Comment programmer Instagram pour un contenu simple et régulier

Posting consistently on Instagram is a must if you want to succeed on the platform. However, uploading posts throughout the day can be a hassle, especially if you have a packed schedule. You miss a posting schedule once, and your entire content plan might suffer. Luckily, you can schedule posts in advance to ensure your content goes up on time, even if you’re not online. In this guide, we’ll tell you step-by-step how to schedule Instagram posts.

But scheduling social media posts isn’t just choosing a time to publish your content and setting up automatic posting. Plenty of other creative and strategic factors go into it, too. So, we’re sharing best practices every digital marketer and social media manager needs to remember when scheduling posts, too. Let’s jump right into it!

Pouvez-vous programmer des posts sur Instagram ?

Most social channels have scheduling features to help busy creators consistently post content, even during stressful times. You can do this on Twitter, TikTok, Facebook, and more. But can you schedule Instagram posts, too?

Oui, de nombreux propriétaires d'entreprises et créateurs de contenu très occupés pourraient être heureux d'apprendre que Instagram permet aux utilisateurs de programmer des publications.

Brand owners can get busy running business operations, creating content, and engaging their customers. Sometimes, there’s not enough time to open the Instagram app and post content manually at your desired time.

That’s why Instagram makes it possible to plan and line up posts in advance. You get to set up your regular feed posts, carousel posts and even Reels up to 75 days in advance. That way, you don’t have to stress about constantly going online during a busy workday just to publish content.

Instagram’s scheduling feature has plenty of benefits. First, it allows brands and creators to maintain a consistent posting schedule. This is perfect for times when it might be inconvenient for these accounts to upload content manually. That’s important if you want to be able to post content during optimal times, even if you can’t be online.

Another huge benefit of scheduling posts in advance is being able to allocate more time for other tasks. Any wise social media manager will schedule multiple posts in bulk. That way, it buys them weeks to focus on audience engagement, content creation, and other pressing social media demands. Scheduling posts in advance helps reduce stress for the busiest Instagram creators and social media managers.

Comment programmer des posts sur Instagram gratuitement

The best part about scheduling content on Instagram in advance is that you can do it straight from the app. Plus, it’s free! All you need is a professional account (an Instagram Business or Creator account), and you’re ready to go. Here’s how to schedule posts on Instagram for free, step by step.

1. Ouvrez l'application Instagram et cliquez sur l'icône plus en bas de la page d'accueil.

2. Select Post or Reel, whichever kind of post you want to schedule.

3. Choose the photos or videos you want to upload from your camera roll. Then, hit Next.

4. Customize your post’s filters, captions, hashtags, geotags, and other elements to spice up your content.

5. Click Advanced settings, then click Schedule.

6. Choose the exact date and time you want to schedule that content. Remember that you can only choose a date up to 75 days in advance. Then, click Done and go back to the previous page.

7. Vérifiez tous les détails de votre message et cliquez sur Planifier.

Vous pouvez programmer jusqu'à 25 posts Instagram individuels par jour. Cela signifie que vous pouvez télécharger en masse suffisamment de contenu pour quelques semaines ou même un mois entier en une seule fois !

Comment voir les messages programmés sur Instagram

Vous avez besoin de revenir sur vos publications programmées sur Instagram ? Vous souhaitez peut-être ajouter des hashtags aux légendes ou vous rendre compte que vous avez utilisé le mauvais filtre sur votre photo. Ne vous inquiétez pas. Il est très facile de gérer vos posts programmés et d'apporter les modifications nécessaires pour les améliorer avant leur publication. Voici comment voir les publications programmées sur Instagram.

1. Ouvrez Instagram et rendez-vous sur votre profil.

2. Cliquez sur le menu hamburger (trois lignes horizontales) dans le coin supérieur droit de l'écran. Faites défiler l'écran et cliquez sur Contenu programmé. Cela devrait vous amener à une page où vous verrez tous vos messages programmés.

