Comment obtenir Instagram Followers organiquement [7+ Proven Ways] (en anglais)

Instagram is more than a spot for friends and vacation pictures. Over time, brands and influencers worldwide have turned it into a powerful marketing tool.

With over 2 billion active users, Instagram hosts an enormous audience. Who wouldn’t want to tap into that?

Obtenir plus de followers sur Instagram est crucial pour développer vos efforts de marketing. Mais comment obtenir des adeptes surInstagram de manière organique ? 

Posting alone isn’t sufficient since the average organic reach is only 20%. Simply put, you need more than just content to reach your target audience effectively.

Cet article vous expliquera tout ce que vous devez savoir pour augmenter le nombre de vos followers de manière organique. 

Éviter d'acheter de faux followers

If you want a real following on Instagram, you have to avoid purchasing fake followers. There’s a major difference between legitimate and fake followers. 

We understand the temptation to buy followers for rapid growth, but the downsides outweigh any benefits. 

Why? It is because fake followers pose significant drawbacks, such as:

• Confuse Potential Organic Followers: If your account has a large following but is inactive and lacks engagement, it raises suspicions among potential organic followers. This can deter fans who might have otherwise followed you and engaged with your content.
• Offer No Monetary Value: Fake followers can’t make purchases. So, if you’re running a business, these followers contribute nothing in terms of revenue.
• Créer zéro buzz: avoir 10 000 faux followers ne garantit pas un engagement significatif avec vos articles. Les commentaires de spam provenant de faux comptes n'ajoutent pas de valeur réelle à votre contenu.

On the other hand, real followers can genuinely engage with your posts. They share, like, comment, and contribute to a more authentic interaction.

Do you want to know how to get more organic followers on Instagram? Before we jump to learn the hacks, let’s discuss what exactly organic growth is. 

Qu'est-ce qu'une stratégie de croissance organique Instagram ?

Vous vous demandez ce qu'est exactement la croissance organique de Instagram ?

Une stratégie de croissance organique consiste à élargir votre public sans dépenser d'argent pour des publicités ou recourir à des méthodes artificielles. 

Il s'agit d'utiliser des stratégies de marketing gratuites pour attirer de vrais adeptes qui s'intéressent réellement à votre entreprise. 

Unlike band-aid solutions like buying fake followers, organic growth is a long-term solution that requires consistent outreach and engagement.

It helps increase your followers on Instagram and improve metrics like reach, engagement rates, and post impressions. 

Pourquoi vous devriez développer votre compte IG de manière organique

Many people use shortcuts like Instagram bots, third-party apps, and buying followers to increase their follower count rapidly.

While these shortcuts may give you a rapid follower boost, they often result in fake engagement. This fake surge won’t benefit your brand in the long run.

Voici quelques raisons convaincantes pour lesquelles vous devriez choisir la croissance organique plutôt que d'autres options artificielles :

• Better Brand Credibility: Growing your account organically attracts real, valuable users who engage with your content. This helps boost meaningful interactions and improve conversion rates. 
• Des coûts réduits: InstagramLa croissance organique du site est un moyen rentable d'atteindre votre public cible sans dépenser d'argent dans des campagnes publicitaires. Vous n'aurez pas besoin d'un budget - il vous suffit d'utiliser des méthodes qui ne nécessitent pas d'investissement. 
• Account Security: AI growth tactics such as follower bots can put your IG account at risk, even suspension or ban. However, organic growth based on genuine interactions and ethical practices can help reduce this problem.
• Reliable Analytics: Believe it or not, fake followers can mess up your Instagram Insights. Organic growth provides accurate data, allowing you to make informed decisions based on reliable analytics. 
• Long-Term Engagement: When you organically grow your Instagram account, it helps you build excellent relationships with customers. It also leads to sustained engagement and loyalty over time.

Créez une stratégie marketing réaliste sur Instagram

Savoir où Instagram s'inscrit dans votre plan de médias sociaux garantit des résultats positifs et vous aide à vous concentrer sur ce que vous devez publier. 

Alors, comment élaborer une stratégie de croissance Instagram ? Suivez les étapes :

1. Renforcer les objectifs

Decide if you want to raise brand awareness, drive conversions, boost website traffic, or another goal. 

Une définition claire de votre objectif oriente votre contenu et vos appels à l'action et contribue à maintenir une image de marque cohérente sur votre grille Instagram .

2. Obtenir une vision à 360° du public cible

It’s important to know your basic demographics—however, it’s not enough. You have to dig deeper to understand what challenges your target audience faces and how you can address them. 

Don’t get too fixated on going viral and reaching a massive audience. Instead, you should focus on connecting with your ideal followers. 

