Comment utiliser Instagram Recherche de mots-clés pour booster le référencement de votre IG

Today, your favorite social media platforms are more than just apps to consume cool content on. They also serve as search engines that make looking for that content easier. You type your fave topic in the app’s search box, and you can scroll through awesome content related to that. That means for creators, Instagram keyword research and SEO strategies are non-negotiable.

Users can look for basically whatever kind of content they want using Instagram’s search tool. Looking for dessert recipes? Maximalist-style outfits? Ideas for interior design? They’re all just a search away. So, to get more potential followers to your page, it’s important to use your niche’s top SEO keywords. In this guide, we’ll teach you how to do the research to find them.

Instagram SEO : La prochaine grande nouveauté pour augmenter la portée d'IG

Toute personne un tant soit peu familiarisée avec le monde du marketing numérique sait ce qu'est le référencement Google. Il s'agit de l'utilisation de mots-clés pertinents dans votre site web afin d'apparaître dans les premiers résultats des moteurs de recherche. C'est un secteur dans lequel toutes les entreprises s'engouffrent pour améliorer leur stratégie de marketing et obtenir une plus grande visibilité en ligne.

But did you know that you could do the same to boost online traffic to your fave social media platforms? Data from Browser Media shows that a quarter of people online use social media as a search engine. It’s especially rampant among younger users. They say 46% and 35% of Gen Z and Millennials, respectively, are more likely to search on socials than Google. Crazy, right?

That’s where Instagram SEO comes in for creators and brands who want to make it big on the platform. This strategy refers to incorporating relevant keywords and popular hashtags related to your niche into your profile and content. That way, if Instagram users search these terms, your page will be more likely to appear in the results.

For example, let’s say you’re a solo travel influencer exploring European cities. You want your account to show up whenever your target audience searches for anything about your travel niche. So, you should include terms like “solo female travel” and “Europe” in your bio. And in your posts, you should add popular hashtags like #wanderlust, #travelbug, and #womentravel.

Adding these keywords to your profile and posts makes it easier for potential followers to find your page. It’s an excellent strategy for boosting your reach and leading people to content that is relevant to their interests. That way, you can ensure that the Instagram algorithm serves your content to people with whom it will resonate 100%.

Pour un référencement efficace, utilisez le site Instagram Recherche de mots-clés

SEO optimization on Instagram is an amazing marketing strategy for any creator who wants more eyes on their posts. But guesswork is a huge no-no in the world of SEO. You can’t just include phrases you like or trendy hashtags just because they’re popular. To really do it right, you need to get down and dirty with proper, data-driven keyword research.

Basically, you have to find exactly what phrases your target audience is searching for on the platform. That way, you can hit your marks and appear in the search results of a real, relevant audience.

For example, let’s say you’re a fitness influencer who wants to reach more gym lovers. You might assume that an Instagram keyword search for words like “gym” and “workout” are best since they’re probably the most popular fitness-related words. But after researching, you find that your target market searches more for specific fitness topics, like yoga or HIIT. Those are the words you want in your profile.

Sure, SEO keyword research is another tedious step to consider when setting up your Instagram page. But the effects are always worth it. You boost visibility for your page on search, drive more potential followers to your content, and get higher engagement. And what creator doesn’t want that?

Comment faire une recherche de mots-clés pour Instagram: Nos 5 meilleurs conseils

But how exactly do you conduct keyword research to optimize your Instagram profile and content? There are plenty of ways to do it, from utilizing the in-app search bar to relying on third-party keyword tools. Your goal is to dig deeper into what your target audience looks up on search.

Vous ne savez pas quels mots-clés pertinents utiliser pour votre niche ? Il suffit d'une petite recherche approfondie pour savoir quelles phrases et quels termes clés inclure dans votre profil. Voici quelques-uns de nos meilleurs conseils sur la façon de faire une recherche de mots-clés pour Instagram.

1. Tapez un mot-clé dans la barre de recherche de Instagram

The easiest way to find keywords on Instagram is through the in-app search bar. On the Explore page’s search box, type a keyword you think is relevant to your page.

Vous y verrez tous les comptes les plus performants qui contiennent ce mot quelque part dans leur profil. Vous verrez également tous les posts et Reels les plus performants dont la légende contient ce mot. Ce sont ces posts et ces profils que vous devrez concurrencer.

But the key here is to check the “Tags” tab in the search results. This will show you the most popular hashtags and topics related to your main keyword. It’s kind of like Google’s auto-complete feature, but for Instagram. Take note of them and add them to your page later on.

2. Consulter Google Trends pour voir les recherches en cours

You can also go out of Instagram to look at what your target audience has been searching online. And there’s no better search engine out there than Google. If you want to see how popular certain search queries are online, look them up on Google Trends.

Google Trends vous indique le volume total de recherche pour n'importe quel mot-clé en ligne. Il vous indique également les mots-clés les plus populaires liés au sujet de votre choix au cours d'une période donnée. Mais la meilleure caractéristique de l'outil est qu'il vous montre les mots-clés en vogue à tout moment.

