Instagram Promotion: Developing the Best Paid Strategy for Your Business
Effective Instagram promotion is all about location, location, location! You want your content to top the news feeds of your target audience, the Explore page, and Instagram search results.
IG promotion is an aggressively competitive game that requires a multifaceted strategy to win. From DIY best practices to third-party partnerships, here are surefire tactics for leveraging paid Instagram promotion services like a pro.
What Is Instagram Promotion?
IG promotion is an algorithm-friendly sponsored or paid content campaign designed to boost brand awareness and user interaction. This includes increasing follower count and engagement metrics to achieve your brand’s goals on the platform.
Knowing how to promote your IG profile and posts can propel your account toward success.
You can convert regular posts, reels, and stories into ads through Instagram’s built-in promotion tools. Use Meta Ads Manager to create effective advertising campaigns across multiple platforms.
Paid IG promotion via influencer marketing or outsourcing to third-party companies specializing in Instagram growth services are also powerful solutions.
More than 2 billion active users use IG monthly. That’s why businesses of all sizes buy Instagram promotions to cut through the noise and reach their target audiences. In addition to advanced and intelligent audience targeting, promotion on Instagram helps businesses:
- Gain valuable, actionable insights to improve the effectiveness of their strategies
- Build a highly engaged community of real and active followers
- Stay competitive within their industry and niche
Investing in IG promotion is necessary for businesses to thrive on this busy platform. All the tools you need to create the right marketing strategy for your brand are at your fingertips. You just need to know how to use these tools to your advantage.
Let’s demystify the “hows” of IG promotion.
How Does Instagram Promotion Work?
Currently, you have two options for IG promotion — boosting and Meta Ads Manager. You can boost regular posts and stories, while Meta Ads Manager is an advanced marketing tool for business accounts.
Boosting Regular Posts and Stories for Instagram Promotion
Boosting regular posts is a quick and easy way to promote Instagram pages effectively. With a few clicks, you can turn any image, carousel, video, and post with product tags into an ad.
Choose your goal, define your target audience, set a budget, and decide how long you want to run the ad. The final cost depends on the duration and budget.
You can boost Stories, even if they’re in your archive or Highlights. While boosting, you can add up to five interactive elements:
- Location sticker
- Hashtag sticker
- Tappable text
- @mention sticker (for tagging creators or partners)
- Countdown sticker
- Polling sticker (only for ads without a pre-existing post)
- Swipe up CTA sticker (only for ads without an existing post)
Boosted Stories run as long as the campaign’s duration, even longer than the 24-hour limit, turning them into long-lasting ads.
Key Features of Meta Ads Manager for Instagram Promotion
Meta Ads Manager offers advanced marketing tools for creating multi-platform ad campaigns. You can easily build and edit ads, manage budgets, schedules, and placements, and monitor performance — from a single dashboard. Here are the key features that’ll help you promote on Instagram:
- Create ad campaigns with specific objectives aligned with your business goals.
- Define broad or exclusive audiences for smarter targeting.
- Set a daily or lifetime campaign budget.
- Automatically run ads across Facebook’s apps and services.
- Make real-time changes to your budget, audience, placements, and creatives.
- Personalize ads using dynamic creative elements like images, videos, and text.
- Conduct A/B tests for optimized results.
- Access real-time insights with comprehensive reporting tools.
Promote Instagram Post
Here is a quick walkthrough of how to use IG promotion via boosting Stories, posts, and Meta Ad Manager.
How To Boost an Instagram Post
Follow this quick guide to boost an Instagram feed post:
- Make sure you have a business Instagram account.
- Go to your profile and select the post to boost. The image should be under 8 MB.
- Tap the Boost button below the image.
- Customize your ad by setting your goal, target audience, budget, and duration.
- Tap the Next button to finalize your settings.
- If you didn’t link your Instagram business account to Facebook, IG will ask you to do so. Otherwise, you can skip this step.
- Tap the Preview Ad button to ensure you’re happy with the ad placement and duration.
Instagram will review your ad based on their policies, and you’ll get notifications throughout the process. You can also create an ad for a new post before publishing it — just toggle the Create Ad setting.
How To Boost an Instagram Story
A smart way to increase Instagram engagement is by boosting your Story posts. Here’s how:
A smart way to increase Instagram engagement is by boosting your Story posts. Here’s how:
- Ensure you don’t have too many stickers, emojis, GIFs, or links in your post.
- Choose an active Story or one from your archive or Highlights.
- Tap the Boost Story button.
- Customize your ad by defining your audience, budget, and duration.
- Tap the Next button on iOS or the forward arrow on Android.
- Hit the Boost Post to finalize the ad.
Now take a back seat while Instagram reviews your ad and greenlights your Story campaign.
How To Use Meta Ads Manager for Instagram Promotion
Are you ready to dive into Insta promotion with Meta Ads Manager? Follow these steps:
- Link your Instagram business account to Facebook and set up your Facebook Business Page. This is your gateway to Meta Ads Manager.
- In Meta Ads Manager, click Create and choose your ad objective. Ensure you pick an option that supports Instagram ad placement. These include — brand awareness, reach, traffic, engagement, app installs, video views, lead generation, messages, conversions, catalog sales, and store traffic.
- Click Continue and fill in the details for your ad campaign.
- For ad placement, select Manual Placements to run your ad only on Instagram. Or select Advantage + Placements to run it across all Meta platforms.
- Click the Continue button and finalize your ad’s identity, format, and links.
- Preview your ad and submit it for review.
Congratulations! You now know how to promote your business on Instagram. You’re ready to launch your Instagram ad like a pro.
