Comment embaucher un influenceur : Un guide étape par étape

Influencers hold immense power not just on social media platforms but in people’s minds and hearts. Not only can they sway their fans’ opinions, but they can make brands trendy and products sell out overnight. That makes social media influencers the perfect partners for taking your brand from zero to hero! 

But to get there, you need to know how to hire an influencer the right way. In this comprehensive guide, we’ll show you exactly how to do it, step by step.

Pourquoi engager un influenceur pour promouvoir votre marque ?

Hiring influencers is one of the best ways to reach your target audience in a more native and seamless way. That’s because these popular creators already have a strong, established connection and bond with their fans. When they talk positively about your brand, people are more likely to listen and consider supporting it, too.

According to data from Edelman, 63% of consumers believe what influencers say about brands over the brands themselves. Instead of hard-sell ads, influencers create authentic, personal content promoting your brand. This makes it way more palatable and relatable to people, making them more receptive to the promotional content.

Influencer marketing is also a terrific way to enhance your brand’s credibility on social media. It’s one thing for a brand to run ads promoting its products. But when a trusted influencer—a real human being—recommends a brand, it seems way more legit.

Whether you’re trying to sell products or advocate for a movement, Instagram influencers can help you make relevant noise online. So, if you want to go all-out on social media marketing, hire Instagram influencers to get the job done.

Ce qu'il faut rechercher chez un partenaire influenceur

Vous souhaitez travailler avec des influenceurs pour votre campagne, mais vous n'êtes pas sûr de savoir lesquels conviennent le mieux ? Voici une liste de points à vérifier avant d'engager des influenceurs sur les médias sociaux :

• A significant follower count: The fanbase size of a potential influencer partner shows you how many people your brand can reach. If you’re looking to launch a brand awareness campaign, it might benefit you to reach as many users as possible. In that case, the more followers an influencer has, the better.

• High engagement rates: The point of hiring an Instagram influencer is to get them to convince their fans to check out your brand. One way to tell whether their followers have a solid relationship with them is by checking their engagement. Micro-influencers are known to be the most engaging type of influencer. According to Trend.io, they have an average engagement rate of 6%, which is super impressive by industry standards!

• Authenticity as a creator: People will trust, listen to, and gravitate toward a creator who oozes brand authenticity and relatability. Work with likable influencers who talk to their followers like their real-life friends. Guaranteed, those fans will listen to their fave influencer rave about your brand!

• Posts high-quality content: Make sure the influencers you hire create the type of content your target audience enjoys. It should be exciting, impactful, and helpful to their everyday life.

• Des experts dans leur domaine: Les influenceurs qui savent de quoi ils parlent brillent plus que les autres. Recherchez des créateurs qui sont réputés dans leur niche et qui connaissent bien votre secteur d'activité. Cela augmente la probabilité que les gens les écoutent lorsqu'ils parlent de votre marque.

Comment embaucher un influenceur en 6 étapes

Il est essentiel d'engager les bons influenceurs si vous voulez que vos campagnes trouvent un écho favorable auprès de votre public. Vous souhaitez rechercher des influenceurs partenaires potentiels et les engager pour qu'ils produisent un contenu de haute qualité en adéquation avec votre marque ? Voici six étapes essentielles à suivre lorsque vous cherchez à embaucher des influenceurs sociaux.

1. Identifiez et présélectionnez les influenceurs que votre marché cible aime

Make a list of influencers with a target audience similar to yours. That way, you know that your influencer’s content will reach the right people.

You should also choose influencers based on your campaign goal. If you want to boost awareness for your brand, look for mega-influencers with high reach. But if you’d rather prioritize conversions, go for micro-influencers, who are known for their high engagement rates and tight-knit communities.

Vous pouvez rechercher des influenceurs potentiels en effectuant des recherches manuelles ou en faisant appel à des plateformes de marketing d'influence. Vous pouvez même auditer vos principaux concurrents sur les médias sociaux pour voir quels sont les influenceurs qu'ils embauchent. Essayez de trouver des créateurs qui ont une base de fans plus importante et un taux d'engagement plus élevé que les leurs !

After identifying influencers you want to hire, trim down your options and create a shortlist. From there, pick the best creators for the job.

2. Contacter les influenceurs pour leur demander s'ils sont intéressés par une collaboration

Passons maintenant à l'étape suivante :la prospection d'influenceurs. Contactez les influenceurs que vous souhaitez engager pour leur faire part de votre intérêt à travailler ensemble. Vous pouvez le faire par le biais d'un DM informel ou d'un e-mail professionnel, selon votre préférence.

In your message, be friendly and express admiration for them before getting all serious and professional. Then, talk about your project and why you think they’d be the best ambassador for it. Ask them if they’re interested in potentially working together, and wait for their response.

3. Discuter officiellement des conditions du projet et de la rémunération

If their response is favorable, you can move on to actually talking about the project you had in mind. Tell them about that new product you’re launching or the advocacy campaign you need help with. Brief them on all their deliverables and deadlines, too. 

Of course, you’ll need to compensate them for their work, so align on that as well. When everything’s good to go, sign a contract and let the partnership commence!

4. Guidez-les lorsqu'ils créent du contenu pour votre marque

Set creative guidelines for your influencers to work with as they produce content that lets your brand shine. Align on what visual aesthetic and language to use, as well as the key message for your campaign. 

However, make sure to still give your influencer creative freedom to post as authentically as they can. Once you’re happy with their content, give them the go signal to post it for their fans to see.

5. Mesurer les résultats du contenu de votre influenceur

Suivez les indicateurs de votre contenu d'influenceur pour connaître le succès de la campagne. Vous pouvez les surveiller à l'aide d'une application tierce ou leur demander de partager avec vous leurs données Instagram Insights. 

Examinez également les ventes de votre marque pour voir si vos efforts en matière de marketing d'influence ont eu un impact sur votre chiffre d'affaires. Cela vous permet d'évaluer si le partenariat a été efficace.

6. Maintenir une relation positive à long terme avec eux

Finally, put those influencer relationship management skills to work and keep in contact with your partner influencers. By keeping in touch, you can develop both a friendship and a professional relationship with them. 

Il est ainsi plus facile de faire appel à eux si vous avez des campagnes pour lesquelles ils sont parfaits à l'avenir !

Atteindre plus de personnes sur IG avec l'aide d'influenceurs populaires !

Working with influencers is an excellent way to reach your audience in a more native, non-pushy way. These creators know how to make authentic, creative content that engages their fans and convinces them to patronize certain brands. When they put your brand in the spotlight, you can bet their fans will flock to your page.

It’s one thing to know how to hire an influencer, but it’s entirely different to become an influencer yourself. If you dream of becoming a social media star, you must build a community of fans. That’s where Path Social comes in.

We promote your content to your target audience through strategies like influencer mentions and organic promotions. Soon, you’ll see your Instagram following grow every day.

Don’t believe we can do it? See what we’ve done for influencers like Terrell Conyers, who made it big and gained 29,000 followers. Turn your influencer dreams into reality and get more Instagram fans with Path Social!

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