Instagram Collaborations : Un guide facile pour gagner des adeptes

Brainstorming ways to gain followers on Instagram? It’s time to dabble in the art of teamwork with Instagram collaborations. Joint posts or using the Collab feature are excellent ways to tap into a new audience without extraneous work. Plus, it never hurts to have another friend in the Instagram game. Partnering up with another account is an important tool to have in your social media tool kit. Consider it just as essential as posting consistently and following Instagram users that follow you back. Put the social back in social media by asking a brand or fellow content creator to collab on Instagram. Keep scrolling to read our top tips to increase your follower count through partnership.

Qu'est-ce que la collaboration Instagram ?

First things first: what are Instagram collaborations? The original definition of the term refers to working with or “collaborating” with another account on Instagram. This can take the form of putting together joint posts on each other’s pages. Another option is having an account guest host on your Stories, Reels, or IGTV program. However you decide to carry out a collaboration, the end result should delight both your audiences and increase your numbers.

As Instagram adds new features to its roster however, the term “collabs” has taken on a new meaning. The app now has an Instagram Collabs option that allows you to co-author posts with other accounts. This side-steps the hassle of creating duplicate posts for each page. Another bonus is it gives your followers easy access to exploring your collaborator’s account as well.

Comment choisir votre partenaire de collaboration Instagram : 3 conseils pour réussir

Before you begin sending out DMs, let’s start with step one: how to pick the right partner for Instagram collaborations. With the ease of the internet it’s tempting to fire off messages to any account you admire. Avoid burning yourself out and take a more strategic approach. Only message accounts that are a good fit for you and your brand. This way you’ll reach out to the people who are the most likely to want to work with you. This will also keep your digital reputation professional, purposeful, and personalized. Here are four factors to have in mind when picking your collaboration costar.

1. Rechercher un nombre de followers similaire

Whether you’re looking to collaborate with other brands on Instagram or an individual, check their follower count first. The ideal account will have a comparable amount as you. In order for your partnership to be successful, it needs to mutually benefit both parties. That means your collaborator should be getting roughly the same out of this relationship as you are.

Une autre raison d'aborder les collaborations Instagram avec quelqu'un qui compte un nombre similaire de followers ? Il est plus probable que vous soyez au même stade de votre carrière en ligne et que vous ayez donc les mêmes désirs et les mêmes attentes. Veillez à ce que vos objectifs soient alignés pour que vous puissiez tous deux réussir.

2. Identifier Instagram Les partenaires de collaboration ayant des objectifs similaires

On the subject of objectives, let’s move into our second tip: picking a partner with goals similar to yours. Here, the term “goals” has multiple definitions, but each is important for you to consider. Think about immediate goals for the collab. Does the influencer or brand in question want the same amount of engagement or new followers as you? Do they see eye to eye with you on marketing methods?

Vous devez également vous demander si votre futur collaborateur a les mêmes objectifs à plus grande échelle. Ses valeurs sont-elles identiques ou proches de celles de votre marque ? Son message est-il en accord avec le vôtre ? Il est important de tenir compte de ces points pour que vos collaborations sur Instagram soient authentiques et cohérentes.

3. Rechercher un public cible similaire

La raison pour laquelle vous souhaitez collaborer sur Instagram avec un parti proche de votre public cible ? Parce qu'il y a plus de chances que ses adeptes s'intéressent à vous et à votre marque, et vice versa. Essayer de collaborer sur Instagram avec une personne à l'opposé de votre public cible a moins de chances de produire les mêmes résultats. Cela peut également sembler inauthentique ou "hors marque" à l'un ou l'autre de vos adeptes.

The key is to find an account alike enough to yours that you appeal to the same crowd without redundancy. Here’s an example. If your Instagram sells and advertises pans, you may not want to collab with another pan-centric account. But you may want to work with a cooking influencer. Or a brand that sells a complementary product like kitchen cleaning supplies. Strike the right balance to see the most positive impact on your growth.

Comment collaborer Post on Instagram

Once you’ve chosen your collaborator and you’ve worked out the details together, it’s time to get to posting. The best way to showcase your content is with the Instagram Collabs feature. Here’s how to Collab post on Instagram:

1. Créez un Feed post ou un Reel comme vous le feriez normalement.
2. Once you get to the screen where you would usually write your caption, tap the Tag people menu.
3. Appuyez sur Inviter un collaborateur.
4. Hit Post.

There you have it, you’ve just created your first Collab on Instagram. Your partner will receive a notification of your invitation. When they accept it, the post will appear on their feed as well.

