Comment se faire payer pour des bobines - Un guide complet

Photo de profil de Karen Lin, auteur

Karen Lin

Instagram Croissance | 05 mai 2023

Vous voulez plus de vrais followers sur Instagram ?

Instagram has become the top social media platform for creating and sharing high-quality video content and generating revenue. Video content creators earn approximately $1000 – $10,000 per month, some even more, solely from creating reels on Instagram. 

If you are an emerging influencer unable to reap the financial rewards, you’re probably wondering where your money is going. Certain monetization policies must be met to understand how to get paid for reels. Let’s see how you can earn dollars and grow your revenue on Instagram.

Qu'est-ce qu'un moulinet Instagram ?

A person creating and editing an Instagram video to post online and get paid for reels

To compete with its rival, TikTok, Instagram launched a new feature called reels in August 2020. Reels are short, full-screen videos that lasted only 15 seconds when this feature emerged. However, to become the next video content king, Instagram worked with full dedication to push reels to the next level. It does this by regularly offering new and improved features.

 Content creators can now edit videos, insert sounds and songs, add audio, and use filters. These features help them take their content from ordinary to extraordinary. Even better, Instagram has removed the 15 seconds video restriction and now allows a 90-second record time for reels. Simply swipe to the left or click on the reels at the bottom to start recording.

However, a simple 90-second video isn’t enough. If you’re wondering how to get paid for reels, you must create eye-catching videos. On the recording screen, you have a list of all the options needed to transform your video into something amazing. You can use these features at any time during your video creation. According to statistics, Instagram reels get at least 22% more interaction. This helps creators secure more followers compared to an average video. 

Already a popular platform, Instagram had no problem driving users toward its new video content feature. Especially after introducing Play Bonus, allowing creators to monetize and get paid their reels on Instagram and generate a monthly income after completing the goals.

How To Get Paid for Reels Posted on Instagram?

If you are a full-time or part-time influencer, your main question would be: How do I get paid for reels on Instagram?

Instagram has provided various monetization options, making it easier to earn money.  Content creators use different methods to boost their revenue on Instagram. Here is a list of some of those options:

  1. Instagram Reels Play Bonus (most popular)
  2. Marketing d'affiliation
  3. Annonces
  4. Contenu de marque

Cependant, vous devez remplir les conditions d'éligibilité.

How To Get Paid for Reels Using the Instagram Play Bonus?

A woman showing how much she got paid for a month for reels on Instagram

Since the reels launch in August 2020, Instagram has been updating this new feature. Various tools are released to make it easy for content creators to produce and monetize videos. The most well-known way of getting paid for reels is the Instagram Play Bonus program, which is invite-only. 

Certains des plus grands influenceurs sont en mesure de gagner des revenus mensuels élevés grâce à ce programme.

Comment fonctionne le bonus Reels Play ?

La méthode de gain derrière le bonus Reels Play est basée sur le nombre de bobines créées et le nombre de lectures par bobine. Gardez à l'esprit qu'il ne doit pas s'agir de n'importe quel contenu vidéo. La bobine postée doit être étonnante, unique et attrayante. La publication d'un contenu 100 % unique est une exigence, pas une recommandation. 

The strategy behind this program is simple: the more plays your reels get, the more you earn. The only way to get more views is if your video is engaging for the user. If you have many plays on the reels you’ve created, Instagram will send you an invite to join this program. So, whatever type of video you create, you must ensure that it will attract more people to play your reel, not once, but repeatedly.
 To know how to get paid for reels using Play Bonus, you must first be eligible for this program.

Qui peut bénéficier du bonus Reels Play ?

A profile of a content creator on Instagram who is eligible for the reels play bonus program.

Unfortunately, this program is not available for everyone. Instagram will only allow you to participate in this program after you have passed the eligibility requirements. 

  1. This is an invite-only program, so to participate, Instagram will send you an invitation.
  2. Vous devez disposer d'un compte créateur ou d'un compte entreprise.
  3. Pour participer, vous devez être présent aux États-Unis.
  4. Vous devez être âgé de 18 ans ou plus pour participer.
  5. You must meet Instagram’s monetization policies.
  6. Votre nombre de followers doit être inférieur à un million.

Commencer avec Reel Play Bonus - Comment être payé ?

Voici un guide complet expliquant comment devenir éligible à ce programme et comment être payé pour les bobines postées.

