Instagram Growth Strategy Tips To Make Your Page Soar! 

Profile photo of Karen Lin, author

Karen Lin

Instagram Tips | Sep 12, 2024

Want More Real Instagram Followers?

Simply sharing visually appealing content on Instagram isn’t enough to build a following. You need effort, dedication, and creativity to create engaging content. Researching Instagram growth strategy tips is essential to reaching your target audience effectively. From there, stick to a plan for consistent execution.

Growing your Instagram following helps generate leads for future content. Whether you’re an aspiring influencer or a local business, engagement matters.

We want you to succeed. In this article, we’ll share exclusive social media marketing tips to increase your followers. You’ll learn how to create exciting content and use deliberate tactics to grow your audience. Effective Instagram marketing strategies can significantly boost your brand’s visibility and engagement on the platform, and we’re here to help.

If you’re wondering how to get followers on Instagram, follow these Instagram growth tips to expand your following naturally.

Path Social’s AI Image of a smartphone with a tree growing out of it with Instagram app and like icons.

Instagram Growth Strategy: Engagement Is King

While curating Instagram growth strategies, remember that Instagram is a social networking platform centered around user interaction and community building. Instagram rewards engagement with more exposure, leading to a higher follower count.

To build a natural following on Instagram, it’s crucial to engage with your target audience actively. Mention users in your posts and Stories to stay relevant in their minds. Also, use Instagram Live to share behind-the-scenes content, allowing you to connect more personally with your followers. Creative freedom is key to crafting engaging content that resonates.

A great example of this is Recess, an herbal-infused sparkling water brand. Their approach shows how creative engagement can foster a loyal and engaged community.

You can use various strategies, like those employed by Recess, to build your audience and enhance your social media presence. Organic growth is vital for long-term success. By following these guidelines, you can cultivate a strong following for your visual brand or business on Instagram.

Path Social's screenshot of the comments section of the Recess brand’s Instagram. The brand’s account is responding positively to commenters.

Instagram Follower Growth Strategy: The Hot Topic of Buying Followers

An Instagram follower growth strategy that often sparks debate is buying followers. Purchased followers are usually bots or people who aren’t genuinely interested in your content. These followers only connect with you because you’ve given them something of value in return. Sometimes, you must complete a task before they agree to follow you. This type of Instagram growth strategy has both pros and cons.

Most fake followers from free Instagram bots come from automated accounts. They exist to boost your social proof, making you appear more credible than you are. However, since they don’t engage meaningfully with your content, their interactions are often spammy rather than valuable.

Misusing bots can lead to spammy behavior, which might result in your getting your account banned. For some users, purchasing followers through automated systems isn’t the best choice.

We admit it—using bots can significantly simplify the time-consuming task of growing your Instagram following. They offer a quick way to generate audience growth, which is undeniable. Bots can even trigger algorithms to introduce you to new followers you wouldn’t have found on your own.

Buying Followers as Part of Your Instagram Growth Strategy

The big question is how to get more Instagram followers. Creating content and using ad campaigns are one way. However, when used correctly, bots and AI can aid your social media presence and brand growth. We’ll explore both sides of this Instagram growth strategy.

Deciding whether to buy followers for your Instagram marketing strategy requires time and effort. The benefits and drawbacks are clear. Businesses aiming to boost exposure may consider purchasing followers. However, many accounts in the purchased Instagram audience might be fake or inactive, providing no real engagement.

Researching reliable markets and services that offer organic growth at affordable prices is essential. It’s important to investigate suppliers to ensure they have a strong reputation and high standards.

Also, social media users will notice follower counts. If comparing two businesses in the same field, people often choose the brand with more followers. Fewer followers can negatively impact your sales, revenue, or reach.

It’s true that buying followers can increase visibility quickly. However, be aware of potentially low engagement levels with these sponsored accounts. A high number of followers with low engagement rates is a red flag to potential followers.

An influencer taking a selfie with lipgloss from the brand she is promoting.

Instagram Strategy for Business Growth: The Influencer

Influencer marketing is a powerful Instagram strategy for business growth. Finding relevant influencers and developing an effective Instagram ads strategy is key. Research trending topics and find influencers with a target audience similar to yours. Some example categories might include lifestyle, beauty, and comedy influencers.

