Instagram Memes: Get Your Meme Game on Because Meme Culture Is Here to Stay

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Karen Lin

Instagram 101 | Jun 12, 2024

Want More Real Instagram Followers?

Social media trends come and go in the blink of an eye, but memes are among the few exceptions to the rule. Whether you are short on great ideas for fresh content, want to engage your audience with something light and funny, or get more likes on Instagram, harnessing the power of Instagram memes should be one of your go-to solutions. 

Meme of a cow sticking out its tongue for an Instagram post.

What Are Memes and Why Are They Addictive?

Memes for Instagram or for other social platforms are pieces of content that convey a common and highly relatable sentiment. The content typically contains an image with a text overlay that almost always hits home for most people — hence, their popularity and high shareability score.

A meme can depict everyday life, poke fun at a trending topic or current event, or provoke thoughtful consideration in a light manner. Instagram memes can be an effective tool to grow your brand’s audience and engagement because they’re straight to the point, widely relevant, and easily relatable — so much so that people can’t help but pause mid-scroll, tap the like button, and even share it. Memes are naturally designed to go viral, so all you have to do is pick the right ones to share, and then you can sit back, relax, and watch your notifications blow up!

Here are some examples of the best Instagram memes for some of the most popular meme categories.

Freaky Memes Instagram

Freaky memes on Instagram are funny but with an edge. These memes are popular among those who have an out-of-the-box sense of humor. 

A freaky Instagram meme of a chicken trying to make face.

Funny Instagram Memes

Funny Instagram memes tickle the funny bone of practically every single person who sees it. These are among the most shared memes.

Screenshot of an Instagram meme of a comfortably sitting on top of a bedroom door.

NFL Memes Instagram

Football has a massive following all over the world, so it makes sense that NFL memes on Instagram are also always a huge hit!

A screenshot of an NFL Instagram Meme showing football player kicking the ball behind another player.

Instagram vs Reality Meme

Instagram vs reality memes show the difference between how IG users depict themselves on the platform and how they actually appear in real life. A lot of times, these memes are exaggerations — all the more to drive the point home!

Side-by-side photos of a man and a woman who both have ling hair.

Final Thoughts: Get More Followers and Engagement With Memes

Instagram memes are a dime a dozen, but choosing the right ones for your content strategy can help you boost content performance. Their popularity may be short-lived, but there are tons more memes you can choose from to make your audience laugh, encourage them to engage, and even help you get more likes on Instagram. Just remember that the memes you incorporate into your content strategy are consistent with your overall messaging, brand goals and aesthetic, and what your target audiences will appreciate.

You can easily and organically get new followers and increase your engagement by using memes. If you’re looking to accelerate your growth, you should consider getting the help of an expert in Instagram growth strategy, a company like Path Social. Use Path Social’s advanced, proprietary AI targeting technology to track down the right audience for your content, i.e., potential new followers who are genuinely interested in what you have to offer. Take advantage of the expertise of Path Social’s in-house team of social media specialists to help you get your content in front of the right audience — specifically those who are most likely to deliver quality engagement. Start growing and gaining Instagram followers today!