How to Promote Instagram Accounts: The Secrets Unlocked

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Karen Lin

Instagram 101 | Oct 18, 2024

Want More Real Instagram Followers?

Today, learning how to promote Instagram accounts is just as crucial as the content you share. To grow your account, you must put yourself in front of the right people. Some things that would have guaranteed your reach and growth a few years ago might no longer work now. 

To effectively grow your brand, learn how to promote your Instagram page using strategic content and engagement techniques. It’s not just about throwing money at posts and hoping it works. Instagram promoting requires creativity and strategy to truly move the needle for your brand, and this article will tell you how!

How To Promote Instagram Accounts for Free

There are many ways to advertise by pulling out a credit card. But how can you get free promotions on Instagram? Here are the best ways to deliver sustained and organic growth for your account.

Promoting On Instagram With Regular Content Creation

Publishing content regularly is a great way to promote your Instagram account and keep potential followers engaged. There are plenty of creative ways to showcase content on Instagram to grab people’s attention, such as customer photos, memes, and bite-sized videos.

Additionally, explore free services that help boost engagement and promote your IG by targeting the right audience. Explore how to advertise on Instagram free of charge and boost your brand’s visibility by following our guide on ‘How To Get Instagram Followers for Your Business Success.’ 

To boost your Instagram presence, consider using strategies on how to promote your Instagram to get more followers and engagement, such as running targeted ads and collaborating with influencers.

As more people begin to follow you, they’ll be more likely to keep up with your feed and even repost content when they think it’s interesting. For instance, if you post customer photos, people will appreciate being recognized by your company or brand. Even simple things like creating a meme using witty snippets from existing Instagram posts can help draw in viewers.

Learn how to promote your business on Instagram effectively to boost visibility and attract more customers. Putting together micro-videos related to your business that are fun and shareable could be an effective way of maximizing engagement on your page. You could also encourage customers or fans to contribute content for you to make them feel seen, included, and valued.

Close-up shot of a large Instagram sticker placed next to a smaller sticker on a textured surface.

How To Promote Instagram Account With Brand Ambassadors

It’s no secret that celebrity influencers can make or break a brand. But if a small business doesn’t want to fork out huge payments for influencer attention – working with loyal Instagram accounts that promote your brand might be the way to go. Brand ambassadors are customers who believe in your company’s offerings and genuinely want to share your message with their friends and followers. 

Why Brand Ambassadors Work For IG Promotion: Real Example

Sarah Flint is an example of a luxury shoe retailer who found success with its expansive ambassador program. With more than 500 women as members, each ambassador earned their unique discount code. 

This gave them a free pair of shoes after five new customers used them. As if that wasn’t enough of an incentive, ambassadors like Holly Hollon tout the quality and comfort of Sarah Flint items – citing personal experience.

A satisfied customer is one key element needed to build successful branding within any market. This makes using brand ambassadors an excellent method for how to promote your Instagram authentically.

Promote Instagram Accounts With Promotions and Contests

Promotions and contests are a great way to get customers’ attention, draw new people to your brand and build trust in it. This is especially important for small companies seeking greater exposure and recognition on the Instagram app.

One approach marketers should consider when running promotions and contests is focusing on offering discounts or sales as much as possible. Discounts and giveaways can be used as a free promotion for Instagram. They can help you advertise your Instagram page without spending too much. 

In fact, according to The Sprout Social Index: Edition XIV, 72% of consumers want discounts or sales posted on brands’ social media. On the other hand, only 18% of marketers think this type of content fits best in their arsenal of promotional material. There is a clear gap there for you to exploit.

Understanding what content engages your customers is essential to creating successful promotions and contests via social media platforms like Instagram. From limited-time offers such as ‘free shipping’ or ‘discount codes’ to giveaways such as gift cards and product samples. There are many ways to keep your followers interested while promoting your Instagram account.

How To Promote Instagram Page Using Analytics

Growth on Instagram isn’t easy; it takes hard work and dedication to make the most out of your account and attract high-quality followers. Awareness of your content’s performance and understanding how people engage with it can help you learn how to promote your Instagram account effectively.

With Instagram analytics, you can track the performance of your content and adjust accordingly. This insight helps you stay ahead of the game, doing what works for you best and refining your approach as needed. 

Keep experimenting with creative approaches until you find a formula that works for you. Then turn insights into actionable takeaways to steadily promote Instagram accounts as your business grows.

