Discover the ‘Behind The Scenes’ Instagram Content Strategy
Looking for ideas to arouse genuine interest and curiosity among your followers and get more likes on Instagram? Utilize a ‘behind the scenes’ Instagram content strategy! Give people an exclusive peek behind the curtains, so to speak, and show them your rawest and most authentic side.
In this post, we’re learning what ‘behind the scenes’ content is and why it’s so important for boosting engagement. We’ll also let you in on some bonus tips for implementing BTS content – so stick around!

What Are Behind the Scenes Posts on Instagram?
How much does your audience know about your creative process? Probably not much, right? Well, why not Invite them to have an exclusive sneak peek using behind the scenes posts on Instagram?
The beauty of behind the scenes Instagram content is that it can be anything. Let your imagination run free. Try raw photos that didn’t make the final cut, or chronicles of what’s involved in your creative process. Perhaps a day in your team’s life, or maybe preparations for a shoot or an event.
Behind the scenes content adds a human element to your brand and Instagram feed. It helps build trust and loyalty among your audience. This gives people a deeper understanding of the work you do and adds value to their follower experience. You’re not just another of the two-dimensional Instagram business accounts out there.
What’s Behind the Likes? How BTS Content Resonates With Audiences
Behind the scenes content has become a key element of social media strategies. This is especially true of Instagram, where brands perfectly curate their posts. But why does showing the real side of the process appeal so much to audiences? We’ll take a look at just why audiences lap up the behind the scenes content.
Humanize Your brand
Every brand has a backstory, with behind the scenes content bringing that story to life. BTS content can show moments of brainstorming, team collaboration, or even those candid, unscripted moments. This allows your audience to connect with the humans behind the likes. You’re not just another faceless corporation!
Through this type of content, your followers will see your team working together, celebrating small victories, and overcoming challenges. They then begin to view you as more than just a product or service. A personality shines through, a sense of community develops, and ultimately, they see a brand they can relate to.
Build Trust
Drowning in a sea of edited content and influencer-based social media marketing, consumers are craving authenticity. Behind the scenes content allows followers to see the unfiltered side of your brand. It breaks down the glossy exterior and reveals the secret, inner workings of your business. Behind the likes, heart emojis, and positive comments on product or service posts, people want to see something real.
If they can see what they’re getting, this may build trust between your audience and your brand. In turn, this can lead to increased sales and uptake of services. Remember that trust is the foundation for loyalty. Loyal followers are more likely to engage, share, and even make purchases.
Real and Relatable Content
Perfect pictures are all over Instagram feeds. Overwhelming sometimes, isn’t it? Behind the scenes content offers a refreshing change of scene for Instagram users. It shows that perfection isn’t always the goal. Sometimes it’s about the messy moments that make the final product truly special. This allows you to connect with your audience in real time and on a more personal level. They will see that you too face challenges, make mistakes, or equally, have fun along the way. This makes them feel like they’re part of your journey.
Show the Real Value of Your Product or Service
Behind the scenes posts offer a chance to highlight the hard work that goes into creating your product or service. Perhaps you’re preparing delicious dishes for your restaurant, setting up an exciting event, or designing an innovative product. Behind the scenes content allows your audience to appreciate the hard work that goes into everything you do. Your audience will be in on the action, seeing every detail. This enhances their perception of your brand’s quality and dedication.
How To Plan Your Behind the Scenes Content Strategy
Planning your behind the scenes content strategy on Instagram isn’t so ad hoc and spontaneous as you would think. It requires thought and intentionality, as well as a good measure of creativity and consistency.
Sharing raw, unpolished moments can be a great way to connect with your audience in real time. However, you must make sure that your behind the scenes posts align with your brand. Follow these steps to plan a successful behind the scenes content strategy:
Define Your Goals and Objectives
Before you start posting behind the scenes content, ask yourself what you want to achieve. Do you want to build trust with your followers? Increase engagement rates? Or showcase your creative process? Setting clear goals will help any kind of strategy, but even more so a behind the scenes content strategy. This will ensure your content serves a purpose. For instance, if you aim to humanize your brand. If so, you might focus on showing your team at work or sharing employee stories.
Identify Your Audience’s Interests
Get to know your audience! Your followers will engage more if your behind the scenes content speaks to their interests. What do they want from you? What would they like to see? Think these questions over and take time to understand your audience. What is it that excites them? Then you can tailor your content accordingly.
For example, if you run a fashion brand, show the design process or styling sessions. If you’re a photographer, reveal your equipment and shooting techniques. By tapping into the specific aspects of your process that interest your audience, you can spark curiosity and engagement.
What Behind the Scenes Content Will You Share?
Don’t limit yourself to just one type. Behind the scenes content doesn’t have to be so restricted. Let loose! Consider different formats that will keep your followers engaged.
You can share:
- Photo Diaries: Snap candid moments of your team or workspace.
- Videos: Offer glimpses of your creative process, event preparation, or the making of a product.
- Stories: Use Instagram Stories for quick, real-time BTS content like polls, Q&As, or sneak peeks.
