Promote Instagram Account- The Secrets Unlocked

Profile photo of Karen Lin, author

Karen Lin

Instagram 101 | Apr 19, 2023

Want More Real Instagram Followers?

Today, to promote your Instagram account is just as crucial as the content you share. To grow your account, you must put yourself in front of the right people. Some things that would have guaranteed your reach and growth a few years ago might no longer work now.

Instagram promotion isn’t just about throwing money behind posts and hoping it works. Creative and strategic promotion is what moves the needle for your Instagram brand. And this article will tell you how!

Picture of Instagram logo

How To Promote Instagram Accounts for Free

There are many ways to boost your Instagram reach by pulling out a credit card. But how can you promote Instagram accounts for free? Here are the best ways to deliver sustained and organic growth for your account.

Picture of flower growing, like the way this promotion will grow your Instagram account

Promote Your Instagram Account With Regular Content Creation

Publishing content regularly is a great way to promote your Instagram account and keep potential followers engaged. There are plenty of creative ways to showcase content on Instagram to grab people’s attention, such as customer photos, memes, and bite-sized videos.

As more people begin to follow you, they’ll be more likely to keep up with your feed and even repost content when they think it’s interesting. For instance, if you post customer photos, people will appreciate being recognized by your company or brand. Even simple things like creating a meme using witty snippets from existing posts can help draw in viewers.

Additionally, putting together micro-videos related to your business that are fun and shareable could be an effective way of maximizing engagement on your page. You could also encourage customers or fans to contribute content for you to make them feel seen, included, and valued.

Promote Instagram Accounts With Brand Ambassadors

It’s no secret that celebrity influencers can make or break a brand. But if a small business doesn’t want to fork over huge payments for influencer attention- working with brand ambassadors might be the way to go.

Brand ambassadors are loyal customers who believe in your company’s offerings and genuinely want to share your message with their friends and followers.

Sarah Flint is an example of a luxury shoe retailer who found success with its expansive ambassador program. With more than 500 women as members, each ambassador earned their unique discount code. This gave them a free pair of shoes after five new customers used them. As if that weren’t incentive enough, ambassadors like Holly Hollon tout the quality and comfort of Sarah Flint items — citing personal experience.

A satisfied customer is one key element needed to build successful branding within any market. This makes these programs effective alongside the more traditional methods of promoting Instagram accounts.

Promote Instagram Accounts With Promotions and Contests

Promotions and contests on social media can be a great way to get customers’ attention, draw new people to your brand and build trust in it. These features are especially important for small companies seeking greater exposure and recognition. Not only do promotions and contests show that a company is engaging with its audience, but they also show that it appreciates its customers.

Picture of sign at fair saying "Prizes", like the ones you can offer to promote your Instagram account

One approach marketers should consider when running promotions and contests on Instagram is focusing on offering discounts or sales as much as possible. In fact, according to The Sprout Social Index: Edition XIV, 72% of consumers want discounts or sales posted on brands’ social media. On the other hand, only 18% of marketers think this type of content fits best in their arsenal of promotional material. There is a clear gap there for you to exploit.

Understanding what content engages your customers is essential to creating successful promotions and contests via social media platforms like Instagram. From limited-time offers such as ‘free shipping’ or ‘discount codes’ to giveaways such as gift cards and product samples. There are many ways to keep your followers interested while promoting your Instagram account simultaneously.

Use the Power of Analytics To Promote Instagram Accounts

Growth on Instagram isn’t easy; it takes hard work and dedication to make the most out of your account. Awareness of your content’s performance and understanding how people engage with it are essential to a successful growth strategy. With Instagram analytics, you can track the performance of your content and adjust accordingly. This insight helps you stay ahead of the game, doing what works for you best and refining your approach as needed.

Picture of graphs on a computer like the data analytics you should use to promote your Instagram account

Keep experimenting with creative approaches until you find a formula that works for you. Then turn insights into actionable takeaways to steadily promote Instagram accounts as your business grows.

