Instagram Growth Strategy Tips To Make Your Page Soar!

Profile photo of Karen Lin, author

Karen Lin

Instagram Tips | May 30, 2024

Want More Real Instagram Followers?

Simply sharing aesthetically pleasing visual content on Instagram isn’t enough to build a following; one needs to put in a lot of effort, be dedicated, and be creative. To effectively reach your target audience and engage them with the material you post on Instagram, you will need to do research. You’ll have to develop an Instagram growth strategy and adhere to a plan for consistent execution. 

Growing your Instagram following may be a wonderful way to generate leads for future content possibilities, whether you are an aspiring influencer trying to promote your work online or a small local business looking to engage an audience through the material you post.

We want you to succeed, too. Because of this, in this article, we will provide a few exclusive ideas on increasing the number of followers on Instagram. You will increase your following by creating exciting content and deliberate tactics. 

Do you want to build an Instagram audience that follows you and supports your work as a content creator? Pay attention to the following advice and follow to expand your following on Instagram naturally.

A green tree in a grass field during daytime.

Instagram Growth Strategy: Engagement Is King

In curating your Instagram growth strategies, remember that Instagram is a social networking website focusing on user interaction and community building. The vision was the participation of individuals, groups, and civilizations in different parts of the world. It wasn’t just a high follower count. Instagram is more likely to reward engagement with more exposure. This would then lead to a high follower count. 

When building a natural following on Instagram, one of the most important steps is making engagement with your existing network. This involves mentioning other users in your posts and Instagram Stories so that community members may interact with and re-post your material. It could also mean facing your public speaking fear and doing an Instagram Live.

You can use various strategies to build your audience and ensure your Instagram and social media presence succeeds. Organic growth is an essential component of this. By following these guidelines, you can begin cultivating a following on Instagram for your visual brand or business. 

A person’s hand doing thumbs up lit by purple and orange lights.

Instagram Follower Growth Strategy: The Hot Topic of Buying Followers

An Instagram follower growth strategy that creates polarizing opinions is the act of buying followers. Bought followers on Instagram are nearly always from bots or people who aren’t genuinely interested in you or what you share. They are following you because you have given them something of value in exchange for them following you. As an illustration, you may have to do a task before they would follow you on Instagram in exchange for the privilege. An Instagram growth strategy like this one has pros and cons to consider.

The vast majority of fake followers offered by free Instagram bots originate from automated user accounts. They are just present to provide social proof. In other words, they make you look more credible than you may be. Because they do not intend to engage with the content you provide, their interactions with it will primarily be spam and not the sort of engagement you seek.

Bots have the potential to be a source of spam if they are misused. Bots can result in the banning of your account. Purchasing Instagram followers with an automated system is probably not the best choice for specific users.

We admit it. If you use bots, the time-consuming work of increasing the following on your social profiles might be simplified significantly. They are a quick way to generate audience growth, which is a fact that we cannot deny. They may even trigger algorithms to present you with new followers you would not have discovered on your own.  

An unseen person doing thumbs-up with a white background.

Buying Followers as Part of Your Instagram Growth Strategy

When used correctly, bots can be a beneficial tool in aiding the creation of a social media presence and the growth of a brand. We will show you both sides of this Instagram growth strategy.

Deciding on whether or not to buy Instagram followers as part of your content strategy might take time and effort. There are clear benefits as well as drawbacks. Businesses that want to increase their exposure may consider purchasing followers as an alternative. However, it is essential to remember that many of these purchased accounts may be false or inactive, which means they won’t engage with your material or add any genuine value to your account.

Researching reliable online markets and services that allow users to buy organic growth from other users at prices within their budget is the most effective method for accomplishing this goal. To protect one’s monetary interests, it is a good idea to investigate the supplier to ensure they have a solid reputation and promise results of a high standard. We have some options listed here.

Users of social media platforms look at numbers. If customers see two businesses operating in the same field, they often follow the brand with more social media followers. If your company has fewer followers, your sales, revenue, or reach may suffer as a result.  

When you purchase followers on Instagram, you increase your chances of being seen more rapidly. The only potential drawback is that you should be aware of the potentially poor levels of engagement and interaction that sponsored followers can occasionally have. 

A large tree under a starry sky.

Instagram Strategy for Business Growth: The Influencer 

The use of influencer marketing is an effective modern-day Instagram growth strategy. Finding relevant influencers, making contact with them, and developing a marketing strategy for how they can promote your company are all components of influencer marketing. It may be tedious, but it’s an effective Instagram strategy for business growth.

Take some time to investigate IG and locate other influencers with an audience comparable to yours. Depending on your Instagram brand, you have many categories of IG influencers to choose from. For instance, there are influencers in the lifestyle industry, beauty, and comedy influencers, to name a few. To determine whether or not it would make sense to have this individual promote your product, you should pay attention to the demographics of the people that follow them.

Have you narrowed down your list? Start talking to people about the possibility of forming a partnership.  Good bios provide either their direct email address or the email address of their agency. This is how you contact them.

After completing your initial outreach, you will receive information on pricing and package options. If you have a limited budget, you should contact influencers with a smaller following to maximize your marketing efforts.

After that, you may collaborate to determine the format of this influencer marketing campaign. Discuss the most effective ways for them to showcase your product, but make sure you also leave them room to be creative and make sure the material is consistent with what they often publish on social media. Many businesses use this arrangement, and it proves to be successful.

An unseen person pointing a pen at a piece of paper with graphs.

Organic Instagram Growth Strategies To Help Grow Any Account

Organic Instagram growth strategies may not slowly boost your account’s following. However, they will make significant strides over time. This is what a good Instagram growth strategy should do.