Wondering how to add a collaborator on Instagram after posting? If you’re trying to invite them to a Collab post, the answer is unfortunately, you can’t. As of right now, there’s no option to retroactively add a collaborator. You’ll have to delete the post and repost it, this time making sure to invite your collaborator during the process. However, if you want to skip the hassle, you can edit your post and tag your partner. In fact, giving a collaborator credit is one of the many great reasons why you should tag someone on Instagram. However, only use this option if your partner has agreed to this solution. Here’s a quick guide on how to tag someone after posting:

1. Accédez à votre flux et appuyez sur le message que vous souhaitez modifier.
2. At the top right of your post, you should see three small dots. Tap on the dots.
3. On the menu that pops up, tap the Edit option.
4. L'icône Marquer des personnes apparaît dans le coin inférieur gauche de votre message. Tapez dessus et ajoutez vos collaborateurs.

Votre collaboration avec Instagram est à nouveau sur la bonne voie. Vous avez accordé à votre partenaire le crédit nécessaire et vous continuerez à bénéficier des avantages du partage de vos audiences.

Comment collaborer avec des marques sur Instagram

Besides gaining followers, making money through Instagram is a top reason to join forces with another page. If this is your goal, then how to collaborate with brands on Instagram is no doubt your number one question. Start by researching brands that align with your personal brand and page aspirations. Find products that make sense for what you’ve already put out on your Instagram. Then, look at other pages similar to yours that have a branded content label or use affiliate marketing codes. Take note of how they promote products including hashtags and captions. You can keep this as inspiration when it’s your turn. Finally, reach out to brands that already interact with you. Is there a brand commenting on or liking your posts? This is the perfect gateway to a conversation with them about sponsorship.

Les marques qui collaborent avec de petits influenceurs sur Instagram

Fun fact: even major national brands like Nike, Sephora, and Coca-Cola use Instagram collaborations with micro-influencers. So why do brands want to work with small influencers? Because smaller accounts tend to have more engaged followers. Brands have discovered that these pages have a tight-knit, trust-worthy connection with their audience. Therefore if they advertise a product, their followers are more likely to engage with the content.

Le programme d'influenceurs beauté de Sephora en est un excellent exemple. Chaque année, la marque de produits de beauté sélectionne un nouveau groupe de micro-influenceurs pour faire partie de sa très convoitée #Sephorasquad. Les membres de la cohorte publient des critiques et d'autres contenus centrés sur les produits. Cela se traduit par une augmentation des ventes pour le détaillant et par un plus grand nombre d'adeptes pour les influenceurs.

However, the list of brands that collaborate with small influencers on Instagram is always changing. Brands cycle through seasons of marketing initiatives. So instead of trying to track them all down, put your time towards honing your content. Focus on organic growth options like getting yourself on the explore page. That way when the time is right, brands will easily notice you. Once you have strong content and loyal followers, you’ll have the best odds of collaboration.

Comment demander une collaboration Instagram

Trying to figure out how to ask for a collaboration on Instagram? We’ve got you covered. Once you’ve selected your partner and you have your collaboration ideas ready, it’s finally time to draft your request. Our number one tip is to email rather than DM the influencer or business you want to work with. Many pages open to collaboration requests will list a business email in their Instagram bio. The only exception to the email rule? If you can’t find an email listed or the influencer specifically prefers DMs for business inquiries.

When asking for a collaboration on Instagram, keep your message short and professional. Be sure to personalize your email as well so it doesn’t feel like a template. Include a link to your Instagram along with hard data like your engagement numbers, demographic information, and monthly growth. When you’re happy with your message, give it a final proofread and hit send.

Comment accepter une collaboration sur Instagram

Nous avons abordé la question de la demande de collaboration, mais qu'en est-il de l'acceptation d'une collaboration sur Instagram? Voici une description simple des étapes à suivre.

1. Congratulate yourself. All your hard work has paid off and now another influencer or brand wants to work with you. Don’t forget to take time to pat yourself on the back for a job well done. Plus, you can take this opportunity to take stock of what you did that was successful so you can replicate it in the future
2. Carefully review their proposal. Make certain that you’re comfortable with their collaboration requests and ideas. If you have any questions, don’t be afraid to ask.
3. Pen your reply. Once you’re ready to accept, reply back to the message they sent promptly and politely. Express your gratitude and your excitement to work with them as well. Include any concerns or modifications you may have regarding their Instagram collaboration ideas. Then, suggest a timeline for getting your collab posted. This is also an appropriate place to talk about pricing. While money may not come up with an individual collaborator, it may with a brand. Add your sign off and hit send.

Conclusion : L'utilisation judicieuse des collaborations Instagram peut vous permettre d'accroître votre visibilité

Delving into the world of Instagram collabs can feel daunting. But with a little research and hard work, this new tool is sure to expand your reach organically. This method won’t just add to your numbers and credibility. It will also keep you from resorting to bad ideas like Instagram bots to grow your brand.

Collabs aren’t the only partnership you can use to grow your brand or business on Instagram. If you’re looking for specialized help on your Instagram strategy, try out Path Social. Our proprietary AI targeting algorithm and team of in-house experts are ready to help you achieve organic and lasting growth. Start growing and gaining Instagram followers today.