Augmenter le nombre de followers sur Instagram grâce à nos astuces testées et approuvées

Having a solid fanbase is the key to success as a brand on Instagram. You can be extremely talented at churning out creative content on your feed. But if you have no followers to consume that content, it’s useless. No one will see and engage with your posts. So, before pouring your soul into content creation, make an effort to grow your page and increase Instagram followers first.

There are many ways to gain followers, whether you’re a thriving business or a personal account with a tight budget. Today, we’ll be sharing some of our top tips for growing your Instagram page by reeling in potential followers. We’ll also fill you in on what not to do if you want sustainable growth.

Comment augmenter le nombre de followers sur Instagram pour les entreprises

The best position to be in when trying to grow your Instagram page is with a thriving business. If you have enough capital to spend on promoting your brand, gaining more followers becomes easier and more doable.

Êtes-vous prêt à investir dans des stratégies visant à promouvoir votre marque et à obtenir davantage d'adeptes et de clients potentiels ? Voici comment augmenter le nombre de followers sur Instagram grâce à des stratégies promotionnelles efficaces.

1. Lancer des publicités pour augmenter le nombre de vos followers

One of the most convenient ways to grow your follower count on Instagram is to run ads. This paid content helps promote your brand to boost visibility and reach a wider audience on the platform. More people will see your profile and discover your brand for the first time. As a result, it increases the chances of them following your page.

What’s awesome is that you can choose what target audience you want to push your ads to. That means you can get more followers under a specific audience demographic. You can also customize your ads’ duration schedule, budget, location, call-to-action buttons, and more.

There are many ad formats that you can use to promote your brand. You can run ads through feed posts, Instagram Stories, Reels, and more. All of these can help you reach more people quickly and reel in tons of potential followers.

N'oubliez pas de vérifier les performances de vos annonces sur Instagram Insights. Utilisez ces informations et ces enseignements pour vos prochaines campagnes afin de revenir toujours plus fort et plus efficace !

2. Organiser des concours avec une composante "suivre" dans le mécanisme

A fun way to gain followers and engage your current fanbase at the same time is by running a giveaway. People love winning freebies and prizes, especially if all they have to do is a simple action to get them.

Encourage people to do something easy—in this case, following your page—to stand a chance at winning a prize. Make sure the prize is something exciting for your followers, like pieces from your latest product drop or discount vouchers. You can also create a sense of community by asking people to tag friends in your giveaway post’s comments.

Aside from allowing you to gain more followers, giveaways can also boost your engagement rate. The more engagement you get, the higher the Instagram algorithm ranks your post on the feed. That means even more people will see it in the long run and potentially follow your page!

Voici un exemple de mécanisme pour les cadeaux destinés à augmenter le nombre de vos abonnés :

“Love our new collection? We have three of our bags up for grabs! Get a chance to win your favorite piece by following our Instagram page. Then, tag three of your closest friends to share the post with them. The giveaway closes tomorrow at 11:59 PM. Good luck!”

When the giveaway is done, remember to use an Instagram giveaway picker to choose the winner. This ensures that everyone who joins the giveaway has a fair shot at winning the prize. For the utmost transparency, you can choose to post a photo or video of you generating a winner’s name. It’s also the most efficient way to choose a winner from a big base of participants!

3. Envoyer des paquets de relations publiques aux principaux créateurs de contenu

Content creators are also looking to recommend new products to their followers, especially if they fall under their niche. Give them an opportunity to talk about your brand to their followers by sending them your products to try.

Create a contact list of some content creators in your niche who might have the same target audience as you. Then, whip up some cute PR packages with some of your top-selling products and send them their way. Feel free to add a personal touch to the packages with personalized notes and an info card about your products.

If they love what you’ve sent, they might create content about it and recommend your brand to their followers. This boosts your exposure to your intended target audience, allowing you to gain more followers.

Pro-tip: use cute product packaging in your parcels! Some creators love doing unboxing videos before they get to talking about the products themselves. Make sure your PR packaging is charming and aesthetically pleasing. You never know—cute, Instagrammable packaging may be the reason someone follows your account or buys something from your brand.

4. Encourager et stimuler le contenu généré par les utilisateurs

According to consulting firm McKinsey & Company, consumer-to-consumer word-of-mouth marketing is two times more effective than paid ads. They generate over two times the sales that traditional advertising does. That’s why user-generated content is such an effective marketing tool today.

User-generated content—also known as UGC—refers to branded content made not by paid influencers or brands themselves but by consumers. They’re made spontaneously and voluntarily and without any form of compensation simply because they’re happy with the brand. These posts come in many forms, from feed posts featuring a brand’s products to Instagram Stories of positive reviews.

