Faible engagement sur Instagram: Corrigez ce problème frustrant !

Il n'y a rien de pire que le sentiment de ne pas obtenir de likes ou de commentaires sur les posts Instagram sur lesquels vous avez travaillé dur. Ce n'est pas que votre contenu soit terne ou quoi que ce soit d'autre - il n'obtient tout simplement pas assez de traction pour une raison ou une autre. Mais quelle est la raison pour laquelle l'engagement sur Instagram est si faible, même lorsque vous publiez régulièrement ?

Il existe de nombreuses raisons pour lesquelles votre message n'obtient pas l'engagement escompté. Mais cela signifie également qu'il existe de nombreuses solutions pour tenter de résoudre le problème. Il se peut que vous deviez modifier votre stratégie de contenu créatif ou sortir des sentiers battus en matière de collaboration. Ou peut-être devez-vous simplement jouer au chat et à la souris avec les dernières modifications de l'algorithme Instagram .

Êtes-vous fatigué du faible taux d'engagement de vos posts sur Instagram ? Diagnostiquons ce qui ne va pas et essayons d'y remédier ensemble ! Continuez à lire pour découvrir tous nos conseils pour améliorer les taux d'engagement sur la plateforme de médias sociaux.

Pourquoi il est important d'avoir un bon taux d'engagement sur Instagram

Your Instagram engagement rate is important because it’s a measure of how much of your follower base enjoys your content. Instead of just counting the number of likes and comments on a post, you measure that against your follower count. That way, you see how many fans you’re actually activating and engaging.

Computing your engagement rate is quite easy. All you have to do is take the number of your post’s interactions and divide it by your follower count. So, if you have 50 likes on a photo and you have 500 followers, your engagement rate is 10%.

Don’t let the number of likes and comments on your post fool you. Always check the engagement rate to assess your post’s performance better. For example, 500 likes on a post sounds like a lot. But if you have 50,000 followers, that puts your engagement rate at 1%, which isn’t good at all.

So, what do you get out of having high engagement scores? Well, the biggest benefit is that the Instagram algorithm might prioritize your content more.

If Instagram sees that people like and comment on it a lot, it will push out your post more. You’ll have better chances of getting on the Explore page or on top of someone’s feed when they open Instagram. This boost in visibility results not only in greater reach and engagement but also more followers in the long run.

Faible engagement sur Instagram: Pourquoi mes posts Instagram n'obtiennent-ils pas de likes ?

Are you frustrated, stumped, and left wondering, “Why are my Instagram posts not getting likes, comments, or shares?” Well, there’s a myriad of reasons that can explain why Instagram engagement is low. Here are three of the most common reasons why some accounts don’t drive enough traction as others:

1. Uninteresting, Low-Quality Content Is Driving Content Fatigue

We know—this is a little bit of a rude awakening. But it might be true. Even if you like the content you put out, your target audience might not be as interested in it.

Maybe you’re putting out too much of the same type of content repeatedly. For brands, this might mean photos of their products every single day. For influencers, this could mean selfie after selfie.

Regardless of what you’re posting, it may be subject to a little something called content fatigue. Your followers are human—they can get sick of repetitive content and find it boring over time. And when they get bored, they won’t engage with your content.

Are you creating innovative content pillars and still not seeing high engagement? That might mean your audience isn’t interested in those types of posts. While they’re not exactly low-quality, they’re still uninteresting. It’s time to think outside the box and consider other types of content to experiment with.

2. Vous n'interagissez pas beaucoup avec votre public

Another reason for having low engagement on the platform is that you don’t have a strong relationship with your fans. It’s important to interact with them whenever you can. That way, you can form somewhat of a “friendship” with your followers. This will encourage them to like and comment more on your posts whenever you upload something new.

Il existe de nombreuses façons de renforcer votre lien avec votre base de followers. Une chose aussi simple que d'aimer ou de répondre aux commentaires et DM qu'ils envoient peut favoriser cette connexion.

3. Les changements constants d'algorithmes réduisent l'engagement de votre site Instagram

Instagram’s algorithm is notorious for constantly changing and evolving. And sometimes, it can be stressful for brands and creators trying to make it big on the social media platform.

Sometimes, Instagram provides updates on what type of content they prioritize on the feed. So, brands and influencers tweak their content strategy to adjust to those updates. However, a few months later, when those brands’ strategies start to fly, Instagram might make newer algorithm changes.

It’s a super frustrating game of cat-and-mouse where you’re chasing what the algorithm wants to see with every update. If you don’t keep up with the updates, you might unintentionally keep your Instagram engagement down. Do your best to stay up-to-date about what Instagram’s algorithm prioritizes. This will increase your chances of maintaining high engagement.

Comment augmenter l'engagement sur Instagram: 5 meilleurs conseils pour les marques et les créateurs

Vous voulez vous engager à essayer de nouvelles stratégies d'engagement du public, mais vous ne savez pas par où commencer ? Nous sommes là pour vous aider. Voici cinq façons d'accroître l'engagement sur Instagram :

1. Create Refreshing, Intriguing Content, Not Just Product-Centric Posts

Earlier, we talked about content fatigue, which is a difficult slump to get out of once you’re there. To spark your followers’ interest in your content again, get creative. Stop posting just product-centric posts about your business or boring selfies and brand deals. Come out with something fresh, unexpected, and entertaining.

