What Is an Instagram Converter? A Top IG Video Tool

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Karen Lin

Instagram 101 | Jul 17, 2024

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Instagram has plenty of features that let creators unleash their creativity and come up with engaging content. However, one feature it lacks is a tool that allows users to download videos and convert them to specific formats. Luckily, third-party Instagram converter tools can save the day. At the touch of a button, you can save your favorite content and convert it to your preferred video format.

Are you curious about this underrated but super impactful download tool? Keep reading to know the ins and outs of online converters and how they can benefit your brand’s Instagram presence.

Someone tapping the download button on their phone screen.

What Is an Instagram Converter?

A converter is a third-party online tool that lets people download Instagram content and simultaneously convert it to specific formats. It’s typically an added function of an Instagram downloader.

When you download Instagram videos through third-party tools, you can only save them in the format they were uploaded. But with a converter, you can download them in the highest-quality format in mere seconds.

Converters are very easy to work with. They ask you to input the video URL or the piece of content you want to download to their site. Then, when you click the “convert” button, the tool will fetch the data from the video link you provided. It converts the media to your preferred format. When you hit Download, you can save the converted file straight to your device.

4 Types of Instagram Video Converter and IG Photo Formatter Tools

There are many types of Instagram video converters and photo formatters out there. Whichever you should use depends on what format you’d like to use for your content. Check out these four Instagram video and photo converting tools you’ll commonly find online.

1. Instagram Reel Converter for Your Fave Bite-Sized Clips

First, we have the Instagram Reel converter. This tool is basically your run-of-the-mill downloading tool for when you want to keep copies of cool IG Reels. You give the URL to the Reel you want to save on your device. Then, the tool converts it to a downloadable video file.

This type of converter is super useful since Instagram doesn’t have a built-in feature that lets you download content. Some people attempt to screen-record the Reels they love with their phone. But there’s no way to record videos without the captions, Instagram buttons, and other distractions a typical Reel screen displays. 

A converter allows you to keep a clean, button-free version of your fave Reels.

2. Instagram to MP4 Converter for High-Quality Videos

If you need high-quality videos, we recommend going for an Instagram to MP4 converter. Not all videos uploaded on Instagram are in MP4 format. When you save them with a regular download tool, you can end up with a low-quality video. However, with an MP4 converter, you can rest assured that the video you download will be of the highest quality.

One excellent example of an Instagram to MP4 converter is the All-in-One Downloader. It converts any video on Instagram to MP4 in seconds before you download it. That way, when you play it back, you can enjoy high definition and maybe even better quality than the original.

3. Instagram MP3 Converter for Audio Clips

Have you ever watched an Instagram video with cool music and thought, “Wow, I want to keep this audio clip”? You’re in luck. It’s super easy to do that with a reputable Instagram MP3 converter.

Instead of downloading video content as is, this type of converter turns videos into MP3 audio files. You can then save them straight to your device as an audio clip.

This is incredibly useful for creators who want to reuse audio from Instagram videos to enhance their content. It’s awesome for podcasts, commentary, music sampling, saving informative video transcripts, using songs as background music, and more.

ReelSave.App has an amazing MP3 converter that lets you turn interesting Reels into audio files. Just hand over any video URL, hit the download button, and wait for the MP3 conversion to finish.

A woman laying in bed using her laptop while listening to music on her headphones.

4. An Image Converter Instagram Photo Grabbers Can Use

Of course, Instagram photo downloaders and video converters are capable of functioning as well.

There are many converters Instagram photo lovers can easily use to download images in their preferred format. As with video converters, all you have to do is share the URL to a photo you want to download. When the app generates the photo, it will be in the highest quality possible, likely in JPEG format.

5 Benefits of Using a Converter on Instagram

Are you not sure how these download tools can help you make better creative content? Here are just some of the things you can do when you have a converter for Instagram.

1. Save Photos and Videos for Style and Content Inspo

Many people habitually take screenshots and screen recordings when they see content they love on Instagram. Later, they might use those as inspiration for creating their posts. If you’re not a creator, you might take screenshots for fashion tips, home décor inspo, travel ideas, and more.

But sometimes, these screenshots and recordings aren’t of the highest quality. They might look blurred or have different icons and buttons distracting you from the actual content. They also may not be the original size of the photo or video.

However, with a converter, you can download this inspirational content in high-definition and its original size. This allows you to properly refer back to these amazing posts when you need inspiration straight from your device.

