Cómo contratar a un influencer: Guía paso a paso

Influencers hold immense power not just on social media platforms but in people’s minds and hearts. Not only can they sway their fans’ opinions, but they can make brands trendy and products sell out overnight. That makes social media influencers the perfect partners for taking your brand from zero to hero! 

But to get there, you need to know how to hire an influencer the right way. In this comprehensive guide, we’ll show you exactly how to do it, step by step.

¿Por qué contratar a un influencer para promocionar tu marca?

Hiring influencers is one of the best ways to reach your target audience in a more native and seamless way. That’s because these popular creators already have a strong, established connection and bond with their fans. When they talk positively about your brand, people are more likely to listen and consider supporting it, too.

According to data from Edelman, 63% of consumers believe what influencers say about brands over the brands themselves. Instead of hard-sell ads, influencers create authentic, personal content promoting your brand. This makes it way more palatable and relatable to people, making them more receptive to the promotional content.

Influencer marketing is also a terrific way to enhance your brand’s credibility on social media. It’s one thing for a brand to run ads promoting its products. But when a trusted influencer—a real human being—recommends a brand, it seems way more legit.

Whether you’re trying to sell products or advocate for a movement, Instagram influencers can help you make relevant noise online. So, if you want to go all-out on social media marketing, hire Instagram influencers to get the job done.

Qué buscar en un socio influyente

¿Quieres trabajar con influencers para tu campaña pero no estás seguro de cuáles son los más adecuados? Aquí tienes una lista de cosas que deberías tener en cuenta antes de contratar a influencers en las redes sociales:

• A significant follower count: The fanbase size of a potential influencer partner shows you how many people your brand can reach. If you’re looking to launch a brand awareness campaign, it might benefit you to reach as many users as possible. In that case, the more followers an influencer has, the better.

• High engagement rates: The point of hiring an Instagram influencer is to get them to convince their fans to check out your brand. One way to tell whether their followers have a solid relationship with them is by checking their engagement. Micro-influencers are known to be the most engaging type of influencer. According to Trend.io, they have an average engagement rate of 6%, which is super impressive by industry standards!

• Authenticity as a creator: People will trust, listen to, and gravitate toward a creator who oozes brand authenticity and relatability. Work with likable influencers who talk to their followers like their real-life friends. Guaranteed, those fans will listen to their fave influencer rave about your brand!

• Posts high-quality content: Make sure the influencers you hire create the type of content your target audience enjoys. It should be exciting, impactful, and helpful to their everyday life.

• Expertos en su campo: Los influencers que saben de lo que hablan brillan más que los demás. Busca creadores reconocidos en su nicho y conocedores de tu sector. Esto aumenta la probabilidad de que la gente les escuche cuando hablan de tu marca.

Cómo contratar a un influencer en 6 pasos

Contratar a los influencers adecuados es crucial si quieres que tus campañas tengan un gran impacto en tu audiencia. ¿Desea buscar adecuadamente a posibles socios influyentes y contratarlos para que elaboren contenidos de alta calidad acordes con su marca? Aquí tienes seis pasos vitales que debes seguir cuando quieras contratar a influencers sociales.

1. Identifique y preseleccione a las personas influyentes que más gustan a su mercado objetivo

Make a list of influencers with a target audience similar to yours. That way, you know that your influencer’s content will reach the right people.

You should also choose influencers based on your campaign goal. If you want to boost awareness for your brand, look for mega-influencers with high reach. But if you’d rather prioritize conversions, go for micro-influencers, who are known for their high engagement rates and tight-knit communities.

Puedes buscar influencers potenciales manualmente o recurrir a la ayuda de plataformas de marketing de influencers. Incluso puedes auditar a tus principales competidores en las redes sociales para ver qué influencers están contratando. Intenta conseguir creadores con más seguidores y mayor engagement que los suyos.

After identifying influencers you want to hire, trim down your options and create a shortlist. From there, pick the best creators for the job.

2. Ponte en contacto con las personas influyentes para preguntarles si están interesadas en colaborar.

Ahora, el siguiente paso esllegar a los influencers. Ponte en contacto con los influencers que quieres contratar para expresar tu interés en trabajar juntos. Puedes hacerlo a través de un DM informal o de un correo electrónico profesional, como prefieras.

In your message, be friendly and express admiration for them before getting all serious and professional. Then, talk about your project and why you think they’d be the best ambassador for it. Ask them if they’re interested in potentially working together, and wait for their response.

3. Discutir formalmente los términos del proyecto y la compensación

If their response is favorable, you can move on to actually talking about the project you had in mind. Tell them about that new product you’re launching or the advocacy campaign you need help with. Brief them on all their deliverables and deadlines, too. 

Of course, you’ll need to compensate them for their work, so align on that as well. When everything’s good to go, sign a contract and let the partnership commence!

4. Guíeles en la creación de contenidos para su marca

Set creative guidelines for your influencers to work with as they produce content that lets your brand shine. Align on what visual aesthetic and language to use, as well as the key message for your campaign. 

However, make sure to still give your influencer creative freedom to post as authentically as they can. Once you’re happy with their content, give them the go signal to post it for their fans to see.

5. Mide los resultados del contenido de tu influencer

Realiza un seguimiento de las métricas de tu contenido de influencers para comprobar el éxito de la campaña. Puedes monitorizarlas a través de una aplicación de terceros o pedirles que compartan contigo sus datos de Instagram Insights. 

Revisa también las ventas de tu marca para ver si tus esfuerzos de marketing de influencers hicieron mella en tus ingresos. Esto te permitirá evaluar si la colaboración ha sido eficaz.

6. Mantenga con ellos una relación positiva a largo plazo

Finally, put those influencer relationship management skills to work and keep in contact with your partner influencers. By keeping in touch, you can develop both a friendship and a professional relationship with them. 

Así te resultará más fácil aprovecharlos en caso de que tengas alguna campaña para la que sean perfectos en el futuro.

¡Llega a más gente en IG con la ayuda de influencers populares!

Working with influencers is an excellent way to reach your audience in a more native, non-pushy way. These creators know how to make authentic, creative content that engages their fans and convinces them to patronize certain brands. When they put your brand in the spotlight, you can bet their fans will flock to your page.

It’s one thing to know how to hire an influencer, but it’s entirely different to become an influencer yourself. If you dream of becoming a social media star, you must build a community of fans. That’s where Path Social comes in.

We promote your content to your target audience through strategies like influencer mentions and organic promotions. Soon, you’ll see your Instagram following grow every day.

Don’t believe we can do it? See what we’ve done for influencers like Terrell Conyers, who made it big and gained 29,000 followers. Turn your influencer dreams into reality and get more Instagram fans with Path Social!

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