Promote Your Instagram Account by Engaging With Your Followers

How can you promote your Instagram with so much competition out there? Building an audience requires more than sharing interesting photos and witty captions; you need to engage your followers. By responding to comments, engaging with other accounts, and offering quality content, you can gain trust, build relationships and delight your followers.

Use Creative IG Promotion To Boost Engagement

Creativity is key when it comes to keeping your Instagram promotions interesting. Consider creating inspiring visuals that are on-brand for you, tapping into trends and trying out creative promotions. Showing off customer favorites will make the followers feel valued for their support. Incorporate giveaways or special contests tailored for your community, rewarding those participating with exclusive goodie bags or invites. 

Close-up image of an iPhone showing the Instagram app on the screen and a thumb hovering over the new post button.

Boost Followers Even More With an Instagram Ad!

You can use Instagram ads to increase followers and find your ideal target audience. Using ads is a cost-effective way to enhance your Instagram presence, reach more people and increase engagement with content. To use Instagram ads, you’ll need to link your Facebook profile and access the Ad Manager function. Learn effective strategies on how to advertise on Instagram to reach a larger audience and grow your business.

How Do You Promote Your Instagram With Reels?

Instagram Reels is an innovative way to promote IG accounts. You can share creative, engaging content with millions of users worldwide. Instagram Reels provides a unique platform for anyone who wants to express themselves and stand out. Everything from lip-syncing to reaction videos, from tribute videos to trendsetters. Users can create 15-second clips that showcase their creativity or keep up with popular trends in just one format.

Reels empower businesses, brands, and individuals to reach broader audiences than ever on social media. They combine brand messaging with creative visuals that promote your Instagram and inspire engagement.

Editing Tools: Seamless Instagram Promoting

Content creators can also access advanced editing tools like audio verticals and audio effects filters that help them quickly and easily produce compelling short clips. With rich content formats, publishing capabilities, and sharing options, Instagram Reels is fast becoming the go-to platform for connections worldwide.

Instagram Accounts That Promote With People Get More Followers!

Sharing people-centric content is a powerful Instagram promoting method. Social media influencers and content creators increasingly use Instagram to showcase their lifestyle choices and experiences. Pictures of people living life (whether trying a product or going on vacation) trigger an emotional connection with viewers. This, in turn, produces higher engagement rates than static images.

However, it doesn’t stop there. Brands can capitalize on the popularity of selfies and customer photos by utilizing user-generated content in their advertising efforts. This type of marketing proves more organic to followers, who may feel more connected to a given product if they see someone else enjoying it. It’s a cheap and fun way to promote Instagram accounts.

Promote IG With The Power of Hashtags

Hashtags also play an important role here, providing free promotion for Instagram and better visibility for your brand. Discovering relevant hashtags that describe your product or service should be one of your top priorities. Once you have identified some brands or influencers whose interests align with yours, use the hashtags to gain followers organically. But keep any promotions mild instead of shouting “BUY NOW” at every opportunity!

Tag, Tag, Tag!

Tagging is one of the most overlooked aspects of promoting your Instagram account. You can also tag brands, accounts, and locations with hashtags to grab extra attention.

Tagging relevant brands in your Instagram posts may prompt them to share them with their followers. Additionally, if you’re re-gramming content from someone else’s account, don’t forget the courtesy tag! It shows that you acknowledge the creator and give them a notification or a heads-up. Plus, many accounts will be delighted that you feature their work and excitedly share it with their following. Sharing is caring!

Why is Tagging Essential For Your Instagram Presence?

Creating an effective tagging strategy helps spread your content further on social media and shows off who and what you represent — often called ‘social proof.’ By including tags from people, places and products relevant to your brand identity, you establish credibility as people recognize that other respected sources champion your work.

In this way, tagging plays a role in widening visibility and is instrumental in shaping how consumers perceive your business. Making it a potent tool in any successful Instagram marketing campaign.

Learn How the Instagram Algorithm Works

Instagram algorithms are ever-changing. The algorithm decides which content appears in each user’s timeline. Many users initially worried about this change when the platform moved from a chronological feed to a ranked timeline. Fortunately, reports indicate since then, 50% more followers have seen an average post more than once before. Rather than attempting to “beat” the algorithm and work around it, learning how to use it to your benefit is a more productive approach. 

Instagram Algorithms: Understanding the Metrics

Instagram uses six main factors to order content on each person’s timeline: interest, timeliness, relationship, frequency, following and usage. Interest includes engagement metrics such as likes or comments on previous posts. Timeliness considers how recently a post was uploaded. The relationship reflects how often users interact with each other. Frequency determines the ratio between likes and posts. The following considers the size of one’s audience. Usage looks at whether people visit their profile and view stories regularly or not.