This tool is perfect for finding keywords to include on your social media platforms, including Instagram. It also shows niche topics within your industry to help you curate more pointed, relevant content your fans will love.

3. Investissez dans des outils d'écoute sociale pour connaître les sujets d'actualité liés à votre niche

You can also turn to social listening tools to see what people are talking about about on social media. See the hottest topics, trends, and keywords your target audience uses online in their daily conversations. Then, incorporate those terms in your Instagram profile.

One awesome social listening tool you can use is Brandwatch. It monitors millions of online sources, from public forums to conversations on social media apps. From there, you can see what your target market is interested in and is talking about with others online. It’s an awesome blueprint to help you build not just your SEO strategy but also your content plans.

4. Utiliser un outil gratuit de recherche de mots-clés Instagram

Vous ne disposez pas d'un budget important pour le marketing des médias sociaux ? Consultez un outil gratuit de recherche de mots clés à l'adresse Instagram. Ces sites web sont nombreux - une recherche rapide sur Google peut vous aider à en trouver un.

These keyword tools are super easy to use. You just type in your main keyword, and it shows you all the trending hashtags and topics related to it. This gives you an idea of which keywords to use in your profile and content for better visibility.

5. Voir les questions que les gens posent sur Répondre au public

Les gens utilisent souvent la recherche pour répondre à leurs questions les plus urgentes. Trouvez les questions que les gens posent habituellement sur votre créneau grâce à Answer the Public. Ce site Web utilise les données de recherche de Google pour vous indiquer les questions les plus souvent posées sur un sujet donné. C'est une mine d'informations et de mots-clés potentiels qui peuvent contribuer à enrichir votre stratégie de contenu Instagram !

Note that with a free plan on the site, you can run up to three searches per day only. So, strategize which niche topics you want to look up each day to maximize your searches!

Où vous pouvez appliquer votre recherche de mots-clés sur Instagram

So, let’s say you’re done doing the research and know which trending keywords and terms to add to your Instagram. Now, you face a more pressing and crucial question—where exactly do you put these words? Well, you can place them anywhere you can add text on the platform. Here are some different parts of your profile (and content) to add IG keywords.

Nom d'utilisateur et nom d'affichage

The first thing that comes up on Instagram search is a list of accounts related to your search term. Instagram generates these results based on which usernames and display names contain your keyword. So, it’s important to add your keywords to your Instagram name.

For example, if you’re a personal trainer named Jim, you might want to use the username @FitnessCoachJim. Pair it with a display name like “Jim | New York Personal Fitness Trainer,” and you’ll be golden on Search!

Des mots à la mode dans votre biographie

Votre bio sur Instagram vous donne encore plus d'espace pour ajouter des mots-clés pertinents et améliorer votre visibilité dans les moteurs de recherche. Utilisez des termes que votre public cible est susceptible de rechercher, mais qui reflètent également votre contenu.

Let’s say you run an art account. You can add your specialization in a creative way in your bio. Add words like “gouache,” “digital art,” “impressionist,” “doodles,” and more. That way, people interested in those specific types of art can find you more easily.

Légendes des messages (y compris les hashtags)

Make sure to incorporate those keywords into your posts’  IG captions, too. You can either insert them in your sentences or add popular Instagram hashtags (also considered trending keywords) related to your topic.

Just remember not to spam your caption with too many hashtags. The maximum is 30 tags per post, but 3-5 is the sweet spot that won’t make your post look cramped!

Texte Alt sur les photos

Enfin, n'oubliez pas d'utiliser des mots-clés tendance dans les textes alt de vos photos. Ces textes alt sont disponibles pour les personnes qui utilisent un lecteur d'écran numérique pour accéder à Instagram.

Adding alt text helps those who are visually impaired but love Instagram, making the experience more enjoyable for them. Boosting post visibility by incorporating keywords for your niche in these alt texts is just the cherry on top.

Questions fréquemment posées

Complétez votre stratégie de référencement IG avec les soins de croissance organique de Path Social!

Even with the right keywords to elevate your Instagram page, the competition on the platform is fierce. Sure, you’ll stand out with relevant keywords in your bio or popular hashtags incorporated into your posts. But you’ll have to work harder than adding a few phrases in your profile for steady, consistent growth.

If you want sustainable success, complement your Instagram keyword research and SEO strategies with Path Social’s organic growth methods. Our expert team tailors a promotion strategy for your page to ensure your niche audience sees your content. This helps attract more followers to your page, giving you the edge you need to knock out the competition!

Des créateurs et des chefs d'entreprise comme Sergio de Pushing the Project ont vu des milliers de followers affluer grâce à notre aide. Et nous pouvons faire la même chose pour votre page ! Obtenez plus de followers et d'engagement sur Instagram grâce aux stratégies des experts dePath Socialdès aujourd'hui.