Instagram Critiques : Faites valoir votre opinion

Photo de profil de Karen Lin, autrice

Karen Lin

Instagram | 29 mai 2024

Vous voulez plus de vrais followers sur Instagram ?

If you are a frequent Instagram user, you have become familiar with the Instagram Shop feature. You may have even purchased something. If you have liked the items you bought, you may wonder if leaving Instagram reviews for them is possible.

It may surprise you to learn that, yes, you can leave reviews on items purchased through the Shop feature. This is a great way to voice your opinion and give valuable information to others considering a purchase. Positive reviews can help small businesses grow and flourish, while honest reviews keep consumers safe from scams.

But how exactly do you go about this? Below, we have the information you need to know. We will teach you the steps required to leave a review and how to delete your review or report an inappropriate one. If you are an Instagram shop owner, we also have you covered with tips on the best ways to highlight your reviews.

A piece of paper saying "review" comes from a typewriter.

Qu'est-ce que la fonction Instagram Shop ?

First, let’s take a closer look at the Instagram Shop feature. It’s necessary to understand this before you can leave Instagram reviews for products or services. When you set up the Shop feature, you essentially launch a storefront on Instagram. It is a place where people can browse products, make purchases, and support your brand.

Launched in 2019, it was first only offered to major retailers. Since then, it has expanded to smaller brands and businesses, offering the ability to sell items on social media. You can do this through reels, stories, feed posts, and targeted ads. Instagram Shop allows retailers to connect with potential customers and expand their reach.

To set up the Instagram Shop feature, you must meet the consumer eligibility requirements and have a business or creator profile. This type of account gives you tools, resources, and insights to help you grow. Finally, your business also needs its website to be linked for consumers to purchase.

Qu'est-ce que le site Instagram ?

So, what are Instagram reviews when it comes to the shop feature? They are just as they sound – reviews of products people have purchased on Instagram. They offer a way for real people to leave product reviews. This can be extremely helpful for others, giving them further insight into color, fit, and quality. 

When you rate and review an item you purchased, it appears on the product page. The brand can also feature it on its Facebook page and any advertisements or sponsored posts. Your review will include your Instagram profile picture and username, which will be visible to others. However, this will not show up on your profile, nor will your followers be notified that you left a review.

It is important to note that all comments on Instagram are subject to final review. They also must follow the social media platform’s Community Guidelines and Community Feedback Policy. If the social media app finds your review violated these, they can remove it and potentially disable your account.

Coworkers reading the Instagram reviews for a recent product launch.

Comment ajouter des commentaires sur Instagram: 2 méthodes simples

It is crucial to leave Instagram reviews if you have purchased something through the Shop feature. This will clue in other shoppers to exceptionally unique products or potential problems. Many people will find your review helpful when considering purchasing, especially if it is their first time. 

You can access Instagram in several ways, depending on your device preferences. It’s important to note that, at this time, you can only leave reviews through the Instagram app for iPhone or Android. Hopefully, in the future, this will expand to the web-based version of the social network. 

Are you ready to learn how to add reviews on Instagram for items you have purchased through Instagram Shop? We are here with everything you need to know. Currently, there are two ways to go about this. You can do this from either your order history or product page. Below, we have outlined the steps you will need for both options.

1. Ajouter Instagram Les commentaires de votre historique de commandes

Let’s get right into it. The first method of writing Instagram reviews for something you have purchased is through your order history page. Follow the steps outlined below, which apply to iPhone and Android users.

  1. Ouvrez l'application Instagram et accédez à votre page de profil dans le coin inférieur droit de l'écran.
  2. Appuyez sur l'icône des trois lignes dans le coin supérieur droit.
  3. Ensuite, sélectionnez commandes et paiements dans le menu.
  4. Select the purchase order you wish to review, then hit add review.
  5. Vous aurez alors la possibilité de choisir une note de 1 à 5. Tapez sur les étoiles correspondantes que vous souhaitez attribuer au produit. 
  6. Ajoutez votre commentaire et appuyez sur l'icône du signe plus pour inclure une photo.
  7. Cliquez sur " Terminer " pour achever votre examen.