Étape 1 : Vérifier l'état de votre éligibilité

As mentioned above, you must meet the minimum requirements to earn revenue. If you are not in the United States, you should regularly check your eligibility status for the Play Bonus program in your professional dashboard. Why? Well, because Instagram is continuously working to make the program available worldwide. So, check the eligibility status often. Otherwise, you will be looking for other alternatives on how to get paid for reels.

 Voici comment vérifier si le Play Bonus est disponible pour vous :

  1. Vous devez passer à votre profil d'entreprise ou de créateur.
  2. Le lien vers le tableau de bord professionnel sera disponible sur votre page de profil.
  3. Localisez et cliquez sur Bonus dans le menu, ce qui affichera la liste des programmes auxquels vous pouvez prétendre.
  4.  Si Reels Play figure sur la liste, vous êtes éligible à ce programme de bonus.

Étape 2 : Activer le programme de bonus et être payé pour les bobines

Après avoir déterminé votre éligibilité, l'étape suivante consiste à activer le programme de primes dès que possible. Si vous le faites, votre éligibilité peut rester active.

Voici ce qu'il faut faire pour mettre en place des bonus :

  1. Accédez à votre tableau de bord professionnel, situé sur votre profil d'entreprise ou de créateur.
  2.  Appuyez sur bonus dans le menu pour afficher le programme Reels Play.
  3. Scroll down, press the Get Started button and agree to the Instagram terms and conditions.
  4. Vous devez saisir les informations relatives à votre entreprise et sélectionner la méthode de paiement préférée.

Étape 3 : Compléter les objectifs du bonus de jeu

Une fois les bonus activés, vous recevrez une liste d'objectifs et un délai pour les atteindre. Vous disposez d'un délai de 30 jours, à compter du moment où vous activez le bonus Reels Play.
Vous pouvez consulter votre progression vers votre paiement mensuel dans votre tableau de bord professionnel.

Étape 4 : Créer du contenu attrayant et être payé pour les bobines

Randomly posting reels on Instagram will get you somewhere. Artificial intelligence is evolving. Gone are the simple days when you could profit from simply throwing content online. Instagram is looking for 100% unique content that will capture the interest of your target audience.

Supposons que vous vous demandiez comment vous faire payer pour des bobines ou augmenter vos revenus. Voici quelques lignes directrices à prendre en compte.

  1. Partagez vos bobines dans vos messages et vos récits.
  2. Déterminez votre public cible et le contenu qu'il souhaite voir.
  3. Identifiez les caractéristiques démographiques de votre public et créez du contenu en conséquence.
  4. Veillez à ce que votre bobine apporte une valeur ajoutée.
  5. Trouvez des idées originales pour vos bobines.
  6. Créez un calendrier de publication hebdomadaire et respectez-le.
  7. Use third-party Instagram tools such as Napoleoncat to automate tasks.
  8. Check your Instagram engagement statistics to determine the best time to post a reel on Instagram.

N'oubliez jamais qu'il est essentiel de créer un contenu attrayant. Si vos vidéos manquent de valeur, il sera difficile d'atteindre les objectifs du bonus de jeu. Cela vous découragera et vous ne comprendrez pas comment être payé pour des bobines.

2 autres façons de se faire payer pour des bobines

Apart from the famous Reel Bonus program, there are other ways creators can earn from Instagram. Plenty of influencers use a combination of these monetization options to boost their revenue.

S'associer à un contenu de marque

Influencers with a decent follower count can partner with brands looking to sponsor. To boost brand content, influencers need to join the Creator Marketplace. This is where creators can showcase their popularity on Instagram. Those with many followers and who post quality, unique reels have a higher chance of getting partnership offers.

The only eligibility requirement is to follow Instagram’s monetization and community guidelines policies.

Once a brand gets in touch, you need to negotiate the fees before posting the brand content. The reels will have the partnership labels. So, you need to enable the Add paid partnership label.

Partnering with branded content is another great way how to get paid for reels on Instagram.

Gagner de l'argent avec le marketing d'affiliation

Si Reels Play Bonus n'est pas disponible dans votre pays ou si vous avez besoin d'une forte présence pour obtenir un parrainage, il y a toujours le marketing d'affiliation. De nombreuses entreprises, telles qu'Amazon, vous permettent de vous inscrire à un programme de marketing d'affiliation. Cela vous permet de devenir un ambassadeur de la marque et de faire de la publicité pour des produits. Vous pouvez donc créer des vidéos montrant les caractéristiques, les avantages, etc. d'un produit, fournir un lien vers le produit et percevoir une commission. Le pourcentage de la commission dépend du programme de marketing d'affiliation auquel vous vous êtes inscrit.