It’s wise to check the demographics of their followers to see if they match your target audience. Once you have your list, reach out to potential partners. You’ll notice that good bios often list contact emails for direct communication or their agency.

Once you make contact, be sure to discuss pricing and package options. For a limited budget, consider influencers with smaller followings. From there, work to collaborate on the campaign format, including Instagram stories and posts. Allow influencers creative freedom while ensuring consistency with their usual content. This approach will often lead to successful results.

One example of influencer marketing is the brand Topicals Skincare. Their IG account does a fantastic job of using influencer marketing campaigns to spread awareness of their brand.

Organic Instagram Growth Strategies To Help Grow Any Account

Organic Instagram growth strategies may not quickly boost your account’s following. However, they will make significant strides over time. This is what a good Instagram growth strategy should look like:

  1. Post consistently: Create a content calendar to help you post regularly. The Instagram algorithm determines who sees what material. A bi-weekly Instagram post and regular Instagram stories are a great way to start. Frequency gives your Instagram account a better chance at success. This lets Instagram’s algorithm know you have an active account that your fans may find interesting to explore.
  2. Make the most of the followers you have: Engage with them in your Instagram posts and Instagram stories. However, you also need to engage with the material of other Instagram users outside of your followers. Find accounts related to your niche and start engaging with their posts by liking and commenting. This will get your name out there and increase the likelihood of potential customers finding you. Use Instagram captions and relevant hashtags to connect with your target audience and keep them interested.

How To Get More Followers on Instagram

There are many online tools available to help with your Instagram growth. However, there are many internal app options to support a strong Instagram growth strategy. When used effectively, these steps can help increase brand awareness and connect with more relevant accounts. For those wondering how to get more followers on Instagram, here are a few steps you can take to build your following:

1. First Step in Easy Instagram Marketing Strategies: Revise your Instagram Bio

You only have 150 characters in your Instagram bio, so make the most of this space. Use it to convey clearly what your Instagram profile is about. This helps potential followers instantly decide if they want to follow you. A witty bio can be a deciding factor for some people. Write a concise and charming explanation of yourself in your bio.

Path Social’s screenshot of the National Parks Service Instagram page and their bio circled to show a good example of engagement.

2. Use your Instagram Insights

Do you have an Instagram business account? You can access your Instagram performance data by going to your settings and selecting Insights from the main menu. Instagram analytics is an excellent free social media marketing strategy. With this tool, you can measure how well your posts are performing. You can also determine if your content resonates with potential customers using the insights and statistics from Instagram’s mobile app.

The Instagram Insights feature provides detailed data on likes, comments, impressions, reach, and clicks for each post, story, or reel. Your post engagement will let you know which posts are the most popular. With this information, pay attention to which content attracts the most audience attention. Then, add more of that to your content schedule.

Your insights will also tell you about the demographics of your followers. If your Instagram followers’ demographics don’t match your ideal customers, you’ll need to revise your Instagram content strategy.

3. Instagram Growth Management Through Strategic Hashtag Use

This Instagram marketing strategy has stood the test of time. If you want to find relevant accounts, hashtags are the name of the Instagram game. To get the most significant possible reach, combine hyper-relevant hashtags with popular hashtags.

Be careful of which hashtags you use. Sometimes, using a hashtag prohibited on Instagram might result in your account’s deletion. At best, if you use a banned hashtag, the content will not show to the people who follow you. 

If you experience a ban, it can derail your Instagram marketing efforts. If your account growth isn’t meeting expectations, check if you’re using restricted hashtags by mistake.

Path Social’s screenshot of an Instagram hashtag search results for #InteriorDesign.

4. Use Ads in Your Instagram Marketing Strategy 

You may need to allocate funds for advertising if you want to accelerate the rate at which your business is expanding. Your capacity to promote content and run advertisements will enhance growth and reach even more people. This is vital to promote organic growth. 

Boost the number of people who see the post. When you “boost” a post on Instagram, it will appear in the feeds of users who do not follow you. Instagram will also display the sponsored material on the Stories page or even in the Explore tab.