Congratulations, you have successfully left a review. Remember, your Instagram handle and profile picture are automatically attached to the review. Other shoppers can see this, but it will not appear on your profile.

2. Ajouter des commentaires sur Instagram à partir de la page du produit

Vous pouvez également laisser des commentaires sur Instagram directement à partir de la page du produit. Les étapes de cette méthode sont simples ; nous les avons énumérées ci-dessous. 

Like the process above, these apply to both iPhone and Android users.

  1. Ouvrez l'application Instagram et accédez à votre page de profil dans le coin inférieur droit de l'écran.
  2. Sélectionnez " Tout voir" à côté des commentaires. 
  3. Appuyez sur l'icône du signe plus dans le coin supérieur droit.
  4. Saisissez votre avis et ajoutez une photo si vous le souhaitez.
  5. Enfin, sélectionnez " Terminer " pour soumettre votre évaluation.

Vous êtes tous au courant des deux façons les plus populaires de laisser des commentaires sur les articles achetés. Essayez ceci la prochaine fois que vous achèterez quelque chose via la fonction Instagram Shop.

A woman leaving Instagram reviews for items she purchased.

Comment gérer Instagram Reviews

By now, you know how to write Instagram reviews for purchased items successfully. Hopefully, you have used our above instructions to post one yourself. Remember, this is a great way to alert potential consumers of fantastic things or possible quality issues. Positive feedback can also help to grow small businesses and strengthen customer retention.

Knowing how to manage your reviews is essential. This means making any necessary changes to your thoughts. You can quickly do this through the Instagram app and your profile page. Below, we will cover the steps to delete your Instagram review. You may also come across another user’s review that you find inappropriate or misleading. 

Comment supprimer vos commentaires sur Instagram

There may be times when you wish to delete your Instagram reviews. You may have noticed spelling errors or changed your mind about your previous thoughts. Either way, knowing how to remove your reviews can be helpful. 

To delete a single review you posted, follow the below steps:

  1. Ouvrez l'application Instagram et accédez à la page du produit pour lequel vous avez rédigé un avis.
  2. Cliquez sur l'icône en forme d'étoile pour accéder à tous les avis sur les produits.
  3. Ensuite, trouvez votre commentaire et glissez-le vers la gauche.
  4. Tap the trash can icon, then delete to confirm the removal.

You can also delete multiple reviews at once. Below, we have outlined the steps you need to take.

  1. Ouvrez l'application Instagram et accédez à votre page de profil.
  2. Sélectionnez votre activité en appuyant sur l'icône des trois lignes dans le coin supérieur droit. 
  3. Under the interaction header, select reviews.
  4. Ensuite, appuyez sur sélectionner, puis sur l'icône en forme de cercle à droite de chaque avis que vous souhaitez supprimer. Vous pouvez trier vos avis par ordre chronologique ou les filtrer selon une plage de dates spécifique.
  5. Cliquez sur appliquer, puis sur supprimer en bas de l'écran pour confirmer votre choix.

The brand may have featured your review elsewhere, such as on its website. In this case, you will need to contact them directly to have it removed. 

Comment signaler des commentaires inappropriés sur Instagram

You may find a comment or picture inappropriate while reading other Instagram reviews on products or services. If this happens, taking the time and necessary steps to report it is crucial. This way, you keep the virtual world safe and clear from spam or hurtful language. 

If you find a review that violates Instagram’s Community Guidelines, there is a quick and easy process to report it. We encourage doing this. Instagram will review your report and remove the review if it does not follow its policies. 

To report an inappropriate product review, follow the below steps:

  1. Ouvrez l'application Instagram et accédez à la page du produit. 
  2. Localisez l'avis inapproprié que vous souhaitez signaler.
  3. Hold down on the review, then tap the exclamation point icon. 
  4. From here, follow the on-screen steps to answer a few questions about why you are reporting the review. Then, submit your report for Instagram to evaluate.

Le signalement d'incidents inappropriés ou blessants peut contribuer à faire de Instagram un meilleur endroit pour vous et les autres utilisateurs.

A man learning how to leave Instagram reviews.