Certains créateurs de contenu peuvent ne pas préférer le marketing d'affiliation parce que le paiement est effectué sur la base d'une commission. Si vous ne réalisez pas suffisamment de ventes, vous ne pourrez pas obtenir un revenu élevé. Cependant, il s'agit toujours de l'un des moyens les plus populaires de se faire payer pour les bobines.

Instagram Payout Requirements Needed To Get Paid for Reels

It is very important to complete the Instagram payout requirements. Otherwise, you may not get your monthly payout even if you have achieved the Play Bonus goals. It is also crucial to understand the payout requirements. Many content creators panic when they don’t receive their first monthly earnings because they must carefully review the terms and conditions. You need to understand a few things related to Instagram’s payout requirements.

Let’s look into when and how to get paid for reels. This is something you are no doubt trying to figure out. First, you should know that Instagram has set a $100 minimum payout amount. It is necessary to reach this target; otherwise, you will not receive any money for that month. Instagram will release it to you the next month, along with any additional earnings only if the amount is $100 or more.

If you have earned over $100, the money will be transferred to your bank account or PayPal, depending on your preferred payment method. Another important thing to note is that you cannot release your funds whenever desired. Instagram will release your earnings. A payout release date is set: the 21st of every month for the earnings made in the previous month.

If you are eligible for your bonus earnings, which means you have reached $100 or more, Instagram will transfer the amount to your account. The transfer process could take up to 1–7 business days. Another thing to be aware of is that if you need to change your payment method details, you must do it at least 10 days before the payout date. Since the payout date is the 21st of every month, the payment method details should be updated on or before the 11th.

Création d'un compte de paiement

On activating a bonus program, Instagram prompts you to set up your payout method. You should add your valued payment method at this step of the bonus setup so as not to remember to add it afterward. You will only receive your earnings if you add a payment method now. This may lead you to ask questions about how to get paid for reels.

Instagram’s preferred payout option is Paypal. During the initial set-up, you need to provide your PayPal email address. 

 If you need to update your payment method or add a new one, go to your professional dashboard and scroll down where it says bonuses. Tap to open it, and you can see the Payout Account option in the settings section. Tap on this option, and it will show that Payouts to: is set to PayPal or your bank account. Click on this to update or add a new payment method. If you are looking for multiple ways on how to get paid for reels, that is not possible. Instagram allows you to set up different payment methods, but you can only choose one to receive payments. 

Combien de vues sont nécessaires pour être payé pour les bobines ?

A woman viewing and pressing the like button on Instagram to show her support as a follower

Every content creator knows how to get paid for reels, but no one knows how many views are needed to get paid for reels on Instagram. Creators frequently inquire about this question because they want an estimate of the profits they will achieve from their hard work. The issue is that Instagram keeps everyone in the dark. They haven’t made any official statements about the minimum number of views required to earn a certain amount of money. Why Instagram has kept the bonus payout, a secret is a mystery. However, after researching Instagram’s payout system, some creators have provided clues on how it works.

  • Les détails et les conditions pour bénéficier du Reel Bonus varient d'un compte à l'autre.
  • Les gains varient d'un compte à l'autre. Les tweets des créateurs indiquant le nombre de primes mensuelles qu'ils ont gagnées à partir d'un nombre spécifique de vues ont permis de vérifier cette information.
  • Les gains allaient de 600 à 35 000 dollars.
  • Le montant qu'un créateur peut gagner et le nombre de vues qu'il peut comptabiliser pour le bonus sont limités.

This information may be an approximate answer to the question, but it provides insight into the earning potential on Instagram.

How Many Instagram Followers Are Needed To Get Paid for Reels?

To succeed on Instagram and understand how to get paid for reels, followers are a must. You will only attract and gain more fans by creating high-quality reel posts that are engaging and unique. However, no specific number of followers is needed to get paid for reels. Having at least 1000 followers or more is recommended to start earning decent revenue.  

Path Social is here to help take your Instagram content creation to the next level! Our experts are dedicated to providing you with the tools and strategies to succeed in today’s competitive environment. Our algorithm targets interested users who will be engaged in your content. So why wait? Grow your audience and boost your engagement. Sign up for Path Social and start growing and gaining Instagram followers today. Take advantage of this chance and reap the benefits Instagram has to offer for top influencers.