Follower Analyzer Tools: Get a Firm Grasp of Your Followers

Some creators think that a high follower count is what defines success on Instagram. But more than that, it’s the quality of your followers and how much they engage with you that matters most. How do you measure that, you ask? You can get a deeper understanding of your followers and how they interact with you with an Instagram follower analyzer.

Yup, there are analytics tools specifically designed to give you intel on your followers. These tools offer a fantastic way to dig deeper into your audience data. You can discover more about what they like, how they act online, and how to catch their attention with content. In this guide, learn about the best follower trackers and how to use audience analysis to improve your content.

What Is a Followers Analyzer for Instagram?

A follower analysis tool is a website or app that provides data and insights into your follower base. It’s kind of like an Instagram profile analyzer. However, instead of a page-level analysis of your popular posts and engagement scores, it zeroes in specifically on your fans.

These analyzers provide all sorts of intel about your followers. They show you your fans’ demographic data, such as their age, gender and location, as well as their psychographics, like hobbies and interests. You can also extract info such as your follower growth trend or your audience’s engagement and activity patterns on Instagram.

Some analyzers even have additional features that fill you in on juicy info about other people’s followers. These features might entail in-app purchases, but they may prove worth it for the intel they provide.

For example, some analytics tools can detect fake followers. A 2022 Sortlist study showed that even popular celebs like Miley Cyrus, Nicki Minaj, and Gal Gadot have inauthentic fans. It’s difficult to know which influencers to trust now. So, fake fan detection is an awesome bonus these analyzers provide.

5 Must-Try Follower Analytics Tools for Instagram

There are plenty of third-party follower apps out there to help you get a better grasp of your audience. But here are the top five we recommend, depending on what you want to get out of your analyzer.

1. Instagram Insights for Demographic Data

First, we’ve got Instagram Insights—the platform’s in-app analytics tool for professional accounts.

Businesses and creators can visit their Insights dashboard to see demographic information about their follower base. There, you can see your fans’ age groups, gender split and even where they’re located. This gives you an idea of what kind of users you should curate your content for to get higher engagement.

Other additional features of Instagram Insights related to your fanbase include follower growth graphs and your followers’ most active times.

2. SocialBlade for Live Follower Growth Reports

SocialBlade is an excellent tool for analyzing how popular certain creators are. They apply a letter grade depending on a creator’s follower count, engagement, and other metrics. It’s a terrific way to get a snapshot of someone’s online brand health. You can use this tool for insights on users not just on Instagram but also on YouTube, Twitter, and other platforms.

One of the best things about SocialBlade is that they have a day-by-day follower growth tracker. This chart lets you see how many people followed them and how many they followed on any given day.

3. Squarelovin To See When Your Followers Are Active on IG

Squarelovin is an analytics tool that shows you your followers’ most active times on Instagram. This gives you an idea of the best time to post your content. That way, your fans can engage with it as soon as you upload it.

This is super important because the Instagram algorithm prioritizes the content people engage with most. The more people engage with your content, the more likely Instagram will push it out to the feed.

4. Reports+ (iOS) To View How People Interact With Your Page

Reports+ is an iOS follower tracker app that shows you comprehensive data on how followers interact with your page. It can show you everything from who interacts with your posts most to your ghost followers and unfollowers. You can even use it to track accounts with which you share the most mutual followers. It’s an all-around follower analysis tool that shows how your fans behave on Instagram.

5. Follower Analyzer for Instagram (Android) for Data on Followers & Unfollowers

Follower Analyzer is an app for Android devices that specializes in showing you your recent Instagram unfollowers. It’s great for creators who have noticed a downward trend in their follower count but don’t know who unfollowed them. But it also has plenty of useful stats like your most popular posts or users you tag in posts frequently.

How To Analyze Followers on Instagram and Apply It to Your Content Strategy

Reading and analyzing information about your followers is fun on its own. But make sure to use these insights to your advantage, too. Every piece of info you glean about your followers from the analyzers above can help you improve your content.

By knowing what your audience is like and what resonates with them, you can tailor your content to their preferences. This helps improve your engagement scores moving forward since they’ll find your content more relevant to them.

Want to improve your craft and produce content your audience will undoubtedly love? Here’s how to analyze followers on Instagram and use those learnings to inform your creative content strategy.

Demographic Information

Even the most basic demographic info about your followers can help you gauge what kind of content they like. This can help you create content specifically for them and what they will find relevant.

For example, let’s say you’re a fashion influencer. Through Instagram Insights, you find out that most of your followers are Gen Z females living in major cities. This tells you that you might get the most traction from trendy, feminine, urban-style fashion content. Why? Because it’s the kind of fashion content that will resonate with your key demographic.

Active Times on Instagram

Your followers’ most active times on Instagram will tell you when exactly you should post content. Posting whenever your fans are online allows you to drive the most engagement whenever you upload something new.

This affects how the Instagram algorithm pushes out your content on the feed and the Explore page. The more engaging your post, the more Instagram prioritizes it. That helps you reach a wider audience on different parts of Instagram, increasing your chances of attracting new followers.

Follower Growth Trend Spikes and Dips

Some analytics tools show you how many followers you gain and lose within certain timeframes. At first glance, there’s not much you can do with this data in terms of improving your content.

But take a look at what you were posting during significant follower spikes and dips. These posts might be directly related to why you attracted new fans or lost old ones. Your posts, whenever you have gained new followers, are likely your best-performing posts. Meanwhile, whenever you had a decline in fans, your posts around that time might not have been as impactful.

Analyze the elements of these key posts and let them inform how you create content moving forward. If you drove follower growth at a time you posted a funny Reel, consider focusing on entertaining video content. If you lost fans when you uploaded a single-image post, it’s a sign that your audience prefers other formats. Look for these patterns and use them as your guide.

Frequently Asked Questions

Understand Your Fans More To Make Great Content and Boost Your IG Presence

The best way to create viral, engaging content Instagram is to understand what makes your audience tick. That’s what a follower analytics tool can help you with. By getting an idea of their age, gender, location, interests and actions on Instagram, you can plan your content better. It gives you a leg up when strategizing your next moves on IG, giving you more chances to shine.

With data from a trusty Instagram follower analyzer, you can easily make the most relevant, impactful content for your audience. To make sure more people see that content, work with Path Social.

We use proprietary, AI-driven targeting algorithms to promote your page to the right people. That way, it’s easier for your niche target audience to discover your brand and give you a follow. That’s exactly what we did for businesses like Pushing the Project, and we’ll do it for you, too! Watch how fast your engagement rates and follower count skyrocket when you work with Path Social today!