Going viral may help you attract attention, but if it’s not from your target audience:

• Il se peut qu'ils ne vous suivent pas ou
• Vous risquez de vous retrouver avec des adeptes non engagés ou des clients improbables.

Prenez le temps d'identifier votre public idéal et adaptez votre contenu à ses besoins. Cette approche permet non seulement d'améliorer la croissance, mais aussi d'attirer un public de qualité.

3. Définir la voix et l'esthétique de la marque

Even if you’re a creator and not a business, you have to create a unique social media voice. This will help users recognize your posts instantly. 

Your brand voice and aesthetic are crucial for being memorable on Instagram. You can use brand colors, maintain a consistent theme, and let your personality shine.

4. Construire des thèmes de piliers de contenu

Choose a specific content pillar theme for your IG account. Stick to a few main topics for your posts and avoid straying too far from them. This approach offers many benefits, such as:

• Vous n'aurez plus besoin de trouver constamment des idées de contenu nouvelles et uniques. 
• Les personnes qui vous suivent sur Instagram vous associeront à un style de contenu spécifique.
• You won’t be easily swayed by trending distractions, allowing you to maintain a consistent Instagram strategy.

Now that you have a clear Instagram marketing strategy, let’s find out how to get organic followers on Instagram. 

7 Instagram Hacks pour la croissance organique

Unfortunately, there are no ‘definitive’ Instagram hacks for organic growth. However, there are numerous things you can do to grow your IG followers organically. 

Voici sept astuces Instagram simples mais efficaces pour augmenter le nombre de followers de manière organique.

Optimisez votre Instagram Bio

To create the perfect Instagram bio, you have to focus on four key elements:

• Décrivez clairement ce que vous faites ou vendez.
• Insufflez-y la personnalité de votre marque.
• Inclure un CTA clair.
• Ajouter un lien.

Your IG bio has a limit of 150 characters. Still, it can make or break your brand’s first impression on potential customers and followers. 

Create a bio that is clear, creative, and comprehensive. Anyone reading it should quickly understand your brand’s purpose, how it benefits them, and where to get more information. 

You can use the link in your bio to direct your audience to an external page such as your website. Or, you can update it regularly based on your latest posts.

Maintenir un calendrier de contenu cohérent

On Instagram, momentum matters. In other words, you won’t attract followers if you start posting randomly. 

Building your audience requires creating valuable content. However, if you want to retain them, you have to create engaging content consistently. Don’t let your IG account collect cobwebs.

This is why you need to stick to a regular posting schedule. You don’t have to glue yourself to a set-in-stone number, but most successful brands post daily. 

Néanmoins, l'essentiel est de publier au bon moment. Ce "bon moment" varie d'un secteur à l'autre. 

For instance, the optimal time for travel and tourism is Friday between 9 a.m. and 1 p.m. In contrast, the best time to post entertainment content is Tuesdays and Thursdays from 12 p.m. to 3 p.m.

If you worry about your posts not getting enough visibility, consider using features like Stories. This will give your content a second chance with a broader audience.

Tirer parti des vidéos en format court

According to The Sprout Social Index, 66% of consumers say short-form video is the most engaging social media content. Including Instagram reels in your post repertoire can significantly boost your strategy. 

Reels aren’t just fun and snappy but also algorithm gold. You can use them to show tutorials, product highlights, or behind-the-scenes peeks. 

Make your reels creative so they grab your target audience’s attention. Use in-app tools such as stickers, filters, voice-overs, music, and transitions to craft trendy, eye-catching content.

Vous pouvez faire une promotion croisée de vos bobines IG sur d'autres plateformes comme TikTok pour élargir votre audience et augmenter le nombre de vos followers.

Répondre aux commentaires

Répondre aux clients sur les médias sociaux est payant.

According to one report, customers are 20% more likely to spend with brands that give timely replies. If a customer doesn’t get a response, they’re less likely to recommend that brand to others. 

Once you post, stay available to respond to initial comments. Also, promptly address abusive remarks to maintain a safe and inclusive space. 

This is also an opportunity to showcase your brand’s values and personality. You can employ a social media tool to help monitor DMs, mentions, and comments if needed. 

Utiliser des Hashtags pertinents

Vous souhaitez augmenter le nombre de vos followers de manière organique ? Utilisez des hashtags pertinents. Ils peuvent contribuer à faire apparaître votre contenu dans divers cercles de tendances. 

Although you can use as many as 30, Instagram recommends using 3-5 hashtags per post. Make sure to use hashtags related to your target audience and brand.

