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How to Use Engagement Rates

Using our Instagram engagement rate calculator is a fantastic way to analyze Instagram accounts. However, it’s important to look at the rate in context. You need to do some analysis yourself and understand the user’s niche and posts. What are the user’s target demographics and industry? How often do they post? These are just some of the questions you should ask yourself when looking at an Instagram profile. 

Combine this knowledge you glean with the engagement rate you get from our tool and you can gain a great understanding of specific Instagram users. Nonetheless, using our free Instagram engagement calculator is a great way to quickly gauge Instagram profiles.

Your New, FREE Instagram Engagement Rate Calculator

Path Social wants Instagram users to be more informed on engagement in the Instagram community. This free Instagram engagement calculator is a great way to not only analyze other user’s engagement but to analyze their own. 

All you need to do is enter an Instagram handle and the tool will break down the engagement into impressions and where they came from, comments, likes, and more!

Have You Tried Path Social?

Path Social helps put your Instagram on the right path organically. They help gain more followers, likes, and overall engagement in the safest and most efficient way possible. Learn more about what Path Social has to offer after you try out our free Instagram engagement calculator!

Compare Instagram Engagement Rates

It’s always advisable to look at Instagram engagement rates in context. What we mean by this is that as soon as you run the Instagram engagement rate calculator on a specific user, you also need to understand their demographics, industry and niche, how often they post, time of day they post, and more.

As such, take their Instagram engagement rate with a pinch of salt. At the very least, you’re able to compare their engagement rate with average engagement based on follower count. This serves as a great, basic benchmark.

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By the way, make sure you try out our Instagram audit tool in case you’re looking at whether an account is legitimate or has fake followers. This makes sure that your influencer campaigns don’t waste valuable marketing budget!

How to Calculate Engagement Rate

Follow these easy steps to calculate the engagement rate for an Instagram user:

  1. Find an Instagram user
  2. Choose 10 posts
  3. Calculate the average likes and comments 
  4. Add these two numbers and divide by follower count
  5. Multiply by 100 to get the engagement rate

While this is an accurate way to determine a specific user’s engagement rate on Instagram, the number you get will vary depending on the posts you choose to perform the calculation.

Find out if your Instagram engagement rate is where is needs to be. If you are having trouble boosting your engagement, try Path Social. Sign up takes just minutes and Path Social grows your followers and engagement organically.

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About Path Social

Path Social is a social media agency that helps you grow your Instagram followers organically.