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Instagram Engagement Rate Calculator
Calculate engagement rate of any personal, business, and creator accounts accurately in seconds with this free Instagram engagement checker!
Instagram Engagement Calculator
See the engagement metrics of any public profile on the go with Path Social’s free IG engagement rate calculator. It shows essential stats, such as the number of Instagram followers and posts, average comments, and average likes.
Note: Calculating engagement with our free Instagram engagement calculator can take up to 60 seconds.
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How To Use Engagement Rates
Our IG engagement calculator is a handy tool for quickly analyzing Instagram accounts. It helps gauge the target audience’s level of interest in a creator or brand’s post. A higher engagement rate indicates that more followers are interaction with a post, be it through likes, comments, shares, etc. The more your followers engage with a post, the more Instagram rewards your account.
On top of that, these metrics help check an account’s authenticity and follower base. They are also invaluable in evaluating the effectiveness of a profile’s content strategy and posting schedule. Instagram’s algorithm prefers posts with high engagement and boosts them to a larger audience.
Your New, FREE Instagram Engagement Rate Calculator
Instagram only allows you to see your account’s engagement rate. Path Social’s Instagram engagement rate checker removes this limitation and lets you see the engagement metrics for any profile.
It’s simple and free to calculate Instagram engagement rate. Just enter an IG handle or username, and our free Instagram engagement rate calculator will do the rest. Try it out to see how any brand, influencer, creator, or any other public account performs on Instagram.
Path Social uses organic growth strategies to increase your account’s visibility, follower count, likes, comments, and other engagement metrics. Join today to grow your profile and achieve your social media goals faster with our risk-free Instagram growth services.
How To Calculate Engagement Rate
Here’s how to calculate engagement rate on Instagram for any public account:
- Go to any Instagram profile.
- Choose at least 10 posts to increase the accuracy of the engagement rate calculation.
- Write down the engagement metrics, like the number of likes, comments, shares, and saves for all the posts.
- Divide the engagement by the number of posts.
- Divide the same number by the user’s follower count.
- Multiply the final figure by 100.
The final figure is the account’s engagement rate as a percentage. Engagement interactions like saves and shares may not be visible if you are not the account holder. You can check Instagram engagement rate manually, but it is time-consuming, especially if the user has hundreds of posts.
This is why using Path Social’s Instagram account engagement rate calculator is better — we’ll do everything for you.
Where does your engagement rate stand compared to the industry average after using our Instagram engagement checker? If it’s low or under-performing for your goals, Path Social’s Instagram engagement tool can help. Signing up to experience organic follower count and Instagram engagement growth takes just minutes.
Frequently Asked Questions
Is the Instagram engagement rate calculator free to use?
Yes, our engagement rate calculator for Instagram is free to use. We also offer several other tools for Instagram. If you’re looking to measure engagement, generate hashtags, or view content anonymously, we have a tool for it.
What is the formula to calculate engagement rates?
The formula to calculate engagement rates on Instagram is as follows:
Engagement rate = [(Total number of engagement actions) ÷ (User’s follower count)] x 100
Engagement actions can be likes, comments, saves, and shares, to name a few.
What is the average Instagram engagement rate?
According to Statista, the average Instagram engagement rate for businesses is 2.18%. However, this figure varies depending on your content, niche, industry, and audience demographics. It can also change based on how many posts you publish and when you post on the platform.
What is a good engagement rate?
A good engagement rate on Instagram is usually between 1% – 5%. Aim to keep your engagement metrics within this range, and you’ll have plenty of success on this platform. Remember to monitor this metric with our free engagement rate calculator. If it starts dropping, it indicates you must reevaluate your actions.
How does Instagram engagement rate affect my account’s growth?
Instagram’s engagement rate has a significant effect on your account’s growth. A low engagement rate means your content isn’t interesting to your audience, or your posts aren’t appearing in people’s feeds. Instagram’s algorithm may not recommend your content to non-followers if your engagement rate is low.
Does Instagram’s algorithm prioritize accounts with high engagement?
Yes, Instagram’s algorithm does prioritize accounts with high engagement. The social media platform wants users to have an excellent experience when they scroll through their feeds. Creating engaging content is one of the many ways to increase your visibility on this platform.
How often should I check my engagement rate?
You should check your engagement rate on Instagram regularly. Depending on your niche, and the size of your following, you should check no less than once a week. This metric shows where your account is heading on the platform. It helps determine whether to continue doing what you’re doing or take corrective action.
What are the best strategies to improve my Instagram engagement?
Here are some of the best strategies to improve your Instagram engagement:
- Post regularly — the more you post, the more people will see your content. Aim to publish at least two to three reels every week.
- Use carousels instead of single-image posts, as they provide multiple engagement opportunities for your audience to interact with your content.
- Respond to your followers when they leave comments or send direct messages (DMs).
Have You Tried Path Social?
Are you spending too much time trying to increase your engagement instead of creating content for your audience? Path Social can help with your engagement and follower count with our AI growth engine and social media experts.
We have countless case studies and reviews highlighting how our strategies helped thousands of clients. Join today and put your Instagram account on the path to success!
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About Path Social
Path Social is an organic social media growth agency specializing in increasing engagement, visibility, and follower count.