How To Promote Your IG: Alternative Approaches
IG promotion is simple and versatile. It offers native tools that simplify creating everything from boosted posts to tailored ad campaigns. But behind the scenes, powerful algorithms are doing the heavy lifting.
Want to add a human touch to your promos? Or maybe ad management just isn’t your thing. Consider partnering with an influencer or a social media agency like Path Social to handle it for you.
Instagram Promotion Through Influencer Marketing
Influencer marketing via collaborations has been a go-to strategy for years. On Instagram, these collaborations evolved into something even more powerful. Finding the right influencer and building a robust win-win relationship can give your promotional strategy a sustainable, long-term boost.
This approach is perfect for helping you reach the right audience, gain new followers, and drive engagement.
Instagram Partners is another option worth checking out. This feature has expert companies vetted by Facebook to help you run ads, sell products, and connect with customers seamlessly.
Instagram Promotion Led by a Social Media Agency
Are you looking for an IG promotion plan crafted and executed by the pros? Teaming up with a social media agency or growth service is the way to go. While many companies rely on automation for likes and follows, some still believe in hands-on management for genuine, organic growth.
The top agencies blend cutting-edge targeting technology with the expertise of social media strategists to deliver outstanding results. Path Social can give you all of the results of one of these agencies at a fraction of the cost. Our results are similar to buying Instagram followers but a whole lot safer.
Do Instagram Paid Promotions Work?
Yes, Paid Instagram promotion services are a powerful way to achieve your marketing goals and drive sustained growth.
- 60% of users discover new products on Instagram.
- Instagram videos lead to an 80% increase in time spent on the app.
- Over 200 million users visit at least one business profile daily.
- Optimized Reach: Instagram’s ad system thrives with a larger audience, allowing your ad to reach the right people at a lower cost. This is especially true when run across multiple platforms.
- Boosted Engagement: As a visually-driven platform, Instagram is a top choice for users seeking inspiration. With diverse ad formats like Story and Explore ads, businesses have more ways to connect with their target audience.
- Effortless Promotion: Turning a post or Story into an ad is as simple as tapping “Boost”. Even without an Instagram account, you can run ads through your Facebook page.
- Actionable Insights: Instagram Insights helps track your ad performance on the platform. Analyze key metrics and fine-tune your promotion strategy to keep hitting your objectives.
Instagram Paid Promotion Best Practices
Whether you aim to grow followers, boost engagement, drive sales, generate leads, or increase website traffic, Instagram paid promotions deliver. Even with the advanced optimization Instagram ads offer, you might need to experiment to find the perfect strategy.
Here are some best practices to keep you on the right track:
- Test, Learn, Improve: Success isn’t one-size-fits-all. Experiment with different ad variables, track the outcomes, and adjust your approach to hit your goals. Try different content formats like images, videos, or carousels and see what resonates most with your audience.
- Get Creative: Whatever format you choose, think outside the box. Show off your product from unique angles, use surprising backgrounds, or create engaging videos. Whatever you do, tell a story your audience will want to follow through to the end.
- Expand Your Reach: Once you’ve nailed down your Instagram ad strategy, run your ads on Facebook to tap into an even larger audience.
- Stay Consistent: Consistency is key on Instagram. Keep your aesthetics and voice aligned with your brand, post regularly, and ensure your messaging supports your business goals. This will help you maintain momentum and achieve lasting success.
Frequently Asked Questions
How do I know if an IG promotion service is right for my business?
IG promotion is an invaluable tool to increase engagement and improve brand awareness and visibility. It can supercharge your efforts on this platform and help get better metrics across the board. Always lay out your objectives so you can choose the right goal for your IG ad.
Can Instagram account promotion help my account grow organically?
Yes, IG account promotion will help your account grow organically. Think of it as a tool that boosts whatever you do on IG. However, it isn’t a replacement for your organic strategies. IG account promotion works best when you actively post on the platform.
What makes Path Social’s Real Instagram promotion different from others?
Path Social’s real IG promotion differs from others because we rely only on organic growth strategies. We learn about your brand and niche to promote your posts to the right people.
Our social media experts also use their extensive knowledge to ensure your campaigns always get the best results.
How long does it take to see results from Instagram promotion?
The time it takes to see results from IG promotion depends on your ad goals and campaign duration. You’ll most likely see its effects on your Instagram profile within a few hours. However, if you want faster results, Path Social’s growth packages are a game changer.
Is it safe to use Instagram profile promotion services?
Yes, Path Social’s IG profile promotion services are safe. Our marketing magic follows Instagram’s rules, so there’s nothing to worry about. You should also know that millions of Instagram users use our services without problems.
Do I need to share my Instagram password?
No, you don’t have to share your Instagram password with us. We don’t want you to put your account at risk by giving away sensitive information. Our services will work on your profile, even though we don’t have your login credentials.
Can I promote multiple Instagram accounts through Path Social?
Yes, you can promote multiple Instagram accounts through Path Social. The more the merrier! Just remember to provide the usernames when you buy promotion for Instagram so we know which profiles to promote.
What kind of customer support does Path Social offer?
We offer dedicated 24/7 customer support so you can quickly contact someone from our team. If you have any questions or issues, contact us via email or live chat support. You can also fill out a form, and our team will get back to you as soon as possible.
Get More Instagram Followers With Path Social
There are other effective ways to do a paid promotion on Instagram. Fast-track your Instagram growth with Path Social’s expert strategy. Build a strong presence and attract high-quality, genuinely engaged Instagram followers instantly.
With advanced AI targeting and a skilled team of strategists, Path Social gets you to your Instagram goals faster! Sign up now, get real Instagram followers, and start taking your Insta account to new heights!