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Instagram Engagement Rate Calculator
Path Social’s free Instagram engagement rate calculator calculates an IG account’s engagement rate based on posts, likes, and comments. It’s easy. Just type in any Instagram account name to see their average engagement rate quickly.
Instagram Engagement Calculator
Path Social’s free Instagram engagement calculator calculates an Instagram account’s engagement rate based on posts, likes, and comments. It’s easy, just type in any Instagram account name to quickly see their engagement rate!
Engagement results can take up to 60 seconds to calculate.
Username
0 followers
Engagement Rate:
0%
Posts: 0
Average Comments: 0
Average Likes: 0
How to Use Engagement Rates
Our Instagram engagement rate calculator is a fantastic way to analyze an Instagram account. However, it’s essential to look at the results in context. You need to examine and understand the user’s niche and posts. What are the user’s target demographics and industry? How often do they post? These are just some of the questions you should ask yourself when looking at an Instagram profile.
Combine the analytics you glean with the engagement rate from our tool to understand specific Instagram users better. Nonetheless, using our free engagement rate calculator is a great way to quickly gauge Instagram profiles.
Your New, FREE Instagram Engagement Rate Calculator
Path Social informs Instagram users about engagement in the IG community. This free Instagram engagement calculator is a great way to analyze other user’s engagement as well as your own.
All you need to do is enter an Instagram handle, and the tool will provide a breakdown. Gain engagement insights into your reach, interactions, impressions, where they came from, comments, likes, and more. Give it a try on your favorite Instagram influencers to check out their influencer’s engagement rate.
Have You Tried Path Social?
Path Social helps put your Instagram on the right path organically. They help you gain more followers, likes, and overall engagement in the safest and most effective way possible. Learn more about what Path Social has to offer after you try out our free Instagram engagement calculator!
Compare Instagram Engagement Rates
It’s always advisable to look at Instagram engagement rates in context. What we mean by this is that as soon as you run the Instagram engagement rate calculator on a specific user, you also need to understand their demographics, industry and niche, how often they post, time of day they post, and more.
As such, take their Instagram engagement rate with a pinch of salt. At the very least, you’re able to compare their engagement rate with average engagement based on follower count. This serves as a great, basic benchmark.
By the way, make sure you try out our Instagram audit tool in case you’re looking at whether an account is legitimate or has fake followers. This makes sure that your influencer campaigns don’t waste valuable marketing budget!
How to Calculate Engagement Rate
Follow these easy steps to calculate Instagram engagement rate numbers for any account:
- Find an Instagram user.
- Choose multiple posts — 10 posts give you a good average.
- Calculate the average likes and comments.
- Add these two numbers and divide by the follower count.
- Multiply by 100 to get the engagement rate.
This is an accurate way to determine a specific user’s performance or engagement rate on Instagram. However, the number you get will vary depending on the posts you choose to perform the calculation. Additionally, true engagement rates skew if a specific user has many fake followers.
Find out if your Instagram engagement rate is where it needs to be. If you are having trouble boosting your engagement, try Path Social. Signing up takes just minutes, and Path Social grows your followers and gives you more engagement organically.
Find out if your Instagram engagement rate is where is needs to be. If you are having trouble boosting your engagement, try Path Social.
Signing up takes just minutes and Path Social grows your followers and engagement organically.
Follower Count
Average Engagement
Engagement Rate Calculator FAQs
Yes, the engagement rate calculator is one of many free tools Path Social offers. If you’re looking to measure engagement, generate hashtags, or view content anonymously, we have a tool for it.
The formula for calculating engagement rates is as follows:
Engagement Rate = (Likes + Comments) ÷ Follower Count x 100
In other words, you must add your total likes and comments on any post. Then, divide the sum by the number of followers you have. Then multiply by 100. This results in your engagement rate calculated.
This benchmark gives you a starting point to monitor and evaluate your posting success.
The average engagement rate on Instagram varies depending on niche and popularity. A study conducted by Iconosquare found that the average engagement rate is 4.7%.
It’s a good measurement to remember for your social media campaign or influencer marketing strategy. Especially if you are tracking your metrics, it lets you know if you need to adjust your content and posting.
According to Hootsuite, your account and content are doing well if the engagement rate falls between 1% and 5%. Most influencer engagement rate percentages fall within this spread. We say aim for a median engagement rate of 2.5% to give you some wiggle room.
Have You Tried Path Social?
Path Social helps put your Instagram on the right path organically. We help you gain more followers, likes, and overall engagement in the safest and most effective way possible. Learn more about what Path Social offers after you try out our free Instagram engagement calculator!
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About Path Social
Path Social is a social media agency that helps you grow your Instagram followers organically.