Since regular customers, not paid creators, make UGC, it’s seen as much more genuine and authentic. It’s social proof that a brand’s products are high-quality, useful, and worth a shot. This word-of-mouth marketing then sparks interest in those who see it.

The more happy customers create posts featuring your brand, the more new potential followers might discover your page. So, if you want to boost your following on Instagram, it would be a terrific idea to encourage UGC creation.

La meilleure façon d'inciter les gens à produire du contenu sur votre marque est de les encourager à le faire. Voici quelques moyens d'inciter votre base de fans actuelle à produire volontairement du contenu de marque mettant en scène vos produits :

• Offrez des bons de réduction aux fans qui créent des CGU incluant les produits de votre marque.
• Repostez leur contenu sur vos Instagram Stories. Vous pouvez même compiler tous ces posts UGC dans une Story Highlight pour que tout le monde puisse les voir. En reconnaissant les fans qui créent des CGU de cette manière, vous leur donnez le sentiment d'être validés et valorisés par votre marque.
• Mettez en place un programme de fidélisation pour les clients qui publient des CGU. Vous pouvez créer des programmes avec un système de points ou de récompenses, ou encore proposer des ventes et des remises réservées aux membres.

5. Collaborer avec un influenceur populaire que votre public cible adore

Another way to make your advertising look more native and genuine is by tapping influencers to promote your brand. A paid partnership with an influencer is a win-win situation. Your brand gets more visibility by borrowing someone’s influence, while an influencer gets the prestige of working with a brand.

Collaborating with an influencer offers many benefits similar to those of sending PR packages to creators and utilizing user-generated content. Content by these creators looks more authentic and can boost credibility and trust for your brand. But with a paid influencer, the pro is that you can control the key message of their promotional content.

Les campagnes de marketing d'influence sont formidables pour atteindre un public plus large et accroître la notoriété de la marque. Cela peut aider plus de gens à connaître votre marque et à suivre votre page Instagram s'ils le souhaitent.

When working with influencers to promote your brand, make sure to choose creators that are relevant to your target audience. That way, you can be sure that your new followers coming from the campaign fall under your ideal customer base.

Est-il conseillé d'acheter des followers Instagram sur des sites tiers ?

Aside from influencer marketing and paid ads, you can even burn cash on third-party websites selling followers. But is it a good idea to buy Instagram followers to grow fast on the platform?

Buying Instagram followers might sound like an easy, convenient way to get more fans and potential customers for your business. But it comes with many risks.

When buying followers online, you could end up with fake, low-quality followers. If a sketchy site sells you bot followers, none of these accounts will engage with your content.

Sure, you get a huge number for your follower count plastered on your profile. But all it’s going to do is tank your engagement rate since fake followers won’t interact with your content. In the long run, it’s going to affect your visibility on the feed. This will hurt your chances of growing your following.

L'achat de followers à partir d'applications et de sites Web tiers peut également exposer votre compte à un risque de limitation temporaire ou de suspension. Instagram a des règles strictes concernant les activités inauthentiques.

If your account is suspected of generating fake follows and engagement, they could put you on a shadowban. When that happens, Instagram deprioritizes your content, meaning fewer people will see it on the feed and Explore page.

Instead, we highly recommend putting your money into an Instagram growth service instead. It gives you the same fast growth as buying followers online but in a more organic, content-based, marketing-centric way.

Path Social is an awesome, personalized growth service that allows you to reach the specific target audience you want. We market your content to this audience through our email newsletters and with the help of our partner influencers. And in just a couple of days, you’ll see sustainable growth in your follower count!

Comment augmenter le nombre de followers sur Instagram de manière organique

Of course, not every Instagram business or user has money to splurge on ads, collaborations, or growth services. Luckily, there are plenty of ways to grow your following without breaking the bank. By focusing on the quality of the content you put out, you can gain more followers in a cost-effective way.

Some users also prefer organic growth methods to ensure that all their followers are genuinely interested in their content. They perceive it as a more purist, authentic way to grow on social media platforms.

Voulez-vous économiser de l'argent tout en maximisant votre potentiel de croissance de votre profil Instagram ? Voici comment augmenter le nombre de followers de Instagram de manière organique :

1. Inclure des hashtags pertinents dans les légendes de vos publications

Try to use hashtags your target audience might like on your post captions. By using relevant hashtags, your post can become visible on many different pages across Instagram. And with that enhanced visibility and exposure, you could end up with more followers!