Path Social’s screenshot of an Instagram ad being used in a feed.

Best Instagram Growth Strategy Tips We’re Sure You’ve Never Heard Of

We’ve covered Instagram analytics, hashtags, and ads to help you grow your Instagram presence. Now, let’s explore a few overlooked strategies that can make a significant impact. 

Here are some of the best Instagram growth strategy tips that go beyond the basics:

Encourage Comments

When you search a hashtag on Instagram, you’ll see nine “trending posts” at the top, followed by others in chronological order. A large number of users view these top posts. This trending status closely links to the engagement a post receives. The comments section is a key indicator of interaction.

Boost comments by asking engaging questions or prompting action in your posts. Simple questions like “Which outfit should I choose?” or “What’s on your travel bucket list?” can increase responses.

Path Social’s screenshot of an influencer asking a question in the caption to encourage comments.

Leverage Micro-Influencers

While the influencer market has grown, there are still effective ways to use influencers within any budget. Micro-influencers have smaller but highly engaged audiences. They often work in niche areas and are open to collaborations with like-minded brands. For instance, Marie Denee, aka The Curvy Fashionista, has nearly 60k followers and high engagement on her page.

Establishing confidence in your organization is much easier when collaborating with influencers, particularly micro- and nano-influencers. Your Instagram account will naturally grow as they post and talk about your company with their followers. This content strategy is an easy and effective way to boost brand awareness.

Path Social’s screenshot of a micro-influencer profile on Instagram.

Frequently Asked Questions

What’s the best strategy for growing my account on Instagram?

The best Instagram growth strategies involve consistent posting, valuable content, and active engagement. Schedule Instagram posts regularly with compelling visuals and user-generated content. Use relevant hashtags to increase visibility and interact with followers through comments and DMs. Collaborate with influencers in your niche to reach new audiences. Monitor your analytics to refine your strategy based on what works.

How do I make my Instagram grow faster?

To grow your Instagram faster, focus on engagement and reach. Maintain a consistent posting schedule with high-quality Instagram posts. Use Instagram Stories and Reels to capture attention and increase discoverability. Engage with your audience by responding to comments and DMs. Collaborate with influencers and create targeted Instagram ads. For an extra boost, consider using Path Social’s growth services to enhance your strategy.

How to grow 1,000 followers on Instagram?

To grow 1,000 followers, aim to get one of your posts on the Explore page. This quickly boosts visibility. Instagram influencers often grow by appearing on the Explore page, which drives more traffic to their profiles. Make sure to respond to comments and messages promptly and engage in niche conversations to increase your reach.

Are paid services helpful in growing your followers?

If used correctly, paid services like Instagram ads can effectively grow your followers. Create Instagram ads targeting specific demographics to boost visibility. Avoid services that promise rapid growth through fake accounts. Authentic growth relies on valuable content and genuine interactions. Use paid services like Path Social to complement your organic growth strategies, not replace them.

What is Instagram growth strategy?

A growth strategy is a plan to increase followers and engagement over time. Key elements include consistent posting, high-quality Instagram posts, and engaging with your audience. Use Instagram SEO by incorporating relevant hashtags and monitoring analytics to refine your approach. Remember to engage with influencers and leverage features like Stories and Reels to enhance your strategy.

We Can Help You With Our Instagram Growth Strategy Tips!

We’re excited to help you craft a unique, organic Instagram strategy and guide you through the process of creating standout content. Forget the standard advice like “use user-generated content” or “focus only on Instagram reels.” 

Our approach tailors tactics specifically to your page’s needs, focusing on engagement, custom audience content, and long-term presence. Path Social has honed an internal platform over the past ten years, employing an AI-targeting algorithm to attract users to your account.

By adopting our methods, you can develop a loyal, engaged audience organically. Our advice will help you build a robust Instagram community centered around your topic. Are you ready to start increasing your Instagram followers? With Path Social, you can begin expanding your IG presence immediately, leveraging our Instagram growth strategy tips to effectively boost your account’s visibility and reach. Try Path Social today to start growing your IG!