Voici quelques exemples de contenus de médias sociaux rafraîchissants et engageants que vos adeptes pourraient souhaiter voir de votre part :

• Contenu en coulisses montrant les activités quotidiennes de votre entreprise et le processus de création
• Repostez les contenus générés par les utilisateurs qui montrent comment ils utilisent vos produits dans la vie réelle.
• Tutoriels et guides pratiques montrant comment utiliser des produits spécifiques de votre catalogue
• Une vidéo "jour dans la vie" montrant aux fans à quoi ressemble votre routine quotidienne

2. Publiez vos messages lorsque vos abonnés sont en ligne

Timing your Instagram posts perfectly can boost engagement tenfold. Think about it. If you post content when everyone’s offline and asleep, no one will be there to like or comment on it. This might signal to the algorithm that people don’t like your content and deprioritize it on the feed. So, even when people go online a few hours later, they might not see your post in the feed anymore.

If you want to maximize your post’s engagement potential, publish your content at the right time. Look at Instagram Insights to see when your audience is most active on the platform during the day. Then, post in one of those active times to build momentum for your post immediately. This helps boost both visibility and engagement for your post, allowing it to be more successful.

3. Rédiger des légendes qui suscitent la réflexion et déclenchent des commentaires

L'une des façons de susciter des commentaires sur vos articles est de rédiger une légende qui suscite la réflexion et qui peut potentiellement déclencher une conversation. Posez par exemple une question réfléchie à laquelle vos lecteurs pourront répondre dans la section des commentaires. Voici quelques exemples de questions à poser dans vos légendes :

• "Quelle est la chose qui vous a fait sourire aujourd'hui ?"
• "J'ai eu beaucoup de plaisir à faire ce voyage ! Et vous ? Où allez-vous cet été ? 🌍✈️"
• "C'était une recette très amusante à réaliser. Vous avez des questions sur d'autres desserts que je devrais essayer ? Laissez-les dans les commentaires !"
• "Que pensez-vous de notre nouveau produit ? Faites-nous part de vos impressions !"

Not only will asking questions like these increase comments on your post, but it can strengthen your bond with fans. You’ll learn more about what makes them tick. You might even glean important insights and feedback they have about your page. Use what you have learned to improve your brand strategy and creative content moving forward.

4. Privilégier les publications sous forme de carrousel plutôt que d'images individuelles

According to a study by Buffer, carousels are much more engaging than regular photo posts on the feed. The research found that carousel posts have engagement rates that were 2.37% higher than those of other photo formats. People are also twice as likely to save carousel posts vs regular images.

If you want to post static content and drive high engagement, carousels seem like the way to go. These posts allow people to scroll through many photos at a time. They allow you to tell an entire story and showcase different moments in one post. That means you have multiple chances to grab their attention and convince them to like or comment on your post.

Of course, don’t limit your content to just carousels. You’ll see better results if you diversify your content plan with other highly engaging formats, like Instagram Reels and Stories.

5. Collaborer avec une marque en vogue

Influencers can catch their target audience’s attention by collaborating with a popular brand that they love. Work together on campaigns and special product lines. This allows you to tap into a group of people who might not follow you yet. If they discover your page for the first time and follow you, it can result in higher engagement later on.

One trick to boost engagement on branded posts is to use the collaborative post feature on Instagram. This allows your post to show up not just on your page but also on your partner brand. The extra exposure to a larger audience can help drive tons of likes, comments, and shares.

Bonus : Conseils rapides sur la façon d'augmenter la portée de Instagram

The more people you reach with your post, the higher your chances of driving tons of engagement on it. So, it’s natural to wonder how to increase Instagram reach when your end goal is higher engagement rates. Here are some tips to help you reach more people:

• Use relevant hashtags in your caption: Choose tags you know your target audience is interested in and might be following on the social media platform. By being strategic with your hashtag selection, your post can show up on the Explore page or on people’s feeds.

• Promote your content with paid ads: If you have the budget for it, consider running ad campaigns to reach more people on Instagram. Ads let you choose which target audience sees your post. That way, you can rest assured that your content reaches the right people—and a lot of them.

• Cross-promote your content on other channels: If you have other social media platforms, consider promoting your Instagram posts there. There might be people active on other platforms who don’t know about your Instagram page yet. Link your Instagram content to your Facebook page or perhaps embed it on a blog post on your personal website. Leverage your existing channels to drive traffic and reach for your Instagram page.

• Create shareable posts: Think of what kind of content people are most likely to share with friends or on Instagram Stories. Once in a while, post funny, relatable content you know might go viral. When people share your posts on their page, it reaches their followers—a whole new audience for your brand.

Gardez un œil sur notre blog pour plus de conseils sur l'engagement Instagram !

To boost likes and comments on your posts, incorporate our Instagram engagement tips above into your content strategy. Get creative with your content pillars and spruce up your captions with hashtags. Experiment with carousel posts instead of typical photos. And whenever you can, collaborate with another brand or content creator to boost reach and engagement.

Vous voulez d'autres conseils pour mieux gérer votre présence en ligne ? Gardez un œil sur ce blog pour découvrir d'autres techniques de croissance et d'engagement à l'avenir !

Another way to drive traction when you have low engagement on Instagram is to grow your page with Path Social. We promote your page to your intended target audience until you reel in plenty of new, genuine followers. A bigger audience will see your content, leading to significantly more engagement on all of it. So, what are you waiting for? Hit us up and gain more followers on Instagram today!