pulse Continuar para proceder con el proceso de conversión.

7. Select the category that best describes your brand. There are plenty to choose from, including “Entrepreneur,” “Grocery Store,” “Restaurant,” “Product/service,” “Artist,” “Digital Creator,” and many more.

8. Choose whether you want a business account or a creator account. And that’s it, you’re done!

Now that you have a professional account, spruce up your page to make it more attractive to potential followers. Add contact buttons, a useful link in your bio, and even Story Highlights to showcase your best content.

Recuerda que cada usuario puede tener hasta cinco cuentas en Instagram . Eso significa que puedes mantener una página personal y tener varias cuentas profesionales si diriges diferentes marcas.

¿Quieres volver a una cuenta personal? No te preocupes; volver a una página personal es superfácil. A continuación te explicamos cómo hacerlo:

1. Dirígete de nuevo a tu Configuración y Privacidad a través de tu perfil.

2. Desplázate hasta la sección "Para profesionales" y haz clic en Herramientas y controles del creador.

3. Click Switch Account Type, and then Switch To Personal Account.

4. Confirma tu decisión de volver a una página personal. 

¿Cómo utilizar Instagram for Business para mejorar la presencia en línea de su marca?

As mentioned earlier, switching to a professional account gives you access to marketing tools exclusively for businesses and creators. These awesome tools help you promote your brand and engage with your target audience more efficiently. They’re amazing for improving your online presence and how you run your account on a daily basis.

¿Quieres conocer las mejores funciones que puedes obtener de una página profesional? A continuación te explicamos cómo utilizar Instagram para empresas con el fin de impulsar tu presencia en Internet.

1. Revise Instagram Insights para mejorar su contenido

Professionals have access to Instagram Insights, an analytics tool that shows valuable learnings and metrics about your content’s performance. It shows you performance indicators such as your total reach, engagement rate, impressions, and more on each of your posts. You can also see a general overview of these metrics for your entire page over a specific period.

These insights are great at giving you a better grasp of how well your creative content is performing on Instagram. If you’re not happy with your metrics, use the insights to tweak your content strategy and start doing things differently.

Aside from evaluating your content performance, Instagram Insights also allows you to learn more about your followers. The Insights dashboard has an Audience tab. When you click on it, you’ll see plenty of insightful audience demographics about your followers. These include their age range, gender split, and even the times of the day they’re most active on the platform.

Esta información sobre tu base de seguidores actual te ayuda a conocer mejor a tu audiencia. Te permite optimizar el tipo de contenido que publicas y cuándo lo haces para maximizar la participación.

2. Añada información de contacto y botones CTA para mejorar el perfil de su empresa

Provide your potential clients and customers with more information about your brand by adding contact information to your page. You can include your business location and phone number, which will show up at the top of your profile. This makes it easier for people to reach you and inquire about your products or services.

Los perfiles de empresa también pueden incluir botones de llamada a la acción (CTA) en su página con los que los usuarios pueden interactuar. Algunos de estos botones incluyen CTA como "Reservar", "Reservar ahora" o "Comprar ahora", y llevan directamente a su sitio web.

These buttons are also displayed at the top of your profile, making it easier for potential customers to see. Note that you can only display one contact button at a time on your brand’s Instagram page.

The contact info and CTA button features are amazing for driving conversions for your business. They are perfect for any brand that wants to increase its leads, reservations, bookings, and sales.

3. Ejecutar anuncios de pago para llegar a un público objetivo específico

Running Instagram ads is another feature exclusive to business and creator accounts. By investing in these paid ads, you can push out your content to your target audience. It’s a convenient way to reach people who don’t follow you but are within your ideal audience.

Each campaign allows you to choose specific audience demographics to which the ad is promoted. That way, you can be sure that you’re not wasting your money on ads that don’t even reach the right people. Targeted ads also increase the likelihood of people finding your campaigns interesting and relevant, making them more likely to convert.

Hay muchos formatos de anuncios disponibles en la plataforma. Puedes hacer anuncios normales de fotos y vídeos en el feed o experimentar con anuncios en Instagram Stories o Reels. Incluso puedes anunciar colecciones enteras de productos para aumentar las compras. Recomendamos encarecidamente crear una combinación de diferentes formatos de anuncios por campaña para maximizar el alcance y el potencial de participación.

4. Utilice Instagram Shopping para impulsar las ventas directamente desde la aplicación.

Did you know that you can sell your business’s products straight from the Instagram app? Yup, this is possible with Instagram Shopping. By setting up a shop on Instagram, you can showcase your products and make purchases and checkout easy for customers.