- Reels: Create short, dynamic videos that showcase fun moments or key behind-the-scenes activities.
- Carousels: Use multiple images to create a slideshow-style narrative of the process.
Try mixing these formats up to keep your content diverse and engaging for your audience.
Reveal the People Behind the Brand
Say hello to your followers! Your behind the scenes content should showcase the human side of your brand. Who are the people who work with you? Let your audience get to know your team, collaborators, or even yourself. Show the personalities, skills, and the dedication that goes into making your business stand out. Not only does this build a stronger connection, it also creates a sense of community that Instagram users crave. Viewers feel like they are part of the team when they see the faces behind the work.
Create a Content Calendar
Keeping consistent is key to ensuring that your audience engages with your brand. Develop a behind the scenes content calendar to schedule your content in advance. This ensures you don’t overwhelm your followers with too much or too little content. Set out how often you’ll post and what you’ll share. Mix behind the scenes content with regular posts to strike a balance.
Remember to showcase the final glossy product or service in perfect posts alongside revealing the behind the scenes process. Why not create weekly or bi-weekly themes, such as “Monday Motivation” or “Behind the Lens Friday”? This maintains consistency and keeps your followers waiting for the next installment.
Engage With Your Audience
Leave the door open to meaningful conversations with behind the scenes content. Invite your followers to interact by asking questions, leaving comments, or sharing their thoughts. Don’t forget you can also create polls on Instagram Stories and ask for feedback on ideas. Perhaps even invite your audience to share their own behind-the-scenes moments. By actively engaging with your followers, you build a community that feels more connected to your brand.
Say Yes To User-Generated Content
Don’t hog the limelight! Encourage your followers to share their own behind-the-scenes experiences with your brand. User-generated content (UGC) can be a powerful way to build trust and show authenticity. Whether they’re sharing how they use your product or what they love about your service, this is Instagram gold! UGC engages your current followers and also attracts new followers who want to be a part of your brand’s story.
Measure Your Success
Track the performance of your behind the scenes posts using Instagram analytics tools. Look at metrics such as likes, comments, shares, saves, and engagement rates. Are your followers responding to specific types of behind the scenes content more than others? Use this data to refine your strategy and make adjustments as needed. Constantly assess and adjust your approach to ensure your content remains relevant and engaging.
Behind the Scenes for Different Types of Brands
We know that behind the scenes content is an effective way to connect with your audience in real time. But how do you use this clever Instagram content strategy idea for different sectors? How you showcase your process can vary greatly depending on the type of brand you represent. Perhaps you’re a small business, a creative agency, a fashion label, or a service provider. The key is to customize your content to suit your industry. This can help you attract the right audience and build stronger connections and a loyal following.
Here’s how different types of brands can utilize behind the scenes content:
Fashion and Clothing
- Design process: Show sketches, mood boards, and fabric selections. Share insights into how designers decide on patterns, colors, and materials.
- Photoshoots: Share raw, unedited shots from photoshoots, or sneak peeks of models in different outfits. Show the team working together on set and adjusting lighting or angles.
- Fittings and adjustments: Post videos or photos from fittings, showcasing how you make alterations to garments ensuring they fit perfectly.
- Behind-the-Scenes at fashion shows: If you’re attending or hosting fashion events, give your followers a peek behind the curtains. Why not include behind the scenes footage of preparations, hair and makeup, or backstage moments?
Creative Agencies or Designers
- Brainstorming and collaboration: Show behind-the-scenes clips of team meetings, brainstorming sessions, and client discussions. This highlights your creative process and the thought that goes into each project.
- Work in progress: Share “before” and “after” images to show how much effort goes into transforming concepts into finished pieces.
- Editing process: Provide a sneak peek into how you edit content, whether it’s tweaking designs or perfecting a shot.
- Client interactions: If possible, share moments of client interactions with permission of course. This gives followers insight into how you work with others to bring visions to life.
Food and Drinks
- Ingredient sourcing: Show where and how you source your ingredients. If you’re using organic, local, or sustainable options, highlight these aspects in your posts.
- Product creation: Share step-by-step processes of the production process, from the kitchen to packaging. Show the chefs or staff preparing dishes or making food from scratch.
- Behind-the-counter moments: For restaurants, cafes, or bakeries, post fun moments of your staff working behind the counter. This shows how they interact with customers and creates a friendly vibe.
- Taste tests and new menu items: Use BTS posts to tease new menu items or recipes. Share clips of your team taste-testing and refining dishes before they hit the menu.
Fitness and Wellness
- Training sessions: Show your trainers in action, whether they’re leading group workouts or going through their own routines. Sharing snippets of exercises or stretches will resonate with your audience.
- Behind the scenes at wellness retreats: Do you host retreats or workshops? Then show preparation scenes such as setting up the space, coordinating activities, or packing the gear.
- Client transformations: Share progress updates or client testimonials from your programs, showing real results and the journey behind those achievements.
- Product creation or packaging: Do you sell fitness products like supplements or kit? Why not give followers a peek at the product development or packaging process.
Tech and Products
- Product development: Show your product design, development, and testing phases. Share early prototypes or mockups, and walk through the stages of product iteration.
