Comment promouvoir votre site Instagram pour obtenir plus d'adeptes et d'engagement

Discussing the solutions to “How to promote your Instagram” will most likely be a jam-packed TED Talk event. With the platform’s constant and rapid evolution, you always have to be quick on your feet to keep up and build and maintain a strong Instagram presence. Let’s take a look at the tried and tested best practices for promoting your content and brand on Instagram to get more followers and engagement for your account time and time again.

How to Promote Your Instagram Post With an Ad

Going the ad route is the obvious and popular solution for “How to promote an Instagram post.” The Instagram Ad feature is designed for newbies and pros alike, for a wide range of budgets, and for all types of businesses and audiences. Here are the nuts and bolts of promoting Instagram posts by using Instagram Ads.

Promouvoir la publication de flux

Instagram allows you to boost a feed post and turn it into an ad or take the more specialized option with Ads Manager. Here are the basics of how to promote your Instagram post by boosting it:

1. Si vous ne l'avez pas encore fait, convertissez votre compte en compte professionnel. 
2. Allez dans votre profil et appuyez sur "Outils publicitaires". 
3. Appuyez sur "Choisir un message", puis sélectionnez le message que vous voulez booster. 
4. Dans le coin supérieur droit, appuyez sur "Suivant" pour un iPhone ou sur la flèche vers l'avant pour un Android. 
5. Vous aurez la possibilité de lier votre compte à une page Facebook, si vous ne l'avez pas encore fait. Vous pouvez également appuyer sur "Sauter". Si vous choisissez d'ignorer cette étape, elle n'apparaîtra pas à l'avenir lorsque vous renforcerez de nouvelles publications. 
6. Définissez les détails appropriés pour votre publicité, tels que l'objectif de la publicité, le type de public, le budget et la durée de la publicité. Appuyez sur "Suivant" pour un iPhone ou sur la flèche vers l'avant pour un Android.
7. Appuyez sur "Créer une annonce" pour terminer le processus.

Votre annonce sera soumise pour examen et sera diffusée une fois approuvée.

The Ads Manager option allows you to run an ad campaign using advanced tools for ad creation, management, and tracking. Getting started with Instagram Ads for e-commerce requires a more careful strategy, but this option opens up greater opportunities for growth and delivers bigger results. Keep in mind that you’ll need a Facebook Business page to use Ads Manager to promote your Instagram content.

Promouvoir l'histoire

With the huge popularity of Instagram Stories, it was only a matter of time until business pages were also given the option of creating Stories ads to promote their content. You can choose how long your Stories ad will run and how to optimize it to match your defined Instagram business goals. Here’s how to promote your Instagram content using a Stories ad. You’ll need access to an Ads Manager account to get started.

1. Allez dans Ads Manager et choisissez entre "Création guidée" et "Création rapide", puis appuyez sur "Créer".
2. Sélectionnez votre objectif : Connaissance de la marque, portée, visionnage de vidéos, conversions, installation d'applications, génération de pistes ou trafic.
3. Fill in your campaign details. In the Placements section, select “Automatic Placements.” If you select “Manual Placements,” tick the box for “Stories” under “Instagram.”
4. Définissez le budget, le calendrier et d'autres éléments de votre publicité. 
5. Pour le format de l'annonce, choisissez une image unique, une vidéo unique ou un carrousel.
6. Ajoutez vos images ou vos vidéos. 
7. Appuyez sur "Confirmer".

Preview your Stories ad by using the drop-down menu and selecting “Instagram Stories.” If you’re happy with your ad, submit it for review. 

How to Promote Your Instagram Page Organically

Knowing how to promote your Instagram page organically involves maneuvering your way around challenging obstacles that hinder your organic reach and engagement. Organic promotion takes a lot more time, effort, commitment, and patience, but it’s a critical component of a sustainable growth strategy. Here are guaranteed tips and tricks on how to promote your Instagram page with hands-on skill and creative insight.

How to Promote Your Instagram Page With Regular and Quality Content

This is a must for an effective organic growth strategy on how to promote an Instagram page. Create content that’s optimized for the target audience you’ve identified for your brand/business and aligned with your business goals. Know the best times to post on Instagram for all days of the week and ensure that each and every post you create is interesting and of high quality.  

It’s also important to use all content formats to attract more views and get more engagement. Use Instagram Insights to keep track of and analyze your content performance.

How to Promote Your Instagram Account Through Other Social Media Platforms

Knowing how to promote your Instagram account on other platforms has been made easier with the following options:

• Relier les pages de médias sociaux
• Ajout de boutons de pages de médias sociaux sur les sites web
• Promotion croisée de contenus spécifiques par le biais de promotions et de concours.
• Publishing Instagram content, especially user-generated content, on your website
• Utiliser un gestionnaire de médias sociaux tiers

How to Promote Your Instagram Page With a Hashtag Strategy

It’s also important to have the know-how to promote your Instagram page with the help of a good hashtag strategy. Here are the key hashtag points to remember:

• Learn how to choose the best hashtags for your Instagram brand/business and content. 
• Tenez-vous au courant des dernières tendances en matière de hashtags dans votre secteur. 
• Sachez quels hashtags sont fréquemment utilisés par votre public cible. 
• Utilisez des balises de localisation chaque fois que possible. 
• Utilisez toutes les balises Stories qui sont appropriées pour votre marque/entreprise et votre contenu. 
• Soyez créatif en insérant des hashtags appropriés dans vos légendes principales. 
• Créez un hashtag de marque.

Final Thoughts: Know How to Promote Your Instagram to Boost Your Numbers

Knowing all the ways to promote your Instagram page and content will help fast-track your growth on the platform. Approach your overall promotion strategy from different angles. Experiment with different tactics combinations. See and stick to what works best for each type of post and post format, for your type/s of an audience, and for your brand identity.

You can also accelerate your growth with the help of an expert in Instagram growth strategy, such as Path Social. Path Social’s proprietary advanced AI targeting algorithm and in-house team of experts can give you the organic and lasting boost you need. Start growing and gaining Instagram followers today!