When you have a “storefront” shop on Instagram, a “Shop” tab will appear on your business profile. Here, you can organize your products into several collections and themes. You can even give your potential customers a deep dive into every item in each collection with product detail pages. In these pages, you can provide all the descriptions and details buyers might want to know about your products.

One of the best features of Instagram Shopping is that businesses can link their product catalog to their shop. This allows you to tag specific products in your creative content, whether it’s on a feed post, Story, or Reel. These are called shoppable posts. Users can click on the product tags on your post and then shop straight from the app. Cool, right?

Incluso puedes dar permiso a otras personas para que etiqueten tus productos en sus contenidos. Cualquiera que se encuentre con estas publicaciones shoppable podrá comprar los productos directamente desde el contenido de esa persona. Es una forma fantástica de aprovechar al máximo el contenido generado por los usuarios y hacer que tu empresa trabaje más duro.

Unfortunately, Instagram Shopping is a feature that isn’t available worldwide. Meta had previously announced that they were disabling Shops and product tagging in many locations. The feature is only available in select countries, like the US, Canada, the UK, Australia, Japan, South Korea and more.

¿Qué es el chat de negocios en Instagram?

Aside from optimizing your profile and driving conversions on the platform, Instagram also allows professionals to use business chat. This feature allows businesses and creators to engage with their audience efficiently. But what is business chat on Instagram, anyway?

Business chat is a type of messaging platform within the Instagram app designed specifically for creators and brand owners. At first glance, a business chat looks like your typical direct message between a customer and a brand. But when you look closely, you’ll realize it has a bunch of unique features.

When a customer sends a brand a DM, Instagram automatically processes the message and suggests possible responses to it. The person running the brand’s account can simply choose which automatic response they want to reply to the DM. You can even set up automated replies for specific messages, like frequently asked questions. This allows busy creators and brand owners to be more efficient in engaging with customers and fans messaging them.

Business chat is perfect for big professional accounts that receive large amounts of DMs per day. Not only does it make replying faster, but it also lets you keep a consistent brand voice in each response. That way, you can get back to every DM promptly, strengthening your relationship with your audience.

Cómo promocionar su empresa en Instagram y aumentar la notoriedad de su marca

The work doesn’t stop after switching to a professional account. After you’ve set up your business or creator account, you still need to promote your page to your target audience.

Aside from running paid ads, there are plenty of other ways to promote your newly established professional account. Here are our top tips on how to promote your business on Instagram to boost visibility, brand awareness, and engagement:

• Colabora con influencers relevantes que tengan un público objetivo similar al de tu marca. Toma prestada la influencia y la experiencia de estos creadores asociándote con ellos y haciendo que hablen de tu producto en Internet. Sus recomendaciones pueden aumentar la notoriedad y las conversiones de tu marca.
• Cross-promote your page on other platforms. If you have a Facebook page or e-commerce website, make sure to link your professional Instagram page there. That way, people who visit your shopping sites, blog posts, and content on other platforms discover your Instagram profile quickly. 
• Organiza un sorteo divertido. Ofrece un premio interesante y anima a los usuarios a participar en el concurso interactuando con tu página. Algunas mecánicas populares para los sorteos pueden incluir tener que seguir la página de tu marca o que te gusten publicaciones específicas. 
• Montar un Instagram desafío. Asegúrese de que el reto sea divertido y fácil de hacer, manteniendo su marca en el centro. Es una forma estupenda de crear una comunidad comprometida y, al mismo tiempo, potencialmente viral.
• Host Instagram Live sessions. Stories and Reels might be a tad bit more popular. But hosting a Live helps you connect with your target audience in real-time and build a stronger relationship with them. It’s an awesome way to candidly talk about your business, upcoming projects, or your life as a creator.

¡Haga crecer su presencia en línea con una cuenta profesional hoy mismo!

Switching to a professional account does wonders for busy brand owners and influencers. With a professional page, you can do plenty of things to promote your brand and make social media management easier. These include running ads, driving sales with shoppable posts, adding contact buttons to your page, and many more!

Whether you’re a business owner or a creator, learning how to create a professional Instagram account is important. It takes your page from small and personal to thriving and impactful.

Pero el trabajo no acaba ahí. Tienes que aumentar tu visibilidad en la plataforma para asegurarte de que tu contenido llega a las personas adecuadas. Un creador de cuentas de Instagram puede ayudarte a conseguirlo.

Are you sick of running the same old ads? Let Path Social show you a new way to reach your target audience. Our AI-powered algorithm identifies your niche audience and pushes your content out to them. More people discover your content, which means you gain tons of new followers just like that. Grow your Instagram community today!