- Team collaboration: Highlight the teams working together — engineers, designers, and marketers — to build a product. This gives followers insight into how cross-functional collaboration drives innovation.
- Testing and quality control: Share footage of your team testing products, conducting safety checks, or working with tech experts. This helps to reassure followers that your product is top quality.
- Behind the scenes at events: Are you launching a product? You could share exclusive behind the scenes moments from product demos or launch events.
Personal Brands and Influencers
- Content creation: Show how you create your Instagram posts or other content, including setting up your photoshoots, editing, and strategizing.
- Daily life: Give followers a peek into your daily routines, travels, or personal hobbies. This helps them connect with you beyond your online persona.
- Collaborations: Do you collaborate with brands or other influencers? Then share behind the scenes moments of how you work together. This could be in the form of shooting content, brainstorming, or enjoying downtime.
- Event prep: Share the behind-the-scenes process of attending or hosting events, from planning to executing. Let followers feel part of your exciting opportunities.
Behind the Scenes Captions for Your Instagram Content Strategy
Here are some ideas for behind the scenes captions for Instagram that will help captivate your audience’s attention. Use these as an introduction in your caption, then build on it and tell a story about your post. These one-liners are also great for behind the scenes Instagram Stories!
- Things aren’t always what they seem.
- Get real.
- You’re only seeing a part of me.
- What goes on behind the scenes?
- A lot of work happens behind the scenes.
- It’s a team effort.
- Take a peek behind the scenes.
- Find out what happens behind the scenes.
- Having fun behind the scenes.
- Everyone sees the glory moments, but they don’t see what happens behind the scenes. – Allyson Felix

Behind the Scenes Instagram Hashtags
We have gathered the top behind the scenes Instagram hashtags you can use for almost any type of BTS content!
- #behindthescenes
- #behindthescenesphotoshoot
- #behindthescenesphotography
- #behindthescenesvideo
- #behindthelens
- #beforeandafter
- #documentary
- #photodocumentary
- #documentaryfilm
- #backstage
- #backstagesecrets
- #backstagelife
- #backstagephoto
- #backstagepass
- #teameffort
- #goofingaround
- #goofy
- #reality
- #realme
- #raw
Don’t forget to also include a branded hashtag and an event hashtags (what’s going in the post?). You can also include other relevant hashtags (use keywords that describe the activity, product, interest, etc). Don’t forget to tag people or accounts, particularly those who help out behind the scenes with your content. It may also help to know who to tag on Instagram to get noticed when posting behind the scenes content.

Behind the Scenes Instagram Ideas
Behind the scenes Instagram content draws more eyes to and increases engagement rates for your post. An additional perk, it’s also fairly quick to create. Here are some behind the scenes Instagram content ideas to inspire you:
- Candid snaps of your team at work, your work environment, your workspace, or your daily life.
- Share a sneak peek of something you’re currently working on and which you’ll share with your followers soon. This is great for your Instagram Stories, and a great opportunity to ask a question on Instagram. Asking questions offers your followers the opportunity to contribute!
- Share snippets of what happens outside of work, such as during downtime, days off, or vacations.
Final Thoughts: Get Real With Behind the Scenes Content To Get More Likes on Instagram
Not all of your Instagram content has to have tons of filters and edits. Using raw, behind the scenes Instagram content is a great way to connect with your audience in real time. It demonstrates your authenticity or your brand’s human element, and builds audience trust. Behind the scenes content can be an exciting, refreshing, and a fresh experience for your viewers. This is a welcome break from the enhanced and immaculate images that are a dime a dozen on Instagram.
Being authentic on Instagram can help you get more followers who are genuinely interested and will, therefore, offer enthusiastic engagement. If you’re looking to accelerate your brand growth, you should also consider teaming up with an Instagram content strategy expert. Try a growth service like Path Social! Take advantage of Path Social’s advanced audience targeting capability, using their advanced AI targeting technology. Benefit from the skills of their team of Instagram specialists to expand your reach, pushing your engagement rates higher. Start growing and gaining Instagram followers today!
FAQs
Now you know how to include behind the scenes posts into your Instagram content strategy. However, you may have a few more questions. Check out our frequently asked questions to learn more:
Should I include behind-the-scenes content in my Instagram Reels?
Absolutely! Reels are a great format for behind-the-scenes content. This is because they allow for quick, engaging videos that can showcase behind the scenes moments in a creative way.
Should I use Instagram Stories or posts for behind-the-scenes content?
Both are great! Instagram Stories are perfect for real-time behind the scenes content and updates. Regular posts are ideal for more well thought-out behind the scenes content aligning with your Instagram feed aesthetic.
How can I make my behind-the-scenes posts more engaging?
Add interactive elements like polls, quizzes, or Q&A sessions to your Instagram Stories. For posts, ask questions or invite followers to share their thoughts and experiences in the comments to encourage interaction.
How do I capture behind-the-scenes content without interrupting work?
Plan and shoot content in advance. Capture moments when there’s a break in activity, or quickly document the process without disrupting your workflow. Keep it simple and spontaneous!


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