Understanding these different aspects of the algorithm will help you unlock the best ways for your particular business to promote its Instagram account.

Integrate Your Social Media Platforms To Promote Your Instagram Account

Adding your Instagram account link to other web pages and social media is a great way to make it easy for viewers to find your Instagram profile. Also, you might want to learn how to promote your Instagram profile to grow your brand and increase your online presence.

Do this through email footers, website footers/sidebars, or even in bios on other platforms like Facebook and Twitter. By gaining this additional exposure, potential customers and followers may find your Instagram page, which can lead to greater engagement.

Ensuring your profile is accessible should be part of any good marketing strategy. Who knows how many customers or fans you have waiting to discover you but don’t know where to look? Linking from various places ensures that anyone interested in what you do can easily access your Instagram page and see what you have to offer. It’s a low-effort tactic that keeps promoting your Instagram account in conjunction with your other social media efforts.

Selective focus photo of a person using an iPhone with Instagram on the screen.

Can You Pay Instagram To Promote Your Account?

You can enlist Instagram for paid promotions on a cost-per-click (CPC) basis. CPCs typically range between $0.50 and $1 for most users, but this can fluctuate depending on your demographics and market. The apparel industry, for example, is extremely competitive and can have CPCs of $3 or higher.

Using a paid promotion on Instagram, you can make regular posts, Stories, Highlights, and Stories Archives sponsored. In addition to reaching a broader audience, making your content more visible, and adding clickable calls to action (CTA). Only business accounts can pay to promote their Instagram account.

Select the post or Instagram story you’d like to promote, then set a budget, and your post is boosted until this money runs out.

Are Promotion Accounts on Instagram Real?

Promotion accounts on Instagram are created with the purpose of advertising products or services. These accounts can be created by businesses, influencers, or individuals who want to advertise their offerings to a wider audience. Instagram promoting can take the form of sponsored posts, giveaways, or other types of marketing campaigns. 

However, scammers also create many fake promotion accounts on Instagram. These accounts often promise large amounts of money or prizes in exchange for following their account, liking their posts, or sharing their content. They may ask for personal information, such as your email or phone number, which can be used for identity theft or other malicious purposes.

To avoid falling victim to these scams, it’s important to be cautious when dealing with promotion accounts on Instagram. Research the account and the company or individual behind it before engaging with them. Look for reviews or testimonials from other users, and check to see if the account has a verified badge, indicating it has been authenticated by Instagram. Finally, if an offer seems too good to be true, it probably is, so trust your instincts and proceed with caution.

So, What Is the Best Way To Promote Instagram Accounts?

We get asked this question a lot, and the truth is, there is no single best IG promotion method. Every business and every sector has it’s own method of promoting on Instagram. It sounds like a cop-out, we know. But one-size-fits-all doesn’t work for your Levi’s, and it doesn’t work for your Instagram content either. It would help if you incorporated all the abovementioned techniques, see which ones get the best results, then double down on those.

If you want to start growing TODAY, then get started with Path Social. We help you reach your target audience – people who want what you have to offer. Be like Hailey’s Clothing, which benefited from our Instagram promoting services and enhanced customer engagement. Together with those promotion tips, the sky is the limit!

Check out our reviews to see why thousands of customers choose Path Social to turbo-boost their IG impact!

FAQs

Can you pay Instagram to promote your account?

Yes, you can pay for boosted posts on Instagram to help you increase followers. This method can be used to turn your existing Instagram posts into paid ads. You can choose your objective, target audience and how much to spend on the ad. You’ll need to set up an Instagram business account and link a payment method to start boosting.

How to grow 1,000 followers on Instagram?

There are many ways you can achieve 1,000 followers on Instagram. Regularly post high-quality content with relevant hashtags that engages users and resonates with your target audience. You can enlist the help of brand ambassadors, paid promotions and host giveaways and contests to further increase awareness. For more insights, check out our guide to getting more instagram followers fast.

How much does it cost to promote an Instagram account?

The cost of Instagram promoting depends on whether you choose free strategies or paid options. There are lots of ways you can promote your account without spending money. However, paying for ads is effective for boosting your Instagram presence even more. Instagram ads usually range anywhere between $0.20-$1 per click, based on your target audience, industry, chosen pricing model and the competition for ad space.