Comment obtenir des produits gratuits à évaluer sur Instagram

For many people, getting something for free is a great incentive to leave Instagram reviews. Many brands and businesses realize this and use it to their advantage. After all, positive words can help spread the word about a product or new company. The more you share your honest thoughts, the more likely you will score major deals.

Vous êtes au bon endroit si vous voulez apprendre comment obtenir des produits gratuits à évaluer sur Instagram. De nombreuses marques et entreprises légitimes vous fourniront des produits gratuits en échange de votre évaluation honnête. Mais comment les trouver ? Et comment vous faire remarquer en tant que partenaire de qualité ?

It’s all about curating your Instagram profile and understanding your target audience. We recommend identifying companies that offer products and services you believe in and would use. If your followers align with the brand’s demographic, they are more likely to value your opinion to promote their products. 

Once you have businesses in mind, connect them through direct messages, Instagram comments, or email. Be sure to highlight why you are a good fit for their products and what you can offer them regarding social media traffic, engagement, and followers. A little self-promotion can go a long way.

Two friends read Instagram reviews on items they want to purchase.

Comment utiliser Instagram Reviews pour votre entreprise

You now know how to leave Instagram reviews for purchased products through the Shop feature. But what if you are the seller, not the consumer? How do these reviews impact your business? As it turns out, they can have a significant effect. People making first-time purchases heavily rely on the opinion of others, especially when it comes to fit, quality, and product longevity.  

Positive reviews can help to boost sales and grow your brand with happy, returning customers. However, there may also be times that you receive some negative reviews. It’s essential to have your customer service team contact these users to try and solve the issue. This way, you can turn the outcome around, and consumer can hopefully update their review.

Nous allons voir ci-dessous comment utiliser les avis sur Instagram à votre avantage. Il s'agit notamment de promouvoir votre entreprise à l'aide de ces commentaires positifs sur les comptes de médias sociaux. Nous aborderons également les modèles en ligne disponibles pour que votre contenu reste esthétique et conforme à l'image de marque de votre entreprise.

Faites la promotion de vos commentaires positifs sur Instagram

First, we will talk about ways to promote your positive Instagram reviews. After all, real users’ glowing recommendations can encourage others to complete a first-time purchase. A good product experience can also lead to returning customers who value your goods and services.

Sharing your successful wins, from good reviews to significant milestones, is essential as a small brand or business. This is vital information to share with your followers and will show that you are growing.   

L'un des moyens de promouvoir les commentaires de vos clients est de faire des captures d'écran des évaluations pour les partager sur Instagram et d'autres canaux de médias sociaux. Envisagez d'utiliser un modèle d'évaluation en ligne si vous préférez que votre contenu suive une esthétique spécifique. Ne vous inquiétez pas, nous discuterons des options possibles plus bas. 

You can also incorporate real user reviews into an advertising option. Select positive highlights from your product page and display them on your website, social media campaigns, or print ads. This will allow new potential customers to read the praises and consider purchasing for themselves.

Instagram Modèles d'examen en ligne

As mentioned above, many influencers and brands prefer their social media content to follow a specific aesthetic. This can vary from person to person, from bright, colorful, neutral, and minimalistic. Your Instagram feed must match your brand’s overall feel so your followers know what to expect. It should not be any different when highlighting your Instagram reviews.

Envisagez d'utiliser les modèles d'évaluation en ligne Instagram pour partager les commentaires des clients à des fins publicitaires. L'avis sera ainsi présenté de manière cohérente avec l'image de votre marque. De nombreuses options d'achat s'adaptent à toutes les esthétiques et sont formatées pour des plateformes de médias sociaux spécifiques.  

For one option, check out Etsy. Here you will find a plethora of resources. Download it and follow the directions to customize it when you have found the perfect template. Choose a popular review from your product page that you wish to feature. Next, create a unique piece of content that you can easily share on Facebook and Instagram. 

At Path Social, we’ve built up an in-house platform of Instagram influencers and an AI-targeting algorithm over the past decade. That’s how we organically target and reach users that engage in your content. And that’s why no one can replicate our results, which means you’ll build an Instagram community that lasts! Start growing and gaining Instagram followers today.