3. Cliquez sur les trois points situés à côté du message programmé que vous souhaitez gérer ou modifier.

4. Edit the details of your post. You can also choose to Reschedule, Share now, or Delete your content.

An alternative way to see your scheduled posts is to go back to the “New post” page. Click the plus sign at the bottom of your Instagram home screen and choose between post or Reel. Then, click “Scheduled” to see all your posts lined up for future publishing.

Quel est le meilleur moment pour poster sur Instagram?

The most crucial part of scheduling posts in advance is choosing the time of day those posts will be published. It’s important to know the optimal times to schedule content. That way, your posts are uploaded when your followers are online to see and engage with them. If you publish your content at a dead hour, it might not gain traction or engagement. The algorithm will then de-prioritize it on the feed, lessening its visibility. Yikes!

So, when is the best time to post on Instagram to maximize reach and engagement? There’s no one-size-fits-all answer to this question. Your brand’s optimal posting time will depend on your target audience, location, and many other factors. This context is key when picking a time to schedule your posts.

For example, if you’re targeting working professionals, you might want to schedule content outside work hours or on weekends. According to Buffer, the best time to post on weekdays is from 7:00 to 8:00 AM. That’s because people are just waking up and taking the time to scroll through social media before work.

If you want stay-at-home moms to see your posts, schedule them in the middle of the day. That way, the kids are at school, and mom has downtime to be on her phone, scrolling through Instagram.

To be extra sure that you’re scheduling content at optimal upload times, take a look at your Instagram Insights page. Scroll until you see the Audience section to see insights on when your followers are most active. Schedule your posts during the times of the day with the most activity among your followers.

Autres conseils pour programmer à l'avance des posts sur Instagram

Programmer à l'avance des posts sur les médias sociaux sur Instagram peut sembler très facile. Mais ne soyez pas tenté de le faire sans réfléchir, car il suffit de quelques clics pour le mettre en place. Il est également important de planifier les posts de manière stratégique afin d'obtenir un maximum de portée et d'engagement. Voici quelques-uns de nos meilleurs conseils pour planifier des posts afin de rendre votre plan de contenu plus percutant et plus efficace.

Créer un calendrier de contenu pour faciliter la planification des posts

A content calendar is a social media management tool that helps you organize the content you want to publish. This visual tool consists of a calendar grid where you list the posts you want to publish per day. You can add notes such as the time of day these posts need to be uploaded, content themes, captions, etc.

The content calendar is your blueprint and roadmap for what post goes up on what day. It’s important to perfect your calendar first before scheduling any Instagram posts. That way, you see a snapshot of how your content flows throughout days or weeks. It also lets you see if you have a good mix of post formats and content pillars.

When you’re happy with your content plan, use it to guide your bulk upload of scheduled content. It leaves less room for errors and edits during the process.

Tenez compte des fuseaux horaires de votre public lorsque vous planifiez votre contenu

If you have followers from around the world, consider the different time zones your content has to cater to.

You’ll want the most content to go up during the optimal times in the locations where you have the most followers. But that doesn’t mean you should forget about your followers from other time zones. If you can, publish some of your scheduled content according to those time zones. That’s especially important for localized content tailor-made for a specific city or country.

Whatever you do, avoid scheduling posts for off-peak hours in any of the time zones your followers are in. As much as possible, schedule content for optimal times in at least one location where you have plenty of followers. That way, you can gain traction and maximize potential engagement as soon as your post is published.

Use a Third-Party, Automated Social Media Management Tool for Content

Scheduling posts in advance straight from Instagram may be super convenient, but it does have its fair share of limits. You can only schedule a maximum of 25 posts per day. Plus, content can only be lined up 75 days in advance.

These numbers might not be enough for big brands with huge calendars and multiple campaigns running simultaneously. To get around these limits, you should consider using automated social media management tools to help you schedule more content.

Instagram L'automatisation - lorsqu'elleest liée à la programmation de contenu - fait référence à des outils qui publient automatiquement des articles pour vous. De nombreux outils sont disponibles en ligne pour vous aider à automatiser votre programmation et votre publication bien au-delà des limites de Instagram. Ils vous aident à rationaliser le processus de programmation de contenu sans attendre que ces limites se réinitialisent.