Promote Your Instagram Account by Engaging With Your Followers

Building an Instagram audience requires more than sharing interesting photos and witty captions. You have to take steps to engage and delight your followers to create a genuine community. By honestly responding to comments, engaging with other accounts, and offering quality content, you can gain trust, build relationships and delight your followers.

Creativity is key when it comes to keeping your Instagram interesting.

Picture of paintbrushes, signifying the creativity that helps promote your Instagram account

Consider creating inspiring visuals that are on-brand for you, tapping into trends and trying out creative promotions. Showing off customer favorites will make the followers feel valued for their support. Incorporate giveaways or special contests tailored for your community, rewarding those participating with exclusive goodie bags or invites. Use polls for feedback on what content they want to see next or allow them to glimpse behind the scenes.

All of these strategies will not only promote your Instagram account but help keep loyal fans coming back. Making your fans feel seen and heard is an effort that pays off for everyone.

Promote Instagram Accounts by Utilizing Instagram Reels!

Instagram Reels is an innovative way to share creative, engaging content with millions of users worldwide. Instagram Reels provides a unique platform for anyone who wants to express themselves and stand out. Everything from lip-syncing to reaction videos, from tribute videos to trendsetters. Users can create 15-second clips that showcase their creativity or keep up with popular trends in just one format.

Reels empower businesses, brands, and individuals to reach broader audiences than ever on social media. Instagram Reels offers an unprecedented ability to combine brand messaging with creative visuals that promote your Instagram account and inspire engagement.

Content creators can also access powerful editing tools like audio verticals and audio effects filters that help them quickly and easily produce compelling short clips.

With rich content formats, publishing capabilities, and sharing options, Instagram Reels is fast becoming the go-to platform for connections worldwide.

Sharing personal stories or highlighting products, services or ideas, Instagram Reels is the best place to grow creatively, grow your community, and grow your business.

Promote Instagram Accounts With People-centric Content

Social media influencers and content creators increasingly use Instagram to showcase their lifestyle choices and experiences. Pictures of people living life (whether trying a product or going on vacation) trigger an emotional connection with viewers. This, in turn, produces higher engagement than static images.

Picture of girl smiling, like the people-centric images that work best

However, it doesn’t stop there. Brands can capitalize on the popularity of selfies and customer photos by utilizing user-generated content in their advertising efforts. This type of marketing proves more organic to followers, who may feel more connected to a given product if they see someone else enjoying it in the wild. It’s a cheap and fun way to promote Instagram accounts.

Hashtags also play an important role here, providing better visibility for your brand. Therefore, discovering relevant hashtags that describe your product or service should be one of your top priorities. Once you have identified some brands or influencers whose interests align with yours, use these hashtags frequently for maximum impact. But keep any promotions mild instead of shouting “BUY NOW” at every opportunity!

Tag, Tag, Tag!

Tagging is one of the most overlooked aspects of promoting your Instagram account. You can also tag brands, accounts, and locations with hashtags to grab extra attention.

Tagging relevant brands in your posts may prompt them to share them with their followers. Additionally, if you’re re-gramming content from someone else’s account, don’t forget the courtesy tag! It shows that you acknowledge the creator and give them a notification or a heads-up. Plus, many accounts will be delighted that you feature their work and excitedly share it with their following. Sharing is caring!

Creating an effective tagging strategy helps spread your content further on social media and shows off who and what you represent – often called ‘social proof.’ By including tags from people, places and products relevant to your brand identity, you establish credibility as people recognize that other respected sources champion your work.

In this way, tagging plays a role in widening visibility and is instrumental in shaping how consumers perceive your business. Making it a potent tool in any successful Instagram marketing campaign.

Learn How the Instagram Algorithm Works

The Instagram algorithm is an ever-changing system determining which content appears in each user’s timeline. Many users initially worried about this change when the platform moved from a chronological feed to a ranked timeline. Fortunately, reports indicate since then, 50% more followers have seen an average post than before.

