Comment faire un billet sponsorisé sur Instagram : Un guide étape par étape

Les influenceurs ont le don de faire tourner la tête des gens sans effort avec les marques sur lesquelles ils publient. Ils rendent les produits si séduisants et si glamour que leurs fans finissent par les acheter. C'est pourquoi de nombreuses entreprises s'empressent de collaborer avec les influenceurs dans le cadre de posts sponsorisés. 

Think you’ve got what it takes to work with brands and promote products through authentic content? Here’s how to do a sponsored Instagram post, step by step.

Qu'est-ce qu'un article sponsorisé ?

A sponsored post is a piece of content an influencer is paid to make to promote a certain brand. It’s born out of a collaboration between a brand and an influencer they hire to talk about their products online. In return, the brand will compensate the influencer, whether through a monetary fee or some cool freebies.

The idea is to borrow a creator’s influence to get them to make noise about a brand. This helps boost brand awareness, engagement, and maybe even conversions for that brand.

Voici un petit exemple d'article sponsorisé. Supposons qu'une marque de boissons protéinées veuille se faire connaître davantage sur Instagram. Elle s'adresse à un influenceur de fitness populaire sur Instagram et lui propose de sponsoriser un article dans lequel il parle de son produit.

That influencer then goes on to produce fitness content, like a video incorporating the protein shake into his workout routine. His thousands of fans learn about the protein shake for the first time, boosting awareness and sales for the brand. In return, he gets paid at an agreed-upon rate and a hefty supply of protein shakes from the brand. It’s a win-win!

Sponsored content is an excellent way for influencers to monetize their Instagram. On the other side of the coin, it’s a terrific marketing tool for brands, too. People consider organic posts by creators way more genuine and trustworthy than hard-sell ads by big companies. This makes their product look a lot more authentic, creating a positive response to the brand.

Of course, it will work best for certain target audiences. According to Statista, Gen Z and Millennials have the highest level of trust in brand recommendations from influencers. So, if a brand wants to target those demographics, sponsoring content from creators they love is an amazing game plan.

Comment faire un billet sponsorisé sur Instagram : 7 étapes vers le succès

Ready to dazzle your fans and partner brands with engaging, high-quality, organic content promoting products you believe in? Here’s how to do a sponsored post on Instagram, step by step.

1. Conclure un accord avec une marque qui souhaite vous parrainer

The first step is, of course, to get sponsored by a brand. Some influencers are lucky enough to have partnerships fall on their lap. Others work with an influencer agency to book jobs for them. But most influencers have to actively reach out to brands they’d like to collab with.

Shoot your dream brands a DM or an email. Ask if they’re looking to sponsor posts for influencers who can promote their brand. Then, give them your most compelling pitch. Convince them that you can be an effective brand ambassador. Show them your stellar engagement rates or the types of content you’ve successfully created before—anything to win them over.

L'un des principaux moyens de faire sponsoriser un article sur Instagram consiste à contacter des marques qui s'adressent à un public similaire au vôtre. Vous devez également rechercher des marques ayant le même style esthétique que vous. Vous augmentez ainsi les chances qu'elles vous prennent comme ambassadeur de la marque.

2. S'aligner sur les attentes du poste

Once you sign a contract to do a sponsored post, the brand will likely brief you on the project. This helps you get a better grasp of what is expected from the branded content you post.

During the brief, the brand will tell you what products they’d like you to promote. You’ll align on specific key messages and creative guidelines they want to shine in your content as well.

They’ll also tell you what kinds of content they want you to create for the project. These can include feed photos, entertaining Reels, Instagram Stories with you talking straight to the fans, and many more.

3. Produire le contenu de marque et obtenir l'approbation de votre client

Now for the fun part! Influencers get to work their creative magic and produce branded content to showcase the product. It’s time to whip out your cameras, editing tools, and cute outfits and shoot those photos and videos!

Once you’re done making your content, send it over to the client for approval. The output should be aligned with the creative expectation and content type the client is expecting. If it’s not exactly what they wanted, they may ask you to revise or redo the work. The back-and-forth process continues until the content meets their standards and is finally approved.

4. Ajoutez le label Partenariat payant lorsque vous publiez votre article

Then comes the most crucial step in how to get an Instagram sponsored post—correctly posting your content. Cover the basics, like proofreading your caption and publishing the post at the times of day your fans are online. But also, ensure that you add the paid partnership label to your post.

Instagram requires all influencers to disclose every sponsored post as a “paid partnership” on the platform. Users can see this at the very top of the post, right under the creator’s username. This makes things fairer and more transparent for consumers on the platform.

Vous pouvez ajouter le label de partenariat payant juste avant de publier votre article. Voici comment procéder :

1. Ouvrez les paramètres avancés d'un article que vous êtes sur le point de publier.

2. Under branded content, switch on the toggle labeled Add paid partnership label.

3. Tapez le nom de la marque avec laquelle vous collaborez dans le champ de recherche. Choisissez la bonne marque en fonction des résultats qui s'affichent. Vous pouvez marquer jusqu'à deux marques partenaires.

4. Cliquez sur Terminé et publiez votre message dans le flux !

Notez que vous ne pouvez ajouter l'étiquette que si vous avez un compte professionnel avec les outils de contenu de marque activés.

5. Permettez à votre partenaire de marque de renforcer votre message

Before you publish your post, toggle on the switch to allow your business partner to boost your content. This gives your partner brands the option to turn your organic content into a paid ad by boosting it.

If your client boosts your post, they can set it up as a regular ad. They’ll choose custom audiences to see it, set a budget for the campaign, and manage the asset through Ads Manager. They can even add call-to-action buttons on it to give it some more oomph!

6. S'engager avec les fans qui interagissent avec votre contenu

Respond to comments and reactions that your fans leave on the post. Use this opportunity to talk more in-depth about the product you’re promoting, especially if your followers have questions about it.

This can also help boost the post’s engagement, helping it fare better in Instagram’s algorithm. Your partner brand will definitely give you extra brownie points for that!

7. Consultez le site Instagram Insights pour connaître l'évolution de votre contenu

Enfin, consultez les indicateurs de votre contenu sur Instagram Insights pour évaluer ses performances. Vous saurez ainsi si votre message trouve un écho auprès de vos fans. Utilisez les enseignements tirés pour créer un contenu encore meilleur et plus convaincant pour vos futurs posts sponsorisés et collaborations !

Vous pouvez également partager des captures d'écran de vos indicateurs avec votre marque partenaire. Cela peut leur être très utile pour évaluer leurs campagnes d'influence.

Questions fréquemment posées

Grandissez avec Path Social et obtenez plus de regards sur vos posts sponsorisés !

It’s important to nail every sponsored post you create. If you impress your partner brand, they’ll be more likely to tap you for future influencer campaigns. That means more opportunities to monetize your Instagram and cement your influence on the platform.

For sponsored posts to be successful, you must ensure many users see them. The more people see your branded posts, the easier you’ll meet targets like high reach and engagement.

Mais comment faire pour qu'un grand nombre de personnes voient votre contenu d'influence ? Sur Path Social , nous pouvons vous aider.

We use proprietary algorithms to promote your content to your niche target audience. More people see the branded content you post to promote your partner brands. At the same time, we expose your page to new people, potentially boosting your follower count. Influencers like Terrell Conyers have seen these awesome results from our strategies, and you can, too!

Now that you know how to do a sponsored Instagram post, it’s time to grow the audience that sees it. Get more fans and impress your future brand sponsors with Path Social’s tried-and-tested growth strategies today!