2. Access Your Downloaded Content When You’re Offline

Downloading content with the help of converters also allows you to access posts you love, even without the internet. Because the download goes straight to your phone, you can simply open it in your camera roll. You don’t need to look for Wi-Fi or open the Instagram app to look for a post you love.

That is super beneficial to those who need to access content in places with no internet sources. Maybe you need to analyze content on a flight or during a vacation in an area with really poor internet. Converting and downloading video content to your phone is a great way to avoid problems in those situations.

A wooden sign with “No WiFi Zone” painted on it.

3. Share Content on Other Platforms

Converters also make it easy to download your content to repost on other social media platforms. Maybe you’ve lost the original copy of your video or just want your clip in a high-quality MP4 format. Whatever your reason, just copy your video link and share it with a converter tool. Download the video and post it on your preferred social media platform.

For example, let’s say you have some successful Reels on Instagram but want to reach Gen Z. A Morning Consult report shows that 69% of these young users spend time on TikTok. You can use a converter to download your Reel in pristine MP4 format. Then, head over to your TikTok account and upload it to widen your Gen Z reach. Resourceful, right?

Someone holding up an iPhone with the TikTok logo on its screen.

4. Keep a Copy of Your Posts Before Deleting Them

Have you ever thought about deleting irrelevant, outdated posts from years back? Or perhaps flirted with the idea of quitting Instagram and deleting your entire page?

A huge con of these extreme decisions is that you won’t get to see your content again whenever you want. But with a converter, you can simply save your photo and video posts and “archive” them on your phone. That way, you can delete whatever you want to delete and still keep copies of posts you worked hard on.

You’ll never regret backing up your old videos, no matter how cringy you think they are now. One day, you’ll love looking back at them and reminiscing about the good old days. You can revisit those old clips to compare how far you’ve come in terms of video editing and creative direction. So, use a converter to keep all those memories safe before you delete them on Instagram.

5. Repurpose Posts and Freshen Them Up for Your Business’s Content

Finally, converters can help brands repurpose content and elevate them to promote their business on Instagram.

Let’s say you run a clothing business. Many of your loyal customers like to post cute photos and videos of them wearing your pieces. You can use a converter to download this user-generated content and stitch it together to create a UGC compilation video. If you use an MP4 converter, you can get the highest quality possible for these clips. That can lead to a top-tier final video featuring your entire community of fans!

Here are other kinds of content you might want to convert and download to repurpose for your business later:

  • Influencer content that you sponsored where a creator gives a review of your products
  • Unboxing videos by your customers
  • Videos of people attending your brand’s on-ground events
  • Day-in-the-life videos where users feature your business’s product as a staple in their daily lives

All the posts above are amazing for downloading and reposting to promote your brand. Just remember that if you want to repurpose someone else’s content, ask permission first. Then, when you repurpose their content to elevate your own, credit them in your caption.

A man editing a video on a computer.

Bonus: How To Convert Instagram to a Business Account

Are you looking to use a converter to repurpose user-generated content or elevate your current content plans for your business? We highly recommend switching to a business account before publishing your posts first. That way, you can reap the benefits professionals do on Instagram, like boosting posts into IG ads and seeing analytics reports. Here’s how to convert Instagram to a business account, step by step:

1. Open the Instagram app and go to your profile.

2. Click on the three horizontal lines at the top-right area of the page. This opens your personal settings.

3. Tap Account type and tools.

4. Tap Switch to professional account.

5. Read through the different features professional accounts can enjoy. Then, click Continue.

6. Choose a category that best describes your business and click Done.

7. When asked if you are a creator, choose Business. Then, click Next.

8. Input your business’s contact information. You can also connect to your Facebook business page if you have one.

And that’s it, you’re done! Now, you’re ready to share your repurposed video content to promote your brand using Instagram’s professional tools.

Get More Eyes on Your Repurposed Content With Path Social!

Photo and video converters are amazing download tools that let you save content in the formats you need them in. They help you archive content you love in the highest quality and allow you to repurpose posts to elevate content.

Do you want more eyes on the content you enhanced using an Instagram converter? Let Path Social help you out. We harness the power of AI to promote your content to those most likely to enjoy it—your target audience. That means your page will always reach the right people. 

As a result, you’ll get an influx of active, loyal followers who consistently engage with your content. Are you ready to impress others with your repurposed, remixed content? Widen your audience and build a strong community of Instagram fans with Path Social today!