Every hashtag has its corresponding tag home page, where all the top posts using that tag show up. People can access this page by clicking on a hashtag or looking it up on the search bar. Users can also follow hashtags to make sure they see a few posts using that tag on their feed.

Let’s say you use a hashtag in your post caption, and it rakes in tons of engagement. There’s going to be a high chance it will show up on the top of that tag’s page. So, when people explore that tag for content inspo, they’ll see your post and maybe visit and follow your page!

Aside from the tag’s home page and feed, posts with hashtags can also show up on people’s Explore page. Instagram curates this page to show users content that aligns with their interests. If you use tags that line up topics your target audience likes, they might discover your page there.

2. Jouez avec les différents formats pour maintenir la fraîcheur de votre contenu

People have different habits and ways of using Instagram. Some are more traditional and look through regular feed posts every day. Meanwhile, others prefer quick, short video content, so they might scroll through Instagram Stories and Reels. To appeal to all these users, it’s important to create a mix of various formats in your content plan.

When you diversify your content and experiment with different formats, you stand a chance at getting more followers. By being present in all of Instagram’s content channels, you maximize your exposure, allowing more potential followers to discover you.

Cela permet également à votre marque de rester fraîche et pertinente. Inspirez-vous des tendances esthétiques ou des clips audio et défis viraux pour toujours proposer un contenu passionnant.

3. Create Educational, Informative Content That Adds Value to People’s Lives

Amener les gens à découvrir et à visiter votre page est une chose. Mais ce qui les incite vraiment à suivre un compte Instagram , c'est la valeur du contenu de la marque.

Many creators go for aesthetic or funny content to reel fans in. But those accounts are a dime a dozen on social media platforms today. If you want to stand out, pique the interest of potential followers with educational content relevant to your target audience.

These are more than just your typical stylish or trendy posts on Instagram. These educational posts should provide information that makes an impact on your target audience’s everyday lives. They might include infographic feed posts, talk-through Reels, Q&A sessions on Instagram Stories, and more. Just make sure they align with your niche.

There are plenty of content buckets you can add to your content strategy to enrich the lives of your followers. Here are a few ideas for educational, information-based content buckets people might be interested in following your page for:

• Des recettes et d'importants conseils culinaires.
• Faits historiques amusants sur une région ou un pays donné.
• Recommandations de livres pour les amateurs de romance et de fiction.
• Conseils de mariage pour 2025 mariées.
• Conseils financiers pour les Millennials en difficulté.
• Comment élever des enfants pour les mères et les pères qui en sont à leur première expérience.
• Des informations sectorielles pour ceux qui recherchent un emploi dans des secteurs spécifiques.

Ces types de contenu ne se contentent pas de fournir des informations importantes aux utilisateurs de Instagram et de répondre à certains de leurs besoins. Ils positionnent également votre marque comme une figure d'autorité dans votre niche. Les internautes ont ainsi une bonne raison de suivre votre page.

4. Publier du contenu selon un calendrier précis (et rester cohérent !)

The more content you post on Instagram, the more you boost your exposure to people who might follow you.

See, the Instagram algorithm favors active accounts that post engaging content consistently. The more you post, the more engagement you can get on your content. And the higher your engagement rate, the more the algorithm pushes out your posts on the feed and Explore page. So, if you post high-quality content regularly, more people could stumble upon your page and discover your brand.

Of course, you don’t want to spam people’s feeds. If you post an unnecessary amount in one day, some followers might get annoyed and unfollow you. The trick is to strategize a content scheduling strategy and stick to it. We recommend planning out a content calendar to ensure you post the right number of posts at the right times.

With These Tips, You’ll Achieve a High Follower Count in No Time!

The possibilities are endless when it comes to attracting new potential followers and growing your page. If you have a sizeable budget, invest in ads, giveaways, collaborations with influencers, and incentivizing genuine consumers. If you’re working on a budget, focus on your content to pull in a wider audience. Use relevant hashtags and create valuable, entertaining content to catch people’s attention and entice them to follow your page.

Vous n'obtenez pas de résultats malgré tous vos efforts pour augmenter le nombre de followers sur Instagram ? Il est peut-être temps de travailler avec un service de croissance comme Path Social.

Our AI-powered algorithm takes note of your intended target audience and promotes your content directly to them. Through influencer shout-outs, email newsletters, and other promotional strategies, we’ll put the spotlight on your content. That’s how you can reach organic users who actually resonate with and enjoy your content, which means sustainable, long-term engagement. Build a fanbase of real, engaged Instagram followers with us today!