  1. You have to be consistent. You must post constantly to see any type of reach on social media. IG uses an algorithm to determine who sees what material. You must do more than share to your Instagram account once in a while. You will not reach a different type of audience than you would if you posted every day. If you post every day, you will get a larger audience. Frequency gives your Instagram account a better chance at success. To maintain an Instagram presence, you must update it regularly. This lets Instagram’s algorithm know you have an active account that your fans may find interesting to explore.

  1. Make the most of the followers you do have. You need to do a better job connecting with your followers on Instagram if you want to see a rise in the amount of organic growth your account sees. Try to react to each comment or DM you get as quickly as possible. Responding attentively to anything your audience says about your brand is a great way to show them that you are paying attention to what they have to say.  However, you also need to engage with the material of other Instagram users. Find accounts related to your niche and start engaging with their posts by liking and commenting. This gets your name out there and increases the likelihood of someone finding you.

Use IG Tools in Your Instagram Growth Strategy

The app has excellent tools to facilitate a robust Instagram growth strategy. If you do it correctly, you may not have to go elsewhere for a good growth strategy. Here are a few tools already in the app:

1. Revise your Instagram bio

You only have 150 characters in your Instagram bio. You should make the most of this space. This makes it very evident to potential followers what your content is about. Your followers can make an instant decision on whether or not they are interested in following you. A witty bio can be the determining factor for some people. Write a precise explanation of yourself in your bio. Additionally, integrate elements of the individuality of your brand whenever possible.

2. Use your Instagram Insights

Do you have an Instagram business account?  You can access your insights by going to your settings and selecting Insights from the main menu. This is an excellent free Instagram growth strategy. You can measure how well your posts are performing with this tool. Determine if they resonate with potential consumers using the insights and statistics from Instagram’s mobile app.

The Instagram insights feature makes detailed information available on the number of likes, comments, impressions, reach, and clicks that each of your feed posts, stories, or reels receives. Your post engagement will let you know which posts are the most popular. With this information, pay attention to whatever content attracts the most audience attention. Add more of that to your content schedule. Your post engagement will help you determine which posts are the most popular.

Your insights will also provide you with information on the primary demographics of your Instagram followers, allowing you to ensure that your material reaches the appropriate audience. If the demographics of your Instagram followers don’t match up with those of your ideal customers, it indicates that your Instagram content strategy has to be revised.

Looking up towards the top of an escalator inside of a tunnel.

3. Hashtags

This Instagram growth strategy has been tested over time. Determine which hashtags are the most popular. You do this by searching for phrases that are relevant to your company and the products or services it provides in the search box of your social media platform. To get the most significant possible reach, use a combination of the hashtags that are hyper-relevant to it as well as some of the most popular hashtags.

Using a hashtag prohibited on Instagram might result in your account’s deletion.  At best, if you use any of the banned hashtags in your Instagram posts or reels, the content will not be seen by the people who follow you. 

Being banned will completely derail your approach to marketing on Instagram. Have you built up your Instagram account using hashtags and other organic strategies? Have you not yet seen the growth pace in your account that you would want to see? You may be using restricted hashtags by accident.

4. Use Ads in Your Instagram Growth Strategy 

You may need to allocate funds for advertising if you want to accelerate the rate at which your business is expanding. Your capacity to promote content and run advertisements will enhance growth and reach even more people. This is vital to promote organic growth. 

Boost the number of people who see the post. When you promote or “boost” a post on Instagram, it will appear in the feeds of users who do not follow you. Instagram will also display the sponsored material on the Stories page or be one of the feature accounts on the Explore tab.

Best Instagram Growth Strategy  Tips We’re Sure You’ve Never Heard Of

I’m sure you’ve heard of hashtags and ads. Here are two Instagram growth strategies that don’t get as much attention. 

  1. Get them to comment. When you search for a hashtag on Instagram, the platform will display nine “trending posts” at the top of the results. Then they move on to the feed in chronological order. A significant number of users see these top postings.  This trending status is undoubtedly related to the interaction a particular post receives. The comments section is one of the most critical interaction indicators. 

Encourage this beneficial activity by constantly asking questions or requiring action on each post. The simpler the question is to respond to, the higher the likelihood that you will receive comments. “Which outfit should I choose?” or “What’s on your travel bucket list?” are questions that boost responses.

  1. Find those micro-influencers. The social media influencer market has unquestionably expanded over the past few years. There are still several ways in which social media budgets of any size may integrate an influencer approach.

Micro-influencers are those who have a lesser number of followers, but their audiences are typically more engaged. These influencers operate in highly specialized areas and are frequently open to collaborating with businesses whose core beliefs are congruent with their own.

Establishing confidence in your organization is much easier when collaborating with influencers, particularly micro- and nano-influencers. Your Instagram account will naturally expand with their activity as they post and chat about your company with their followers on Instagram.

You’ll find the best Instagram growth strategy with all these tips.

Pink up arrow sign painted on a white wall.

We Can Help With Your Instagram Growth Strategy

We’re excited to help you create an Instagram growth strategy. It doesn’t have to be the usual “use user-generated content” or “focus only on Instagram reels.” Our Instagram tactics will be unique to your page. What you need is engagement, custom audience content, and staying power. Here’s where we step in with our organic growth strategy. Path Social has developed an internal platform over the past ten years. We will use an AI-targeting algorithm to draw users to your account. 
Develop a loyal, engaged audience of users through organic means. Following our advice, you can build a strong IG community focused on your topic. Are you prepared to start boosting the amount of Instagram followers you have? With Path Social, you can begin expanding your IG following right away.