Working with a third-party scheduling tool is similar to doing it straight from the Instagram app. Of course, you’ll need to link your account to the third-party tool before scheduling any posts. This is generally quite safe if you use a renowned, trusted automation tool and never provide your password. Then, upload your content on the software and set up the date and time you want it published.

Et le tour est joué ! Concentrez-vous sur d'autres tâches de marketing numérique en attendant que l'outil publie vos posts au jour que vous avez défini.

Utilisez Meta Business Suite pour planifier des posts pour Instagram et Facebook

Many brands cross-post their content on Instagram and Facebook. By being present on two social channels instead of one, they can reach a wider audience with the same content. But is it possible to schedule content in advance for both platforms?

Yes, with Meta Business Suite, it’s super easy to plan content ahead of time for both Instagram and Facebook. And it’s not just regular feed posts. You can also use the website to schedule Stories, too.

Before scheduling content through Meta Business Suite, ensure your professional Instagram profile and Facebook business page are linked. Then, you can do the following steps to schedule content that will show up on both platforms:

1. Rendez-vous sur le site Web de Meta Business Suite. N'oubliez pas que vous ne pouvez y accéder que par le bureau.

2. On the home page, click Create post.

3. Choose the platforms where you want your scheduled posts published. You can select Facebook, Instagram, or both (we recommend both!).

4. Upload the media you want to post and fill in all the additional details, like captions or location tags.

5. Consultez la section Aperçu pour vérifier les éléments du message et voir à quoi il ressemblera une fois publié.

6. Cliquez sur Planifier pour publier le message à une date ultérieure.

7. Choose the date and time you want the post published. Then, click Done.

8. Cliquez une dernière fois sur Schedule pour finaliser votre contenu qui sera téléchargé au moment que vous avez choisi.

If you select both platforms, you’ll see your content published on your Instagram and Facebook feeds.

Garder à l'esprit les tendances virales et les fêtes

Even if you already have scheduled content lined up on Instagram, you should still monitor any trends and upcoming seasons. If there’s an opportunity to do a trendjacking post, take it—don’t let the scheduled posts stop you. You can always adjust or reschedule the posts you have lined up to accommodate moment marketing posts.

When planning your content calendar, remember big holidays and seasons. This will likely affect what types of posts you need to schedule, especially if you have special sales or holiday promos. So, don’t plan too far in advance in the months prior to important seasons.

For example, most brands post a ton of Christmas-themed content in December. So, by October, you should already carve out space for holiday posts in your content calendar. Don’t schedule too much always-on or evergreen content for the next few months. Instead, leave room for possible promos centered on the holidays. That way, you won’t waste time scheduling advanced posts and then deleting them later to make room for seasonal content.

Utilisez un outil de planification visuelle pour voir à quoi ressemblera votre grille IG

Having a visually pleasing aesthetic feed is super important on Instagram. You should always keep your brand’s overall look and aesthetic in mind, even when scheduling posts.

Our last tip for scheduling content in advance is to use a visual planner. This can help you see what your Instagram grid will look like once all your scheduled content has been published. It’s like getting a preview of the layouts and patterns people will see in your feed in the future. And if you want to improve your feed’s overall look, you can edit your scheduled posts before they’re published.

Later’s visual planner tool is perfect for this. Not only can you schedule content on their dashboard, but you can also see how it will look on your feed. Getting this sneak peek of your grid allows you to curate content around your aesthetic and avoid visual clutter.

C'est tout ce que vous devez savoir sur la façon de programmer des posts sur Instagram .

Life can get pretty busy as an Instagram business owner or content creator. But that doesn’t give you an excuse to miss out on consistently posting content on your page. If your busy schedule takes a toll on your posting, consider lining up posts in advance. That way, you’ll always have well-thought-out content published for your followers to see, and they won’t miss you too much!

Now that you know how to schedule Instagram posts, it’s time to ensure people see them. Expand your audience and get more eyes on your content with the help of Path Social.

Our proprietary targeting algorithm matches your profile with the niche audience most likely to enjoy your content. Then, we use top-notch promotional strategies to get your content on their screens. That means more people in your target audience will see your posts, ultimately leading to more followers for your page! So, what are you waiting for? Grow your community today with Path Social.