Rather than attempting to “beat” the algorithm and work around it, learning how to use it to your benefit is a more productive approach.

Picture of school books, like the learning you should do with the Instagram algorithm to help promote your Instagram account

Instagram uses six main factors to order content on each person’s timeline: interest, timeliness, relationship, frequency, following and usage.

Interest includes engagement metrics such as likes or comments on previous posts. Timeliness considers how recently a post was uploaded. The relationship reflects how often users interact with each other. Frequency determines the ratio between likes and posts. The following considers the size of one’s audience. Usage looks at whether people visit their profile and view stories regularly or not.

Understanding these different aspects of the algorithm will help you unlock the best ways for your particular business to promote its Instagram account.

Integrate Your Social Media Platforms To Promote Your Instagram Account

Adding your Instagram account link to other web pages and social media is a great way to make it easy for viewers to find your Instagram profile.

Picture of a phone with lots of other social media icons, like the ones you should integrate with to promote your Instagram account.

Do this through email footers, website footers/sidebars, or even in bios on other platforms like Facebook and Twitter. By gaining this additional exposure, potential customers and followers may find your Instagram page, which can lead to greater engagement.

Ensuring your profile is accessible should be part of any good marketing strategy. Who knows how many customers or fans you have waiting to discover you but don’t know where to look? Linking from various places ensures that anyone interested in what you do can easily access your Instagram page and see what you have to offer. It’s a low-effort tactic that keeps promoting your Instagram account in conjunction with your other social media efforts.

Can You Pay Instagram To Promote Your Account?

You can pay Instagram to promote your account on a cost-per-click (CPC) basis. CPCs typically range between $0.50 and $1 for most users, but this can fluctuate depending on your demographics and market. The apparel industry, for example, is extremely competitive and can have CPCs of $3 or higher.

Using Instagram’s promotion option, you can make regular posts, Stories, Highlights, and Stories Archives sponsored. In addition to reaching a broader audience, making your content more visible, and adding clickable calls to action (CTA). Only business accounts can pay to promote their Instagram account.

Select the post or Story you’d like to promote, then set a budget, and your post is boosted until this money runs out.

Are Promotion Accounts on Instagram Real?

Promotion accounts on Instagram are accounts that are created with the purpose of promoting products or services. These accounts can be created by businesses, influencers, or individuals who want to advertise their offerings to a wider audience. The promotion can take the form of sponsored posts, giveaways, or other types of marketing campaigns.

However, scammers also create many fake promotion accounts on Instagram. These accounts often promise large amounts of money or prizes in exchange for following their account, liking their posts, or sharing their content. They may ask for personal information, such as your email or phone number, which can be used for identity theft or other malicious purposes.

To avoid falling victim to these scams, it’s important to be cautious when dealing with promotion accounts on Instagram. Research the account and the company or individual behind it before engaging with them. Look for reviews or testimonials from other users, and check to see if the account has a verified badge, indicating it has been authenticated by Instagram. Finally, if an offer seems too good to be true, it probably is, so trust your instincts and proceed with caution.

In short, some ARE legit, but please tread carefully!

So, What Is the Best Way To Promote Instagram Accounts?

We get asked this question a lot, and the truth is, there is no single best way to promote Instagram accounts. Every business and every sector with have its own optimal ways to promote your Instagram account. It sounds like a cop-out, we know. But one-size-fits-all doesn’t work for your Levi’s, and it doesn’t work for promoting your Instagram content either. It would help if you incorporated all the abovementioned techniques, see which ones get the best results, then double down on those.

If you want to start growing TODAY, then get started with Path Social. We help you reach organic users who are genuinely targeted, interested, and engaged in what you offer. Together with those promotion tips, the sky is the limit!

Check out our reviews to see why thousands of customers choose Path Social to turbo-boost their IG impact!