De plus, utilisez un mélange de hashtags de niche et de hashtags populaires pour apparaître sur la page Explore. Cela permettra à un plus grand nombre de personnes de voir vos publications et d'augmenter votre nombre de followers. 

Engagez vos followers avec un contenu diversifié

Vous créez un contenu accrocheur et le publiez au bon moment, mais vous n'arrivez pas à susciter un bon engagement. 

If that’s the case, your content or posts lack flavor. Your IG followers are either dismissing or ignoring your content. 

To increase your engagement and get more followers, you need creative ideas. If you’re stuck, try these:

• Instagram Stories: Share your brand’s story using Instagram stories. They’re more powerful than still images and won’t overwhelm your followers’ feeds. If you have a “Business account” with 10K+ followers, add a “swipe up” to redirect traffic to your website. You can also use stickers in your IG stories to improve engagement.
• Instagram Live: You can use Instagram Live for candid, engaging videos. It positions you at the top of your followers’ Story section. Include interviews, product demos, and Q&A sessions to attract more followers. Don’t forget to have a basic script to prevent goof-ups.
• Concours et offres: Les cadeaux et les concours peuvent aider à gagner de nouveaux adeptes. Veillez à demander aux participants de marquer leurs amis et de suivre votre page. Cela permet à votre marque de gagner en visibilité.
• User-Generated Content: UGC is one of the best ways to improve brand awareness. It provides better engagement at no cost. Create a branded hashtag and encourage followers to use it. You can then collect valuable content for reposting in your Stories. But before you repost it, ask for permission. 

S'associer à des influenceurs

Collaborer avec des influenceurs pertinents est un autre moyen efficace de développer votre compte IG de manière organique. 

Trouvez des influenceurs qui partagent votre public cible. Ils vous aideront à augmenter le nombre de vos followers grâce au marketing organique.

While many brands prefer famous influencers, micro-influencers are effective too. Not only are they budget-friendly and more accessible, but they also bring fresh, new ideas.

Before you partner with an influencer, check if their followers are active. Remember, you want an engaged audience, not just numbers. 

In addition to that, set clear posting guidelines for consistency with your brand’s voice and values.

Conseil bonus : Se faire vérifier sur Instagram

Vous pouvez également gagner plus de followers si vous avez un compte vérifié sur Instagram. 

Getting a coveted ‘blue checkmark’ on your IG account is a token of instant credibility. It makes your profile stand out in searches, prevents impersonation, and gets more engagement rates.

If you want to improve your Instagram game and get more followers, getting verified can help. 

Vous vous demandez comment obtenir une vérification ?

It’s incredibly simple. Just buy a subscription through your IG profile. However, there’s a catch—you need to meet eligibility requirements, like following Meta’s minimum activity standards.

Instagram Services de croissance organique pour obtenir plus de followers

Many users find IG growth to be frustratingly slow, stealing time that they can use for creating more content.

Luckily, you can end these challenges with Instagram’s organic growth services. Provided by third-party channels, Instagram growth services can help enhance your IG profile’s reach.

They perform a range of activities such as following, commenting, and liking on a large scale. This enables you to manage your business better. 

Ces services vous aident à obtenir plus de followers et à augmenter l'engagement en comprenant vos besoins et en ciblant vos followers idéaux. 

Les services de croissance Instagram sont-ils légitimes ?

Many Instagram growth services help you gain organic followers and improve engagement metrics legitimately and effectively. However, you must practice caution. 

This is because while many are legitimate, some are shady, promising free followers or using ineffective automation. ‘Free followers’ may seem tempting, but risking your online reputation isn’t worth it.

Moreover, some dubious growth tools may violate Instagram’s rules, which prohibit artificial likes and followers. 

Par conséquent, vous devriez faire des recherches approfondies sur les services de croissance Instagram avant d'investir dans ces services pour votre entreprise, afin de vous assurer de leur légitimité.

Laissez Path Social vous aider à obtenir Instagram Followers de manière organique

Now that you have these awesome tips in your toolkit, you can boost your Instagram followers organically. But remember, it’s not a one-shot deal.

To sustain growth on Instagram, it’s important to consistently publish high-quality posts/content and stay updated on your social media plan.

If you’re an influencer, a business, or a user who wants to grow their IG accounts naturally, choose Path Social! 

We have a range of customized tools and strategies to help you refine your IG account. With us, you can realize the true potential of the account, increase real followers, and get more views. 

N'attendez pas pour découvrir comment obtenir Instagram followers de manière organique. Laissez Path Social vous aider vous aider à développer votre profil ! Commencez à vous développer et à gagner des followers Instagram dès aujourd'hui !